How to Add MailChimp Popup to WordPress with Practical Steps

Adding a MailChimp popup to your WordPress website is both a seamless and conversion-ready solution for you.

It is for sure that there might be times when you want to find a solution to increase interaction on your website.

If you have a WordPress website, just hear us out and explore the easiest way to add a MailChimp popup to WordPress.

Now, we are ready to collect leads, engage with visitors, and increase sales.

the cover of how to add MailChimp popup to WordPress on a fair blue background and a hand placing a block to a blank

What to Consider When Adding MailChimp Popup to WordPress

We can make you sure about the easiness of adding a MailChimp popup to a WordPress site.

However, there are some criteria that you need to take into consideration while doing this.

Examining these criteria can help you be more apt to this process:

Audience-Based Targeting: You should think about your audience and if they are ready for this kind of activity at first. Keep their interest, attention, timing, and behavior on your site in mind to specify the target.
User Experience Improvement: No matter what, user experience is one of the most important parts of a website. Thus, you should contemplate if and how adding a MailChimp popup will affect your user experience or not.
GDPR-Compliant: Since user consent is a very critical point, you need to display privacy notices to get their consent.
Designing and Customization: Branding is branding. You cannot publish a popup that is not relevant to your brand identity and content. Consider the colors, fonts, and images you use.
A/B Testing: To test your popups and see how they fit your audience, A/B testing is an optimizing action for your popup campaign.
Device-Based Customization: If your popup doesn’t fit to different devices you aim for, then you need to customize or find an alternative solution to make your campaign go.
Analytics: You should be able to check your rates and control your performance after a while to see if your campaign is working properly.
Updated Content: Your popup can be about anything, but you should keep your content updated. Let it be an image or writing to inform your visitors, your popup should include up-to-date information.
Seamless Integration between Tools: The most important point and the reason for our research is the integration of MailChimp and WordPress. If you successfully integrate these tools, you can have a smooth process to go without any doubt.

young couple dealing with laptop directly looking at the laptop

How to Make a MailChimp Popup in a WordPress Site

Before you start the process, we imagine that you have a WordPress site and you want to add a MailChimp popup to it.

If you do not have a WordPress site, you should start by having a WordPress site, deciding on your theme and your settings, and then publish it as you like at first.

Then, the next step is to start the process below for adding a MailChimp popup to your WordPress site.

Step 1- Create a MailChimp Account.

While creating your account, make sure you have a group on MailChimp to create audiences for the leads collected with your popup.

the sign up form page of MailChimp site for new users

Step 2- Click on “Audience” and “Signup forms” on the Left Sidebar.

managing audience with signup forms on MailChimp

Step 3- Scroll down the Page. Then, Find and Select the “Subscriber pop-up”.

subscriber pop-up of MailChimp audience section

Step 4- On Your MailChimp Dashboard, Choose “Connect Site.”

It is also the place where you can customize your MailChimp popup.

Therefore, it is better if you design your popup at this point and then go forward with connecting your site.

connecting site on MailChimp dashboard

Step 5- Enter the Website URL into the MailChimp Modal.

For connecting your website, you should accept the additional terms for Connected Sites.

That’s how you give permission to collect your leads from your WordPress site on your MailChimp account.

connecting site modal of MailChimp account

After doing this, you will get a code to embed your website. You should copy this code.

Step 6- Now, Go to Your WordPress Admin Panel, Click “Appearance” and “Theme File Editor” on the Left Sidebar.

appearance and theme file editor on WordPress Admin panel

Step 7- Under the Theme Files on the Right Side, Find “Theme Header (header.php) File.”

You need to paste your code just before the tag.

theme header and head closing tag on WordPress

Lastly, you need to click Update File at the bottom of the page.

Step 8- That’s All! It’s Time to Check the Connection.

To check your connection, you need to go back to your MailChimp account and click “Check connection” on the same modal.

It will be verified, and you will get a verification message.

Yes, it is that simple! :)

Top Benefits of Adding a MailChimp Popup to WordPress Site

It is inevitable that you will have incredible benefits after you have added a MailChimp popup to the WordPress site.

joyful woman with computer creating graphic design

To put it simply, there will be an abundance on your site after you start generating leads.

Hence, let’s focus on some benefits of connecting MailChimp and WordPress.

1. Better Engagement: Because people will tend to engage with your popup depending on your campaign, your website will be enriched.

2. Strong Customer Relationship: If you plan to use your leads for email marketing, you will be in contact with your customers, so they will feel the closeness of your brand.

3. Determined Marketing: Using popups will help you determine your aims more effectively, so you will increase the possibility of being successful.

4. Sharing and Caring: If your campaigns have promotions and offers that appeal, your MailChimp popups will be happy to help while highlighting.

5. Retaining Customer: Did you know that you can stop your customers from leaving your store with a simple popup? Yes, popups can hold your customers.

6. Increasing Website Traffic: Since popups will leave a mark in people’s minds, they will come back to see if popups are valid, or you can get email subscribers and lead them to engage with your website.

7. Cost-Effective Solution: Since popups are not only for one aim like collecting email subscribers, you can hit two birds with one stone.

8. Enhanced Conversion Rates: This is the best part, we know. If the targeting, customizing and analyzing are at the right point, there is no other way than enhancing your conversion rate.

To Wrap Up

All in all, you have to go through only eight steps to have effective popups on your WordPress account with MailChimp.

Since it is a smoothly continuous process, you can determine every step as you like.

After you have completed the connection of MailChimp and WordPress, you will see its impact gradually.

When you start to see that the leads are gathered, and you can have more sign-ups for your newsletters, blogs, or any kind of business-related section, you will easily get the gist of adding a MailChimp popup to your WordPress site.

We hope that you can see the significance and benefits of this process after applying by following the steps.

Frequently Asked Questions

We have answered the most common questions about adding a MailChimp popup to a WordPress site.

You can check them to have more knowledge during or after the process.

Is It Important to Display My MailChimp Popups on My WordPress Site Are GDPR Compliant?

Yes, it is. GDPR is a very important point in general, whether the topic is about popups or not. Hence, one of your main aims should be to ensure your visitors are not in danger while sharing their personal information with you.

How Can I Use Custom Designs for MailChimp Popups on My WordPress Site?

It depends on your creativity and brand identity. If your brand needs an interactive popup, your CTAs and images can even change. You should decide the image you want to reflect and show yourself ready to engage with your visitors.

How Can I Ensure That My MailChimp Popups Are Compatible With Different Devices?

This has a direct answer: You need to test your popups. After creating your MailChimp popup and publishing it on your WordPress site, you need to test it on different devices to see if it fits or not. Next, you can customize it or arrange it depending on the device you choose.