· 18 min read

12 Best Shopify Popup Apps: Review & Comparison

Mia Mowry
-Published on:
Jan 19, 2024
-Updated on:
Nov 15, 2024

Popups are a way of increasing your conversion rate and driving more sales. Therefore, using a popup app might help you with that.

We have taken a glance at Shopify App Store, and found the 12 best Shopify popup apps that can boost your conversion and have a run for your effort.

You can take a quick look at their pros, cons, pricings, and Shopify ratings by comparing them with each other.

A cover image of the blog post about best Shopify Apps with light green background.

Popups are a way of increasing your conversion rate and driving more sales. Therefore, using a popup app might help you with that.

We have taken a glance at Shopify App Store, and found the 12 best Shopify popup apps that can boost your conversion and have a run for your effort.

You can take a quick look at their pros, cons, pricings, and Shopify ratings by comparing them with each other.

Why You Should Use Popups on Your Online Store

If you’re running an e-commerce store and don’t use a popup, especially the exit-intent popup is one of the best methods you can use.

Of course, it is not a must. However, considering the possibility of skyrocketing your conversions, implementing popups to your website can be the best option to increase your impact.

The very basic purpose of a popup is to provide a powerful call-to-action & that is what you need. 🙂

There are many benefits of using popup app, like announcing your store’s best selling items, or special discounts to encourage the purchasing process.

benefit of popup calculating by numbers showing two laptops and a paper being written by a man

Also, lead generation is another key point for your conversions. Thanks to popups, you don’t have to knock on the door of your customers and ask for their email addresses! 🙂

To give an example, one of our clients has some trouble getting new subscribers and only with a sidebar opt-in form, we drove 2,128% more email captures.

Through personal tests on the website, almost 20 subscribers are reached per day. After implementing a popup with custom displaying rules, it started to receive 130 emails per day.

So, don’t underestimate the power of popup builders. As I’ve said a thousand times before, they are beneficial, as long as they’re used in a productive manner!

12 Best Shopify Popup Apps Comparison Table

Shopify Popup Apps Comparison
App Name Best For Pricing
Popupsmart Businesses looking for AI-powered personalization and a no-code popup builder Free plan, Basic $23.33/month
Hextom: Quick Announcement Bar Stores needing a simple tool for announcements and targeted discounts Basic $0, Premium $9.99/month
ToastiBar ‑ Sales Popup Stores aiming to boost sales through social proof with customizable notifications Free plan, Essential $6.99/month
Picreel Stores needing exit-intent popups and targeted offers without a developer Starts at $39.97/month
Sales Pop by CartKit Stores looking to build social proof and showcase purchasing activities Growth $0, Starter $29/month
Pop-Up Window by Lifter Apps Businesses wanting simple announcement popups with email signup options Basic $5.95/month, Pro $9.95/month
Pixelpop Small stores looking for easy-to-use popups with exit-intent technology Free plan, Growth $24/month
One Businesses needing an all-in-one tool for SMS marketing and sales upsells Sandbox Free, Basic $9/month
Privy- Exit Pop Ups & Email Businesses focused on reducing cart abandonment and increasing conversions Basic $12/month, Convert $24/month
MailMunch- Email Popup Businesses seeking a user-friendly email popup with seamless integrations Free plan, Premium $24.99/month
POWR Businesses needing a basic popup builder with feedback and survey options Free plan, Starter $5.49/month
Justuno Businesses focused on advanced conversion tools with lead capture and retargeting Free plan, 10K Lite $59/month

1. Popupsmart

the above the fold area of Popupsmart which is a no-code popup builder

Popupsmart is a powerful Shopify popup builder designed to boost conversions by turning visitors into loyal customers. It integrates seamlessly with or without the Shopify app, allowing you to create effective, conversion-ready campaigns quickly.

With Popupsmart, you can automate marketing using simple, free tools based on customer behavior, including customizable email sequences. 

Let’s look at what Popupsmart offers your online store:

🟩 Pros:

  • No-code tool: Easily create popups without coding skills.
  • Mobile-optimized: Popups work seamlessly across devices.
  • AI-powered personalization: Tailor experiences for each visitor using AI-driven smart tags.
  • Customizable templates: Choose from 150+ templates to match your brand.
  • Email automation: Automatically send follow-up emails and discount codes.
  • A/B testing: Test and optimize popup performance with built-in A/B testing.
  • Gamification: Add interactive elements like lottery ball games.
  • Advanced targeting: Segment and target visitors by device, geolocation, traffic source, and more.
  • Predefined audience segments: Tailor campaigns for mobile users, returning visitors, and more.
  • CRM and CMS integrations: Connect with platforms like Shopify, WordPress, and email tools.

