Popup builder that boosts conversions.
Increase conversion rates in 5 minutes. A simple popup builder that actually works.
- Free and paid plans
- Setup in minutes
- No credit card required
Mailchimp
HubSpot
GA4 eventName your brand. AI designs it on-brand. Email, then SMS. Synced to your tools. Show it to the right visitors. A/B test it, keep the winner. Example data.
Somfy, Customer story: 47.27% conversion rate on the US cart abandonment popup
RP Strength, Customer story: 14% average conversion rate across all campaigns
BermudAir, Customer story: 13% average conversion rate
Gemplers, Customer story: 5.83% conversion rate on the welcome popup
EuroDNS, Customer story: Seasonal offers tailored by country
Brico Depot, Customer story: 4.51% conversion rate
BellaTentazione, Customer story: 4.29% conversion rate
Pharmacy Supplies Limited, Customer story: 4.94% conversion rate on weekly offers
Trusted by 20,000+ websites
You're in good company. Four public review platforms carry Popupsmart — every score here is the platform's own, and each links to the page it came from.
Capterra
TrustpilotRead from each platform on 6 September 2026.
AI Popup Builder: Your wish, our magic
Create stunning popups in seconds with an AI-powered popup builder. Simply describe your idea, and watch the magic happen.
How popup builder works?
Build high-converting popups in minutes with our popup builder.
Select your campaign goal, pick a layout, start from scratch, or generate content instantly with AI to find the perfect template.
Design your popup with a drag-and-drop editor. Switch between Teaser, Main Popup, and Success steps, and add elements like images, headlines, or forms.
Set global styles that apply across all steps and elements. Use advanced settings for custom CSS, and preview on both desktop and mobile views.
Choose a preset segment or build your own from behavior, location, device and, on Shopify, cart and customer data. Add triggers like exit intent and control display frequency.
Set up email notifications, connect integrations like Mailchimp and HubSpot, enable Google Analytics tracking, configure autoresponder emails, and launch your campaign.
Google Analytics
Smarter Popup Campaigns. Higher Conversions
Reduce acquisition costs. Increase conversions. Smart popups powered by real visitor behavior.
Capture leads and feedback
Recover sales
Optimize every campaign
Grow Your Subscriber List Faster
Use scroll triggers, newcomer targeting, and optimized opt-in forms to build your email and SMS list without harming user experience.
Solutions to grow your email listMake Conversions Fun
Launch spin-to-win campaigns and gamified experiences that increase opt-ins and boost click-through rates.
See how to get the most out of gamification popupsCollect Valuable Insights
Run surveys, NPS, and post-purchase feedback popups with built-in conversion analytics to increase retention.
See how to collect feedbackConvert More Visitors
Use behavior-based triggers, smart timing, and AI-powered targeting to show the right message at the right moment, without disrupting user experience.
Solutions to increase conversionsRecover Abandoned Carts
Trigger personalized reminders, free shipping offers, or discounts when shoppers show exit or inactivity signals.
Explore how to recover lost revenueConvert Visitors Before They Leave
Detect cursor behavior in real time and display targeted offers exactly when users are about to leave your site.
See how to activate exit-intent campaignsBuilt for Shopify Stores
Recover carts, capture leads, and promote offers seamlessly with a lightweight, no-plugin setup built for ecommerce growth.
Explore how to boost Shopify salesBuild High-Converting Campaigns in Seconds
Generate optimized headlines, CTAs, layouts, and smart targeting rules instantly. Personalized and ready to publish in minutes.
See how the AI popup builder worksTest. Optimize. Win.
Compare variations, track real-time performance, and identify winning campaigns automatically to maximize ROI.
Learn how A/B testing popups workDeliver The Right Message Every Time
Segment by new vs. returning visitors, device, geo-location, traffic source, and on-site activity to create highly relevant campaigns.
Explore targeting options
Companies grow for the better when they work with Popupsmart.
“Mailchimp's popups were slowing down our site and offered limited customization. After switching to Popupsmart, our website loads much faster and our conversion rate increased by about 40%.”
