Shopify Marketing

20+ Best Shopify Apps to Increase Sales & Conversion

The best Shopify apps to increase sales each do one job: collect email addresses, build trust with reviews, recover carts, bring customers back or sell subscriptions. This list covers 22 apps, and 15 of them can be used for free. Every price and rating below was read from the app's Shopify App Store listing on 7 October 2026.

AI summarygeneral summary

Lists 22 Shopify apps that raise sales and conversion: 11 with a free plan (popups, email and SMS, order tracking, stock alerts, Google ads, Instagram, forms, reviews, QR codes, subscriptions) and 11 paid apps, with prices and ratings read from the Shopify App Store on 7 October 2026.

Article facts

Written by
Berna Partal
Reviewed by
Mert Özeren
Published
December 22, 2023
Updated
October 7, 2026
Sections
8
Sources
2 cited

30 min read

Our editorial standardsHow we research, source and update every post.

Why trust this list? I'm Berna Partal, a growth marketer at Popupsmart. Popupsmart is our product, and it's listed first. The other apps' free plans, prices and ratings come from their own Shopify App Store listings, the popup numbers come from Popupsmart's 2026 benchmark, and there are no affiliate links in this post.

If you run a Shopify store, or you're about to open one, you need to know the best Shopify apps to increase sales and conversions.

The Shopify app store has over thousands of apps to choose from, but if you want to find the right ones that will help you grow your business, we can help.

Success comes with growth, and growth requires improvements. But how could you improve your bottom line?

Our list of 20+ free and paid best Shopify apps will help you find the right tool for your store and integrate it into your shop's theme if you already have one.

In this article, I'll walk you through the top 22 Shopify apps to increase sales and conversions that fit all budgets.

20+ Best Shopify Apps to Increase Sales & Conversion

Best Shopify apps to increase sales at a glance

A Shopify app is a plug-in from the Shopify App Store that adds one feature to your store, such as popups, reviews or subscriptions. The table compares all 22 apps in this list on the job they do, their free plan, their entry price and their rating on the Shopify App Store.

App Job Free plan Paid plans from Shopify rating (reviews)
Popupsmart Email and phone capture popups Yes Basic $39 a month 4.6 (48)
Omnisend Email and SMS marketing Yes $16 a month 4.7 (3,186)
AfterShip Order Tracking Order tracking Yes $11 a month 4.6 (1,501)
Bee Low Stock Alert (Merchbees) Low stock alerts Yes $5.99 a month 4.8 (130)
Mailchimp Email and SMS marketing Yes $13 a month 4.8 (1,507)
Google & YouTube Google listings and ads Free to install, ads billed by Google No app plan 4.5 (5,518)
Instafeed Instagram feed and UGC Yes $8 a month 4.9 (2,194)
POWR Contact Form Builder Contact and lead forms Yes $11.99 a month 4.6 (694)
Yotpo Product reviews Yes $15 a month 4.8 (4,626)
Shopcodes QR codes Free app No paid plan 2.7 (45)
Shopify Subscriptions Subscriptions Free app No paid plan 3.7 (844)
Amai PreOrder Manager Pre-orders No, free trial $12.95 a month 4.2 (543)
Appikon Back In Stock Back-in-stock alerts Yes $19.99 a month 4.8 (1,458)
Smile Loyalty and rewards Yes $15 a month 4.9 (4,619)
Loox Photo and video reviews Yes $49.99 a month 4.9 (9,766)
A2X Accounting in QuickBooks or Xero No, free trial $29 a month 5.0 (360)
ShipStation Shipping and order management No, free trial $14.99 a month 4.2 (707)
Referral Candy Referral and affiliate programs No, free trial $9 a month plus a success fee 4.9 (1,482)
SEO Manager SEO No, free trial $9 a month 4.7 (492)
Affiliatly Affiliate tracking Yes $16 a month 4.6 (72)
Plug in SEO SEO No, free trial $29.99 a month 4.6 (675)
Stamped Reviews & Loyalty Reviews and loyalty No $23 a month 4.7 (3,753)

Every listing was read on 7 October 2026: whether the app is still listed, its free plan, its prices in US dollars and its rating with the review count. All ratings come from the Shopify App Store, so you can compare them with each other; Popupsmart's rating and review count are as last verified on 6 September 2026. Popupsmart's paid price is its web plan; installed from the Shopify App Store, it bills through Shopify.

Popupsmart is first because it's our product. The other apps keep the order of this post's 2023 edition, so the numbers aren't a ranking. Four apps from that edition are gone: Oberlo, AVA Trust Badges and Sitemapper are "not currently available on the Shopify App Store", and the CM Commerce listing no longer exists.

Note
Quick Insight: Plug in SEO and Stamped sat in the free list in 2023, and neither has a free plan now, so both have moved to the paid section. Mailchimp went the other way on ratings: 3.4 in 2023, 4.8 from 1,507 reviews today.

