11 Best Shopify Popup Apps (2026): Free Plans & Prices

Why trust this list? I'm Mia Mowry, a guest author on the Popupsmart blog. This is Popupsmart's blog: Popupsmart is our product, and we list it first. The prices, free plans and ratings come from each app's own Shopify App Store listing, the popup numbers come from Popupsmart's 2026 benchmark, and I say where the other apps do a job better. There are no affiliate links in this post.

Popups are a way of increasing your conversion rate and driving more sales. Therefore, using a popup app might help you with that.

We have taken a glance at Shopify App Store, and found the 11 best Shopify popup apps that can lift your conversion and have a run for your effort.

You can take a quick look at their pros, cons, pricings, and Shopify ratings by comparing them with each other.

What Popupsmart's Data Says About Popups on Shopify Stores

Before the apps, here is what only a popup builder's own data can tell you: how popups perform on Shopify stores. In Popupsmart's 2026 popup benchmark, 43% of the businesses in the benchmark (January 2024 to September 2026) run on Shopify, and the WordPress ecosystem (WordPress and WooCommerce) accounts for 14%. Shopify is the most common platform in the data.

How we measured: a lead is a popup submission that contains an email address or phone number, and a rate is leads divided by popup displays, reported as the median campaign among popups that ask for an email or phone number, counting campaigns with at least 1,000 displays and 14 active days between January 2024 and September 2026.

These numbers describe popups on Shopify stores in general. They are not the result of any app on this list, Popupsmart included. I read them as the baseline a store starts from, not as a promise any app makes: they tell you what a typical popup on a Shopify store does, and the app you pick only decides which popups you can build and where you can show them.

Why You Should Use Popups on Your Online Store

If you’re running an e-commerce store and don’t use a popup, especially the exit-intent popup is one of the best methods you can use.

Of course, it is not a must. However, considering the possibility of lifting your conversions, implementing popups to your website can be the best option to increase your impact.

The very basic purpose of a popup is to provide a clear call-to-action & that is what you need. 🙂

There are many benefits of using popup app, like announcing your store’s best selling items, or special discounts to encourage the purchasing process.

Also, lead generation is another key point for your conversions. Thanks to popups, you don’t have to knock on the door of your customers and ask for their email addresses! 🙂

So, don’t underestimate the power of popup builders. As I’ve said a thousand times before, they are beneficial, as long as they’re used in a productive manner!

How We Picked These Shopify Popup Apps

The Shopify App Store's Pop-ups category lists 472 apps as of 30 September 2026. Every app on this list meets four criteria, checked that day:

• It's live on the Shopify App Store. Hextom: Quick Announcement Bar, in the January 2024 edition of this post, isn't: its listing now says the app "is not currently available on the Shopify App Store", so it's out.
• It does a popup job, and we say which. Email and phone capture, sales pop notifications or announcements. A sales pop app and an email popup app aren't substitutes, so every entry names its job.
• Its pricing is public on the listing. Prices and free-plan terms are the ones each listing shows, billed through Shopify. For Privy, Mailmunch, Justuno and Poptin, which Popupsmart also covers on its alternatives pages, the facts match the records those pages use, and we say where a listing and the vendor's own website differ.
• Its rating can be checked. Rating and review count as the listing shows them, on the same day.

Poptin took Hextom's place: it's a live email-capture popup app with a free plan, and its Shopify listing and its own pricing page agree. We also considered OptiMonk, which the OptiMonk alternatives page covers in detail.

If you want a free plan that collects emails, start with Popupsmart or Poptin. If you want notifications of real orders, look at ToastiBar or SalesPop. If you'll send your email and SMS from the same app, Privy or ONE fits. If you run a high-traffic store and want experts to run your popups, Justuno sells that. To compare the popup tools feature by feature, the popup tool alternatives hub puts them side by side.

11 Best Shopify Popup Apps Comparison Table

Popupsmart is listed first because it's our product. The other ten keep the order of this post's January 2024 edition, with Poptin in the slot of the delisted Hextom app, so the numbers are not a ranking.