Mert AktasHead of Growth - UserGuiding“Popupsmart integrates smoothly with our sites and adds real value. Conversions have increased, the insights help us improve, and creating popups is easy.”
Ariel GomezAgency Owner - BLANKOYNEGROENTRead full review on G2“Popupsmart makes it simple to create targeted popups that convert visitors into engaged users. We love being able to tailor messages for different segments without affecting site speed. It helps us turn casual visitors into active members of the Reward Deals UK community, improving retention, boosting affiliate conversions, and growing our audience—all without needing a developer.”
Marc ArgentFounder- Reward DealsRead full review on G2“I've really enjoyed using this app! It was incredibly easy to implement on our website, and making changes or publishing new pop-ups takes no time at all. I also love the wide variety of templates. there's something for every type of campaign and style.”
Erik KraaijeveldCo-founder & Head of Marketing - Pulse AgencyRead full review on G2“I love Popupsmart's integrations, especially HubSpot. It's easy to create great-looking popups, and the support has been amazing—support team helped me quickly with every technical question.”
Lindsey VranaMarketing Manager - GemplersRead full review on G2“I love how easy Popupsmart is to use; the setup was straightforward and uncomplicated. Its ability to collect email leads when people visit my website is highly beneficial for managing and expanding my mailing list.”
Jessica Sophia WongCommunity Builder & Founder - VNTR CapitalRead full review on G2“It is very simple to use. It allows for on-brand customizations. Its a relatively low cost solution. A lot of different settings to configure the popup. They offer a lot of features and templates. They have AI that helps get a template built and then you can optimize from there.”
Titus LotzData Marketing Analyst - WolfeRead full review on G2Flawless integrations with your favorite tools
Effortlessly connect your Popupsmart popup builder account with your preferred service provider to maximize website conversions.
See all tools
Example contact sync
Frequently Asked Questions
Who should use Popupsmart?
Let me explain it differently. If your business goals include growing email list, increasing phone calls, designing a website that is compliant with cookie laws, collecting form submissions, promoting your products, and showing up notifications, you definitely need Popupsmart's conversion-driven popups on your website.
What is required to use Popupsmart?
Popupsmart can be installed on every website platform on the internet. Moreover, we offer integrations with the most powerful digital solution providers.
Do I need to have coding skills to use Popupsmart?
Do I need to have design skills to design popups with Popupsmart?
Why should I choose Popupsmart over similar popup apps?
What are the advanced features of Popupsmart?
Advanced targeting options - exit-intent triggers, scroll triggers, geo-located targeting, in-activity censor, traffic source targeting, device-based targeting, remarketing opportunity.
Flawless integration opportunities - Zapier and Popupsmart integration, MailerLite and Popupsmart integration, MailChimp and Popupsmart integration, webhook configuration.
Actionable insights - Instant event and goal tracking, real-time engagement statistics.
Can I get free help while getting started with Popupsmart?
Additionally, our digital specialists would like to help you in every matter of obtaining success in digital. Do not hesitate to reach us via live chat during working hours.
Does Popupsmart offer annual payment plans?
Will Popupsmart slow down my website?
Can I use Popupsmart on client sites?
How to grow your email list with popups?
Should I increase phone calls with popups?
Should I collect form submissions with popups?
Should I promote my products with popups?
How to create a popup in 5 minutes?
2. Select a business objective to see goal optimized popup designs.
3. Design a popup campaign from the "Customize" tab on the Smart Editor.
4. With the "Segment" tab, determine when you want to show popups to visitors, and to which audience group you want to show your popup campaigns.
5. Make integration with applications such as MailChimp and Zapier. Also, it is possible to connect your Popupsmart account with a webhook.
6. See the number of popup impressions, popup displays, actual conversions, and your campaign's conversion rates in the "Analytics" tab.
7. Embed the popup code to your website source code.(Paste the code between body tags)
How to create a GDPR-compliant cookie popup?
• Consisting of specific information about data types,
• Presenting clear information about the purposes of cookies,
• Explaining tracking technologies in use on the website,
• Requesting before the settings of cookies in users' browsers,
• Clearly stating which action will signify consent,
• Having a link to your Cookie Policy, which includes the details of cookie usage, purpose, and related third-party activities.