If you're starting with no budget, begin with the free plans of a popup app, an email app and a reviews app. Sell consumables or refills? Add a subscription app before anything in the paid section.

11 Best Free Shopify Apps to Use in 2026

If you are just starting out with a tight budget, the free Shopify apps listed here can be a great help.

These must-have Shopify apps have free options along with paid plans to meet the needs of any ecommerce business.

Check them out all and select the ones you think will work for your store.

1. Popupsmart- Popup Builder Tool

a screenshot of Popupsmart's Shopify App Store listing, popup builder a no code tool to create popups for Shopify stores, with a free plan available
Popupsmart's Shopify App Store listing, captured 7 October 2026.

Popupsmart, a no-code popup builder, has an app for Shopify stores, and you can integrate it into your store to increase sales.

You can generate and customize conversion-ready popups and display them on your store with lots of targeting features.

It makes it easy to grow email lists, increase sales, phone call traffic, and more. Popupsmart can also integrate with various email marketing services and automatically add the freshly generated subscribers to your mailing list. Its Shopify listing names Klaviyo, Mailchimp, HubSpot, SendGrid, Zapier and Make among the tools it works with. Popupsmart collects phone numbers for your SMS tool; it doesn't send SMS itself. You can add Popupsmart to your Shopify store with the app or with an embed code.

Where the popup runs matters as much as what it says. In Popupsmart's 2026 popup benchmark, popups on cart and checkout pages convert 4.57% vs 1.07% on the home page (median campaign); blog pages convert 0.23%. Those rates are leads per popup display, from 90 cart and checkout campaigns, 2,138 home page campaigns and 364 blog page campaigns between January 2024 and September 2026.

Popups on cart and checkout pages converted 4.57% of their displays into leads vs 1.07% on the home page and 0.23% on blog pages, median campaign
Leads per popup display, median campaign. Popupsmart popup benchmark 2026, January 2024 to September 2026.
Info
By the Numbers: In Popupsmart's 2026 benchmark, popups on cart and checkout pages convert 4.57% vs 1.07% on the home page (median campaign). The rate is leads per popup display, so compare it only with other popup rates, not with your store's conversion rate.

For offers that suit the cart page, see these cart abandonment popup examples.

Key Features:

  • Display phone call popups that send visitors to your phone line.
  • Show exit-intent offers to shoppers who are about to leave the cart.
  • Notice and inform customers with announcement popups.
  • Grow your email list with subscription popups.
  • Create coupon popups to increase sales.
  • Promote your newly launched/popular/upcoming products.
  • Comply with cookie laws with a cookie consent popup.
  • Have popup forms on your store.
  • Test two versions of a popup with A/B testing, on the Advanced plan and up.

Pricing:

  • Free plan: 5,000 page-views, 1 website, 1 popup
  • Basic: $39/m 50,000 page-views, 3 websites, unlimited popups.
  • Advanced: $69/m, 100,000 page-views, 5 websites, unlimited popups.
  • Pro: $99/m 250,000 page-views, 7 websites, unlimited popups.
  • Expert: $159/m 500,000 page-views, unlimited websites, unlimited popups.

Prices are Popupsmart's web plans from its pricing page, checked on 7 October 2026. Installed from the Shopify App Store, Popupsmart bills through Shopify and the listing shows its own plan cards.

The free plan runs one live popup on one website, and A/B testing starts on the Advanced plan.

Shopify App Store Rating For Popupsmart: 4.6 ⭐ (48 reviews, as last verified on 6 September 2026)

Popupsmart on the Shopify App Store

2. Omnisend

A screenshot of Omnisend's page from Shopify app store, rated 4.7 from 3,186 reviews
Omnisend's Shopify App Store listing, captured 7 October 2026.

Omnisend is an email and SMS marketing app for Shopify. Its email & SMS marketing features are designed to help Shopify merchants increase sales and improve customer relationships. The app easily integrates with Shopify, so it takes only minutes to get your marketing campaigns ready to roll.

Plus, you get a full suite of easy-to-use features, including drag-and-drop email and forms builders, lots of pre-designed email templates, dozens of pre-built automation workflows, and much more. If your list is still small, our guide to Shopify email list building covers where the first subscribers come from.

Key Feature:

  • Drag-and-drop builders for email campaigns and signup forms.
  • One-click integration with your Shopify store.
  • Ecommerce-focused marketing automations, such as welcome and abandoned cart flows.
  • Unlimited audience segmentation rules.
  • Popups and signup forms to grow your email list.

Pricing (read 7 October 2026): Free plan for up to 250 contacts and 500 emails a month. Standard starts at $16 a month and Pro at $59 a month, and both rise as your list grows.