1. Popupsmart

• Job: Email and phone-number capture popups, with gamified and exit-intent offers
• Best for: businesses looking for AI-powered personalization and a no-code popup builder
• Ease of use: Beginner
• Pricing: Free plan; paid web plans from $39 a month, verified 30 September 2026

Popupsmart is a no-code Shopify popup builder designed to lift conversions by turning visitors into loyal customers. It integrates with or without the Shopify app, allowing you to create effective, conversion-ready campaigns quickly, and the same account covers WordPress, Webflow, Wix or a site your team built. You can add Popupsmart to your Shopify store in a few steps.

With Popupsmart, you can automate marketing using simple, free tools based on customer behavior, including customizable email sequences.

Popupsmart's case is value: a permanent free plan, paid plans priced by pageviews rather than by contacts, three websites on the Basic plan, and leads sent to the email tool you already use. Its Shopify listing names Klaviyo, Mailchimp, HubSpot, SendGrid, Zapier and Make among the tools it works with. Popupsmart collects phone numbers for your SMS tool; it doesn't send SMS itself. Every plan, the free one included, also has the Popupsmart AI agent, which builds and publishes a whole campaign from a chat request.

Let’s look at what Popupsmart offers your online store:

🟩 Pros:

• No-code tool: Easily create popups without coding skills.
• Mobile-optimized: Popups work across devices.
• AI-powered personalization: Tailor experiences for each visitor using AI-driven smart tags.
• Customizable templates: Choose from 500+ templates (Popupsmart's own count) to match your brand.
• Email automation: Automatically send follow-up emails and discount codes.
• A/B testing: Test and optimize popup performance with built-in A/B testing.
• Gamification: Add interactive elements like lottery ball games.
• Advanced targeting: Segment and target visitors by device, geolocation, traffic source, and more.
• Predefined audience segments: Tailor campaigns for mobile users, returning visitors, and more.
• CRM and CMS integrations: Connect with platforms like Shopify, WordPress, and email tools.

🟥 Cons:

• The free plan runs one popup on one website, with Popupsmart branding.
• A/B testing starts on the Advanced plan, at $69 a month.
• Plans need to be changed based on the size of your business, since they're priced by monthly pageviews.
• Chat support answers within 15 minutes during GMT+03:00 working hours on paid plans, not around the clock.

⭐ Shopify Rating: 4.6 / 5 from 49 reviews, as read on the live listing on 30 September 2026

Review from Shopify App Store (September 2024): “Popupsmart has been one of the best Shopify apps I've used. No issues connecting to my Shopify and HubSpot, great customizations, and the support has been incredible. I get replies back immediately and they even helped me write a bit of custom code to get my popup looking exactly how I wanted. Highly recommend. Thanks, Popupsmart!”

Pricing of Popupsmart:

Paid plans have unlimited live campaigns. Prices are Popupsmart's web plans from its pricing page, checked on 30 September 2026. Installed from the Shopify App Store, Popupsmart bills through Shopify, and the listing shows its own plan cards.

2. Poptin

• Job: Email and phone capture popups, forms and bars
• Best for: stores wanting a free plan with exit-intent and spin-to-win popups
• Ease of use: Beginner
• Pricing: Free plan; paid plans from $25 a month, verified 30 September 2026

Poptin has been on the Shopify App Store since December 2017. It builds exit-intent, email, SMS, coupon and spin-the-wheel popups, plus announcement bars and embedded forms, and it sends the leads to your email or CRM tool.

It fills the slot Hextom's announcement bar held in this list's 2024 edition, and it does a different job: Poptin asks for the email address or phone number, where Hextom's bar only announced.

🟩 Pros

• Free plan for live stores: 1,000 visitors a month (about 3,000 pageviews by Poptin's own estimate), unlimited popups on one domain
• Popup types for Shopify's common jobs: exit intent, coupon, SMS and spin-to-win
• Triggers and targeting rules on the no-code builder
• Paid plans remove the branding and add autoresponders: 1,000 on Basic, 5,000 on Pro

🟥 Cons

• The free plan shows Poptin branding and has no autoresponder email.
• Poptin prices by monthly unique visitors, not pageviews, so compare it with pageview-priced apps at your own traffic.
• Free and Basic cover one domain; a second store needs Pro, at $59 a month.