🟥 Cons:

  • There are no multilingual popup options.
  • Plans need to be changed based on the size of your business.

⭐ Shopify Rating: 4,5 

Review from Shopify App Store: “Popupsmart has been one of the best Shopify apps I've used. No issues connecting to my Shopify and HubSpot, great customizations, and the support has been incredible. I get replies back immediately and they even helped me write a bit of custom code to get my popup looking exactly how I wanted. Highly recommend. Thanks, Popupsmart!”

Pricing of Popupsmart: 

  • Popupsmart offers a Free forever plan for 1 website with 1 popup and 5K pageviews per month. 
  • The Basic plan is $23.33/month (discounted for annual billing) with 50K pageviews, 3 websites, and unlimited popups. 
  • The Advanced plan costs $41.33/month (discounted for annual billing) with 100K pageviews, 5 websites, and A/B testing. 
  • The Pro plan is $59/month (discounted for annual billing), offering 250K pageviews, 7 websites, and priority support. 
  • The Expert plan costs $95.33/month (discounted for annual billing) with 500K pageviews, unlimited websites, and advanced features.

2. Hextom: Quick Announcement Bar

As is understood from its name, it is a useful Shopify popup app used for announcements.

Hextom webpage with a bloe background with CTA explanation and an element featuring people dealing with e-commerce

Well, you can inform your clients with a display banner on your website. With the help of the “call to action button” on the banner, visitors can see the page with a single click.

So basically, you can reach an unlimited number of impressions without a developer in a quick and easy way.

With Hextom you can offer targeted discounts based on your business dynamics, express the holiday and promotion mood to your customers and eventually generate more sales!

🟩 Pros

  • Very open to customization
  • Up-to-date innovations
  • A/B testing
  • Auto-scheduling in order not to miss the deadlines
  • Seamless workflow
  • Importance to CTA buttons
  • Advanced targeting skills like geo-targeting, source targeting, customer group targeting for customers
  • Responsive to optimize based on devices

🟥 Cons

  • Button Animation comes with a premium package.
  • Some features, like geo-targeting, custom CSS, auto-scheduling come with a premium package.
  • Translation in AI needs improvement.

⭐ Shopify Rating: 4.9

Review from Shopify App Store: “I really like this app. It makes it easy for me to add an announcement bar without having to delve into the code. Makes it super easy to share a company wide discount or announcement with visitors.”

Pricing of Hextom: There are two plans: The Basic plan is $0 for one active bar, device targeting and other features. Also, the Premium plan costs $9.99 per month for unlimited active bars, auto-scheduling, and other unlimited features when billed monthly.

3. ToastiBar ‑ Sales Popup

ToastiBar webpage ss with a background

ToastiBar ‑ Sales Popup is a versatile Shopify popup app designed to boost sales through engaging sales notifications and popups. 

This tool lets you inform visitors about recent purchases, cart actions, and more, helping build trust and urgency. Toastibar can seamlessly display sales, cart, and visitor notifications, enhancing the user experience and increasing conversions.

🟩 Pros:

  • Highly customizable popup templates.
  • Real-time engagement tracking and conversion tracking.
  • A/B testing for optimizing popup performance.
  • Supports geolocation targeting and multilingual support.
  • Various display options, including live traffic and recent purchases.
  • Analytics with detailed statistics on clicks, impressions, and conversion rates.
  • Responsive customer support praised by users.

🟥 Cons:

  • Some features, like product reviews and cart notifications, are only available in premium plans.
  • Advanced design customizations may require more user input to configure effectively.

⭐ Shopify Rating: 4.7

Review from Shopify App Store: "I really like this app for its simple setup and great support. It helps us display live traffic and sales notifications, which have noticeably increased our conversions."

Pricing of Toastibar: Toastibar offers a Free plan with unlimited notifications and no usage limits. The Essential plan starts at $6.99/month with added features like cart notifications, A/B testing, and priority support. The Premium plan is $8.99/month and includes advanced features like product reviews and low inventory notifications.

4. Picreel

Picreel’s homepage with the headline in the center followed by a video preview with a man holding a mobile phone next to a popup and product features listed on the right.

