What is a Website Announcement Bar?
A website announcement bar is a simple yet effective tool that displays important messages at the top or bottom of your site. It helps you:
- Share special promotions
- Announce free shipping offers
- Introduce new products
Many announcement bar examples show how ecommerce stores use them to boost customer engagement without disrupting the shopping experience. These bars are easy to customize to fit your brand’s style and goals, making them perfect for:
- Promoting limited-time offers
- Highlighting key updates
- Encouraging specific actions like signing up for a newsletter
By looking at the best announcement bar examples, you’ll see how they help improve conversions and keep visitors engaged.
15+ Inspiring Website Announcement Bar Examples
1. Announcement Bar Example from Birkenstock
Type of Announcement Bar: Promotional/Sales
Birkenstock’s announcement bar is a great example of how to promote ongoing sales effectively.
As you can see in the image above, the bar highlights a Summer Sale with a clear and simple message: “SUMMER SALE: SAVE UP TO 30%.” This direct approach immediately informs visitors about the promotion and encourages them to click a “Shop Now” button.
Key features of this announcement bar include:
- Bold and Clear Message: The text is short and direct, immediately drawing attention to the sale.
- Actionable CTA: The “Shop Now” button provides an easy next step for users who are interested in exploring the sale.
- Eye-Catching Design: The blue background contrasts with the white text, ensuring the message stands out without overwhelming the page.
2. Announcement Bar Example from Skims
Type of Announcement Bar: Free Shipping
Skims uses a simple, yet effective announcement bar to inform visitors about free shipping on domestic orders over $75.
This type of announcement bar is great for encouraging customers to add more items to their cart in order to meet the free shipping threshold.
Key features of this announcement bar include:
- Clear and Straightforward Message: The bar simply states “FREE SHIPPING ON DOMESTIC ORDERS $75+,” making the offer easy to understand at a glance.
- Non-Intrusive Design: The bar is positioned at the top of the page without distracting from the rest of the content, allowing visitors to continue browsing seamlessly.
- Encourages Higher Spending: By setting a minimum purchase amount for free shipping, this bar subtly encourages customers to add more items to their cart to qualify for the offer.
This free shipping bar is a powerful tool for increasing average order value while maintaining a smooth user experience.
3. Announcement Bar Example from Haven's Kitchen
Type of Announcement Bar: New Product Launch
Haven’s Kitchen uses a bold announcement bar to highlight the release of a new product—the Aioli Intro Pack. Positioned at the top of the page, this bright yellow bar draws immediate attention to the new offering.
Key features of this announcement bar include:
- Attention-Grabbing Design: The vibrant yellow background ensures the message stands out without overwhelming the website's overall design.
- Clear Product Highlight: The bar succinctly informs visitors about the new pack's availability, encouraging them to explore further.
- Non-Intrusive: The announcement bar doesn’t disrupt the user experience and can be easily dismissed with a close button, giving visitors control over their browsing.
This type of announcement bar is perfect for introducing new products while keeping the design clean and user-friendly.
4. Announcement Bar Example from Away
Type of Announcement Bar: Payment Options
Away’s announcement bar informs visitors of a flexible payment option with Klarna. This type of bar is helpful for providing customers with payment flexibility, which can encourage them to complete larger purchases by spreading out payments.
Key features of this announcement bar include:
- Straightforward and Informative: The message “Shop now. Pay with Klarna.” is clear and concise, offering customers the option to use installment payments without cluttering the page.
- Non-Disruptive Design: The slim black bar blends seamlessly into the website’s overall design, allowing visitors to focus on the product imagery while still being aware of the flexible payment option.
- Encourages Conversions: Offering alternative payment methods can help reduce cart abandonment and increase conversions, especially for higher-priced items like suitcases.
This payment option bar is an excellent way to reduce barriers to purchase and make larger transactions more accessible for customers.
5. Announcement Bar Example from Magic Spoon
Type of Announcement Bar: Social Proof
Magic Spoon’s announcement bar effectively leverages social proof by highlighting their product’s popularity and credibility.
The bar reads, “✨High Protein, Keto-Friendly, and 75,000+ 5-Star Reviews✨.” This use of social proof reassures new visitors about the quality and satisfaction of their products.