⭐ Shopify Rating: 4.9 (343 reviews)

Pricing of Poptin:

Pricing verified on 30 September 2026 from Poptin's Shopify App Store listing; it matches Poptin's own pricing page as read on 26 September 2026. If you already use Poptin and want to compare, see the Poptin alternatives.

3. ToastiBar ‑ Sales Popup

• Job: Sales pop and social proof notifications, not email capture
• Best for: stores aiming to grow sales through social proof with customizable notifications
• Ease of use: Beginner
• Pricing: Free plan; paid plans from $6.99 a month, verified 30 September 2026

ToastiBar ‑ Sales Popup is a versatile Shopify popup app designed to grow sales through engaging sales notifications and popups. Its listing now names it ToastiBar Sales Popup & Proof, and it's a sales pop app: it shows notifications instead of asking for an email address.

This tool lets you inform visitors about recent purchases, cart actions, and more, helping build trust and urgency. Toastibar can display sales, cart, and visitor notifications, enhancing the user experience and increasing conversions. It also shows review and low-stock pop ups and countdown timers, in 75+ languages according to its listing.

🟩 Pros:

• Highly customizable popup templates.
• Real-time engagement tracking and conversion tracking.
• Cart, review and low-stock pop ups on the free plan.
• A/B testing for optimizing popup performance.
• Supports geolocation targeting and multilingual support.
• Various display options, including live traffic and recent purchases.
• Analytics with detailed statistics on clicks, impressions, and conversion rates, from the $12.99 plan.
• AI setup wizard, copy generator and performance advisor, from the same plan.
• Responsive customer support by chat and email, on every plan.

🟥 Cons:

• The free plan's unlimited impressions last 14 days; after that it caps at 5,000 impressions a month.
• Analytics and the AI tools start on the $12.99 Shopify plan, not the $6.99 Basic plan.
• It doesn't collect emails, so it complements an email popup rather than replacing one.

⭐ Shopify Rating: 4.9 (540 reviews)

Pricing of Toastibar: Toastibar offers a Free plan with unlimited impressions for the first 14 days and 5,000 impressions a month after that. The Basic plan starts at $6.99/month ($69.90/year) with added features like branding removal and priority support. The Shopify plan is $12.99/month and includes advanced features like analytics and the AI tools, and the Advanced plan is $19.99/month. Each paid plan is designed for the matching Shopify plan, has unlimited impressions and comes with a 14-day free trial.

4. Sales Pop by CartKit

• Job: Sales pop and social proof notifications, not email capture
• Best for: stores looking to build social proof and showcase purchasing activities
• Ease of use: Beginner
• Pricing: Free plan; paid plans from $29 a month, verified 30 September 2026

Sales Pop Shopify popup app helps you build social proof. Also, it shows your store’s purchasing activities. Its listing now calls it SalesPop: Order & Sales Popup, from the developer Sales POP!.

When customers know what other people are purchasing from your store, it builds a positive effect and encourages them to purchase products. So, it provides a better experience in terms of increasing customer engagement with different social proof tools.

Its listing is explicit about honesty: real activity only, "no fake countdowns or fake urgency." On Shopify, that is also the rule.

Therefore, if you’re looking for a simple service without depth features but still works well for your conversions, Sales Pop is definitely for you! For the wider case behind this kind of app, see these social proof statistics.

🟩 Pros

• Easy to set up
• Clean user interface
• Open to customize, with targeting and display rules
• Real-time notifications popup
• Recent sales, cart, review and announcement pop-ups
• Live chat support on paid plans

🟥 Cons

• The free plan covers 200 sessions a month; the next step is $29 a month for 2,000.
• Exit intent is not listed among its triggers.
• It doesn't list email pop-ups among its features.

⭐ Shopify Rating: 4.7 (913 reviews)

Review from Shopify App Store (August 2024): "I love this app. It's straight forward and does exactly what you want. I also appreciate the simpleness of the interface. But honestly the best part of this app is the really supportive customer service. They got me set up in no time and gave me detailed replies with pictures on how to solve my problems. Very happy!"