• Giving users the opportunity to opt-in or opt-out of various types of cookies,
• Enabling users to make subsequent changes anytime,
• Letting users withdraw their consent whenever they want,
• Recording and sending the data to be stored as evidence securely.
Would not you like to have cookie law compliant, ready-to-use cookie consent popup on your website in 3 minutes? Then, use a better popup builder: Popupsmart.
Why should I use popups?
Rather than that, popups interrupt your visitors while they try to leave the website, which puts an engagement opportunity front and center.
Popups can also break inattention blindness and encourage an online conversion.
How do popups convert?
How do you make a popup?
What is the difference between lightbox popup and full-screen popup?
You may have a lightbox or full-screen popup on your website by obtaining a popup service from Popupsmart
How to create an exit-intent popup?
2. Click the "New Campaign" button.
3. Design your popup campaign.
4. Go to the "User Behavior" feature under the "Segment" tab. Determine an "Exit- Intent" sensitivity.
5. Save and publish it on your website.
How does exit-intent popup work on desktop and mobile?
On the other hand, on mobile, the website tracks the scroll behavior of a visitor. As the visitor suddenly scrolls up the related page, the popup is displayed.
Popupsmart's exit-intent technology perfectly works for both desktop and mobile devices. Build your exit-intent popup now!
Can a popup affect SEO?
If your popup is considered as intrusive interstitials, Google will not let you rank higher. Then, popups can affect SEO. So, be careful when you select a popup builder. Popupsmart offers conversion-ready popups that comply with Google's requirements.
How to create a popup in Wordpress without a plugin?
1. Create your free account in Popupsmart.
2. Click "New Campaign." Do not forget to enter your campaign name and your website URL.
3. Select your business objective to see related popup designs.
4. Design your popup via Popupsmart's Smart Editor.
5. Determine display options on how your popup should appear.
6. Integrate your popup with MailChimp, Zapier, or connect to a webhook.
7. Click "Save and Publish" on the right corner of Smart Editor.
8. Copy the popup code for Wordpress to your clipboard.
9. Go to the "Appearance" section of your Word Press account.
10. Click on "Theme Editor" in the below of Appearance on the left navigation bar.11. Reach to the "Theme Header" code page below "Theme Files" on the right side of the page.
12. Paste the code provided by the popup publish-page before closing the "head" tag.
13. Click on the "Update File" button.
How to add a popup to Squarespace?
1. Log in to your Popupsmart account.
2. Build your popup campaign.
3. After you have finished with the editing process, copy the provided code to your clipboard.
4. Go to "Advanced Settings" on your Squarespace website admin panel.
5. Click "Code Injection", insert the popup code, and save.
How to create a popup in Wix?
1. Log in to your Popupsmart account.
2. Create your popup campaign.
3. After you have completed the editing process, copy the provided code to your clipboard.
4. Go to "Settings" on your Wix website's admin panel.
5. Click "Advanced Settings", "+New Tool" and select "Custom."
6. Paste the popup code and click on "Save."
What are the best popup plugins for Wordpress?
• MailOptin
• Popup Maker
• Popup Builder
• Icegram
• Popups
• Better Coupon Box
• Checkout Boost
• Boost Sales
• Hustle
• Ninja
• Sumo
• Popup Ally
To learn more about the best popup plugins for Wordpress, go to the related article!
What are the best popup apps for Shopify?
• Abandonment Protector
• Quick Announcement Bar
• Better Coupon Box
• Sales Pop
• Pop-Up Window
• Pixelpop Popups & Banners
• Popup Upsell on Exit & Visit
• Privy
• MailMunch
• Popup
• Justuno Popups & Exit Offers
To get more information about the best popup apps for Shopify, click!
How to start learning about email marketing?
If you have not begun to learn email marketing yet, we recommend you to read our Email Marketing Guide, which explains all the aspects of email marketing in detail.
How to grow my email list?
Head over to this article explaining other email list building methods to learn more about the subject!