Shopify App Store Rating For Omnisend: 4.7 ⭐ (3,186 reviews, read 7 October 2026)

3. AfterShip Order Tracking

a screenshot of Aftership introduction images on Shopify app store, rated 4.6 from 1,501 reviews
AfterShip Order Tracking's Shopify App Store listing, captured 7 October 2026.

AfterShip lets your customers track their orders after shipping, on a branded tracking page and through automated shipment notifications across 1,100+ carriers, according to its listing.

Using this app, you can provide a smooth post-purchase experience to drive customer loyalty and additional sales.

The great thing about this Shopify app is that it automatically imports your tracking numbers to its dashboard so that you can keep track of all your shipments in one place.

It also filters shipments by dates, statuses, couriers, and destination.

Key Feature:

  • Branded tracking pages with product recommendations.
  • Automated email and SMS shipment notifications that cut "Where is my order?" calls.
  • A central dashboard for shipment status and exceptions.
  • AI estimated delivery dates on product and checkout pages.
  • Analytics for shipment status and on-time performance.

Pricing (read 7 October 2026): Free plan with 50 shipments a month. Essentials is $11 a month for 100 shipments, and Premium is $70 a month for 500.

Shopify App Store Rating For AfterShip: 4.6 ⭐ (1,501 reviews, read 7 October 2026)

4. Bee Low Stock Alert by Merchbees

a screenshot of Merchbees low stock on Shopify app store, now Bee Low Stock Alert & Forecast, rated 4.8 from 130 reviews
Bee Low Stock Alert & Forecast's Shopify App Store listing, captured 7 October 2026.

Merchbees Low Stock Alert, now listed as Bee Low Stock Alert & Forecast, is another free tool that you can use to keep your Shopify store inventory under control.

Out-of-stock items in your Shopify store can lead to losing long-term customers to competitors and reduce the lifetime value of your customers.

This is why you should use a good Shopify low stock alert app to control and maintain your inventory levels and then use it to promote some products.

Merchbee's Low Stock Alert notifies you or your vendors when the item's inventory levels fall below a certain level, keeping you from losing sales and customers.

Key Features:

  • Real-Time Out of Stock Reports
  • Track Product or Variant Inventory
  • Email & Sender Customization
  • Bulk import of stock thresholds (Advanced plan)
  • Set Minimum Stock Threshold (Reorder Point)
  • Set Maximum Stock Level (Order Up to Level)
  • Demand forecasting (Enterprise plan)

Pricing (read 7 October 2026): Free plan for up to 250 SKUs with one scheduled alert. Professional is $5.99 a month, Advanced $11.99 and Enterprise $39.99.

Shopify Rating For Merchbees Low Stock Alert: 4.8 ⭐ (130 reviews, read 7 October 2026)

5. Mailchimp

a screenshot of Mailchimp email marketing and automation platform on Shopify app store, rated 4.8 from 1,507 reviews
Mailchimp's Shopify App Store listing, captured 7 October 2026.

Mailchimp is the all-in-one email marketing and automation platform entrepreneurs use to organize marketing workflow and grow their stores.

Using this app, you can create a flawless email marketing strategy with automated welcome, abandoned cart, back-in-stock and re-engagement emails, and add SMS from the same account.

Key Features:

  • Flexible templates and AI-generated custom designs.
  • Advanced personalization and segments.
  • Single-use discount codes across email, SMS and pop-up forms.
  • Growth-focused reporting and analytics.
  • Built-in product recommendations.

Pricing (read 7 October 2026): Free plan. Essentials starts at $13 a month, Standard at $20 and Premium at $350.

Shopify App Store Rating For Mailchimp: 4.8 ⭐ (1,507 reviews, read 7 October 2026). It held 3.4 when this list first came out in 2023.

6. Google & YouTube (formerly Google Channel)

a screenshot of the Google & YouTube app, formerly Google Channel, on Shopify app store, rated 4.5 from 5,518 reviews
Google & YouTube's Shopify App Store listing, captured 7 October 2026.

Being one of the top Shopify apps, Google & YouTube (formerly Google Channel) automatically syncs the relevant information as well as your products about your Shopify store with Google Merchant Center. Google makes the app, and it also syncs your deals and shipping settings.

Feed updates will be sent to the Merchant Center automatically. It's easier to create online ads for your products from inside Shopify.

By connecting this app to your Google Merchant Center, syncing your products, connecting a Google Ads account, and creating a Performance Max campaign, you can reach customers across Search, YouTube and Google's other properties.

Key Features:

  • Show your products across Google through Merchant Center.
  • Run Performance Max ad campaigns.
  • Optimized bidding and ad placement.
  • Choose the best time and place to show the right products based on your audience.
  • Connect your store to YouTube.
  • Read store insights in Google Analytics.
  • Edit product images with Product Studio and set prices with Automated Discounts.
  • Run marketing campaigns and track the results

Pricing (read 7 October 2026): Free to install. When you run a campaign, the ad spend is billed to your Google Ads account.