Pricing of Sales Pop: Free with 200 sessions per month, Starter costs $29/month for 2,000 sessions, Pro is $79/month for 10,000 sessions, and Premium is $129/month for 30,000 sessions. All paid plans include a 7-day free trial, and yearly billing saves 15%.

5. Pop-Up Window by Lifter Apps

• Job: Announcement popup on Basic, email signup popup on Pro
• Best for: businesses wanting simple announcement popups with email signup options
• Ease of use: Beginner
• Pricing: No free plan; $5.95 a month after a 7-day trial, verified 30 September 2026

Your clients will know about your special sales or promotions with the help of Pop Up-Window, now listed as Lifter Pop‑Up Window.

This Shopify popup app provides an easy to use tool to grow your marketing and sales.

You can either use pre-made templates or custom images with texts and set some rules for your popup.

You can also add an email signup form and add your new subscribers to your MailChimp, or Klaviyo list automatically.

🟩 Pros

• Easy to navigate
• Fully customizable
• Mobile-friendly
• Responsive enough
• An email capture list for your subscribers
• Integrations with Klaviyo and Mailchimp

🟥 Cons

• Exit-intent technology is lacking.
• It doesn’t offer advanced tracking metrics.
• You need the Pro plan for the integrations with MailChimp and Klaviyo.
• You can’t collect email signups at all with a basic plan, so there's no way to give a coupon to new subscribers.

⭐ Shopify Rating: 4.8 (297 reviews)

Pricing of Popup Window: The Basic plan is $5.95/month, and the Pro plan is $9.95/month, with the email signup pop-up, Mailchimp and Klaviyo integrations and custom CSS. Both offer a 7-day free trial.

6. Pixelpop

• Job: Email signup, coupon and announcement popups and bars
• Best for: small stores looking for easy-to-use popups with exit-intent technology
• Ease of use: Beginner
• Pricing: Free plan; paid plans from $6 a month, verified 30 September 2026

Pixelpop enables you to capture emails and sync them directly to a mailing list in MailChimp, Constant Contact, or Conversio. Its developer is now listed as Orbit.

Also by adding a banner, you can encourage your customers with your special offers.

In order to promote your services you can create popups very easily and you can also time your popups with exit-intent delays, page delays, and time delays.

🟩 Pros

• User-friendly and responsive
• Exit Intent technology
• Promo Bar
• Seven popup types and four popup shapes to customize
• Advanced targeting options
• Frequency controls
• All app features on every plan, the free one included
• Integrations with Mailchimp, Conversio, and Constant Contact

🟥 Cons

• 100 monthly popup views are the limit in the free plan.
• Klaviyo is not among the integrations its listing names.

⭐ Shopify Rating: 4.5 (90 reviews)

Pricing of Pixelpop: Basic (Free) for 100 popup views/month, Micro ($6/month) for 1,000 views, Starter ($12/month) for 10,000 views, and Growth ($24/month) for 50,000 views. Every plan includes unlimited popups and all app features.

7. One

• Job: All-in-one marketing suite: email, SMS, upsells, rewards and popups
• Best for: businesses needing an all-in-one tool for SMS marketing and sales upsells
• Ease of use: Intermediate
• Pricing: $9 a month for live stores, with a 10-day trial, verified 30 September 2026

One is an all-in-one tool that includes many different marketing apps in it. Its listing now names it ONE: AI, Pop Up, SMS Marketing.

This is one of the most useful Shopify apps, and it can automate SMS marketing, enables one-click upsells along with offering rewards, popups, and sales.

In addition to its workflow, One follows the latest tech to keep up with the age: its listing names an AI assistant that writes product descriptions and SMS copy, plus A/B tests for coupon codes.

It is also important to note that One has different popup types.