Key features of this announcement bar include:
- Highlighting Social Proof: By mentioning over 75,000 5-star reviews, Magic Spoon establishes trust with potential buyers and enhances the brand's credibility.
- Focus on Key Benefits: The announcement bar also highlights two key selling points: “High Protein” and “Keto-Friendly,” which speak directly to their target audience’s interests.
- Bright and Engaging Design: The purple background with sparkling emojis draws attention and creates an engaging, upbeat vibe without being intrusive.
6. Announcement Bar Example from Wellah
Type of Announcement Bar: Purchase Threshold Offer
Wellah’s announcement bar is designed to motivate customers to increase their cart value by offering an incentive. This type of bar typically reads something like, “Spend $X more to get free shipping,” encouraging users to add more items to their cart.
Key features of this announcement bar include:
- Encourages Higher Spending: The bar sets a clear purchase threshold, making it easier for customers to see how much more they need to spend to qualify for a reward, such as free shipping.
- Subtle Motivation: Rather than being pushy, this type of announcement bar subtly encourages users to buy more by presenting an added benefit (e.g., free shipping) for meeting the threshold.
- Optimizes Cart Value: By setting a target, Wellah can increase the average order value, turning smaller purchases into larger ones.
7. Announcement Bar Example from Swoon
Type of Announcement Bar: Social Media Promotion
Swoon’s announcement bar focuses on promoting their presence on social media platforms, encouraging visitors to follow or engage with their brand online. This type of announcement bar is ideal for building community and increasing brand visibility across social media channels.
Key features of this announcement bar include:
- Boosts Social Media Engagement: By promoting social media platforms, the bar encourages visitors to connect with the brand on various channels, increasing opportunities for customer interaction and loyalty.
- Builds a Community: The bar helps strengthen Swoon’s online presence, fostering a more engaged community around the brand.
- Expands Brand Reach: Encouraging visitors to follow on social media allows Swoon to keep customers updated on new products, promotions, and exclusive content beyond their website.
8. Announcement Bar Example from Olaplex
Type of Announcement Bar: Product Promotion
Olaplex uses its announcement bar to promote a specific product or product line. This type of bar is an effective way to direct attention to a newly launched or featured product without overwhelming the website's design.
Key features of this announcement bar include:
- Prominent Product Highlight: The bar draws immediate attention to a product, ensuring that visitors are aware of its availability or special promotion.
- Direct Call-to-Action: Olaplex typically includes a simple call-to-action like "Shop Now," making it easy for visitors to explore the product further.
- Boosts Product Awareness: This type of bar ensures that even casual brows.
9. Announcement Bar Example from Loisa
Type of Announcement Bar: New Product Announcement
Loisa’s announcement bar focuses on introducing a new product, making it easy for visitors to learn about the latest addition to their offerings. This type of announcement bar is designed to drive excitement and engagement around product launches.
Key features of this announcement bar include:
- Promotes New Arrivals: The bar immediately informs visitors about new products, encouraging them to explore the latest offerings.
- Creates a Sense of Exclusivity: Highlighting new arrivals can make customers feel like they are getting first access to a fresh product, driving immediate interest.
- Engaging Call-to-Action: The bar typically includes a CTA like "Shop Now" or "Learn More," making it easy for visitors to engage with the new product.
10. Announcement Bar Example from Bruvi
Type of Announcement Bar: Return Policy Highlight
Bruvi’s announcement bar effectively highlights their 60-day no-questions-asked return policy, which helps build trust and reassurance with potential customers.
By showcasing this return policy in a prominent position, Bruvi encourages hesitant buyers to complete their purchase, knowing they have the flexibility to return products if needed.
Key features of this announcement bar include:
- Building Trust: By prominently displaying a generous return policy, this announcement bar reassures customers that their purchase is risk-free, which can increase conversion rates.
- Encourages Confidence: The “no-questions-asked” aspect gives customers confidence in the brand, knowing they won’t face obstacles if they need to return a product.
- Subtle but Impactful: The light blue design is subtle and non-intrusive, yet it draws enough attention to ensure visitors notice this important policy.
11. Announcement Bar Example from Suta
Type of Announcement Bar: Discount Offer
Suta uses its announcement bar to promote a discount offer, encouraging visitors to take advantage of the promotion. The bar reads, “Buy 15, Get FLAT 12% OFF | Use Code: SB15G12,” providing both a clear offer and the necessary code to redeem it.
