How to Use Black Friday Popups?
From the beginning of Black Friday to the days after it, there are many ways you can utilize Black Friday popups.
We have gathered some great examples for you below, but still, think outside the box and remember you can always create your own Black Friday popups in line with your brand's vision if you want to.
1. Collect Emails Before Black Friday
Black Friday is just around the corner, and if you're not prepared, you could miss out on many sales. The best way to ensure you don't lose any potential customers is by collecting their email addresses before Black Friday.
When someone enters their email address into your popup form, they are interested in receiving information from your store.
This is especially important during Black Friday since deals and promotions tend to be time-sensitive, so reaching out quickly can help increase conversions!
You can easily find a popup to use for this purpose among the well-designed Black Friday popups of Popupsmart.
2. Reduce Cart Abandonment
Cart abandonment is a serious problem, especially on special days when marketers expect huge profits.
According to cart abandonment statistics, 48% of customers online abandon their carts due to extra costs like shipping.
So why not use a popup to offer free shipping to your customers to make them complete their purchases successfully?
You can also use smart triggers and targeting to detect exit intent and convert your customers before they leave.
If it is too long for your customers to continue the checkout process, you can show them relevant products based on their past purchases to encourage them to buy before they abandon their carts.
Here is an example of an exit-intent popup to reduce cart abandonment:
3. Drive Traffic to the Black Friday Deals Page
Generating traffic to your site is critical during the holiday season, but it is easier said than done. For example, many online retailers choose to set up a different page just for Black Friday deals.
Directing customers to a deals page is preferable since customers usually want to see deals.
Users who visit deal sites are looking for deals quickly and wish to find what they are looking for easily, so well-designed landing pages are crucial.
You can use a floating bar Black Friday popup to drive traffic to those pages:
You can also use a fullscreen Black Friday popup:
4. Use Limited-Time Offers to Boost Sales
Limited-time offers are a great way to boost sales. They can be used in all sorts of ways, but one of the most effective ways is by using them during Black Friday.
They create urgency making the customers feel rushed to buy because they know the offer will soon be gone.
They build anticipation. When someone knows they have only a few days to buy this item before it disappears forever, they'll feel compelled to make an impulse purchase and save themselves from missing out on a once-in-a-lifetime opportunity.
They encourage impulse buying because they make customers feel as though they need to buy right away or else they'll miss out on something special or valuable.
Now let's see a great example of a limited-time offer Black Friday popup:
5. Take Advantage of the Presale Popup
One of the best ways to get people excited about Black Friday is to run pre-Black Friday popups.
You're probably already aware of the importance of presales in your business.
Presales are the best way to get people interested in your products before they go on sale. They also help you build up a list of customers who will purchase from you on Black Friday and beyond.
Rather than being part of a busy ad, they can be used to attract attention before the sale begins.
You can also use a countdown timer in your presale popups to tell customers when your Black Friday sale will start.
6. Utilize Cross-Sell and Upsell Popups
If you want to maximize sales on Black Friday, one of the best ways to do so is through your website. One simple tactic that can dramatically increase sales is using upsell popups.
Upselling is a sales technique where you sell your customers more of what they are already buying. The theory is that your customers want to feel like they are getting the best value for their money.
And if you can offer them something at a higher price point but related to what they've already bought, then they will be inclined to buy it.
Here is how it works:
When customers are almost done with their shopping carts, they are prompted with a popup that offers them to purchase more items in case they want to get something else or save some money on shipping costs.
Similarly, you can offer your visitors a product related to what they already have in their minds to make use of cross-selling. See the example below:
This way, you can sell out your stocks, increase average order value, and have high profits during the Black Friday season.
7. Welcome First-Time Visitors
Customers want to be welcomed when they visit a website for the first time. If treated right starting with the first moment, they will be a long-lasting customer.
That's why first-time visitor popups are used by many businesses to increase customer loyalty and sales.
These popup messages appear on the website whenever a new visitor visits the site for the first time.
Black Friday sales are the best for new shoppers to learn about your business. It's also great for building loyal relationships with them.
Offering them a discount or freebie is one way to encourage new customers and retain existing ones.