Picreel is a Shopify popup app for announcements that offers various features to enhance your online business.

It provides functionality that can contribute to improving conversions and potentially increasing sales.

With customizable popups, exit-intent technology, and A/B testing features, Picreel allows you to create visually appealing banners that can inform your clients and offer targeted discounts.

You can offer discounts, promote new products, or simply inform your customers about your business without the need for a developer.

With its user-friendly interface and powerful features, you can create popups that are sure to grab your visitors' attention and boost your bottom line.

🟩 Pros

  • User-friendly interface
  • Doesn't require a developer
  • A/B testing to optimize campaigns
  • Targeted offers and promotions
  • Customizable call to action button
  • Customizable popups that match your brand's aesthetic
  • Exit-intent technology to capture visitors' attention

🟥 Cons

  • Needs more industry-specific templates
  • Popups can be intrusive at times
  • A slight learning curve for new users

Pricing of Picreel: Picreel offers one simple pricing for everything, which starts at $39.97/month for the Annual plan. Picreel also offers a 15-day free trial and a money-back guarantee within the first 30 days.

5. Sales Pop by CartKit

sales pop cartkit webpage on a purple background to encourage to use popup

Sales Pop Shopify popup app helps you build social proof. Also, it shows your store’s purchasing activities.

When customers know what other people are purchasing from your store, it builds a positive effect and encourages them to purchase products. So, it provides a better experience in terms of increasing customer engagement with different social proof tools.

Therefore, if you’re looking for a simple service without depth features but still works well for your conversions, Sales Pop is definitely for you!

🟩 Pros

  • Easy to set up
  • Clean user interface
  • Responsive app to use
  • Open to customize
  • Real-time notifications popup
  • Optimizing without lowering the page speed
  • Friendly customer support

🟥 Cons

  • There are some features that need to be advanced.
  • Targeting skills are not improved.
  • Exit-intent trigger is not possible.

⭐ Shopify Rating: 4.7

Review from Shopify App Store: "I love this app. It's straight forward and does exactly what you want. I also appreciate the simpleness of the interface. But honestly the best part of this app is the really supportive customer service. They got me set up in no time and gave me detailed replies with pictures on how to solve my problems. Very happy!"

Pricing of Sales Pop: Growth is free with 200 sessions per month, Starter costs $29/month for 2,000 sessions, Pro is $79/month for 10,000 sessions, and Premium is $129/month for 30,000 sessions. All paid plans include a 7-day free trial.

6. Pop-Up Window by Lifter Apps

Your clients will know about your special sales or promotions with the help of Pop Up-Window.

popup window lifter apps on a white background highlighting the use of popup windows

This Shopify popup app provides an easy to use tool to grow your marketing and sales.

You can either use pre-made templates or custom images with texts and set some rules for your popup.

You can also add an email signup form and add your new subscribers to your MailChimp, or Klaviyo list automatically.

🟩 Pros

  • Easy to navigate
  • Fully customizable
  • Mobile-friendly
  • Responsive enough
  • CSV export of email subscribers
  • Integrations with Klaviyo and Mailchimp
  • Coupon code options

🟥 Cons

  • Exit-intent technology is lacking.
  • It doesn’t offer advanced tracking metrics.
  • You need the Pro plan for the integrations with MailChimp and Klaviyo.
  • You can’t give the coupon to new subscribers with a basic plan.

⭐ Shopify Rating: 4.8

Review from Shopify App Store: “Very easy to use and set up. Works seamlessly and can integrate your own designs or choose from some pre made ones. Fast set up and easy to understand instructions.”

Pricing of Popup Window: The Basic plan is $5.95/month, and the Pro plan is $9.95/month, with additional integrations and custom CSS. Both offer a 7-day free trial.

7. Pixelpop

pixelpop webpage orbit on a white background that leads to BigCommerce and Shopify App Store to use Pixelpop with buttons

Pixelpop enables you to capture emails and sync them directly to a mailing list in MailChimp, Klaviyo, Constant Contact, or Conversio.

Also by adding a banner, you can encourage your customers with your special offers.

In order to promote your services you can create popups very easily and you can also time your popups with exit-intent delays, page delays, and time delays.

🟩 Pros

  • User-friendly and responsive
  • Exit Intent technology
  • Premium customer support by Pixel Union
  • Promo Bar
  • Various popup types & themes to customize
  • Advanced targeting options
  • Frequency controls
  • Analytics to track
  • Integrations with Mailchimp, Conversio, and Constant Contact

🟥 Cons

  • 500 monthly popup views are limited in the free plan.
  • Time delays come with Premium Plans.

