Poptin alternatives: 8 popup tools compared

Poptin is a self-serve popup builder that starts free, with an email marketing tool beside it, and suits a small site that wants unlimited popups, A/B testing and analytics on a free plan. Its main alternatives are Popupsmart for a team without a developer, OptiMonk for a bigger free plan with every feature, Claspo for every feature on every plan, and Hello Bar for a free start with bars and popups. All 8 are compared below.

Which Poptin alternative fits your need?

  1. Stay with Poptin if you want popups and email campaigns from one company, A/B testing and analytics on a free plan, or the support its reviewers praise in more than half of their reviews Free plan: 1K visitors From $25 / mo
  2. Choose Popupsmart Our product for a team without a developer: build a campaign in minutes, or let the Popupsmart AI agent build and publish it, on every plan, with three websites from Basic Free plan: 5K pageviews From $39 / mo
  3. Choose OptiMonk for a bigger free plan with every feature: 10,000 pageviews a month Free plan: 10K pageviews From $19 / mo
  4. Choose Claspo for every feature on every plan and more than 1,000 templates Free plan: 3K pageviews From $39 / mo
  5. Choose Hello Bar for a free start with bars and popups, and A/B testing on every paid plan Free plan: 5K views in total From $29 / mo, billed annually
  6. Choose Popup Maker for a WordPress site that wants a free plugin with no traffic limit Free plan: Unlimited pageviews (WordPress only) From $99 / yr
  7. Choose Mailmunch for forms, popups and email campaigns priced by list size Free plan: Forms and popups with branding From $9.99 / mo
  8. Choose Privy for a store that wants popups, email and SMS in one app Free plan: No, 15-day trial From $24 / mo
  9. Choose OptinMonster for content lockers, sidebar forms and follow-up campaigns Free plan: No, 14-day money-back guarantee From $21 / mo ($7 billed annually, first year)

How do the Poptin alternatives compare?

Free plan, entry price and reviews from each vendor's own pages and review sites, read 22 Sep 2026 – 28 Sep 2026. Popupsmart's from our pricing page.
ToolFree planEntry priceReviewsBest for
Poptin The tool you're replacing1K visitors$25 / mo for 10K unique visitors a month4.8 / 5 · 90 on G2Popups and email, free start
Popupsmart Our product5K pageviews$39 / mo for 50K pageviews4.5 / 5 · 141 on G2Teams without a developer
Switching from Poptin: free campaign migration by our team, and 2 hours of consultancy on your campaigns (a $300 value). Book your free migration
OptiMonk10K pageviews$19 / mo for 20K pageviews4.8 / 5 · 159 on G2Every feature, generous free plan
Claspo3K pageviews$39 / mo for 50K pageviews4.9 / 5 · 81 on G2Every feature, 1,000+ templates
Hello Bar5K views in total$29 / mo, billed annually4.7 / 5 · 25 on G2Bars and popups on a budget
Popup MakerUnlimited pageviews (WordPress only)$99 / yr4.6 / 5 · 11 on G2WordPress sites on a budget
MailmunchForms and popups with branding$9.99 / mo4.7 / 5 · 241 on WordPress.orgEmail and forms on a budget
PrivyNo, 15-day trial$24 / mo for 10K pageviews on displays; contacts on the email plans4.6 / 5 · 122 on G2Stores that send email from Privy
OptinMonsterNo, 14-day money-back guarantee$21 / mo ($7 billed annually, first year) for 2.5K campaign impressions4.3 / 5 · 108 on G2Inline forms, agencies

What do Poptin's reviewers praise and criticise?

Poptin is rated 4.8 out of 5 from 90 reviews on G2, read 26 Sep 2026. In our reading of all 90, reviewers praise “Easy to use” most (66 of 90) and criticise “Learning curve, hard-to-find settings” most (15 of 90).

4.8

90 reviews on G2 · read 26 Sep 2026

Ratings

  • 5 stars69 reviews
  • 4 stars17 reviews
  • 3 stars4 reviews
  • 2 stars0 reviews
  • 1 star0 reviews

A half star counts with the whole star below.