🟩 Pros

• User-friendly for the most
• Personalization possibility
• Popup types: email popups, sales pop ups and discount spin wheels
• Helpful customer service
• Support as live-chat and video support (one-to-one helps)
• Integrations with Klaviyo, Mailchimp, SMSBump, Postscript and Shopify Forms
• Effective in providing social proof

🟥 Cons

• The free Sandbox plan works only on test, trial and sandbox stores; a live store starts at $9 a month.
• The price scales with active profiles, so a growing list raises the bill.
• If you only need popups, you pay for a whole suite.

⭐ Shopify Rating: 4.9 (1,000 reviews)

Review from Shopify App Store (September 2024): “The one，I really like the customer service for this program. All the questions I asked were answered, and they even made a special video to help me understand better. It's really great! Lou is so kind!!!”

Pricing of One: Sandbox (Free) with limited access for test stores only, Basic at $9/month for up to 50 profiles and full app access, upgrading as your list grows. Basic offers a 10-day free trial.

8. Privy- Exit Pop Ups & Email

• Job: Email and SMS marketing platform with popups
• Best for: businesses focused on reducing cart abandonment and increasing conversions
• Ease of use: Beginner
• Pricing: No free plan; popups from $24 a month, verified 30 September 2026

You can grow your customer list from your Shopify store and increase your conversions with Privy, now listed as Privy ‑ Email, SMS & Pop Ups.

Exit-intent driven popups & banners, flyouts, scroll boxes, and announcement bars are ready to lift your conversions.

Well, Privy is used by a huge number of small and large e-commerce businesses: its Shopify App Store listing has 4,212 reviews, the most on this list.

People prefer this Shopify popup app because they can create popups with targeting options to pay customer’s attention and benefit from Auto-syncing contacts to MailChimp + Klaviyo.

So, Privy is a good solution for reducing cart abandonment and increasing conversions.

Since July 2025, Privy has sold two kinds of plan: Pop Ups & Displays, priced by monthly pageviews with no email or SMS, and Email (with an SMS option), priced by contacts, which includes the popups.

🟩 Pros

• Customizable enough
• Mobile-friendly to use easily
• Exit-intent technology
• Email autoresponders to help with increasing sales
• A/B Testing reporting
• Redemption tracking
• Integrations with Mailchimp, Klaviyo, smile.io, and many others
• WYSIWYG designer
• Advanced targeting options

🟥 Cons

• There is no free plan: a 15-day trial on Privy's pricing page, then $24 a month for popups alone, up to 10,000 pageviews.
• Pageview pricing climbs with traffic: the popups-only plan is $168 a month at 100,000 pageviews.
• Sending email needs the Email plan, priced by contacts, and dedicated strategists cost $150 a month extra.

⭐ Shopify Rating: 4.5 (4,212 reviews)

Review from Shopify App Store (September 2024): “We love PRIVY!! […] PS: Jose was super helpful and responsive to our tech issue. Love that they are readily available, every time I've sought help.”

Pricing of Privy: Pop Ups & Displays at $24/month for up to 10,000 pageviews, rising with traffic ($48 at 25,000, $84 at 50,000, $168 at 100,000), Email at $30/month for up to 1,500 email contacts, and Email and SMS at $45/month for up to 1,500 contacts and 1,250 SMS credits. Pricing verified on 30 September 2026 from Privy's Shopify App Store listing; the pageview tiers and the 15-day trial are from Privy's pricing page. Weighing a switch? The Privy alternatives page compares the options.

9. MailMunch- Email Popup

• Job: Email marketing suite with forms, popups and landing pages
• Best for: businesses seeking a user-friendly email popup with ready-made integrations
• Ease of use: Beginner
• Pricing: Free plan; paid plans from $9.99 a month on its website and $24.99 a month on its Shopify listing, verified 30 September 2026

MailMunch is one of the best Shopify popup apps used for converting website visitors. Its listing now calls it Mailmunch ‑ Email Automations: an email marketing suite with lead capture, newsletters and automations.

You can create eye-catching email popup forms, sync your email subscribers to your email service.

🟩 Pros

• Intuitive and user-friendly
• No need to have coding experience
• Integrations with Mailchimp, AWeber, Constant Contact, ConvertKit, Infusionsoft and Intercom
• Mobile-friendly atmosphere
• Ease of design (WYSIWYG)
• Tracking analytics
• Helpful customer service

🟥 Cons

• Some features are only available for premium versions, such as custom domains, premium templates and the content gate.
• The free plan carries Mailmunch branding.
• Its Shopify listing and its website price it differently, so check which one you'll be billed by.