⭐ Shopify Rating: 4.8

Review from Shopify App Store: “I searched for an app to install pop ups as easy as possible. It is really easy to use. As a beginner I needed 5 minutes to install my first pop up. 4 minutes for design and 1 minute to start :-) Thank you”

Pricing of Pixelpop: Basic (Free) for 100 popup views/month, Micro ($6/month) for 1,000 views, Starter ($12/month) for 10,000 views, and Growth ($24/month) for 50,000 views. All paid plans offer a 14-day free trial.

8. One

one sms popup webpage on a Shopif App Store webpage as the abovefold with an image on the right site featuring the 18 apps of One

One is an all-in-one tool that includes 18 different activities in it.

This is one of the most useful Shopify apps, and it can automate SMS marketing, enables one-click upsells along with offering rewards, popups, and sales.

In addition to its seamless workflow, One follows the latest tech to keep up with the age.

It is also important to note that One has different popup types.

🟩 Pros

  • User-friendly for the most
  • Personalization possibility
  • Popup types: opt-in, exit-intent, gamified, and announcement bar
  • Helpful customer service
  • Integrations with Klaviyo, Mailchimp, Constant Contact
  • Effective in providing social proof
  • 3.000+ ready-to-themes on holidays
  • Support as live-chat and video support (one-to-one helps)

🟥 Cons

  • There have appeared several email sending problems for the email marketing side.
  • Sometimes the app can be hard to navigate.
  • Some customers’ chargings were problematic.

⭐ Shopify Rating: 4.9

Review from Shopify App Store: “The one,I really like the customer service for this program. All the questions I asked were answered, and they even made a special video to help me understand better. It's really great! Lou is so kind!!!”

Pricing of One: Sandbox (Free) with limited access for test stores, Basic at $9/month for up to 50 profiles and full app access, and Custom at $9/month based on feature usage. Both Basic and Custom offer a 10-day free trial.

9. Privy- Exit Pop Ups & Email

You can grow your customer list from your Shopify store and increase your conversions with Privy.

privy webpage on a white background with pruple writings that supports growing slaes and a popup with a woman on it

Exit-intent driven popups & banners, flyouts, scroll boxes, and announcement bars are ready to boost your conversions.

Well, Privy is used by a huge number of small and large e-commerce businesses.

People prefer this Shopify popup app because they can create popups with targeting options to pay customer’s attention and benefit from Auto-syncing contacts to MailChimp + Klaviyo.

So, Privy is a good solution for reducing cart abandonment and increasing conversions.

🟩 Pros

  • Customizable enough
  • Mobile-friendly to use easily
  • Exit-intent technology
  • Email autoresponders to help with increasing sales
  • A/B Testing reporting
  • Redemption tracking
  • Integrations with Mailchimp, Klaviyo, smile.io, and many others
  • WYSIWYG designer
  • Advanced targeting options

🟥 Cons

  • The free plan is limited, and it has the Privy logo on designs, and it is not possible to target displays by URL.
  • A/B Testing comes with the premium plan.
  • Advanced targeting rules are available in the premium plan.
  • Some payment should be rearranged.

⭐ Shopify Rating: 4.6

Review from Shopify App Store: “We love PRIVY!! It has been a pivotal tool for our Shopify e-commerce platform in driving sales for our independent beauty brand.”

Pricing of Privy: Basic Convert Plan at $12/month for 10,000 pageviews, Convert Plan at $24/month for 10,000 pageviews, Starter Plan at $30/month for up to 1,500 email contacts, and Growth Plan at $45/month for up to 2,000 email contacts and 75 SMS contacts. All plans include a 15-day free trial.

10. MailMunch- Email Popup

mailmunch webpage on a white background with blue writings and an interactive market flow with moving figures

Trusted by over 400,000 businesses, MailMunch is one of the best Shopify popup apps used for converting website visitors.

You can create eye-catching email popup forms, sync your email subscribers to your email service.

🟩 Pros

  • Intuitive and user-friendly
  • Exit-intent technology
  • No need to have coding experience
  • Seamless integrations
  • Mobile-friendly atmosphere
  • Ease of design (WYSIWYG)
  • Tracking analytics
  • Helpful customer service

🟥 Cons

  • Customization is more limited than it should be.
  • Sometimes it may make the pages slower.
  • UX can be improved to be more inspiring.
  • Some features are only available for premium versions.
  • Image management should be advanced.

