Privy alternatives: 8 popup tools compared

Privy is an email and SMS platform for online stores, with popups built in, and suits a store that wants its popups, email and SMS in one app, priced by its contacts. Its main alternatives are Popupsmart for a store that keeps its own email tool, Alia for a Shopify store that wants AI to run its popups, Poptin for popups and email campaigns with a free plan, and OptiMonk for store features on a free plan. All 8 are compared below.

Which Privy alternative fits your need?

  1. Stay with Privy if you send your email and SMS from Privy, since its email plan includes the popups, or your store gets 10,000 pageviews a month or fewer and you want its store targeting, landing pages and embedded forms Free plan: No, 15-day trial From $24 / mo
  2. Choose Popupsmart Our product for a store that keeps its own email tool: build a campaign in minutes, or let the Popupsmart AI agent build and publish it, on every plan Free plan: 5K pageviews From $39 / mo
  3. Choose Alia for a Shopify store that wants AI to time, personalize and test each popup, or its team to run them Free plan: No, 14-day trial From $100 / mo
  4. Choose Poptin for popups and email campaigns from one company, with a free plan Free plan: 1K visitors From $25 / mo
  5. Choose OptiMonk for store features on a free plan: product recommendations and add-to-cart Free plan: 10K pageviews From $19 / mo
  6. Choose Mailmunch for forms, popups and email campaigns priced by list size Free plan: Forms and popups with branding From $9.99 / mo
  7. Choose Justuno for an ecommerce brand that wants list growth with a done-for-you plan Free plan: No, 14-day trial From $59 / mo
  8. Choose Wisepops for campaigns built and tested for you by a strategist Free plan: No, 14-day free trial From $299 / mo on Shopify
  9. Choose Sleeknote for ecommerce teams running many websites Free plan: No, 14-day trial From $69 / mo

How do the Privy alternatives compare?

Free plan, entry price and reviews from each vendor's own pages and review sites, read 22 Sep 2026 – 28 Sep 2026. Popupsmart's from our pricing page.
ToolFree planEntry priceReviewsBest for
Privy The tool you're replacingNo, 15-day trial$24 / mo for 10K pageviews on displays; contacts on the email plans4.6 / 5 · 122 on G2Stores sending email from Privy
Popupsmart Our product5K pageviews$39 / mo for 50K pageviews4.5 / 5 · 141 on G2Teams without a developer
Switching from Privy: free campaign migration by our team, and 2 hours of consultancy on your campaigns (a $300 value). Book your free migration
AliaNo, 14-day trial$100 / mo for 20K site visitors a month4.6 / 5 · 114 on Shopify App StoreShopify stores wanting AI-run campaigns
Poptin1K visitors$25 / mo for 10K unique visitors a month4.8 / 5 · 90 on G2Small stores wanting email too
OptiMonk10K pageviews$19 / mo for 20K pageviews4.8 / 5 · 159 on G2Stores wanting product recommendations
MailmunchForms and popups with branding$9.99 / mo4.7 / 5 · 241 on WordPress.orgEmail and forms on a budget
JustunoNo, 14-day trial$59 / mo for 10K visitors4.3 / 5 · 67 on G2Done-for-you list growth
WisepopsNo, 14-day free trial$299 / mo on Shopify for 500K pageviews4.5 / 5 · 90 on G2Stores that want a managed service
SleeknoteNo, 14-day trial$69 / mo for 25K visitors a month4.3 / 5 · 6 on G2Ecommerce teams, many websites

What do Privy's reviewers praise and criticise?

Privy is rated 4.6 out of 5 from 122 reviews on G2, read 26 Sep 2026. In our reading of all 122, reviewers praise “Results: leads and conversions” most (72 of 122) and criticise “Learning curve, hard-to-find settings” most (23 of 122).

4.6

122 reviews on G2 · read 26 Sep 2026

Ratings

  • 5 stars75 reviews
  • 4 stars40 reviews
  • 3 stars3 reviews
  • 2 stars1 review
  • 1 star0 reviews

A half star counts with the whole star below.

Sources

  • Invited by G2 for Privy 83
  • Invited by G2 27
  • Invited by Privy 8
  • Organic 4
  • Incentivized 117

25 of 122 name nothing they dislike

Written 2017–2025; 1 in the past 12 months

Praised for

  • Results: leads and conversions72/122 reviews
  • Built-in email and SMS67/122 reviews
  • Easy to use57/122 reviews
  • Customer support43/122 reviews
  • Design and customization26/122 reviews

Criticised for

  • Learning curve, hard-to-find settings23/122 reviews
  • Missing features23/122 reviews
  • Price and plan structure19/122 reviews
  • Design options and templates15/122 reviews
  • Free-plan and usage limits7/122 reviews

From an AI-assisted reading of all 122 reviews

In reviewers' own words

Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.

  • Verified User in Food & Beverages small business
    5/5 25 Aug 2022

    Praise Results: leads and conversions

    “It has been the best way for our business to capture contact information from our customers - way better than shopify's native capture or even klaviyo's capture.”

    Invited by G2 for Privy · Incentivized “Privy is the best!”: Privy review on G2

  • Fiona L. CEO, small business
    5/5 9 Mar 2022

    Praise Built-in email and SMS

    “I use the welcome emails, thank you emails and the cart recovery are the best. Their cart recovery works better than the Shopify default one.”

    Organic “Been Using Since Forever”: Privy review on G2

  • Robert I. President, small business
    5/5 25 Aug 2022

    Praise Easy to use

    “It's very easy to create pop-ups, banners and other marketing elements. I can have any team member create them in minutes.”

    Invited by G2 for Privy · Incentivized “Powerful Marketing Toolkit”: Privy review on G2

  • Lynne C. Owner, small business
    5/5 22 Feb 2022

    Complaint Learning curve, hard-to-find settings

    “I have a hard time navigating the edit features of the actual pop-up itself, but overall, I have pretty much figured it out now.”

    Invited by G2 for Privy · Incentivized “Very helpful”: Privy review on G2

  • Verified User in Sporting Goods small business
    5/5 18 Nov 2021

    Complaint Missing features

    “I can't schedule an exact time for a newsletter to send. I have product releases that are supposed to release at a particular time, and privy only allows scheduling for "around" a time.”

    Invited by G2 for Privy · Incentivized “Great App. Tons of uses!”: Privy review on G2

  • Verified User in Retail small business
    2.5/5 14 Oct 2021

    Complaint Price and plan structure

    “The price. My site is still somewhat new and I don't get as many visitors as stores who have been around for some time.”

    Invited by Privy “Pretty but expensive”: Privy review on G2

Which tools can replace Privy?

Popupsmart, for stores that keep their own email tool

Our product
Free plan
5K pageviews
Entry price
$39 / mo for 50K pageviews
Reviews
4.5 / 5 · 141 on G2

Popupsmart is the popup builder for teams without a developer: a person builds and publishes a campaign in the app in under 5 minutes, by our own estimate.

popupsmart.com, captured 22 Sep 2026
popupsmart.com, captured 22 Sep 2026
Pick Popupsmart over Privy for
  • Switching is done for you: our team migrates your Privy campaigns for free, with 2 hours of consultancy on them (a $300 value)
  • The Popupsmart AI agent builds and publishes a whole campaign from a chat, on every plan, the free one included
  • Your own AI agent can do everything the app does over the MCP server or the CLI, integrations included; Privy's MCP server is read-only
  • Klaviyo, Mailchimp, HubSpot, ActiveCampaign and every other integration on every plan, so leads go to the email tool you keep
Keep in mind about Popupsmart
  • Privy sends email and SMS itself; we collect emails and phone numbers for the tools that send them
  • Up to 10,000 pageviews a month, Privy's popups-only plan costs less: $24 / mo
  • Its store targeting goes deeper: products and variants in the cart, order count, postal code
What Popupsmart does
  • An AI agent that builds and publishes campaigns from a chat
  • MCP server and CLI for your own agent, integrations included
  • Smart Mode: AI picks the audience (paid plans)
  • One snippet on any platform, several websites per plan
What reviewers say about Popupsmart

Praise

  • Easy to use95/141 reviews
  • Quick setup without developers63/141 reviews

Complaints

  • Design options and templates25/141 reviews
  • Missing features25/141 reviews

Reviews written 2020–2026, 59 in the 12 months before we read them

Popupsmart and Privy: what each gives you

Popupsmart and Privy: what each gives you
What you getPopupsmartPrivy
AI agent in the appBuilds and publishes a whole campaign from a chat, on every planNot listed
Your own AI agentMCP server and CLI covering everything the app does, integrations included; an agent publishes a campaign in under a minute, by our own estimateA read-only MCP server on paid plans: an agent can read your data, not build or publish; no CLI listed
Free plan5,000 pageviews a month on 1 website, with no end dateNone: a 15-day trial, then the displays stop
Popups alone$39 / mo for 50,000 pageviews on 3 websites$24 / mo for 10,000 pageviews, $84 for 50,000
Email toolsKlaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo and every other integration, on every planKlaviyo and Mailchimp among email tools, plus SMS, review and loyalty apps
Email and SMSCollects emails and phone numbers for the tools that send them, with an autoresponder emailSends email campaigns, flows and SMS itself on its Email plan, from $30 a month for 1,500 contacts

Switching from Privy to Popupsmart

We move your campaigns for you

  • Free campaign migration: our team rebuilds your Privy popups in Popupsmart.
  • 2 hours of consultancy on your campaigns, free: a $300 value.
Book your free migration

What carries over

  • Export your contacts from Privy as a CSV into your email tool; Popupsmart then sends each new lead there, to Klaviyo, Mailchimp, HubSpot or its other integrations, on every plan.
  • On Shopify, discount codes stay in Shopify: Popupsmart can hand each visitor a unique code, show a product feed in the popup and target by what's in the cart.

What you rebuild

  • Popups don't carry over between tools, so each campaign is rebuilt: our team does it for free, or you rebuild it yourself from a template or with the Popupsmart AI agent.
  • Targeting rules, schedules and frequency caps are set again; exit intent and the other display rules are on every plan, the free one included.

What else you need

  • Email campaigns, flows and SMS need an email or SMS tool such as Klaviyo: Popupsmart collects the contacts and doesn't send campaigns.
  • Privy ends a plan's paid features as soon as you cancel mid-cycle, so set up Popupsmart first.
Create a free Popupsmart account

Alia, for Shopify stores that want AI to run their popups

Free plan
No, 14-day trial
Entry price
$100 / mo for 20K site visitors a month
Reviews
4.6 / 5 · 114 on Shopify App Store

Alia is a popup tool for Shopify stores only, whose AI runs the campaign.

aliapopups.com, captured 28 Sep 2026
aliapopups.com, captured 28 Sep 2026
Pick Alia over Privy for
  • Smart Triggering picks when each visitor sees the popup, Prism AI adapts the content and the offer, Smart Testing runs the experiments
  • On the Fully Managed plan, its team runs the campaigns
Keep in mind about Alia
  • Shopify only: its pricing page says it doesn't integrate with any other platform
  • No free plan, only a 14-day trial; from $100 / mo for 20,000 site visitors a month
  • No G2 page: its rating is from the Shopify App Store
What Alia does
  • AI that times, personalizes and tests each popup
  • Fully Managed plan: its team runs the campaigns
  • Quiz answers sent to your email platform
  • Revenue reported per campaign

Poptin, for popups and email from one company, starting free

Free plan
1K visitors
Entry price
$25 / mo for 10K unique visitors a month
Reviews
4.8 / 5 · 90 on G2

Poptin is a self-serve popup builder that starts free, with an email marketing tool beside it.

poptin.com, captured 22 Sep 2026
poptin.com, captured 22 Sep 2026
Pick Poptin over Privy for
  • A free plan with unlimited popups, A/B testing and analytics, where Privy offers a 15-day trial
  • Email campaigns and automations from the same company, sold with the popups
Keep in mind about Poptin
  • It counts unique visitors a month, not pageviews: 1,000 free, $25 / mo for 10,000
  • Its email tool is sold as a bundle, priced by email contacts
What Poptin does
  • A/B testing and analytics on the free plan
  • Email campaigns and automations, sold as a bundle
  • Cart and customer targeting on Shopify and Wix
  • 67 integrations by its own count
What reviewers say about Poptin

Praise

  • Easy to use66/90 reviews
  • Customer support52/90 reviews

Complaints

  • Learning curve, hard-to-find settings15/90 reviews
  • Missing features10/90 reviews

Reviews written 2018–2026, 9 in the 12 months before we read them

OptiMonk, for store features on a free plan

Free plan
10K pageviews
Entry price
$19 / mo for 20K pageviews
Reviews
4.8 / 5 · 159 on G2

OptiMonk is a self-serve popup builder with every feature on every plan, product recommendations among them.

optimonk.com, captured 22 Sep 2026
optimonk.com, captured 22 Sep 2026
Pick OptiMonk over Privy for
  • A free plan for 10,000 pageviews a month with every feature, where Privy offers a trial
  • Personalized product recommendations, add-to-cart from the popup and revenue per campaign
  • An AI agent that builds campaigns, and an MCP server that builds and publishes them for your own agent
Keep in mind about OptiMonk
  • No email or SMS: each lead goes to your email platform
  • An editor its G2 reviewers can find hard to handle
What OptiMonk does
  • Every feature on every plan, the free one included
  • Product recommendations and add-to-cart from the popup
  • Revenue reported per campaign
  • An AI agent and an MCP server that build campaigns
What reviewers say about OptiMonk

Praise

  • Customer support100/159 reviews
  • Easy to use62/159 reviews

Complaints

  • Learning curve, hard-to-find settings22/159 reviews
  • Missing features20/159 reviews

Reviews written 2018–2026, 3 in the 12 months before we read them

Mailmunch, for forms, popups and email priced by list size

Free plan
Forms and popups with branding
Entry price
$9.99 / mo
Reviews
4.7 / 5 · 241 on WordPress.org

Mailmunch is an email marketing tool with forms, popups and landing pages, priced by the size of your list, the way Privy prices its email plan.

mailmunch.com, captured 28 Sep 2026
mailmunch.com, captured 28 Sep 2026
Pick Mailmunch over Privy for
  • Email plans from $9.99 / mo for 500 subscribers, and a free plan for forms and popups
  • Abandoned-cart emails for Shopify stores, and apps for Shopify, Wix, WordPress and Weebly
Keep in mind about Mailmunch
  • Its pricing page lists no SMS
  • No G2 reviews: its rating is from its WordPress.org plugin, which got no new reviews in the 12 months before we read it
What Mailmunch does
  • Forms, popups and landing pages
  • Email broadcasts, autoresponders and drip campaigns
  • Abandoned-cart emails for Shopify stores
  • A white-label add-on for agencies

Justuno, for list growth with a done-for-you plan

Free plan
No, 14-day trial
Entry price
$59 / mo for 10K visitors
Reviews
4.3 / 5 · 67 on G2

Justuno is a list-growth platform for ecommerce brands, with AI timing and product recommendations, and a plan where its experts do the work.

justuno.com, captured 22 Sep 2026
justuno.com, captured 22 Sep 2026
Pick Justuno over Privy for
  • Its Lite plan lists all features, $59 / mo for 10,000 visitors a month
  • On Done-For-You, its experts work on your retention strategy, with a dedicated account manager
Keep in mind about Justuno
  • No free plan: a 14-day trial on Lite; Done-For-You is $299 a month for 20,000 visitors
  • It counts visitors, not pageviews, and Lite runs 5 live workflows
What Justuno does
  • AI Smart Timing and product recommendations
  • Instant email and SMS verification
  • Multivariate testing
  • A Done-For-You plan with a dedicated account manager

Wisepops, for campaigns built and tested for you

Free plan
No, 14-day free trial
Entry price
$299 / mo on Shopify for 500K pageviews
Reviews
4.5 / 5 · 90 on G2

Wisepops is a managed program: a strategist from its team audits your traffic, builds the campaigns and tests them against control groups.

wisepops.com, captured 22 Sep 2026
wisepops.com, captured 22 Sep 2026
Pick Wisepops over Privy for
  • The work is done for you: a strategist audits your traffic and builds the campaigns
  • Popups, web push, an onsite feed and embeds in one program
Keep in mind about Wisepops
  • No free plan: $299 / mo on Shopify for 500,000 pageviews, after a 14-day trial
  • Off Shopify, plans are quoted after a demo
What Wisepops does
  • A strategist who builds and tests the campaigns
  • Web push, an onsite feed and embeds besides popups
  • Tests against control groups
  • Plans quoted after a demo outside Shopify
What reviewers say about Wisepops

Praise

  • Easy to use72/90 reviews
  • Quick setup without developers43/90 reviews

Complaints

  • Design options and templates17/90 reviews
  • Missing features17/90 reviews

Reviews written 2017–2026, 40 in the 12 months before we read them

Sleeknote, for ecommerce teams running many websites

Free plan
No, 14-day trial
Entry price
$69 / mo for 25K visitors a month
Reviews
4.3 / 5 · 6 on G2

Sleeknote, from Aarhus in Denmark, offers popups, slide-ins, bars and embedded forms for ecommerce teams, with every feature on every plan.

sleeknote.com, captured 22 Sep 2026
sleeknote.com, captured 22 Sep 2026
Pick Sleeknote over Privy for
  • Unlimited websites and campaigns on the entry plan
  • Every feature on every plan, embedded forms included
Keep in mind about Sleeknote
  • No free plan: from $69 / mo for 25,000 visitors a month, after a 14-day trial
  • Gamification is a paid add-on
  • Only 6 G2 reviews, so we also read its Capterra and Trustpilot reviews
What Sleeknote does
  • Popups, slide-ins, bars and embedded forms
  • Many websites on the entry plan
  • Scratch cards, quizzes and seasonal calendars as an add-on
  • A/B testing and analytics from the entry plan
What reviewers say about Sleeknote

Only 6 reviews on G2: too few to count themes.