⭐ Shopify Rating: 4.5 (148 reviews)

Review from Shopify App Store (March 2024): “I was used to Mailchimp, and now getting used to this one. So far, I love the customer service they have been helpful and quick to respond. I am still getting used to using the layouts, so I am a little slow but I find this is easy to self-teach. Thank you!”

Pricing of Mailmunch: Free plan with unlimited subscribers, forms, popups, and basic analytics, and Premium plan at $24.99/month with additional features like custom domains, premium templates, and content gate. Premium also costs $15 per 5,000 contacts and includes a 14-day free trial. Those are the Shopify listing's prices; on its own website, Mailmunch prices Essential at $9.99/month ($6.99 billed annually, starting with 500 subscribers) and Pro at $19.99/month ($13.99 annually, starting with 1,000 subscribers). Verified on 30 September 2026 (Shopify listing) and 28 September 2026 (Mailmunch's pricing page). Comparing it with other tools? See the Mailmunch alternatives.

10. POWR

• Job: Discount, promo and signup popups
• Best for: businesses needing a basic popup builder with feedback and survey options
• Ease of use: Beginner
• Pricing: Free plan; paid plans from $7.04 a month, verified 30 September 2026

It is more proper to focus on the features, like email popup, sales and coupon popup of POWR.

You can convert your website visitors with effective Powr Email Popup, now listed as POWR Sales & Promo Popup, if your aim is to grow your subscribers’ list.

Though there are many other things you can do with POWR, these are not so advanced actions.

For example, you can collect feedback with a survey popup or create urgency by embedding a Countdown Timer.

Additionally, you can show your special discount codes or promotions with a custom call to action button to redirect users to your sales page like the other popular popup tools.

🟩 Pros

• Mobile-responsive
• 250+ pre-built popup templates, per its listing
• Exit-Intent technology
• Frequency control
• Integration with Mailchimp, Klaviyo, Google Sheets
• Access to 60+ POWR apps on the Business plan

🟥 Cons

• The free plan caps at 25 submissions a month.
• Integrations with Mailchimp, Klaviyo and Google need the Pro plan.
• Its own email-sending tool is on the Business plan only.

⭐ Shopify Rating: 4.6 (438 reviews)

Review from Shopify App Store (March 2024): “We are designers not techies yet are able to use this app and customize it in little time and with no expertise. It was easy to integrate with our Shopify site and works perfectly for our needs. The tech support is also simple to contact and very helpful in confirming that we did it correctly.”

Pricing of POWR: Free with 25 submissions per month, Starter at $7.04/month, Pro at $15.29/month with 1,000 submissions, and Business at $98.99/month with unlimited submissions and access to all 60+ POWR apps.

11. Justuno

• Job: Email and SMS popups with anonymous visitor identification
• Best for: businesses focused on advanced conversion tools with lead capture and retargeting
• Ease of use: Intermediate
• Pricing: No free plan; $59 a month after a 14-day trial, verified 30 September 2026

Justuno is one of the most appropriate conversion apps for your business because it is easier to generate sales and grow an email list with the lead capture forms, popups, push notifications.

Also getting benefit from up-selling, cross-selling, abandoned cart recovery, free shipping banners, and spin-to-wins is not a big deal thanks to Justuno.

Its current listing pairs AI popups with Spotlight, which identifies anonymous visitors for abandonment flows, and offers done-for-you strategy, design and optimization from a Justuno expert.

🟩 Pros

• Exit-Intent technology
• Highly customizable to use
• Possible to have analytics and track them, with A/B tests
• Retargeting & Geo-Targeting
• Countdown timers to schedule banners and popups
• Dedicated customer support team
• White-glove onboarding from the 20K Lite plan up, per its listing
• Integrations with Klaviyo, Attentive, Iterable, Omnisend, Postscript, and many others

🟥 Cons

• There is no free plan: a 14-day trial, then $59 a month for up to 10,000 monthly unique visitors.
• Pricing climbs with traffic: the Lite plan is $299 a month at 100,000 visitors.
• The done-for-you service is a separate plan on Justuno's own pricing page, at $299 a month for up to 20,000 visitors.