⭐ Shopify Rating: 4.6

Review from Shopify App Store: “I was used to Mailchimp, and now getting used to this one. So far, I love the customer service they have been helpful and quick to respond. I am still getting used to using the layouts, so I am a little slow but I find this is easy to self-teach. Thank you!”

Pricing of Mailmunch: Free plan with unlimited subscribers, forms, popups, and basic analytics, and Premium plan at $24.99/month with additional features like custom domains, premium templates, and content gate. Premium also costs $15 per 5,000 contacts and includes a 14-day free trial.

11. POWR

It is more proper to focus on the features, like email popup, sales and coupon popup of POWR.

powr popup webpage on a blue white background and popup examples on the right side

You can convert your website visitors with effective Powr Email Popup if your aim is to grow your subscribers’ list.

Though there are many other things you can do with POWR, these are not so advanced actions.

For example, you can collect feedback with a survey popup or create urgency by embedding a Countdown Timer.

Additionally, you can show your special discount codes or promotions with a custom call to action button to redirect users to your sales page like the other popular popup tools.

🟩 Pros

  • Mobile-responsive
  • Access to 50+ POWR apps
  • Exit-Intent technology
  • Frequency control
  • Integration with Mailchimp, Zapier, Google Sheets

🟥 Cons

  • It only integrates with PayPal.
  • It is not so effective for email marketing growth.
  • It is not satisfying for high-value target

⭐ Shopify Rating: 4.6

Review from Shopify App Store: We are designers not techies yet are able to use this app and customize it in little time and with no expertise. It was easy to integrate with our Shopify site and works perfectly for our needs. The tech support is also simple to contact and very helpful in confirming that we did it correctly.”

Pricing of POWR: Free with 25 submissions per month, Starter at $5.49/month, Pro at $12.99/month with 1,000 submissions, and Business at $89.99/month with access to all POWR apps and premium features.

12. Justuno

Justuno is one of the most appropriate conversion apps for your business because it is easier to generate sales and grow an email list with the lead capture forms, popups, push notifications.

justuno popups webpage on a black background with an email bar and different popup examples

Also getting benefit from up-selling, cross-selling, abandoned cart recovery, free shipping banners, and spin-to-wins is not a big deal thanks to Justuno.

🟩 Pros

  • Exit-Intent technology
  • Highly customizable to use
  • SEO- friendly
  • Possible to have analytics and track them
  • Retargeting & Geo-Targeting
  • Countdown timers to schedule banners and popups
  • Dedicated customer support team
  • Integrations with Zapier, Klaviyo, Yotpo, and many others

🟥 Cons

  • There are some triggering issues.
  • Measurement and A/B test reporting options are not rapid.
  • Justuno has a difficult UI to adapt to.
  • More templates can be added for the users.

⭐ Shopify Rating: 4.7

Review from Shopify App Store: “The app is great. It has lots of powerful features that actually convert. A lot of technical details which is great, because we can customize and segment. We had some confusion regarding the pricing plan. However, the support team and account manager were helpful in resolving the situation for us.”

Pricing of Justuno: Free for up to 2,000 visitor sessions, 10K Lite Plan at $59/month, 20K Lite Plan at $99/month, and 50K Lite Plan at $199/month. All plans include extra charges for exceeding visitor limits. A 14-day free trial is available for all paid plans.

FAQ

Who Should Use Popup Apps?

If you lack conversion rates, and want to increase your rates as a business, popups are a good way of having more power. Whether you become a small business or a large business, to collect lead generation, popup templates are helpful to apply. Additionally, you might surprise your visitors before they become your customers.

How Should Popup Apps Be?

Popup apps need to be effective and to-the-point because your targets are clear enough. Therefore, popup apps should have templates to customize, easy-to-use, preferably no-code so that you don’t waste your time, and have a free trial and plan to give a try. 

Lastly, popup apps should be qualified enough to save you from doing marketing but they should have the same impact as a marketing campaign as a social proof method.

To Wrap Up

Popups are generally simple but effective, and using them leads to higher rates and more lead generation.

Therefore, while picking the right tool regarding your business objectives, these 11 best Shopify popup apps can be highly helpful to reduce cart abandonment as well.

For more popup builder options, you can check a helpful popup builder directory and have detailed knowledge of them.

Don’t forget to share your experience, additional information or comments with us below!

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