A lot of people think that popup display ads are dead. They’re annoying, old-fashioned, sales-oriented, irritating display ads.
But, let’s think about it again with a clear perspective.
I know that we all had a bad experience with popups. However, things have changed since pop-ups were first invented.
THE AVERAGE POP UP CONVERSION RATE IS 3.09% in 2020.
How could some big and trustworthy companies still use popup display ads and collect data?
You should think about this question. People are still benefitting from pop-ups because they work. They work because people know how to use them.
As the Popupsmart team we help our customers increase sales and conversions, build an email list and guide their website visitors, through popups.
Are we insane to still be using popups?
Believe me, we aren't…
We just know how to use them the proper way and we don’t interrupt the users' experience. On the contrary, we try to help website visitors find what they need. If you solve a real problem or offer something valuable, there is nothing wrong with using popup display ads.
The key point here is to correct a misunderstanding about popups. So in this article, I’ll try to tell you the reasons and stats behind popup display ads.
Hope you like it!
The answer is quite simple. The main reason for a popup is to provide a powerful call-to-action.
That means you convey an action-oriented message to lead your website visitors to get useful insights about your products or services.
I can give you some example stats from our clients.
After implementing a popup, we boosted our client, Sefa Stone’s conversion rate with communication support line popups. We showed an exit-intent popup to 20,300 people and received 1,006 opt-in forms after a month. We gained 4.5% in sales conversions. That means we enjoyed 382.28 sales after a month thanks to our smart popup service.
The thing is, you need to implement the very best practices based on the problem, solution, and intention.
If you interrupt the user experience, show a popup on the landing page to irrelevant users there is a problem here. Imagine that you enter a shopping center and a boring salesman asks you the same question constantly.
You probably can’t stand it all and will leave that place ASAP.
It’s the exact same thing in the digital world… Check this out for a similar story:
Have a look at this popup example:
I’ve mentioned one of our clients, Sefa Stone. We implemented this popup on their website and it allowed us to start measuring immediate proceeds.
We also added a “get direction” to the pop-up and it simply doubles the conversion rates from local visitors.
We made it by creating unique value, determining the best time, and providing useful information! Let’s measure the results together:
After 4 weeks, this is what we saw:
As I’ve mentioned before, Popups still convert!
Let’s have a look at another study from iPaper. In 2 billion popups, they found that:
The number of people that see a pop-up for the first time engages in brand with a conversion rate of 11%.
The average pop up conversion rate across all pop ups is 3.09%
According to MailChimp, the average email click-through rate across all industries is about 2.61%. According to this Sumo study, the average conversion rate for all pop-ups is about 3.09%.
Also, Copyblogger found that implementing a pop-up strategy immediately boosted email list opt-ins.
I hope I managed to convince you that they still work!
In order to not interrupt users' browsing experience, you should display your popups at the right time.
Try to be relevant. If you know your audience or potential customers, you can answer these questions based on your business dynamics.
If you want to convert from a popup then you should provide something valuable. Otherwise, there would be no reason for them to return.
Mostly, we suggest that people set some rules for a popup to be displayed when a user intends to leave or when X% of a page has been scrolled or when the visitor has been active for 10 seconds or more on the site.
As I’ve mentioned in my previous blog posts, having a powerful CTA is the main point of when we talk about conversion. You can convey your CTA message through popups.
A better CTA means higher CTR. What is CTR?
However, you should pay attention to do CTA properly: for example, minding your language when writing a call to action for a newsletter popup plays an important role in converting visitors.
Don’t forget to place it above the fold for maximum visibility. Also, have a simple but eye-catching design. You may use a contrasting color to do that and use compelling words!
Tell them exactly what they’ll get.
Whatever your service or offer is, please be clear. You might want to provide an e-book, a PDF or something else that is valuable. Tell them what it is!
You might add animations, or pick attractive designs and colors. You should definitely catch your visitor’s eye to boost your conversions.
If you are not sure where to start, how your popup design should be, you may take a look at the popups used by famous brands and take them as an example.
You need to show your popup on the correct device properly.
For example, if your popup is irritating or hard to opt-into on mobile, remove it from visitors on mobile, immediately.
Make sure that your popup ads are responsive in all devices such as tablets, desktops or mobiles.
Also, be careful not to slow down the loading time on mobiles by using pop-up ads.
Having too much text or providing too many form fields is just ineffectual for your goods. You should have a popup that doesn't conflict with your website functionality. You should consider popup UX design and create a popup that will be appealing to the customers.
Google is penalizing websites with popups on mobile that hide content. Also, avoid showing popups on the landing page that appear once you enter a website!
Here's a mobile popup guide that will help you create converting mobile popups.
Considering that more than 70% of your visitors abandon your site, and a huge number of those people never return, provide something valuable and convert them into your website. Also, you can collect emails or prevent cart abandonment with exit-intent technology. It’s one of the best ways for reeling your customers back in with attractive messages!
Displaying a cart abandonment email popup when customers are about to leave, for example, is a perfect tactic to convert them!
You should target your website visitors with a specific offer based on their interests. Find out much more about them like what blog category or pages they are browsing.
You can accomplish this by using Popupsmart’s Advanced Targeting features.
Popupsmart’s advanced segmentation system allows you to customize your messages based on your visitor’s behavior in order to increase conversion, engagement and sales rates. We provide easy installation in 1 minute, compatible with all website platforms.
If you really want to boost your conversions, you better put yourself into your customer’s shoes. The key point is to improve the experience of the popup and make it easy to signup or close.
You should have a huge close option or a “no thanks” option. In this case, try to be creative. Have a look at this example to get what I mean:
You should highlight and recommend your popular products. You can add popups on product pages to encourage users to browse, or on checkout pages to encourage cross-sells.
If your aim is to guide your audience, the smart popup builder, Popupsmart will help you share your news about your products and services via optimized popup designs.
Congrats! Now you've broken down your biases and actually know the worth of popup display ads. Considering that you get our hints to build an awesome pop-up, it’s time to start increasing conversion rates!
Also, you can learn about how to create pop-ups in Wordpress without plugins in our detailed guide.
Do you use popups on your website? What are some tips for maximizing the conversion rates that you have tried? If you have any questions, I would be happy to answer them.
See you next time.