Sources

  • Organic 80
  • Invited by G2 7
  • Invited by Poptin 2
  • G2 thank-you page 1
  • Incentivized 7

33 of 90 name nothing they dislike

Written 2018–2026; 9 in the past 12 months

Praised for

  • Easy to use66/90 reviews
  • Customer support52/90 reviews
  • Quick setup without developers41/90 reviews
  • Results: leads and conversions31/90 reviews
  • Design and customization30/90 reviews

Criticised for

  • Learning curve, hard-to-find settings15/90 reviews
  • Missing features10/90 reviews
  • Design options and templates7/90 reviews
  • Bugs and glitches6/90 reviews
  • Integration gaps or setup5/90 reviews

From an AI-assisted reading of all 90 reviews

In reviewers' own words

Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.

Which tools can replace Poptin?

Popupsmart, for teams without a developer

Our product
Free plan
5K pageviews
Entry price
$39 / mo for 50K pageviews
Reviews
4.5 / 5 · 141 on G2

Popupsmart is the popup builder for teams without a developer: a person builds and publishes a campaign in the app in under 5 minutes, by our own estimate.

popupsmart.com, captured 22 Sep 2026
popupsmart.com, captured 22 Sep 2026
Pick Popupsmart over Poptin for
  • Switching is done for you: our team migrates your Poptin campaigns for free, with 2 hours of consultancy on them (a $300 value)
  • The Popupsmart AI agent builds and publishes a whole campaign from a chat, on every plan, the free one included
  • Your own AI agent can do everything the app does over the MCP server or the CLI, integrations included
  • Three websites on the entry plan, where Poptin's Basic covers one domain
Keep in mind about Popupsmart
  • Poptin's free plan runs unlimited popups with A/B testing and analytics; ours runs one popup at a time, without them
  • Poptin sends email campaigns; we send an autoresponder email and pass each lead to your email tool
  • Which costs less depends on how many pages each visitor views: Poptin counts visitors, we count pageviews
What Popupsmart does
  • An AI agent that builds and publishes campaigns from a chat
  • MCP server and CLI for your own agent, integrations included
  • Smart Mode: AI picks the audience (paid plans)
  • One snippet on any platform, several websites per plan
What reviewers say about Popupsmart

Praise

  • Easy to use95/141 reviews
  • Quick setup without developers63/141 reviews

Complaints

  • Design options and templates25/141 reviews
  • Missing features25/141 reviews

Reviews written 2020–2026, 59 in the 12 months before we read them

Popupsmart and Poptin: what each gives you

Popupsmart and Poptin: what each gives you
What you getPopupsmartPoptin
AI agent in the appBuilds and publishes a whole campaign from a chat, on every planNot listed
Your own AI agentMCP server and CLI covering everything the app does, integrations included; an agent publishes a campaign in under a minute, by our own estimateNo MCP server or CLI listed
AI that picks for youSmart Mode picks the audience, on paid plansAutopilot picks the trigger, on paid plans
Websites1 on the free plan, 3 on Basic, unlimited on Expert1 on Free Forever and Basic, 4 on Pro, unlimited on Agency
Free plan5,000 pageviews a month, one popup live at a time, Popupsmart branding1,000 visitors a month, unlimited popups, A/B testing and analytics, Poptin branding
EmailAn autoresponder email on every plan; each lead goes to your email toolEmail campaigns and automations, sold in a bundle priced by contacts

Switching from Poptin to Popupsmart

We move your campaigns for you

  • Free campaign migration: our team rebuilds your Poptin popups in Popupsmart.
  • 2 hours of consultancy on your campaigns, free: a $300 value.
Book your free migration

What carries over

  • Your email list stays where it is: Popupsmart sends each lead to Klaviyo, Mailchimp, HubSpot and its other integrations on every plan.
  • On Shopify, discount codes stay in Shopify: Popupsmart can hand each visitor a unique code, show a product feed in the popup and target by what's in the cart.

What you rebuild

  • Popups don't carry over between tools, so each campaign is rebuilt: our team does it for free, or you rebuild it yourself from a template or with the Popupsmart AI agent.
  • Targeting rules, schedules and frequency caps are set again; exit intent, cookie targeting and the other display rules are on every plan, the free one included.