Reviews written 2019–2026, 1 in the 12 months before we read them

Also considered, not yet listed

  • Klaviyo forms and Shopify Forms: Signup forms built into an email platform and into Shopify. They're free with those platforms but aren't popup builders, so we haven't compared them here.
  • Privy's own Displays plan: If you'd keep Privy's popups but send email from another tool, its Displays plan sells the popups alone, from $24 / mo for 10,000 pageviews.
  • OptinMonster: More campaign formats, forms inside your pages among them, but no free plan, and its cart targeting and store integrations only on its top plan. It fits a lead-capture site better than a store.

How we made this list

We make Popupsmart, one of the tools on this list, and list it first. The picks and the entries say where each other tool fits better, and where Privy itself is the better choice.

Prices and free plans come from each vendor's own pricing page, read on the dates shown beside each tool; Privy's on 26 Sep 2026. Where a vendor bills visitors or list size rather than pageviews, the table says so and converts nothing. Popupsmart's figures come from our pricing page.

Reviews: an AI assistant read every G2 review of each product and sorted what the reviewers praise and criticise into themes; the counts are reviews per theme, out of all the reviews read. No person has checked every tag. Sleeknote has too few G2 reviews to read alone, so we also read its Capterra and Trustpilot reviews. Alia has no G2 page, so its entry gives its Shopify App Store rating and no theme counts. Justuno's entry gives G2's rating and review count only: we haven't yet read its reviews. Mailmunch has no G2 reviews, so its entry gives its WordPress.org rating. Review sites mix organic reviews with ones the vendor invited; each product's reviews say which.

The screenshots are ours, of each vendor's home page while logged out, and each caption gives the day it was taken.

Frequently asked questions

What is the best Privy alternative?
The best Privy alternative depends on why you're leaving. If you keep your own email tool and want the popups priced by traffic, built by hand or by the Popupsmart AI agent, Popupsmart. For a Shopify store that wants AI or a team to run its popups, Alia. For popups and email campaigns from one company with a free plan, Poptin; priced by list size, Mailmunch. For product recommendations on a free plan, OptiMonk. For list growth with a done-for-you plan, Justuno. For campaigns a strategist builds for you, Wisepops. For ecommerce teams with many websites, Sleeknote.
Is there a free alternative to Privy?
Privy has no free plan, only a 15-day trial. OptiMonk (10,000 pageviews a month), Popupsmart (5,000 pageviews) and Poptin (1,000 visitors) start free, and Mailmunch's free plan covers forms, popups and landing pages with its branding. Alia, Justuno, Wisepops and Sleeknote offer a trial instead.
Is Privy cheaper than Popupsmart?
For popups alone, Privy is cheaper than Popupsmart only on small sites. Both count pageviews: up to 10,000 a month, Privy's Displays plan costs $24 a month against Popupsmart's $39, though Popupsmart's free plan covers the first 5,000. Above that, Popupsmart costs less at every tier we compared, from $39 against $84 at 50,000 to $159 against $420 at 500,000. If you'd send your email from Privy too, its Email plan includes the displays, and the question is whether its email is worth moving to. The full price table is in Popupsmart vs Privy.
Can Popupsmart replace Privy's email and SMS?
No, Popupsmart doesn't replace Privy's email and SMS, and it isn't built to. Popupsmart sends no email campaigns or text messages. It sends an autoresponder email to each new subscriber on every plan and passes each lead, email address or phone number, to the tool you connect, such as Klaviyo, HubSpot or ActiveCampaign, which sends your email and SMS. If you want them in one app, Privy, Poptin and Mailmunch send email themselves, and Privy sends SMS too.
Can I move my Privy popups to another tool?
Privy popups don't carry over to any of these tools, so each campaign is rebuilt. If you move to Popupsmart, our team rebuilds your Privy campaigns for free and adds 2 hours of consultancy on them (a $300 value). With the other tools you rebuild each one yourself, from a template. Export your contacts from Privy as a CSV into your email tool, and connect the new tool to it so new leads keep going to the same list.
Why do people look for Privy alternatives?
In our reading of every Privy review on G2, the complaints are an editor and dashboard that take time to learn, missing features, most of them in email and SMS, the price, with texting and other features costing extra and the bill rising as the list grows, and design choices. Its reviewers praise the leads and sales it brings in and its built-in email and SMS. Most of those reviews were written in 2021 and 2022, and very few since.

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