⭐ Shopify Rating: 4.6 (669 reviews)

Pricing of Justuno: 10K Lite Plan at $59/month, 20K Lite Plan at $99/month, and 50K Lite Plan at $199/month, with a 100K Lite Plan at $299/month above that, each about 10% cheaper billed yearly. A 14-day free trial is available for all paid plans. Verified on 30 September 2026 from Justuno's Shopify App Store listing; the Done-For-You plan is from Justuno's pricing page. For other options, see the Justuno alternatives.

Which Shopify Popup Apps Have a Free Plan?

Seven of the 11 do: Popupsmart, Poptin, ToastiBar, SalesPop, Pixelpop, Mailmunch and POWR. ONE's free Sandbox plan works only on test stores, and Lifter, Privy and Justuno offer trials instead. Shopify's own Shopify Forms app is free too, if a basic signup form is all you need.

Each free plan counts its limit in a different unit:

I'd compare these at your own monthly traffic, not by the headline limit: a pageview, a visitor, a session and a popup view are different things, and a store with many one-page visits burns through each of them at a different speed.

How to Choose a Shopify Popup App

Answer these five questions before you compare features. Only the first one is about the app's category; the rest are about what the app lets you do.

Is the job email capture, a sales pop or an announcement?

An email-capture popup asks for an email address or phone number, usually in exchange for a discount. A sales pop app shows real store activity, such as a recent order. An announcement popup or bar tells every visitor the same news. Popupsmart, Poptin, Privy, Justuno, Mailmunch, Pixelpop and POWR collect leads; ToastiBar and SalesPop show notifications; Lifter's Basic plan announces. Pick the category first, then the app.

Where do the leads go?

Check that the app sends new subscribers where you'll use them: the Shopify Customers list, or your email tool. In our benchmark, the share of new campaigns connected to an external tool fell from 7.0% in 2024 to 3.1% in 2026, while native Shopify Customers sync rose from 1.0% to 9.1%. Among businesses whose popups collect an email or phone number, Mailchimp (5.2%) and Brevo (4.5%) are the most connected external email tools, and the Shopify Customers sync is used by 10.7%.

Popups connected to Klaviyo convert at 1.44% vs 0.63% for popups with no integration (median campaign), on a small sample (47 campaigns from 23 businesses), and that's a correlation, not an effect of the connection. I'd treat it as a reason to check the Klaviyo popup integration works before you launch, not as proof the sync lifts sign-ups.

Can it target cart and checkout pages?

Page targeting decides where a popup can appear, and the page changes the result. Popups on cart and checkout pages convert 4.57% vs 1.07% on the home page (median campaign); blog pages convert 0.23%. That's across every platform in the benchmark, with 90 cart and checkout campaigns behind the first figure.

How does it handle discount codes and spin-to-win?

Signup popups that offer a discount code convert 1.46% vs 0.75% for signup popups without one. Bigger discounts did not convert measurably better: 10% off converted 1.25%, 20% off 0.91% and 25–30% off 1.33%, but the larger-discount samples are small (78 and 46 campaigns), so the data cannot rule out a real difference either way. My read: test whether to offer a code before you test how big it is. The discount popup examples show how stores phrase the offer.

Spin-to-win and other gamified popups get far more clicks (7.33% vs 1.87% of displays, median campaign; the spin itself counts as a click), but do not collect measurably more email or phone leads than plain signup popups. That's why I'd judge a spin-to-win app on the leads column of its report, not the clicks column. The Shopify spin wheel guide covers when a wheel still makes sense.

What does it cost at your traffic?