What else you need

  • Analytics start on Popupsmart's paid plans and A/B testing on Advanced; Poptin includes both on every plan.
  • If you send email campaigns from Poptin, keep them there or move them to your email tool: Popupsmart doesn't send campaigns.
Create a free Popupsmart account

OptiMonk, for a bigger free plan with every feature

Free plan
10K pageviews
Entry price
$19 / mo for 20K pageviews
Reviews
4.8 / 5 · 159 on G2

OptiMonk is a self-serve popup builder with every feature on every plan, the free one included.

optimonk.com, captured 22 Sep 2026
optimonk.com, captured 22 Sep 2026
Pick OptiMonk over Poptin for
  • A free plan for 10,000 pageviews a month, with every feature and no branding
  • Product recommendations, add-to-cart from the popup and revenue per campaign for online stores
  • An AI agent that builds campaigns from a chat, and an MCP server for your own agent
Keep in mind about OptiMonk
  • No email campaigns: each lead goes to your email platform
  • An editor its G2 reviewers can find hard to handle
What OptiMonk does
  • Every feature on every plan, the free one included
  • Product recommendations and add-to-cart from the popup
  • Embedded content inside the page
  • An AI agent and an MCP server that build campaigns
What reviewers say about OptiMonk

Praise

  • Customer support100/159 reviews
  • Easy to use62/159 reviews

Complaints

  • Learning curve, hard-to-find settings22/159 reviews
  • Missing features20/159 reviews

Reviews written 2018–2026, 3 in the 12 months before we read them

Claspo, for every feature and a large template library

Free plan
3K pageviews
Entry price
$39 / mo for 50K pageviews
Reviews
4.9 / 5 · 81 on G2

Claspo puts every feature on every plan, with a free plan and more than 1,000 templates.

claspo.io, captured 22 Sep 2026
claspo.io, captured 22 Sep 2026
Pick Claspo over Poptin for
  • A free plan for 3,000 pageviews a month, with every feature
  • More than 1,000 templates, where Poptin lists 60+
  • An AI agent in the app that builds campaigns from a chat
Keep in mind about Claspo
  • Paid plans start higher: $39 / mo for 50,000 pageviews
  • A Powered by Claspo badge on the free plan
What Claspo does
  • Every feature on every plan, the free one included
  • More than 1,000 templates
  • 25% off with annual billing
  • Consent prompts and a cookie-policy checkbox
What reviewers say about Claspo

Praise

  • Easy to use44/81 reviews
  • Customer support29/81 reviews

Complaints

  • Learning curve, hard-to-find settings8/81 reviews
  • Missing features5/81 reviews

Reviews written 2022–2026, 28 in the 12 months before we read them

Hello Bar, for a free start with bars and popups

Free plan
5K views in total
Entry price
$29 / mo, billed annually
Reviews
4.7 / 5 · 25 on G2

Hello Bar is a bar and popup builder with a free Starter plan and A/B testing on every paid plan.

hellobar.com, captured 22 Sep 2026
hellobar.com, captured 22 Sep 2026
Pick Hello Bar over Poptin for
  • Unlimited popups and subscribers on every plan, the free one included
  • A/B testing on every paid plan, from $29 / mo, billed annually
Keep in mind about Hello Bar
  • The free plan covers 5,000 popup views, which its feature table counts over the account's lifetime, not per month
  • It counts popup views, not pageviews: its Growth plan covers 50,000 a month
What Hello Bar does
  • Bars, popups and full-screen overlays
  • Unlimited popups and subscribers on every plan
  • A/B testing on every paid plan
  • Inline and gamified popups, basic on the free plan

Popup Maker, for WordPress sites on a budget

Free plan
Unlimited pageviews (WordPress only)
Entry price
$99 / yr
Reviews
4.6 / 5 · 11 on G2

Popup Maker is a WordPress plugin: popups are built inside WordPress, and the core plugin is free with no traffic limit.

wppopupmaker.com, captured 28 Sep 2026
wppopupmaker.com, captured 28 Sep 2026
Pick Popup Maker over Poptin for
  • Free core plugin with unlimited popups and pageviews, where Poptin's free plan stops at 1,000 visitors a month
  • Works with WordPress form plugins, page builders, WooCommerce and LifterLMS
Keep in mind about Popup Maker
  • WordPress only, where Poptin runs on any site
  • Exit intent, analytics and split tests come with Pro, $99 / yr for one site; Poptin's free plan has all three
What Popup Maker does
  • Free core plugin, unlimited popups and traffic
  • Built inside WordPress, with form plugins and page builders
  • WooCommerce and LifterLMS popups
  • Exit intent, scroll and location targeting in Pro
What reviewers say about Popup Maker

