Popup Video: How To Add One To Your Website (No Coding)

The Importance Of Video Marketing

People love videos. They are easier to digest as content, and also they can be highly persuasive.

According to Wyzowl’s statistics, 87% of video marketers claim that video has increased traffic to their website, while 80% of video marketers states that video has directly helped them to increase sales.

These statistics prove how crucial using videos in marketing is. So, what is the lesson you need to take from this? You SHOULD use videos as a part of your marketing strategy to step up your game.

Video is an engaging content format, and it is easily shareable across multiple platforms.

Videos make it more accessible, contributing to the potential higher return on investment (ROI) as a result.

What Is A Popup Video?

Yes, video marketing is significant for any marketer to improve ROI and conversion rates, but what does video marketing have to do with video popup?

We can define a video popup as a video that suddenly pops up as a window on a website.
Popup video can start playing without requiring the visitor to interact or with interaction.

To create video popups, the videos need to be uploaded to any video platform first. You may ask, “what is the difference between sharing videos on other platforms and showing as video popups on my website?”

The thing is, you may have created the most engaging video content for your business, but without making people actually watch it, your perfect video content won’t work.
Popup video pops up and draws attention, which gives you a chance of turning your visitors into customers.

How To Create An Attractive Popup Video (No Coding Needed)

So far, we have touched upon video marketing and what popup video is. Now, it’s time to show you how to create and add a YouTube video popup to a website.

It takes just approximately 5 minutes to create a popup video with Popupsmart, no coding or payment required to create your first popup.

Step 1. Create Your Campaign

Log in to your Popupsmart dashboard and click on Create A New Popup. Choose your business objective. You can change it later.

Click on the dropdown menu on step 1 and select Show Up Announcement. Select the video popup template.

Scroll down on step 1 to select your popup type, lightbox, full-screen, or sidebar popups, and adjust its on-screen position.

Step 2. Get The ID of Your Video

Once you complete step 1, go on to step 2 on the popup builder where you will customize your popup video.

Click on Edit General Appearance to customize the closing button, popup opening animation effect, and button color.

Click on "Video" and leave your Popupsmart popup builder open and go to the URL of your video in another browser tab.

You will need to copy the ID of your YouTube video which is included in the page URL.

For example: https://www.youtube.com/watch?v=[video-id]

This is how the URL will look. Copy the part after the "=" sign.

Step 3. Paste The Video ID to Your Campaign

Upon copying the video ID, go back to Popupsmart popup builder. Paste the ID into the box under Video Id.

If you want your pop up video to play automatically, then you can turn the Autoplay button on.

Turn on the Show Controllers button if you want to display controllers.

Skip the Teaser step if you do not want to show a teaser popup which would require visitors to click on it to open your video pop ups.

Step 4. Set Display and Targeting Rules for Your Video Popup

Proceed to Step 4 (Target) to set up the display and targeting rules for your popup video. On this step, you will want to specify which visitors will see your popup and when will they do it.

You can schedule your campaign, target your audience with various advanced targeting rules and visitor behavior triggers.

For best practices, first you can start by setting up “After X Seconds” targeting which you can access in Visitor Behavior.

This targeting asks you to define after how many seconds after visitors have been on your website you want them to see your popup.

Another best practice of popup targeting is using the exit intent trigger. Click on Visitor Behavior and On Exit Intent to set up this rule.

Exit intent trigger detects when a visitor attempts to leave your website and display the popup to win him back and increase engagement.

You can play around with other display and targeting rules to find the best combination for your video popup.

Step 5. Save & Publish Your Popup

If you want to set your campaign live then you need to Save & Publish your popup. If you don't want to publish it yet, you can click on the “Save” button instead.

You can track your campaigns and see if they are published or not from your Popupsmart dashboard.

How to Open YouTube Video in Popup Window HTML

If you want to open a YouTube video in popup window using HTML, then all you need to do is copy your Popupsmart embed code to the HTML of your website.

Copy Popupsmart embed code, go to your website’s template file and paste the code just before the closing

tag.

So if you are asking “how do I add a pop up video to my website?” that’s it. You can start using Popupsmart now for free to add a pop up video to your website.

How Do I Pop up a Video in WordPress?

Popupsmart can integrate with a wide range of platforms, including WordPress. Create your popup video following the steps above.

Then, copy and paste the Popupsmart embed code, as I mentioned earlier, to your WordPress website’s template file, just before the closing of the body tags.

Click here to learn How to Create Popups in WordPress without Plugins .

Wrapping Up

It is obvious that more and more consumers are turning towards video content. As a website owner, you should keep up with the demand to increase your conversion rates.

You can easily create video pop ups with Popupsmart by following the steps I gave above. If you have any questions or opinions, you can share with me in the comments.

Take a look at our guide to get your first subscribers on YouTube.

Thanks for your time.