Shopify App Store Rating For Google & YouTube: 4.5 ⭐ (5,518 reviews, read 7 October 2026)

7. Instafeed

a screenshot of Instafeed app on Shopify app store, rated 4.9 from 2,194 reviews
Instafeed's Shopify App Store listing, captured 7 October 2026.

Instafeed is another free app on Shopify you can use to show your Instagram content on your store to create social proof. Convert your store visitors into customers.

As we know that Instagram is one of the most significant marketing tools, adding Instagram pictures of your brand will help create brand awareness. You don't need coding experience.

Key Features:

  • Attract new followers by linking directly to your Instagram account
  • Engage with your customers through Instafeed
  • Shoppable posts with product tags and add-to-cart buttons (Pro plan)
  • Compatible with all themes and devices.
  • Fully customizable - configure feed title, space between posts, and layout.
  • Show posts in a grid or slider layout.

Pricing (read 7 October 2026): Free Starter plan. Pro is $8 a month and Plus $20 a month.

Shopify App Store Rating For Instafeed: 4.9 ⭐ (2,194 reviews, read 7 October 2026)

8. POWR Contact Form Builder

a screenshot of Contact Form by POWR-io on Shopify app store, rated 4.6 from 694 reviews
POWR Contact Form Builder's Shopify App Store listing, captured 7 October 2026.

Though form building may not seem complicated, it matters to create effective forms to collect leads and help your conversion rate increase.

Contact Form by POWR.io, now listed as POWR Contact Form Builder, has been on the Shopify App Store since 2014 and offers 200+ templates, according to its listing.

This Shopify form builder app adds file uploads, multi-step flows and conditional logic to your forms, and sends entries to Google Sheets, Klaviyo and Shopify Customers.

Key Features:

  • Many customization options
  • GDPR consent fields
  • Integrations with Google Sheets, Klaviyo and Shopify Customers
  • Responsive dashboard
  • Various notification choices
  • Distinct file uploading sizes
  • Dynamic forms to fill
  • Adaptable positionings

Pricing (read 7 October 2026): Free plan with unlimited forms, 25 submissions a month and up to 6 fields per form. Starter is $11.99 a month, Pro $20.24 and Business $98.99.

Shopify App Store Rating For POWR.io: 4.6 ⭐ (694 reviews, read 7 October 2026)

9. Yotpo

a screenshot of Yotpo Product Reviews App on Shopify app store, rated 4.8 from 4,626 reviews
Yotpo's Shopify App Store listing, captured 7 October 2026.

With the Yotpo customer content marketing platform, you can generate and use reviews, photos, and Q&A to build trust, drive traffic, and increase conversion.

This app helps major brands collect customer reviews, ratings, photos, and videos and turn that content into sales.

With its advanced features, you can display ratings in search engines both in an organic way and with Google Shopping ads, and drive traffic to your website accordingly.

If you are one of the small businesses and stores just starting, Yotpo's free plan, which covers up to 50 monthly orders, is just for you. Reviews are social proof, and our roundup of social proof statistics collects the research behind them.

Key Features:

  • Send automated email & SMS Review Requests.
  • Collect reviews, ratings, photos, and Q&A from customers.
  • Increase conversion by showing customer content on your store.
  • Rich snippets, Google Seller Ratings, and Google Shopping ads.
  • Customizable on-site widgets.
  • Photo & Video reviews.

Pricing (read 7 October 2026): Free plan for up to 50 monthly orders. Starter is $15 a month and Pro $119 a month, and both change with your order volume.

Shopify App Store Rating For Yotpo: 4.8 ⭐ (4,626 reviews, read 7 October 2026)

10. Shopcodes

a screenshot of Shopcodes app on Shopify app store, rated 2.7 from 45 reviews
Shopcodes' Shopify App Store listing, captured 7 October 2026.

You can increase your brand visibility and sell your products faster by adding a QR code to your Shopify store. The more eye-catching and beautiful your QR codes are, the more likely they will be scanned.

You can add Shopcodes to your product packaging and marketing materials and then track conversions and traffic through Shopify Analytics.

Shopcodes is a Shopify QR code tool that helps you to create Shopify QR codes. It lets your customers scan codes and buy your items using their mobile phones and other devices.

Key Feature:

  • Create dynamic Shopcodes for any of your products through app actions or the app dashboard in Shopify.
  • By customizing where your QR codes link to, you can redirect your visitors to a product page or the shopping cart.
  • You can track the number of people who scanned your codes with this tool.
  • You can download your codes' PNG and SVG files for web and print use.
  • Editing codes you've created in the app dashboard is efficient.
  • Track conversions and traffic from your Shopcodes with Shopify analytics
  • Make quick edits to your Shopcodes through the app dashboard

Pricing (read 7 October 2026): Free. Shopify makes the app.