Praise

  • Easy to use6/11 reviews
  • Quick setup without developers5/11 reviews

Complaints

  • Learning curve, hard-to-find settings4/11 reviews
  • Design options and templates4/11 reviews

Reviews written 2018–2023, 0 in the 12 months before we read them

Mailmunch, for forms, popups and email priced by list size

Free plan
Forms and popups with branding
Entry price
$9.99 / mo
Reviews
4.7 / 5 · 241 on WordPress.org

Mailmunch is an email marketing tool with forms, popups and landing pages, priced by the size of your list.

mailmunch.com, captured 28 Sep 2026
mailmunch.com, captured 28 Sep 2026
Pick Mailmunch over Poptin for
  • Priced by list size, not traffic: from $9.99 / mo for 500 subscribers
  • Email broadcasts, autoresponders and drip campaigns in the same tool, like Poptin's email bundle
Keep in mind about Mailmunch
  • The free plan carries Mailmunch branding
  • No G2 reviews: its rating is from its WordPress.org plugin, which got no new reviews in the 12 months before we read it
What Mailmunch does
  • Forms, popups and landing pages
  • Email broadcasts, autoresponders and drip campaigns
  • Native apps for Shopify, Wix, WordPress and Weebly
  • A white-label add-on for agencies

Privy, for popups, email and SMS in one app

Free plan
No, 15-day trial
Entry price
$24 / mo for 10K pageviews on displays; contacts on the email plans
Reviews
4.6 / 5 · 122 on G2

Privy is an email and SMS platform for online stores, with popups built in.

privy.com, captured 22 Sep 2026
privy.com, captured 22 Sep 2026
Pick Privy over Poptin for
  • Email and SMS campaigns in the same app as the popups, with 250 SMS credits a month on its Email plan
  • Targeting by the products and variants in a Shopify cart, order count and postal code
Keep in mind about Privy
  • No free plan, only a 15-day trial
  • Popups alone start at $24 / mo for 10,000 pageviews; its email plans are priced by contacts
  • Most of its G2 reviews date from 2021 and 2022
What Privy does
  • Newsletters, welcome series and abandoned-cart emails
  • SMS for stores
  • Popups priced by pageviews on its Displays plan
  • Landing pages and embedded forms
What reviewers say about Privy

Praise

  • Results: leads and conversions72/122 reviews
  • Built-in email and SMS67/122 reviews

Complaints

  • Learning curve, hard-to-find settings23/122 reviews
  • Missing features23/122 reviews

Reviews written 2017–2025, 1 in the 12 months before we read them

OptinMonster, for content lockers and follow-up campaigns

Free plan
No, 14-day money-back guarantee
Entry price
$21 / mo ($7 billed annually, first year) for 2.5K campaign impressions
Reviews
4.3 / 5 · 108 on G2

OptinMonster is a popup builder for WordPress and any other site, with content lockers and follow-up campaigns, billed by campaign impressions.

optinmonster.com, captured 22 Sep 2026
optinmonster.com, captured 22 Sep 2026
Pick OptinMonster over Poptin for
  • Content lockers, sidebar forms and follow-up campaigns
  • Sub-accounts and client logins for agencies
Keep in mind about OptinMonster
  • No free plan: from $21 / mo ($7 billed annually, first year) for 2,500 impressions, with a 14-day money-back guarantee
  • Features unlock plan by plan: exit intent from Pro, location targeting on Growth
What OptinMonster does
  • Inline and sidebar forms, content lockers
  • Sub-accounts and client logins for agencies
  • Follow-up campaigns
  • A first-year discount on annual billing
What reviewers say about OptinMonster

Praise

  • Easy to use45/108 reviews
  • Results: leads and conversions43/108 reviews

Complaints

  • Learning curve, hard-to-find settings22/108 reviews
  • Missing features17/108 reviews

Reviews written 2016–2026, 4 in the 12 months before we read them

Also considered, not yet listed

  • BDOW (formerly SumoMe): A free plan counted in conversions, with email sends included. Not listed: we haven't read every one of its reviews yet, so there's no reading to set beside the others.
  • Klaviyo forms and Shopify Forms: Signup forms built into an email platform and into Shopify. They're free with those platforms but aren't popup builders, so we haven't compared them here.
  • Poptin's own paid plans: If the free plan is what you've outgrown, Basic is $25 / mo for 10,000 visitors a month and drops Poptin's branding.

