Popups or pop-ups are windows that suddenly pop up in the foreground of a visual interface.
What is a popup? A popup is a form of online advertising and parts of digital marketing strategy to promote content and products on the world wide web.
In the simplest terms, popup definition can be given as;
The term popup refers to a graphical user interface display area that can appear as a window in different sizes and screen positions on websites’ visual interface, typically without the site visitor’s permission. They pop up on the screen; this is why they are called “popups.”
A popup can come in different types, such as full-screen, sidebar, and banner.
Popup ad windows used to be annoying as unreliable sites use them as click-baits or to install unwanted malware to computers.
Besides, another reason that caused popups to seem annoying is that they interfere between the content and the user.
However, today, almost all world-famous brands display popups on their websites and increase their sales, leads, and conversion rates.
Reliable popup builder services like Popupsmart help site owners to create modern, SEO-friendly popups that can be optimized for a better user experience.
For the best popup practices, a popup should;
Website owners can achieve these qualities with Popupsmart, a no-code popup builder solution that suits every site owner’s business objectives.
The word “popup” is a controversial one. There are different uses of it on the internet, such as “popup,” “pop-up,” and “pop up.”
Pop up is a verb that defines the action of popping up.
Pop-up is both a noun and an adjective, whereas “popup” without the hyphen is incorrect.
However, it is commonly written as “popup” because website URLs already include hyphens between the words. So, when the URL is written as “examplesite/pop-up,” it may hurt SEO as it will not be the same keyword.