Shopify App Store Rating For Shopcodes: 2.7 ⭐ (45 reviews, read 7 October 2026). That's down from 3.8 in 2023 and the lowest rating in this list, so test Shopcodes on one product before you print codes on packaging.

11. Shopify Subscriptions and other Shopify subscription apps

a screenshot of Shopify Subscriptions app on Shopify app store, free, rated 3.7 from 844 reviews
Shopify Subscriptions' Shopify App Store listing, captured 7 October 2026.

A Shopify subscription app lets customers buy a product on a repeating schedule and charges them automatically for each order. Subscriptions turn a one-time buyer into repeat revenue, which is why they belong in a list about sales.

Shopify Subscriptions is Shopify's own free subscription app. It offers auto-billed subscriptions that renew weekly, monthly or yearly with a discount, lets customers pause, skip or cancel, and sells subscription products on Shopify POS as well as online. Its rating is 3.7 from 844 reviews (read 7 October 2026).

If you need more, such as build-a-box bundles or cancellation flows, look at a third-party subscription app. These three have the most reviews among the subscription apps checked for this post:

Subscription app Free plan Paid plans from Shopify rating (reviews)
Shopify Subscriptions Free app No paid plan 3.7 (844)
Appstle Subscriptions Yes, up to $500 a month in subscription sales $10 a month 5.0 (8,937)
Seal Subscriptions Yes, with a 0% transaction fee $5.95 a month 4.9 (3,130)
Recharge No, 60-day free trial $25 a month 4.8 (3,127)

Appstle Subscriptions adds subscription boxes, build-a-box and churn controls. Seal Subscriptions also covers memberships, free trials and digital access, which matters if you're looking for a Shopify membership app. Recharge waives transaction fees for your first 50 subscribers on its $25 plan; its Starter plan is $99 a month plus 1.49% and 19¢ per transaction.

Careful
Common Mistake: Comparing subscription apps on the monthly fee alone. Recharge charges a fee per transaction on its Starter plan, while Seal lists a 0% transaction fee, so work out the cost at your expected number of subscription orders.

11 Best Paid Shopify Apps to Increase Conversion

Although most of the apps listed below do not offer a free plan like the 11 free apps above, each can help you significantly grow your business. Appikon Back In Stock, Smile, Loox and Affiliatly do have a small free tier, noted in their entries.

Review them individually and choose the best one that fits your needs and budget.

You can use this post if you're in the growth stage and need some Shopify apps to help you reach your goals.

1. Amai PreOrder Manager

a screenshot of pre order Manager on Shopify app store, now Amai PreOrder Manager + Notify, rated 4.2 from 543 reviews
Amai PreOrder Manager's Shopify App Store listing, captured 7 October 2026.

If you want to earn with pre-orders then Pre-order Manager app, now listed as Amai PreOrder Manager + Notify, is just for you. You can test demand for a product before you buy the stock.

In this case, you add the "Pre-Order" button to out-of-stock products and let your customers click the button that leads them through the regular order procedure to buy an item.

Key Features:

  • Push up sales without investing in a product
  • Collect money to start product development
  • Take pre-orders automatically by date or when stock runs out
  • Schedule the pre-order process
  • Offer partial payments or pre-order discounts
  • Let customers sign up for stock alerts
  • Limit quantity for certain products
  • Customize your pre-order button
  • Replace "Buy Now" with "Coming Soon" before a launch
  • Get live chat support

Pricing (read 7 October 2026): Plans follow your Shopify plan, with a free trial.

  • Shopify Basic: $12.95/month
  • Shopify Standard: $24.95/month
  • Shopify Advance: $59.95/month
  • Shopify Plus: $89.95/month

Shopify App Store Rating For Pre‑Order Manager: 4.2 ⭐ (543 reviews, read 7 October 2026)

2. Appikon Back In Stock

a screenshot of Back-in stock app on Shopify app store by Appikon, rated 4.8 from 1,458 reviews
Appikon Back In Stock's Shopify App Store listing, captured 7 October 2026.

Back In Stock by Appikon is another one of the best apps for Shopify. It helps you increase your sales with back in stock notifications. That means you let customers subscribe and receive alerts when products come back in stock.

Key Features:

  • Automatically email customers when a product is back in stock, or text them.
  • Measure demand for products with dashboard.
  • Benefit from customizations based on your technical skills.
  • Build waitlists for products before they arrive.

Pricing (read 7 October 2026):

  • Free: 10 emails a month
  • Starter: $19.99/month (300 emails a month)
  • Pro: $29.99/month (1,000 emails a month)
  • Premium: $49.99/month (3,000 emails a month)

SMS alerts are billed per message on every plan.

