What is the Conversion Rate?

The percentage of people who clicked through to your website and then took positive action, such as purchasing something or signing up for a newsletter, is defined as the conversion rate.

Google Ads define conversion rates as the average number of conversions per ad interaction, shown as a percentage.

If you want to increase conversion rates, you should read our detailed guide about conversion rate optimization.

Conversion Rate in Google Analytics

In Google Analytics, conversions mean achieving goals. A goal can be set up in Analytics in the form of an ordered product, a newsletter subscription, or a page sent via a tweet.

What is a Conversion?

Conversions are expressed in conversion rates. A conversion rate indicates how many percents of visitors have completed specific conversions. For example, if there are 100 visitors on your website, but 20 visitors are going to buy your product, then the conversion rate will be: (20/100)* 100% = 20%. For a better analysis, it’s important to know your conversion rate.
This conversion rate can relate to all site visitors as well as segmented ones. It allows you to view the conversion rate per traffic source.

Conversion Rate Optimization

Just like the searchability of a site can be optimized, it is also possible to optimize the conversion. The fewer obstacles in the way to a goal, the more people will complete that goal.

Conversion Rate-Related Terms

• Click-Through
• Customer Lifetime Value (CLV)
• Email Marketing
• Lead
• Sense of Urgency
• Testimonial

Conversion Rate Related Articles

• Email Marketing Ultimate Guide: Beginner to Advanced Email Marketing Roadmap 2019
• 4 Reasons Why Images Improve Your Conversion Rates
• 22 Best Shopify Apps To Increase Sales & Conversion (Free and Paid Apps)
• Increase Email Open Rates with Catchy Email Subject Lines/19 Proven TIPS to Get Your Emails Opened
• Why You Should Drive More Phone Call Conversions to Boost Your ROI/with industry-based examples (2018)