How to calculate email marketing ROI?
Email marketing ROI is an essential indicator of the success of your digital campaign. You can use Popupsmart's free email marketing ROI calculator without signing up.
How to calculate popup marketing ROI?
Popupsmart's free popup ROI calculator enables you to estimate the total profit of your investment on a popup builder.
How is the conversion rate calculated?
To textualize the formula, think of it like this: if your conversion rate is 20%, it means 20 out of 100 visitors convert.
How to convert website visitors into customers?
You may go to the detailed article called "Conversion Rate Optimization Guide" to learn more about how to obtain conversions.
Free & Smart Popup Builder
Most popups interrupt. Smart popups convert.
Popupsmart is a next-generation popup builder built to help businesses communicate at the moments that matter most, using real visitor behavior, not guesswork.
With advanced behavioral triggers, onsite targeting rules, and high-intent visitor targeting, you can deliver personalized popup campaigns that feel natural, relevant, and genuinely helpful.
If you want to grow your email list, recover abandoned carts, promote offers, or guide visitors toward key actions, Popupsmart gives you the power to build campaigns that support revenue growth and meaningful engagement without harming user experience.
This is not just a popup builder. This is how you turn traffic into results.
A Growth Engine for Every Stage of the Customer Journey
Visitors arrive with different goals, intentions, and readiness levels. Popupsmart helps you meet them where they are.
You don't need to install any apps or write codes from scratch. By adding your unique code to your domain, you can start using popups on blogs, e-commerce websites, or any website!
Reach new visitors with welcome flows & email capture forms
Share your brand story, offer incentives, or build your newsletter using beautifully designed forms optimized for conversions.
Guide engaged visitors with personalized offers
Use page-level logic, cookie-based targeting, and behavior tracking to show relevant messages that reflect real interests.
Recover abandoning shoppers with targeted incentives
Leverage exit-intent technology to display a last-chance offer, free shipping threshold, or helpful reminder.
Nurture leads with smart segmentation
Apply customer segmentation, frequency rules, and multi-page logic to deliver value-driven follow-up campaigns.
Increase conversions with optimized CTA design
Every detail, from color to text length to placement, is crafted to maximize engagement.
Create Beautiful Popups With the Drag-and-Drop Editor
A popup builder should remove friction and not add more.
Popupsmart's drag-and-drop popup editor gives marketers and creators the room to design mobile-responsive popups in minutes. No coding, no complicated UI, no steep learning curve.
Customize your layouts with fonts, colors, images, videos, form fields, dropdowns, radio buttons, animations, timers, and clean call-to-action (CTA) design.
Even if you've never created a popup before, you can publish a professional, conversion-ready design in under five minutes.
Introducing the AI Popup Builder
Meet the new way to build popups: faster, smarter, and automatically optimized.
Popupsmart's AI Popup Builder helps you:
- Generate high-performing popup content instantly
- Create optimized headlines, descriptions, and CTAs
- Choose layouts tailored to your campaign goals
- Personalize popups based on audience behavior
- Launch campaigns in minutes instead of hours
AI makes it effortless to build popups that convert without any design or copywriting expertise requirement.
Smarter Timing With Real Behavior-Based Triggers
Popups work when they're timed well. Popupsmart ensures every message appears exactly when it makes sense.
Use segments & targeting conditions such as:
- Exit-intent technology
- Scroll-triggered popups
- Time-delayed messages
- New vs. returning visitor segmentation
- Device-based targeting
- Geo-targeting
- Campaign display frequency controls
- Cookie-based targeting for personalization
Your website becomes a dynamic, adaptive communication channel.
Free Popup Builder For Your Business
Popupsmart offers acompletely free popup builder plan for small businesses, startups, and personal projects.
The free plan includes:
- 1 popup campaign
- 5,000 pageviews per month
- Full design customization
- Core targeting features
- Access to AI Popup Builder (limited)
- GDPR-compliant lead collection
- Integrations with major email tools
It's the perfect way to launch your first popup, start collecting leads, and experience real conversion lift without paying a cent.