‍

Frequently Asked Questions

What is a pop-up video?

A pop-up video can mean two different things depending on the context: in website marketing, it’s a video that appears in a pop-up window or modal on your site (often triggered by a click, time delay, scroll depth, or exit intent) to quickly explain a product, highlight an offer, collect leads, or guide visitors toward an action; in entertainment, “Pop-Up Video” also refers to the VH1 television format where music videos play with on-screen “pop-up” fact bubbles (often called trivia “info nuggets”) that add commentary and behind-the-scenes details.

How can I make a pop-up video?

To make a pop-up video on your website with no coding, start by hosting your video on a reliable platform (commonly YouTube, Vimeo, Wistia, or your own CDN if you need more control), then use a no-code pop-up builder or your email/marketing tool (for example, many popup/lead-capture apps and page builders include video popups) to create a new popup and insert the video via a URL/embed option; next, adjust display settings like size, autoplay/mute behavior (muted autoplay is often safer for user experience), mobile responsiveness, and whether it opens in a lightbox; then choose smart triggers and timing—such as showing after 10–30 seconds, after a visitor scrolls 40–60%, on a button click (“Watch demo”), or on exit intent—set frequency caps so the same person doesn’t see it every pageview, and finish by customizing the headline, supporting copy, and a clear call to action (e.g., “Start free trial,” “Book a demo,” “Get the coupon”) while tracking performance with analytics or built-in conversion reporting so you can A/B test different videos, offers, and triggers.

Are pop-up videos safe to click?

Pop-up videos can be safe to click, but safety depends on the source and how the popup is delivered: popups from reputable websites you intentionally visited and that use well-known video hosts (like YouTube or Vimeo) are generally low risk, while popups from unknown sites, sketchy streaming pages, or unsolicited ads are a common tactic for phishing, fake downloads, and malware; to stay safe, avoid clicking pop-ups that claim your device is infected, push you to install software, or redirect you repeatedly, and instead close the window, check the site’s URL carefully, and use a modern browser with pop-up/malware protection plus an ad blocker and up-to-date security software; if you’re a site owner adding a video popup, you can protect visitors by using trusted plugins/apps, enabling HTTPS, keeping themes/extensions updated, and avoiding third-party scripts that inject unexpected ads or redirects.

What makes a good pop-up video?

A good pop-up video is short, immediately valuable, and tightly aligned with what the visitor is trying to do on the page: it should hook attention in the first few seconds, communicate one clear message (like a quick product demo, a customer testimonial, or a limited-time offer), and end with a strong, specific call to action; visually, it needs clean framing, readable on-screen text, and captions for silent viewing, and it should load fast and display well on mobile without covering critical navigation or feeling intrusive; conversion-wise, the best pop-up videos are shown at the right moment (for example, after the visitor shows interest by scrolling or clicking “Learn more”), are frequency-capped to prevent annoyance, and match the page intent—such as a 30–60 second explainer on a product page, a testimonial on a pricing page, or a quick onboarding tip inside an app—so users feel helped rather than interrupted.

What is Pop Up Video where to Watch?

“Pop Up Video” (the VH1 series) is a music-video show known for adding trivia bubbles over popular music videos, and where you can watch it depends on current licensing in your region: it may appear on Paramount-owned platforms, digital purchase/rental stores, or be available through select streaming add-ons, but availability changes frequently; the most reliable approach is to search “Pop-Up Video” on a streaming aggregator (like JustWatch) or check major storefronts (Apple TV, Amazon Prime Video, Google TV) to see whether full seasons or individual episodes are currently offered, and be cautious of unofficial uploads that may be low quality or infringe rights.

What is Pop Up Video episodes?

“Pop Up Video” episodes are individual installments of the VH1 series that typically compile multiple music videos per episode, each overlaid with fast-moving pop-up facts, jokes, and behind-the-scenes notes tied to the artist, lyrics, production, and cultural context; episode lineups vary by season and sometimes by re-airing due to music licensing, so the exact set of videos you see can differ across platforms; if you’re trying to find a specific episode (for example, one featuring a certain artist), the best method is to look up episode guides by season and cross-check with the platform’s episode descriptions, since some services rename or repackage episodes depending on distribution rights.

What is Youtube popup video?

A “YouTube popup video” usually refers to a website pop-up that plays a YouTube video in a lightbox/modal (often when someone clicks a thumbnail or button), rather than a special YouTube feature itself; site owners use this because it keeps visitors on the same page while letting them watch a demo, testimonial, or tutorial without navigating away, which can improve engagement and conversions; to implement it without coding, you typically paste the YouTube link into a popup tool’s video field, choose how it opens (click-triggered is usually least intrusive), and configure options like start time, autoplay behavior, and captions—while remembering that ad/tracking behavior is controlled by YouTube and user settings, so if you need a more branded, ad-free experience you may prefer a paid host like Vimeo or Wistia.