Shopify App Store Rating For Back In Stock-Restock Alerts: 4.8 ⭐ (1,458 reviews, read 7 October 2026)

3. Smile: Rewards & Loyalty

a screenshot of Smile Rewards and Loyalty app on Shopify apps store, rated 4.9 from 4,619 reviews
Smile's Shopify App Store listing, captured 7 October 2026.

Create a complete rewards program with Smile.io.

You manage and combine the programs below to create a complete rewards experience for your customers.

  • Loyalty Points Program
  • Referral Program
  • VIP Program

Combining these programs to reward your customers with a mobile-optimized experience will be helpful to reflect your attitude, as well as your branding.

Remember, you can connect Smile.io to other tools including email service providers, CRM, and other marketing tools.

Key Features:

  • Advanced Design Customization
  • VIP Programs
  • App Integrations
  • Customizable Email Notifications and Referral Messaging
  • Points Expiry
  • Customer Segmentation
  • Bonus events, such as double points weekends

Pricing (read 7 October 2026):

  • Free Plan: points, rewards and referrals.
  • Essential Plan: $15/month, up to 500 monthly orders
  • Standard Plan: $79/month, up to 1,000 monthly orders
  • Growth Plan: $199/month, 2,500 monthly orders included

Shopify App Store Rating For Smile : 4.9 ⭐ (4,619 reviews, read 7 October 2026)

4. Loox Product Reviews & Photos

a screenshot of Loox app on Shopify apps store, rated 4.9 from 9,766 reviews
Loox's Shopify App Store listing, captured 7 October 2026.

Let your customers post beautiful product reviews to your store and bring you more social proof.

Make your customers give you five-star ratings and add photos of themselves by using your products. It is the new way of posting beautiful product reviews to your store.

Loox collects photo and video reviews from real buyers. Accordingly, you can raise conversion through increased trust. It is also easy to set up.

Key Features:

  • Include social proof in the form of product reviews.
  • Display reviews & ratings on search results with Rich Snippets.
  • Show off all your reviews in happy customers page.
  • Show star ratings on collection pages and higher up on product pages.
  • Show your product in action.
  • Import reviews from other apps.
  • Offer reviewers a discount.
  • Provide fully branded emails.
  • Segment your product.
  • Moderate based on your branding.
  • Get customer support.
  • AI summaries, highlights and translations of reviews (Convert plan).

Pricing (read 7 October 2026):

  • Beginner: Free
  • Convert: $49.99/month (300 orders included, then $50 per additional 300 orders)
  • Unlimited: $299.99/month

Shopify App Store Rating For Loox : 4.9 ⭐ (9,766 reviews, read 7 October 2026)

5. A2X for QuickBooks and Xero

a screenshot of QuickBooks Xero Sync app on Shopify app store by A2X, rated 5.0 from 360 reviews
A2X's Shopify App Store listing, captured 7 October 2026.

QuickBooks Online or Xero Sync by A2X automates accounting for Shopify stores using QuickBooks Online, Xero, Sage or NetSuite.

This app is trusted by leading e-commerce merchants, accountants and bookkeepers, according to its listing, and it supports Shopify Point of Sale, so you have financials you can trust, no matter your setup. It sorts every Shopify transaction (sales, fees, taxes, refunds and gift cards) into summaries that reconcile with the deposits in your accounting software, so your books match your Shopify payouts.

Key Features:

  • Reconcile Shopify payouts in QuickBooks, Xero, Sage or NetSuite.
  • Assign tax rules to every Shopify transaction type.
  • Track cost of goods sold (COGS) against Shopify sales.
  • Sync wholesale orders with your general ledger.
  • Record point-of-sale transactions as well as online ones.

Pricing Plan (read 7 October 2026), with a 30-day free trial:

  • Mini Plan: $29/month, up to 200 orders a month
  • Basic Plan: $45/month, with COGS, up to 500 orders
  • Professional Plan: $79/month, up to 2,000 orders
  • Advanced Plan: $115/month, up to 5,000 orders

Shopify App Store Rating For A2X: 5.0 ⭐ (360 reviews, read 7 October 2026)

6. ShipStation

a screenshot of ShipStation app on Shopify apps store, rated 4.2 from 707 reviews
ShipStation's Shopify App Store listing, captured 7 October 2026.

ShipStation is a shipping and order management app for Shopify. You don't need to worry about shipping, importing, and managing your orders thanks to this app.

It syncs orders and inventory across your sales channels and gives you discounted rates, or your own rates, with 200+ carriers such as UPS, USPS and FedEx, according to its listing.

Key Features:

  • Offer shoppers a variety of shipping options.
  • Add an unlimited number of selling channels to your account.
  • Benefit from the automation rules and batch processing.
  • Manage your orders, inventory and returns in one place.
  • Reflect your branding on tracking pages.
  • Send a customizable notification email.
  • Provide a positive shopping experience.