8. Increase Engagement with Gamified Popups
Using gamified popups for Black Friday sales is a perfect idea to get things even more enjoyable.
Playing games and earning rewards can be an effective way to engage customers and drive sales.
You can leverage this by creating a popup that asks users to play a game in exchange for a discount code.
Or you can give them an opportunity to win rewards like gift cards or free shipping by completing a survey or participating in a giveaway contest.
In this case, you can choose a multistep popup to increase engagement and get attention.
Multistep popups help you direct visitors to the desired page easily. As the first step doesn't include any action but a click, engagement rate is very high with multistep popups like this example.
Once the visitor takes an action, it is a great opportunity to offer an incentive to collect data using your popup and increase their likelihood of purchase thanks to your offer. This is what we call a win-win popup!
9. Offer a Minimum Purchase Promotion
Black Friday is the biggest shopping day of the year, but it's also one of the most competitive. You need to offer customers an incentive to buy from you to stand out.
One of the most effective ways to do this is by offering a minimum purchase requirement for Black Friday promotions.
This way, customers have no choice but to make a larger order with you to claim their discount.
A minimum purchase requirement for Black Friday promotions works because:
- It increases average order value — If you're looking to improve your average order value (AOV), it makes sense to give customers an incentive to make larger purchases.
Offering a discount for completing a minimum purchase will encourage them to spend more money with your store and increase AOV over time.
- It encourages repeat orders — The same customers who take advantage of your promotion are likely to return in the future.
That means they'll be more likely to buy again from your store if they have already ordered something from you and had a positive experience with it.
Plus, offering discounts on repeat orders helps reduce customer churn and increase long-term profits for any e-commerce business.
10. Encourage Social Share
People love sharing good deals, so why not reward them with something extra?
Ask your customers to share your Black Friday deals for an incentive. You can also take advantage of UGC marketing by starting a social media campaign such as #BF(your brand's name)madness.
Let your customers know using a popup that you will choose three of the best images shared under this hashtag and give them a Black Friday special.
People love these kinds of events, and this, for sure, increases traffic to your site and sales consequently.
Not only sales but brand awareness increases thanks to marketing efforts like influencer marketing or user-generated content. So how are you going to let your customer know about these events?
Let's check out the example:
Depending on your target audience and goals, you can use such a campaign for any social media channel.
Before You Leave…
If you want to be part of the Black Friday craze and sell like crazy, then you'll need to get creative with your strategy.
Black Friday is the perfect opportunity to boost your online sales and generate many new leads.
The Black Friday popup examples above should give you some inspiration to make an impact on this day.
What are some of your favorite ways to advertise for Black Friday?
Meet me in the comments below!
Frequently Asked Questions
1. What Makes a Popup Successful?
The key to a successful popup is to make it look like part of the site and not an interruption. If you can get people to click, then you can sell them something.
Make sure your popup stands out from the rest of your site so that users don’t miss it, but also make sure that it doesn’t stand out too much so that users don’t feel like they are being bombarded by ads.
Use high-quality images that will catch people’s eyes. If possible, use actual photos of products you’re selling instead of generic stock photos.
Include a direct call-to-action (CTA). Your CTA should be clear and easy for people to understand what they need to do next, like “Buy Now” or “Subscribe Now”.
Use the right wording in your popup. Make sure that the opt-in form includes fields relevant to what you're offering and it’s easy to understand and navigate through.
2. Why is Black Friday Good for Businesses?
Black Friday is a big event for businesses. It’s the day when most people go out or online, and spend money on gifts for their loved ones.
This means that stores make a lot of money on Black Friday, which can be used to expand their businesses and improve service quality.
In fact, many businesses use Black Friday as an opportunity to launch new products or services. For example, some companies might offer discounts on merchandise that they sell online during this time of year.
If you own a business and want to attract more customers, then you should consider launching a Black Friday campaign too!
3. What is the Best Time to Start Marketing for Black Friday?
The right time to start marketing for Black Friday is now!
The earlier you start marketing for Black Friday, the more time you’ll have for engagement before the big day rolls around.
The sooner people see your ads and posts about Black Friday deals, the better chance they have at remembering them on Black Friday itself.
