Our popup data, from 28,674 Popupsmart campaigns

• 0.83%median lead conversion rateof 3,034 popups that ask for an email or phone number. The top 25% reach 1.96%, the top 10% reach 3.87%.
• 2.25%median click rateof 10,768 campaigns. The top 10% reach 11.67%.
• 40.5%of displays end with a closeAll displays pooled, February 2025 to September 2026, since close tracking began.
• 61%of leads arrive within 30 secondsof the popup appearing. 71% of visitors who close a popup do so within 5 seconds.

What is a good popup conversion rate in 2026

1. Discounts and offers

   Part 1: Offer and format
   • Signup popups that offer a discount code convert 1.46% vs 0.75% for signup popups without one.
   • Popups stating 10% off convert 1.25% vs 0.67% for popups that state no discount.
   • No measurable differenceBigger discounts did not convert measurably better: 10% off converted 1.25%, 20% off 0.91% and 25–30% off 1.33%, but the larger-discount samples are small (78 and 46 campaigns), so the data cannot rule out a real difference either way.
   • No measurable differenceSpin-to-win and other gamified popups get far more clicks (7.33% vs 1.87% of displays, median campaign; the spin itself counts as a click), but do not collect measurably more email or phone leads than plain signup popups.

   Median lead conversion rate by the discount the popup states.

   Discount	Campaigns	Median
   5% off	61		1.31%
   10% off	515		1.25%
   15% off	131		1.21%
   20% off	78		0.91%
   25–30% off	46		1.33%
   35–50% off	46		1.01%

   Used in Popup best practices: we analyzed 1.98 billion page views and 28,674 Popupsmart campaigns · What is Gamification in Marketing? - Gamification Definition

2. Form fields

   Part 2: Form design
   • Popups asking for one or two fields convert 0.88% and 0.94%, against 0.56% for three fields (median campaign; spin-to-win and other gamified popups are counted separately).
   • LeanForms that ask for a phone number instead of an email look weakest (0.46% vs 0.88% for email only), though that gap is not statistically reliable.
   • No measurable differenceAdding a name field alongside the email shows no reliable effect: the overall gap in its favour (1.25% vs 0.88% for email only) reverses among campaigns whose form rarely changed (0.74% vs 0.79%).
   • No measurable differenceMulti-step forms show no measurable conversion advantage over single-step forms once step-1 clicks without contact details are excluded.

   Median lead conversion rate by the number of form fields; spin-to-win and other gamified popups are counted separately.

   Fields	Campaigns	Median
   1 field	1,224		0.88%
   2 fields	736		0.94%
   3 fields	493		0.56%
   4-5 fields	374		0.85%
   6+ fields	75		0.57%

   Used in Multi-Step Forms for Shopify: When Smarter Popups Pay Off

3. Copy and buttons

   Part 6: Copy and CTA
   • First-person buttons ("Send my code") convert 1.18% vs 0.80% for neutral wording (English popups, median campaign).
   • LeanCTA buttons that promise value ("Get", "Claim", "Unlock") look stronger than "Subscribe" / "Join" buttons (1.06% vs 0.77%, English popups, median campaign), but the gap is not statistically reliable.
   • LeanEmoji in the headline or button come with a slightly higher click rate (2.76% vs 2.20%) but no measurable difference in leads; the click difference is not statistically reliable.
   • No measurable differenceButton colour, dark vs light popup backgrounds, urgency words and question headlines show no measurable effect on conversion; the data are too noisy to rule out modest effects.

   Median lead conversion rate by the button's verb, English popups. The gaps between these three are not statistically reliable.

   Button verb	Median
   Get / Claim / Unlock		1.06%
   Subscribe / Join		0.77%
   Submit / Send		0.84%

   Used in What is a call to action (CTA)? Definition and examples · What is an A/B split test?

4. Timing and triggers

   Part 3: Timing and triggers
   • Popups convert better in the morning (06:00–11:59 visitor time) than at night or in the evening: the same popup converts better in the morning than between midnight and 6 a.m. in 69% of campaigns.
   • LeanPopups that wait before appearing convert 0.83% vs 0.61% for popups shown the instant the page loads (median campaign); the direction holds in every year of data but the difference is not statistically reliable, so treat it as a lean, not a rule.
   • LeanExit intent shows no statistically reliable advantage: popups on the most sensitive exit-intent setting converted 1.10% vs 0.78% without exit intent (median campaign), a gap that could be chance.
   • No measurable differenceThe exact delay length (0–5 seconds vs 21–60 seconds) makes no measurable difference to conversion.
   • No measurable differenceWeekend visitors show no measurable difference in popup conversion from weekday visitors once each popup is compared with itself (2,333 campaigns).

   Median lead conversion rate by when the popup appears. A lean: the gap is not statistically reliable.

   Trigger	Campaigns	Median
   Time delay	1,159		0.83%
   Immediately on page load	557		0.61%

   Used in Popup Timing: The Best Time to Show a Popup (2026) · Do Exit Intent Popups Really Work? 2026 Benchmark Data

5. Frequency and new visitors

   Frequency and fatigue
   • The first two times a visitor sees a popup in a week convert at similar rates (1.33% and 1.22% of displays, pooled); from the third view conversion falls, and from the sixth view it is 0.41%, 31% of the first-view rate.
   • New visitors convert on popups more often than visitors who were on the site in the previous 7 days: the same popup converts better for new visitors in 75% of campaigns (median gap 0.30 percentage points; pooled 1.28% vs 0.54% of displays).
   • No measurable differenceShowing a popup a second time caused no measurable drop in conversion within the same campaign; the decline begins with the third showing.

   Used in Popup Timing: The Best Time to Show a Popup (2026) · What Is A Popup? Popup vs Pop up

6. Page and traffic source

   Part 5: Where the popup appears and where visitors come from
   • Visitors arriving from an email or SMS campaign convert on popups at 1.81% vs 0.74% for visitors from organic search.
   • Popups on cart and checkout pages convert 4.57% vs 1.07% on the home page (median campaign); blog pages convert 0.23%.
   • When a visitor's browser language matches the popup's language, the same popup converts better in most campaigns.
   • Popups targeted at new visitors only convert 1.13% vs 0.77% for popups shown to everyone.
   • Visitors arriving from social media convert on popups at 1.22% vs 0.71% for direct visitors (median campaign).
   • By visitor country, popups convert 0.76% for visitors in the United Kingdom vs 0.34% in Germany, and 2.01% in Mexico vs 0.46% in the United States (median campaign).
   • LeanVisitors referred by AI assistants (ChatGPT, Gemini, Claude, Perplexity, Copilot) show no statistically reliable advantage over organic search: popups converted 1.14% vs 0.74% (median campaign), but only 91 campaigns had enough AI-referred traffic, so the gap could be chance.
   • CorrelationPopups set up with three targeting rules convert 1.09% vs 0.71% for popups with none or one (median campaign): a correlation, since marketers who target carefully may also write better offers.

   Median lead conversion rate by page type. Levels, not a ranking: only the gaps in the statements were tested.

   Page type	Campaigns	Median
   Cart / checkout	90		4.57%
   Account / login	79		2.87%
   Pricing	21		2.44%
   Home	2,138		1.07%
   Collection / category	553		1.03%
   Product	835		0.79%
   Contact / about	152		0.59%
   Blog / content	364		0.23%

   Median lead conversion rate by where the visitor came from. Levels, not a ranking.

   Traffic source	Campaigns	Median
   Email / SMS	322		1.81%
   Social	1,043		1.22%
   Referral	568		1.14%
   AI assistants	91		1.14%
   Same-site navigation	1,964		1.00%
   Paid ads	1,350		0.84%
   Organic search	1,958		0.74%
   Direct	2,128		0.71%

   Used in What is a good website conversion rate? 2026 benchmarks · What is a conversion rate in marketing?

7. Mobile and desktop

   Part 4: Device and visitor
   • Mobile visitors convert on popups at 1.02% vs 0.57% on desktop, and click at 2.99% vs 1.34% (median campaign).
   • 63% of popup displays happen on mobile.
   • On the same popup, Android visitors click more often than iPhone visitors.
   • Android visitors also convert slightly more often than iPhone visitors on the same popup: iPhone visitors converted better in only 38% of 2,059 campaigns (median gap 0.06 percentage points).
   • Visitors on smaller phone screens (under 360 px wide) click popups more often than visitors on standard 390–429 px phones.
   • No measurable differenceVisitors browsing inside the Instagram or Facebook app show no measurable difference in popup conversion from visitors in a normal mobile browser.

   Used in Mobile Popup Design: Examples & Best Practices (2026)

8. Website platform

   Part 7: Industry and platform
   • 35% of popup campaigns on Shopify stores ask for an email or phone number, against 25% on WordPress sites.
   • Popups on Shopify stores convert at 1.07% vs 0.66% on WordPress sites (median campaign).
   • Popups on Webflow sites convert 0.37% vs 1.07% on Shopify stores (median campaign; 68 lead-collecting Webflow campaigns).
   • No measurable differenceShopify (1.07%) and WooCommerce stores (0.82%) show no statistically reliable difference in popup conversion; the data cannot rule out a gap in either direction.

   Used in Shopify Conversion Rate Statistics 2026 & Key Insights

9. Integrations

   Part 8: Integrations and lead quality
   • Among businesses whose popups collect an email or phone number, 16% connect an external tool (email platform, CRM or webhook) and 64% turn on the built-in autoresponder email; across all businesses in the benchmark, 93% connect no external tool.
   • Among external integrations, Mailchimp (5.2% of lead-collecting businesses) and Brevo (4.5%) are the most connected email tools; the Shopify Customers sync is used by 10.7%.
   • The share of new campaigns connected to an external tool fell from 7.0% in 2024 to 3.1% in 2026, while native Shopify Customers sync rose from 1.0% to 9.1%.
   • CorrelationPopups connected to Brevo convert at 1.27% and popups synced to Shopify Customers at 1.23%, vs 0.63% for popups with no integration (median campaign): a correlation, since marketers who connect a tool also tend to run better campaigns.
   • CorrelationPopups connected to Klaviyo convert at 1.44% vs 0.63% for popups with no integration (median campaign), on a small sample (47 campaigns from 23 businesses) and again a correlation, not an effect of the connection.

   Share of lead-collecting businesses that use each connection.

   Connection	Share
   Built-in autoresponder email		63.6%
   Shopify Customers sync		10.7%
   Mailchimp		5.2%
   Brevo		4.5%
   Webhook		2.5%
   Klaviyo		0.9%
   HubSpot		0.8%
   MailerLite		0.8%
   ActiveCampaign		0.7%
   SendGrid		0.6%
   Customer.io		0.3%
   EmailOctopus		0.3%

   Used in Email marketing guide

10. Lead quality

    Part 8: Integrations and lead quality
    • 59% of email addresses collected by popups are Gmail addresses; 12% use a business or other domain.
    • Emails collected on desktop are about twice as likely to be at a business or other non-consumer domain: 21% vs 9.5% on mobile.
    • The share of popup leads that include a phone number rose from 21.3% (2024) to 26.3% (2025) to 33.5% (2026) (all leads pooled); much of that comes from a few high-volume accounts that collect phone numbers, while most lead-collecting campaigns collect email only.

    Used in Email marketing guide