Pricing (read 7 October 2026), with a 30-day free trial:

  • Starter Plan: $14.99 per Month, 3 users.
  • Standard Plan: $29.99 per Month, 10 users.
  • Premium Plan: $349.99 per Month, 15 users.

Shopify App Store Rating For ShipStation: 4.2 ⭐ (707 reviews, read 7 October 2026)

7. Referral Candy

a screenshot of ReferralCandy app on Shopify app store, rated 4.9 from 1,482 reviews
Referral Candy's Shopify App Store listing, captured 7 October 2026.

Only a select few of your customers are actually telling their friends about you, even though they love your product. Why?

Because most businesses do not have a referral program to help their customers spread the word!

Referral Candy helps you drive more sales through word-of-mouth marketing, with referral and affiliate programs in one app.

Here's how it works:

  • A customer purchases from your store.
  • Referral Candy sends them a coupon code to share with friends.
  • The customer receives a referral reward when their friends buy.

It's a referral marketing tool that doesn't require coding experience. It's very easy to customize your own emails with the drag-and-drop email editor or with HTML/CSS. You can also test ReferralCandy with its 7-day free trial.

Key Features:

  • Choose the rewards you'd prefer and let your customers receive their rewards automatically.
  • Automatically send an email to remind your customers to share the referral link.
  • Generate referral sales for merchants.
  • Run affiliate and influencer programs next to customer referrals.
  • Customize your emails.
  • Get a customer support.

Pricing (read 7 October 2026): each plan adds a success fee on referral sales.

  • Basic Plan: $9 per month, plus a 10.5% success fee
  • Grow Plan: $79 per month, plus 3.5%
  • Scale Plan: $249 per month, plus 1.5%
  • Enterprise Plan: $799 per month, plus 0.25%

Shopify App Store Rating For ReferralCandy: 4.9 ⭐ (1,482 reviews, read 7 October 2026)

8. SEO Manager

a screenshot of SEO Manager app on Shopify app store, rated 4.7 from 492 reviews
SEO Manager's Shopify App Store listing, captured 7 October 2026.

SEO Manager provides great solutions to get found on Google.

This application implements SEO measures to help you rank better in search engines. It has a user-friendly application, and its listing now also covers visibility in AI search.

Key Features:

  • Edit titles.
  • Edit description.
  • Simulate Google result.
  • Scan SEO issues.
  • Scan SEO issues suggestions.
  • Get Focus/Keyword suggestions.
  • Get Title templating.
  • Get Advanced meta settings.
  • Scan Image ALT text issues.
  • Add structured data for rich results.
  • Manage and repair 404 error.
  • Monitor broken links.
  • Get Index/No Index.
  • Submit pages through IndexNow.

Pricing (read 7 October 2026), with a free trial:

  • Starter: $9/month
  • Essential: $29/month
  • Professional: $59/month

Shopify App Store Rating For SEO Manager: 4.7 ⭐ (492 reviews, read 7 October 2026)

9. Affiliatly

a screenshot of Affiliatly app on Shopify app store, rated 4.6 from 72 reviews
Affiliatly's Shopify App Store listing, captured 7 October 2026.

Do you need an affiliate tracking software for e-commerce? Say hi to Affiliatly.

It helps people to start an affiliate marketing program quickly and easily. You can personalize everything to realize your ideas and make the program your own.

This smart tool tracks both mobile and desktop visitors. It enables you to offer both tracking methods and many functions at an affordable price.

Key Features:

  • Track your affiliates' referrals by link, coupon code, QR code, client's email, product SKU, or a combination of those.
  • Control the affiliates' earnings in case of changes in the orders' prices or partial refunds.
  • Change the tracking link template and set custom tracking codes for your affiliates.
  • Manage your program and view statistics.
  • Change automated referred orders status.
  • Block specific products.
  • View and control affiliates' stats.
  • Pay earnings to affiliates through PayPal.
  • Pay your affiliates with gift cards for your store.
  • Manage the affiliate commission percentage and cookie duration.
  • Globally or for a specific partner.
  • Choose how affiliates generate earning: per user visit.
  • Percentage of the price of the order, or as a flat rate per purchase.
  • Display the interface of the app in different languages.
  • Block inactive affiliates.
  • Customize the app to match your branding.

Pricing (read 7 October 2026):

  • Free: up to 50 tracked orders.
  • Starter: $16/month, up to 50 affiliates, unlimited orders.
  • Advanced: $24/month, up to 200 affiliates.
  • Professional: $39/month, up to 500 affiliates.

Shopify App Store Rating For Affiliatly: 4.6 ⭐ (72 reviews, read 7 October 2026)

10. Plug In SEO

a screenshot of Plug In SEO optimizer on Shopify app store, rated 4.6 from 675 reviews
Plug in SEO's Shopify App Store listing, captured 7 October 2026.

Plug In SEO is for checking your shop for SEO problems. The app checks your store and determines the issues with search engine performance.