Compare the price at your monthly traffic, in the app's own unit. Several apps here start cheaper than Popupsmart: Lifter at $5.95, Pixelpop at $6, ToastiBar at $6.99 and POWR at $7.04 a month. Where two apps use the same unit, the gap can reverse higher up: at 100,000 pageviews a month, Privy's popups-only plan is $168 and Popupsmart's Advanced plan is $69. Justuno's $299 Lite plan covers 100,000 monthly unique visitors, which is a different unit, so it doesn't compare directly.

FAQ

What Is the Best Pop-Up App for Shopify?

It depends on the job. For collecting email addresses and phone numbers, Popupsmart (our product) and Poptin both have free plans, Privy suits stores that will also send their email and SMS from the same app, and Justuno suits high-traffic stores that want done-for-you help. For notifications of real orders, ToastiBar and SalesPop are sales pop apps, which is a different job from email capture. The alternatives hub compares these tools side by side.

What Is the Best Free Shopify Popup App?

Seven of the 11 apps here have a free plan for live stores: Popupsmart, Poptin, ToastiBar, SalesPop, Pixelpop, Mailmunch and POWR. Their limits are counted in different units: Poptin's free plan covers 1,000 visitors a month, Pixelpop's 100 popup views, POWR's 25 submissions and SalesPop's 200 sessions, while Popupsmart's free plan runs one popup on one website with Popupsmart branding. Pick the one whose limit matches how your store gets traffic.

Can Shopify Do Pop-Ups Without Another App?

Yes, with Shopify's own free app. Shopify Forms creates pop-up and inline signup forms and lists exit intent, discounts and targeting among its features; it holds 4.5 out of 5 from 730 reviews on the Shopify App Store (read 30 September 2026). A dedicated popup app is the next step when you need popup types, tests or sites that Shopify Forms doesn't cover.

What Is a Sales Pop App, and Is It a Popup App?

A sales pop app shows small notifications of real store activity, such as a recent order or a product added to a cart, to build trust. ToastiBar and SalesPop do this job. Neither lists email pop-ups among its features on the Shopify App Store, so a store that wants subscribers needs an email-capture popup as well.

Are Fake Sales Popups Allowed on Shopify?

No. Shopify's App Store requirements say that apps which falsify data to deceive merchants or buyers, such as fake reviews or false purchase notifications, violate its Partner Program Agreement and Acceptable Use Policy. Show real orders only.

How Much Does a Shopify Popup App Cost?

Among these 11 apps, paid plans start at $5.95 a month (Lifter Pop-Up Window) and the highest entry price is Justuno's $59 a month, read from each listing on 30 September 2026. Most apps price by traffic (pageviews, visitors, sessions or popup views), so compare the price at your store's monthly traffic, not the entry price.

Who Should Use Popup Apps?

If you lack conversion rates, and want to increase your rates as a business, popups are a good way of having more power. Whether you are a small business or a large business, popup templates are helpful to apply to collect leads. Additionally, you might surprise your visitors before they become your customers.

How Should Popup Apps Be?

Popup apps need to be effective and to-the-point because your targets are clear enough. Therefore, popup apps should have templates to customize, easy-to-use, preferably no-code so that you don’t waste your time, and have a free trial and plan to give a try. Lastly, popup apps should be qualified enough to save you from doing marketing but they should have the same impact as a marketing campaign as a social proof method.

To Wrap Up

Popups are generally simple but effective, and using them leads to higher rates and more lead generation.

Is a paid Shopify popup app worth it? My answer: start on a free plan, and pay when your traffic passes its limit or you need a feature it gates, such as A/B testing. The job matters more than the brand. A sales pop app won't grow your list, and an email popup won't show recent orders.

Choose Popupsmart if you want no-code email and phone capture on Shopify and your other sites, starting free. Choose Poptin for a free plan with exit-intent and spin-to-win popups, ToastiBar or SalesPop for honest sales notifications, and Privy if you'll send email and SMS from the same app. When you're ready to build one, start from a ready-made popup template on the free plan.

Therefore, while picking the right tool regarding your business objectives, these 11 best Shopify popup apps can be highly helpful to reduce cart abandonment as well.

For more popup builder options, you can check a helpful popup builder directory and have detailed knowledge of them.

Don’t forget to share your experience, additional information or comments with us!

What Changed in This Post

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