Key features of this announcement bar include:
- Clear Discount Offer: The bar clearly communicates the promotion and provides the code, making it easy for customers to understand and use.
- Encourages Bulk Purchases: By offering a discount on orders of 15 items or more, Suta motivates customers to increase their cart value to qualify for the savings.
- Engaging and Non-Intrusive: The design is clean and simple, placed at the top of the page, so it catches attention without disrupting the browsing experience.
12. Announcement Bar Example from Cowboy.
Type of Announcement Bar: Social Proof
Lulu and Georgia use their announcement bar to build trust and establish credibility by displaying social proof in the form of customer reviews or product ratings.
This strategy helps reassure new visitors that they are shopping with a trusted brand.
Key features of this announcement bar include:
- Highlighting Social Proof: By featuring positive reviews or customer testimonials, Lulu and Georgia reinforce the brand’s reliability and product satisfaction.
- Encourages Trust: Displaying customer feedback helps visitors feel more confident about their purchase decisions, especially if they are first-time buyers.
- Clean and Simple Design: The bar's design is unobtrusive, allowing the message to stand out without overwhelming the overall website aesthetic.
13. Announcement Bar Example from The Honey Pot Company
Type of Announcement Bar: Referral Program Promotion
The Honey Pot Company uses its announcement bar to promote a referral program, encouraging customers to refer friends in exchange for rewards.
The bar reads, “Give $10, Get $10. Refer a friend,” which clearly explains the offer and provides a direct call to action.
Key features of this announcement bar include:
- Clear Incentive: The referral offer is simple and enticing, motivating customers to refer friends by offering them both a reward.
- Encourages Customer Engagement: By using a referral program, The Honey Pot Company builds customer loyalty while expanding its customer base through word-of-mouth marketing.
- Straightforward Design: The bright, simple design of the bar catches attention without distracting from the main content, allowing visitors to engage with the program easily.
14. Announcement Bar Example from Lulu and Georgia
Type of Announcement Bar: Service Promotion
Lulu and Georgia’s announcement bar highlights their free design services, encouraging visitors to schedule an appointment to take advantage of this offering.
This bar is designed to showcase additional value and differentiate their brand through personalized services.
Key features of this announcement bar include:
- Service-Based Call-to-Action: The message promotes their free design services, providing a clear CTA with a link to request an appointment.
- Added Value for Customers: Offering free design services makes customers feel like they are receiving personalized support, which can help convert browsers into buyers.
- Clean and Professional Design: The sleek black bar with white text blends seamlessly with the website's aesthetic, ensuring the message is noticeable but not distracting.
15. Announcement Bar Example from Rebecca Minkoff
Type of Announcement Bar: Rewards Program Promotion
Rebecca Minkoff’s announcement bar promotes their RM Rewards program, encouraging customers to sign up and earn points on every purchase. This type of bar is effective for boosting customer loyalty and repeat purchases.
Key features of this announcement bar include:
- Loyalty Incentive: The bar encourages visitors to sign up for the RM Rewards program, offering the benefit of earning points for future rewards.
- Clear Call-to-Action: The message is straightforward, prompting customers to “Sign Up” and start earning points, making it easy for visitors to engage with the program.
- Boosts Customer Retention: By promoting a rewards program, this bar helps drive customer retention and encourages repeat purchases by offering tangible benefits for loyalty.
How to Create Announcement Bars That Encourage Desired Action
1. Log in to Popupsmart for free
Go to the Popupsmart and log into your account.
2. Click to “+New Campaign” to create an announcement bar
Click on the blue “+ New Campaign” button in the upper-right corner.
3. Give a name for your announcement bar
A popup will appear asking you to name your campaign. Enter a descriptive name for your announcement bar (e.g., “My Announcement Bar”). Select your website domain from the dropdown menu and click Save.
4. Select your business goal (Show up announcement) on the sidebar
On the left sidebar, under the Goals section, choose “Show Up Announcement” as your business goal.
5. Select your popup type as “floating bar”
Scroll down and choose “Floating Bar” from the Popup Type options located at the bottom left of the sidebar.
6. Select the template of your announcement bar.
You’ll see a variety of templates under the Show Up Announcement Templates. Also, you can select a pre-made template or opt to create a custom one from scratch.