Popup Builder for Shopify
Popupsmart integrates seamlessly with Shopify, making it simple for ecommerce brands to:
- Capture emails with Shopify-friendly forms
- Reduce cart abandonment using exit-intent popups
- Promote discount codes and seasonal offers
- Highlight limited stock or FOMO triggers
- Increase AOV with product recommendations
- Collect phone numbers or WhatsApp inquiries
No app installation required; just connect once and start creating high-converting Shopify popups instantly.
Popup Builder for WordPress
WordPress plugins often slow websites down. Popupsmart solves this with a lightweight, plugin-free popup builder that works flawlessly on any WordPress site.
Use Popupsmart on WordPress to:
- Grow your email subscribers
- Show announcements or blog promotions
- Guide readers to related articles or resources
- Run surveys & feedback forms
- Launch GDPR-compliant cookie popups
All without adding heavy plugins or risking performance issues.
Popups for Every Purpose
Popupsmart supports all major use cases, including:
- email capture forms
- announcement bars
- discount timers
- survey popups
- tap-to-call or WhatsApp CTAs
- cookie consent popups
- product recommendation popups
- webinar signup forms
- cart abandonment recovery
- seasonal promotions and onsite campaigns
With built-in website engagement tools, each popup feels like a natural part of the journey.
A/B Test Anything. Optimize Everything.
Growth requires experimentation and Popupsmart makes it effortless.
Run A/B testing popups to compare:
- headlines
- CTA variations
- colors
- layouts
- display timing
- offer type
- messaging styles
Popupsmart automatically identifies the winning variation so you can confidently improve your conversion rate optimization (CRO) strategy.
Lightweight, SEO-Friendly & Fully GDPR-Compliant
Popupsmart loads through atiny, performance-first script, independent of plugins or themes.
- Fully mobile-responsive
- SEO-safe and Core Web Vitals friendly
- GDPR-compliant with secure lead storage
- No plugin conflicts
- No performance loss
Your popups run beautifully across all devices without harming rankings.
Popupsmart Free Tools: Your Marketing Efficiency Boosters
Popupsmart's ecosystem includes free tools that help marketers:
✔ CRO Checker
Find optimization gaps on your pages instantly.
✔ Popup ROI Calculator
Estimate campaign revenue impact before launching.
✔ Email ROI Calculator
Understand the true value of your email efforts.
✔ Cookie Consent Tool
Stay compliant with GDPR, no extra plugins needed.
These tools make Popupsmart more than a popup builder, they make it a marketing productivity hub.
Build Popups That Add Value
Popupsmart gives you everything you need to create meaningful, high-performing popup experiences: intelligent targeting, a simple design editor, GDPR compliance, deep analytics, platform compatibility, and powerful integrations.
If you care about conversions, user experience, and scalable growth, Popupsmart is the right tool for you.
Popupsmart FAQ
How does Popupsmart's popup builder work?
Popupsmart lets you create popups visually without any coding requirements. Just choose a template, customize it in the drag-and-drop editor, set your targeting rules, and publish. The moment you save your campaign, it appears live on your site through a lightweight script.
Where does my popup data go?
All leads collected through your email capture forms or other fields are securely stored in each campaign's Lead Table. You can review, filter, export, or sync them directly with your CRM, CMS, or ESP using Popupsmart's built-in integrations.
Can I personalize popups based on visitor behavior?
Yes. Popupsmart includes advanced customer segmentation, cookie-based conditions, device rules, and behavioral triggers that allow you to show different messages to new visitors, returning users, shoppers, readers, or high-intent audiences.
Does Popupsmart support A/B testing?
Absolutely. You can create multiple popup variations to test headlines, designs, CTAs, offers, triggers, and more. Popupsmart automatically highlights the winning version based on real conversion data.
Is Popupsmart compatible with Shopify and other ecommerce platforms?
Yes; Popupsmart integrates seamlessly with Shopify, WooCommerce, BigCommerce, and all major ecommerce platforms. You can launch onsite campaigns, recover carts, promote offers, and capture leads without installing any heavy plugins.
Mert Özeren
Türkü Şimşek
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