Using popups for collecting zero-party data changes how your business connect with online customers, increasing consumer engagement, retention, and loyalty.
And that's why popups are at your service for collecting the data you need effortlessly.
The reliance on zero-party data is rapidly increasing in response to the growing need for a privacy-focused online experience.
Zero-party data allows you to make your consumers feel appreciated while gathering the information you need to customize your messaging.
Now buckle up because we are about to break down one of the easiest ways for collecting zero-party data—using popups!
There are multiple ways to collect zero-party data from your customers using popups. Trust me when I say using a user-friendly popup builder will make things work for you smoothly. Let's begin.
Popups are there for you if you need to grow your email list. For this, it's not unusual to offer some incentives to your visitors in exchange for their zero-party data. For instance, the example below provides "exclusive offers" if you enter your email address.
You can keep it simple by asking for the visitors' email addresses, or you can go ahead and ask for additional information while they are at it already.
Depending on your business, your need for the type of data may change.
In this case, it is essential that your popup builder is fully customizable and flexible so that you can adjust the information boxes by "adding a new form field" for the data that benefits you the most.
Similar to growing your email list, increasing your phone calls have never been so easy.
The popup above is the perfect example of getting phone numbers using popups. In this case, you are offering your support in return for the visitor's phone number.
Adding headings like "We will call you shortly.", "We'll be with you in a second." increase the chances of getting the phone number if the viewer needs your assistance at that moment.
You can always create your popups from scratch to get creative and more attractive to collect zero-party data if you are using Popupsmart.
Using floating bar popups is another excellent way to use popups for collecting zero-party data. Thanks to its location, the floating bar popups you create will enable visitors to see the popups in a way that will not block the web page.
Have you heard about sidebar popups? If not, see the example below as it's another effective way to use popups for collecting form submissions.
To make your form submission popups impossible to ignore, try using full-screen popups.
Gamifying your campaign makes it more attractive for visitors to interact with your popups. You can create things such as wheel popups and at the end of your game, you can ask the visitors to give their contact addresses.
Thanks to this enjoyable experience, the visitors will be more likely to provide you with the zero-party data you are asking for. You'll engage your visitors while successfully converting them into customers.
Visitors will be encouraged to subscribe to your newsletter or make a purchase with fun gamification popups.
Let the game begin!
Teaser popups are miniature versions of larger popups. They open the main popup when clicked. If used right, they can be more attractive and increase your chances of collecting zero-party data.
Tip: Did you know that you can create your popup teaser with Popupsmart in seconds? Try and see it for yourself today!
Teasers can be in different forms and colors. It is always a good idea to customize each element in line with your brand image for the maximum effect.
Now that we know all the ways to use popups for collecting zero-party data let's check out the brands that use this strategy to grow their database.
The first example is from Jomashop, a leading fashion retailer in watches, handbags, and sunglasses that uses a gamified popup on their website.
Once you click unlock my offer, the game starts, and you get the prize. To receive your discount code, they ask for your email. And that's it!
They get the zero-party data they desire using popups, and you get your discount code smoothly. Win-win!
Our next example is from the famous watch brand, FOSSIL.
They ask you to become "fast friends" by signing up for email updates. In return, their offer is $25 off your $75 purchase.
They also included their SMS signup in their popup showing that you can easily use popups for getting phone numbers if you avoid dealing with SMS marketing softwares.
This clever popup aims getting email addresses as well as phone numbers. This is what we call hitting two targets with one arrow!
Next stop, Designer Shoe Warehouse, aka DSW. It's an American company that sells designer and name brand shoes and fashion accessories.
When you enter the website, you encounter the floating bar popup on the bottom of the screen asking you to sign up for free. In return, their offer is to become a VIP member and get 20% off after your first purchase.
Once you click on the signup button, a submission form opens up.
There are many form fields on this page like the first name, second name, email, and so on. DSW aims to get all the necessary zero-party data in one shot.
Laura Geller New York is a modern cosmetics brand that empowers, delights, and brings out the best in women's beauty via exquisite textures, stunning colors, and cutting-edge formulations.
When you enter the website, you come across a popup upon your arrival asking you to enter your email address to get 30% off.
Not only are they attracting visitors to click 30% off, but they also push them away from clicking the "No" button by cleverly saying, "No thanks, I'll pay full price."
Maya Brenner is a jewelry design brand that used a popup seen upon arrival on the website.
The popup asks visitors for their names and email address. In return, you will become a #BrennerBabe that receives product launches, gifts, and brand updates first.
Maya Brenner manages to attract attention with its simple and cohesive design.
We have Myntra's teaser example next. They placed it on the right side of the page, offering a discount. Thanks to the teaser, visitors feel curious about the offer.
Once you click, a popup opens up offering a coupon code for signing up.
Myntra achieves raising curiosity and gets clicks by using a teaser cleverly.
PUPA Milano is an Italian cosmetics company that combines high-quality ingredients with a playful approach to makeup.
Their website uses a simple and straightforward popup asking visitors to enter their country and email.
Using simple designs for collecting zero-party data is sometimes the best if it suits your brand image as well.
Redbubble is a global online marketplace for print-on-demand products based on user-submitted artwork. Upon your arrival, you see a popup offering a discount and other perks once you sign up.