7. Customize your announcement bar
Customize the text, style, and any countdown timers or images to fit your campaign’s message. Ensure your content is concise, clear, and action-oriented to maximize engagement.
8. Save and publish!
Once customization is complete, click “Save” and proceed with publishing your announcement bar.
Benefits and Effectiveness of Announcement Bars for Online Stores
Announcement bars are incredibly effective for online stores, offering a range of benefits that help improve customer engagement and drive conversions.
These bars are versatile tools for sharing key information, such as promotions or updates, in a non-intrusive way.
Here’s why they’re so beneficial:
1. Boost Visibility for Important Messages
Announcement bars sit at the top of your site, making sure that essential information, like sales, promotions, or shipping updates, is seen by visitors immediately.
This visibility ensures your customers are always aware of the latest offers or important announcements without needing to scroll or search through the site.
2. Increase Customer Engagement
By placing a clear call-to-action (CTA) in your announcement bar, you can guide visitors toward specific actions, such as making a purchase, signing up for a newsletter, or exploring a new product.
This gentle nudge encourages users to interact more with your website, which can lead to higher engagement and, ultimately, more conversions.
3. Improve the User Experience
Announcement bars remain unobtrusive while still communicating key information.
They allow customers to continue navigating the site without disruption, providing a more seamless and enjoyable shopping experience. This can lead to increased customer satisfaction and more time spent on the site.
4. Support Conversion Goals
Announcement bars can be tailored to share promotional codes, free shipping offers, or thresholds for benefits (e.g., “Spend $50 more to get free shipping”).
These bars serve as reminders or incentives for customers to complete their purchases or increase their cart value, directly supporting your conversion goals.
5. Easy to Customize for Different Campaigns
One of the key benefits of announcement bars is their flexibility. You can quickly update them to align with your marketing campaigns or sales goals.
Whether you’re launching a seasonal promotion or announcing new product arrivals, announcement bars offer an easy way to keep your messaging fresh and relevant to your audience.
6. Enhance Credibility with Social Proof
An additional benefit of announcement bars is their ability to incorporate social proof, such as customer testimonials or positive reviews.
This feature helps build trust with new visitors and reinforces confidence in your products, potentially influencing purchase decisions.
Wrapping Up: The Role of Announcement Bars in Ecommerce
Announcement bars are a simple yet effective way to highlight promotions, free shipping offers, and new products without interrupting the shopping experience.
As shown in these announcement bar examples, they boost visibility, increase customer engagement, and support conversions.
With easy customization and the ability to showcase social proof, they are a must-have for any ecommerce store looking to keep visitors informed and engaged.
Frequently Asked Questions
1. What are the Differences Between a Sticky Bar, Notification Bar, and Announcement Bar?
The main difference is in their purpose: sticky bars stay visible as you scroll, notification bars share important alerts, and announcement bars promote key offers or updates.
- Sticky Bar: Remains fixed at the top or bottom of the page, visible as the user scrolls, ensuring constant visibility for key messages.
- Notification Bar: Displays alerts or updates, often without a call-to-action, and can be dismissible after the user acknowledges the message.
- Announcement Bar: Primarily used for promotions or updates like sales or free shipping, with a focus on driving user action through clear CTAs.
2. What Should be Included in an Announcement Bar?
Your announcement bar should focus on key messages such as sales promotions, free shipping offers, or product launches.
Keep the message concise and include a strong call-to-action, like "Shop Now" or "Learn More," to encourage visitor engagement.
3. What are the Examples of Effective Free Shipping Announcement Bars?
Free shipping announcement bars are used to inform customers about shipping discounts or offers, typically encouraging them to meet a minimum order value to qualify.
These bars help boost sales by reducing cart abandonment and increasing average order value.
Here are 7 effective examples:
- "Free Shipping on Orders Over $50 – Shop Now!"
- "Enjoy Free Shipping Today Only – Limited Time Offer!"
- "Get Free Shipping When You Spend $75 or More!"
- "Free Shipping on All Orders This Weekend – Don’t Miss Out!"
- "Order Today and Get Free Shipping – Limited Time!"
- "Spend $100 and Enjoy Free Shipping on Your Purchase!"
- "First Time Customers Get Free Shipping – Shop Now!"
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