OptinMonster alternatives: 8 popup tools compared

• Switching is done for you: our team migrates your OptinMonster campaigns for free, with 2 hours of consultancy on them (a $300 value)
• The Popupsmart AI agent builds and publishes a whole campaign from a chat, on every plan, the free one included
• Your own AI agent can do everything the app does over the MCP server or the CLI, integrations included
• Exit intent, location targeting and the HubSpot, Klaviyo and Zapier connections on every plan, the free one included; OptinMonster sells them from its Pro and Growth plans

• OptinMonster has more formats: inline and sidebar forms, content lockers and follow-up campaigns
• On annual billing its first year costs less for a small site: $7 a month for 2,500 impressions
• OptinMonster lists more integrations: 35 email, CRM and automation tools to our 19

• An AI agent that builds and publishes campaigns from a chat
• MCP server and CLI for your own agent, integrations included
• Smart Mode: AI picks the audience (paid plans)
• One snippet on any platform, several websites per plan

Reviews written 2020–2026, 59 in the 12 months before we read them

• Free core plugin with unlimited popups and pageviews, where OptinMonster has no free plan
• Exit intent comes with Pro, $99 / yr for one site, priced per site whatever your traffic
• Works with WordPress form plugins and page builders such as Elementor and Divi

• WordPress only, where OptinMonster runs on any site
• Exit intent, scroll and location targeting, analytics and split tests need Pro
• Direct connections to Mailchimp, AWeber and FluentCRM are on Pro

• Free core plugin, unlimited popups and traffic
• Built inside WordPress, with form plugins and page builders
• WooCommerce and LifterLMS popups
• Exit intent, scroll and location targeting in Pro

Reviews written 2018–2023, 0 in the 12 months before we read them

• A free plan with every feature, where OptinMonster has none and unlocks features plan by plan
• Embedded content inside your pages, like OptinMonster's inline forms
• An AI agent that builds campaigns from a chat, and an MCP server for your own agent

• Fewer templates: 300+ against OptinMonster's 700+
• An editor its G2 reviewers can find hard to handle
• Most of its G2 reviews date from 2021 and 2022

• Every feature on every plan, the free one included
• Embedded content inside the page
• Product recommendations and add-to-cart from the popup
• An AI agent and an MCP server that build campaigns

Reviews written 2018–2026, 3 in the 12 months before we read them

• A free plan with unlimited popups, A/B testing and analytics, where OptinMonster has no free plan
• Embedded forms inside your pages, and email campaigns from the same company

• It counts unique visitors a month, not impressions: 1,000 free, $25 / mo for 10,000
• One domain until its Pro plan

• A/B testing and analytics on the free plan
• Embedded forms
• Email campaigns and automations, sold as a bundle
• 67 integrations by its own count

Reviews written 2018–2026, 9 in the 12 months before we read them

• Every feature on every plan, the free one included: 3,000 pageviews a month
• More than 1,000 templates, against OptinMonster's 700+
• Recent reviews: most were written since 2024

• Paid plans start at $39 / mo for 50,000 pageviews, with no smaller paid step
• A Powered by Claspo badge on the free plan

• Every feature on every plan, the free one included
• More than 1,000 templates
• 25% off with annual billing
• Webhooks for tools it doesn't list

Reviews written 2022–2026, 28 in the 12 months before we read them

• Embedded forms inside your pages, and every feature on every plan
• Unlimited websites and campaigns on the entry plan, where OptinMonster's covers one site

• No free plan: from $69 / mo for 25,000 visitors a month, after a 14-day trial
• Gamification is a paid add-on
• Only 6 G2 reviews, so we also read its Capterra and Trustpilot reviews

• Popups, slide-ins, bars and embedded forms
• Many websites on the entry plan
• Scratch cards, quizzes and seasonal calendars as an add-on
• A/B testing and analytics from the entry plan

Only 6 reviews on G2: too few to count themes.

Reviews written 2019–2026, 1 in the 12 months before we read them

• Popups, email and SMS campaigns in one app, where OptinMonster hands each lead to your email platform
• Landing pages and embedded forms, and targeting by the products in a Shopify cart

• No free plan, only a 15-day trial
• Of email tools, it connects directly to Klaviyo and Mailchimp
• Most of its G2 reviews date from 2021 and 2022

• Newsletters, welcome series and abandoned-cart emails
• SMS for stores
• Popups priced by pageviews on its Displays plan
• Landing pages and embedded forms

Reviews written 2017–2025, 1 in the 12 months before we read them

• A free plan for forms, popups and landing pages, where OptinMonster has no free plan
• Email broadcasts, autoresponders and drip campaigns in the same tool

• Paid plans are priced by list size: $9.99 / mo for 500 subscribers
• The free plan carries Mailmunch branding
• No G2 reviews: its rating is from its WordPress.org plugin, which got no new reviews in the 12 months before we read it

• Forms, popups and landing pages
• Email broadcasts, autoresponders and drip campaigns
• Native apps for Shopify, Wix, WordPress and Weebly
• A white-label add-on for agencies