When clicked, another popup appears with additional data fields.
This popup is a good example of collecting zero-party data with simple and easy-to-follow steps.
Camper is a footwear company with headquarters in Mallorca, Spain.
When it comes to collecting zero-party data with a modern look, Camper does it right.
With their simple popup asking for your email in return for 10% off, they manage to make things easy for the visitor and increase their chances of getting the data they desire.
Another gamified popup example is from the City of Gold, a brand selling jewelry for women and men. They also used the color gold on their popup, which goes well with the brand image.
The popup asks for your name and email address in exchange for some incentives. The popup attracts attention with its placement and simplicity, as well as its enjoyable feel.
Happy Socks is a Swedish manufacturer and retailer of socks, underwear, and swimwear.
Perfectly in line with the rest of the website design, their popup attracts attention with its bright color. They ask for the visitor's email address offering 10% off their first order.
Glasses Direct is an online prescription eyewear store located in the United Kingdom.
For their popup, they used a popup teaser with a contrast pink color to make it more visible and eye-catching.
When you click, they offer two different discounts, one for regular glasses and the other for designer glasses. In order to get the offer, you need to enter your email address.
Glasses Direct tries to increase their chances of collecting zero-party data by not only offering one discount but two in case one works for the visitor if the other doesn't. That might be an excellent way of increasing your database using popups.
Leonardo Da Vinci once said, "simplicity is the ultimate sophistication." That's what MADE did for their popup to collect zero-party data.
They used a simple, straightforward yet eye-appealing popup design offering a discount on the first purchase. It's a great example of using popups in a simple way for gathering zero-party data.
Marks and Spencer is a major British multinational retailer with headquarters in England that specializes in selling clothing, beauty, home products, and food products.
When you enter the website, you see a popup telling you that you deserve better. Who doesn't like such a compliment? Plus, the popup says M&S will surprise one lucky customer every week.
It piques curiosity and makes you click the next step button cleverly and pleasantly.
When you do, you see a page where they ask you to enter your email address. That's classic. However, see the right side of the page? They listed all the great reasons for you to join them.
So they didn't stop there when they got you to click; they continued to attract your attention and persuade you until the last step. Well done, M&S.
RateHawk is an innovative B2B online booking engine featuring hotels, air tickets, transfers, and car hire.
Their popup form has a consistent design that goes well with the rest of the page. They manage to attract attention with their popup headline saying, "the most important information in brief!".
We can say that a simple design and striking headline go a long way towards capturing zero-party data.
Sofa.com is a UK-based company founded in 2006 whose primary business is selling sofas, sofa-beds, chairs, and beds online.
They are asking the visitor to sign up for their email by enteringthe email address via a full-screen email newsletter popup.
A nice-looking sofa photo accompanies the form to make it more visually appealing, and the colors work very well with each other.
Milk Makeup is a New York City-based cosmetics and skin care company created by the founders of Milk Studios.
In order to get zero-party data, Milk Makeup used a big, website-wise popup offering 25%. If you click on the yes button, the popup directs you to another page where you need to fill in your email address to get the discount.
This full-screen popup example is impossible to ignore and very well designed to achieve the zero-party data goals of the company.
Murray's Cheese is an artisanal cheese and specialty foods retailer and wholesaler based in New York City.
They used a "yummy" popup to collect the visitors' email addresses in return for 10% off.
Using relevant images is always a smart idea when it comes to designing your popups for collecting zero-party data. In Murray's case, it is very pleasing to look at.
Yamaha Motor is a Japanese manufacturer of motorcycles, marine products such as boats and outboard motors, and other motorized products.
On their popup, they not only ask for an email address but also require a zip code, first name, and last name. They also ask the visitor to verify that they are over 18 or older.
Asking for too much information may have a negative impact on potential leads. However, note that anyone who fills out this popup will be a qualified lead.
Bulgari is an Italian luxury brand known for its jewelry, watches, fragrances, accessories, and leather goods.
They went really big with their popup. It takes up half of the website with a beautiful jewelry photo next to it.
The aim is to collect qualified leads and as much zero-party data as possible. That's why they ask for multiple information, including title, first name, last name, email address, and so on.
The design is also very modern and goes well with the brand image.
Popups are growing in popularity for collecting zero-party data, and for a good reason. They are a convenient way to collect data that appeals to many people.
Just remember to be smart about the way you use them—appeal to your visitors with relevant offers. Try to collect the information you absolutely need not to impact visitors negatively, and collect information that's specific and relevant to your needs.
Make collecting zero-party data easy for yourself. For example, use popups so that users can quickly enter their data without taking the time to leave your page or do things that take up time and effort.
Popups are lightweight, require no software installation, and typically have high conversion rates so why not give it a chance and try today with a user-friendly popup builder like Popupsmart to help your business grow?
Do you use popups for collecting zero-party data? Does it work for you?
Meet me in the comments section below!
Zero-party data is advantageous because you won't need to worry about its accuracy. Another advantage is that this kind of data can provide you with much more insight into a specific user by having it in your possession.
Asking for too much information may not be the best idea as it may make the visitor feel much work is required and it might have a negative impact.
There are different types of popups that you can use for collecting zero-party data, such as: