There is a lot of talk about 'leads' in marketing circles. You might be thinking, "What's a lead? I thought it was just a phone call…"
In short, a lead is someone who has shown interest in your business and your products.
This person will have viewed one of your advertisements or they may have downloaded some materials from your website.
Lead generation is the process of attracting and converting prospective customers into sales-ready leads.
Generating leads is a lengthy and involved process. It takes time to identify, profile and nurture leads in order to convert them into customers.
According to a recent report, digital lead generation advertising spending in the U.S. will hit 3.15 billion US dollars in 2022.
With this information in mind, we want to share some of the most essential lead generation statistics with you.
Marketers are always looking for ways to generate leads. According to HubSpot, the top priority for marketers is lead generation. (Stat #1)
The top priority for marketers is generating leads because it allows companies to create an avenue to generate more revenue.
The amount of money spent on digital lead generation advertising in the US is 3.05 in 2021. (Stat #2)
It is predicted to reach 3.15 billion U.S. dollars in 2022, and this figure is expected to increase slightly by the end of 2023, reaching 3.24 billion U.S. dollars.
According to the Demand Gen Report, 53%of marketers believe that email is the most effective channel for early-stage lead generation. (Stat #3)
This is because it’s easy to keep in touch with customers and prospects, and it allows you to compile a database of potential leads.
Email automation campaigns are among the top three tactics used by email marketers to improve performance. (Stat #4)
Automated campaigns can be set up to perform specific tasks, such as sending out a welcome email to new subscribers or sending discounts and coupons based on past purchases.
In today's world, technology has made the way companies market their products and services more efficient.
As mentioned in the prior statistic, automation is being used a lot by marketers.
In a recent study, it was found that 49% of companies are using marketing automation tools as part of their marketing efforts. (Stat #5)
Marketing automation allows businesses to send automated messages through email, social media, or text.
80% of companies that use marketing automation saw an increase in their leads. (Stat #6)
Content marketing has become an important tool for businesses on the web, and B2B marketers are starting to pick up on this trend.
The biggest advantage is that it allows you to actively build a relationship with potential customers and generate leads.
And reaching that goal is not very easy for marketers. Generating qualified leads is considered to be a huge challenge for 54% of marketers. (Stat #8)
Content marketing is a great way to reach buyers directly, and it’s more cost-effective than outbound marketing.
Content marketing generates 3 times as many leads as outbound marketing at less than half the cost. (Stat #9)
62% of business-to-business businesses use landing pages for lead generation. (Stat #10)
B2B businesses typically have a higher conversion rate from their landing pages than other companies do, so it is important for them to create an engaging and effective page in order to capture leads.
B2B companies that blog generate 67% more leads than those who don’t. (Stat #11)
Blogs are also used as a way to educate potential customers about products and services , and 81% of businesses have reported their blogs as “useful” or “critical” to B2B lead generation.
There are many different ways you can use content marketing for lead generation, such as: blogging, video marketing, social media marketing, email marketing and more.
When creating your own content marketing strategy, it’s important to be consistent so that you can build trust with your target audience over time.
Social media is a powerful platform for building brand awareness and it can also serve as a lead generation tool.
You may be surprised to learn that your Facebook page, Twitter account, and LinkedIn profile are all great places to generate leads.
In fact, social media accounts can provide you with access to demographic data that can help you create targeted marketing campaigns.
With this information in hand, you'll have the inside track on where and how best to approach potential customers.
According to Instagram, approximately 90% of people follow a business page on Instagram. (Stat #12)
Businesses can benefit from an active presence on this social media channel.
Instagram is one of the best lead generation tools as a social media tool.
In a recent survey, 87% of those who participated said that they had seen product information on Instagram and had taken action as a result. (Stat #13)
The actions taken were following the brand’s account, visiting their website or making a purchase online.
LinkedIn is the world's largest professional network, with over 400 million members in more than 200 countries. It is a trusted platform for professionals.
58 million companies have built their brand communities on LinkedIn to reach new prospects and connect with target customers. (Stat #14)
In a recent survey, it was found that 80% of leads come from LinkedIn, making this a platform that can’t be ignored. (Stat #15)
The world of business has changed.
Social media is no longer just a communications platform for sharing what you had for breakfast.
It’s an integral part of your lead generation strategy, and it can help you drive traffic to your website that turns into leads, customers, and sales.
Here we are, besides all of these stats, the ugly truth that marketers and business owners hate to face.
Only about 20% of your leads will actually become sales-ready. (Stat #15)
This means out of every 100 visitors who come to your website via search engine or social media channels, only about 20 people will be ready to buy on first sight.
The average cart abandonment rate is almost 70% across all industries! There are many ways that affect prospects to make that final decision. It's the truth.
In a recent survey, only 12% of marketing professionals were satisfied with their lead conversion skills. (Stat #16)
The rest either reported being somewhat satisfied or not at all satisfied.
Therefore, you don’t have to freak out if you think your lead conversions are not as good as you expected.
Achieving marketing success is all about getting the right data and taking actionable steps to improve your business.
With these lead generation statistics, you can make informed decisions that will help your content convert better and boost your results!
Drop a comment below if you have any questions and comments and let us know what you think.:)
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