How we made this list

We make Popupsmart, one of the tools on this list, and list it first. The picks and the entries say where each other tool fits better, and where Poptin itself is the better choice.

Prices and free plans come from each vendor's own pricing page, read on the dates shown beside each tool; Poptin's on 26 Sep 2026. Where a vendor bills visitors, popup views, impressions or list size rather than pageviews, the table says so and converts nothing. Popupsmart's figures come from our pricing page.

Reviews: an AI assistant read every G2 review of each product and sorted what the reviewers praise and criticise into themes; the counts are reviews per theme, out of all the reviews read. No person has checked every tag. Hello Bar's entry gives G2's rating and review count only: we haven't yet read its reviews. Mailmunch has no G2 reviews, so its entry gives its WordPress.org rating and no theme counts. Review sites mix organic reviews with ones the vendor invited; each product's reviews say which.

The screenshots are ours, of each vendor's home page while logged out, and each caption gives the day it was taken.

Frequently asked questions

What is the best Poptin alternative?
The best Poptin alternative depends on why you're leaving. If your team has no developer and wants campaigns live the same day, built by hand or by the Popupsmart AI agent, on several websites, Popupsmart. For a bigger free plan with every feature, OptiMonk; for every feature and more than 1,000 templates, Claspo. For a free bar and popup tool, Hello Bar. For a WordPress site, Popup Maker's free plugin. For forms, popups and email priced by list size, Mailmunch. For popups, email and SMS in one app for a store, Privy. For content lockers and follow-up campaigns, OptinMonster.
Is there a free alternative to Poptin?
Several Poptin alternatives start free. OptiMonk's free plan covers 10,000 pageviews a month with every feature, Popupsmart's 5,000 and Claspo's 3,000; Poptin's own covers 1,000 visitors. Hello Bar's covers 5,000 popup views over the account's lifetime, Mailmunch's covers forms and popups with its branding, and Popup Maker's core plugin is free with no traffic limit, on WordPress only. Privy and OptinMonster don't: they offer a trial or a money-back guarantee instead.
How many pageviews is a Poptin visitor?
Poptin counts a unique visitor once every 30 days, however many pages they view. Its own pages convert in three ways: 3 pageviews per visitor on its Shopify App Store listing, 5 in the text of its comparison with Popupsmart, and about 3.6 in that page's table. Divide a month's pageviews by that month's users in your analytics to see which fits your site; the fewer pages each visitor views, the further a pageview plan goes. The full price table is in Popupsmart vs Poptin.
Can I move my Poptin popups to another tool?
Poptin popups don't carry over to any of these tools, so each campaign is rebuilt. If you move to Popupsmart, our team rebuilds your Poptin campaigns for free and adds 2 hours of consultancy on them (a $300 value). With the other tools you rebuild each one yourself, from a template. Your email list stays in your email platform, so connecting the new tool to it keeps new leads going to the same place.
Which Poptin alternatives send email campaigns?
Privy sends email and SMS campaigns from the same app as its popups, priced by contacts, and Mailmunch sends broadcasts, autoresponders and drip campaigns, priced by list size. Popupsmart sends no campaigns: it sends an autoresponder email to each new subscriber on every plan and passes each lead to your email tool, Klaviyo, Mailchimp or HubSpot among them. OptiMonk and OptinMonster also hand each lead to your email platform.
Why do people look for Poptin alternatives?
In our reading of every Poptin review on G2, the complaints are a visual editor and settings that take time to learn, missing features such as form fields and an undo button, design and template choices, bugs, and the price of plans counted by site visitors. Its reviewers praise its ease of use above everything else, and its support in more than half of the reviews; most were written between 2021 and 2024, and fewer have come in each year since.

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