Using this app, you can save hours of manually adding meta tags to different pages on your Shopify store.

The app offers templates that let you bulk edit meta titles and descriptions for product, collection, and blog pages, and its AI now drafts titles and descriptions for you to approve.

Plugin SEO checks page titles, headings, meta descriptions, speed, blog post structure, and content freshness for you. It sat in this post's free list in 2023 and has no free plan now, so it has moved to this section.

Key Feature:

  • SEO scanner: find issues from missing tags to broken schema.
  • Keyword research: find the searches shoppers use.
  • AI copywriting: draft product titles and descriptions.
  • Schema markup for rich results.
  • Broken link fixer.

Pricing (read 7 October 2026), with a 7-day free trial: Lite $29.99 a month, Standard $49.99 and Premium $79.99.

Shopify App Store Rating For Plug In SEO: 4.6 ⭐ (675 reviews, read 7 October 2026)

11. Stamped Product Reviews & UGC

a screenshot of Stamped Reviews & Loyalty on Shopify app store, rated 4.7 from 3,753 reviews
Stamped's Shopify App Store listing, captured 7 October 2026.

Stamped, now listed as Stamped Reviews & Loyalty, is an easy-to-use customer marketing platform that helps you capture and display high-impact reviews & ratings, customer photos/videos, and Q&A.

Stamped no longer has a free plan, so it has moved to this section from the free list of 2023.

This app can increase brand awareness and engagement and display and share customer reviews on your website and marketing campaigns. It also runs a loyalty program with points, rewards and VIP tiers.

Key Features:

  • Headless Commerce / Custom Storefront Compatible.
  • Moderation - Choose which reviews get published.
  • Commenting - Public or private comments on reviews.
  • Add customer attributes (e.g. fit, age, waist, more).
  • Free-text search - Let your customers search for reviews.
  • Topics filter - Filter reviews by Topic.
  • Fully customizable to fit your brand - Logo, colors, fonts, layout.
  • Smart Reminders - Add reminders with a different message and subject.
  • Multi-lingual support - Available in English, French, German, and more.

Pricing (read 7 October 2026): Reviews is $23 a month for up to 200 orders a month. Higher Reviews plans are $99 and $199, and Loyalty (5k) is $299.

Shopify App Store Rating For Stamped Product Reviews: 4.7 ⭐ (3,753 reviews, read 7 October 2026)

Tip
Key Takeaway: Three apps in this list collect reviews (Yotpo, Loox and Stamped). Pick one: running two reviews apps splits your reviews across two widgets.

What is Shopify & How Does it Work?

Best Shopify apps and integrations.

In a nutshell, Shopify is a cloud-based ecommerce platform sold as software as a service (SaaS).

You can enter store data, process orders, and products at a monthly fee. Also, Shopify provides generous free and for-purchase design templates. Besides, you can customize these themes based on your branding. Shopify's editing tools are useful when you consider this.

Shopify includes chat support on every plan, and phone support comes with Shopify Plus, according to its pricing page.

You don't have to worry anymore: Shopify provides everything you need to help you quickly begin selling on your very own site.

Wondering How to Start on Shopify?

A man is getting started selling with Shopify.

Well, I think the first thing to do is to sign up for the free trial. Shopify's pricing page offered 3 days free, then $1/month for 3 months, when it was checked in October 2026. All you have to do is submit contact information and answer a few questions about your business.

After that, it's better to test every aspect of Shopify's software. What I mean is to test it to see how it works on your products, marketing campaigns, storefront designs, and added applications. You may need some advanced features such as abandoned cart notifications, filtered search, or pop-up promos.

After all, if you want to continue with your Shopify account, you can choose an appropriate pricing plan based on your business.

You should begin by adding your company's basic information. It will help Shopify to accurately calculate shipping rates in the shipping process.

Don't forget to customize your theme based on your branding. According to the number of the product you have, you can choose a proper theme with lists and subcategories.

Remember, Shopify works with thousands of apps. That's why it's helpful to fill in any gaps in the features you may find.

If you need any support feel free to get in contact with Shopify's support team. However, it's better to look into Shopify's knowledge base before calling.

Popups are also important for increasing conversion, you can explore our best shopify popup app comparison on our blog.

For cart recovery tools, read our roundup of Shopify abandoned cart apps. With AVA Trust Badges gone, our guide on how to use e-commerce trust badges covers what to show at checkout, and our post on how to upsell and cross-sell on Shopify covers raising order value.

You can also review this blog for more detailed information about increasing the sales conversion for your store in Shopify. So you would have the answer how to increase conversion rates for shopify.

Important Things to Know About Shopify

  • User-Friendly

People love Shopify because you don't need a technical background to use it. Shopify is best known for its ease of use and modern web design. You can add products, create discounts, and process orders easily. All you have to do is using the drag-and-drop editing tool. It's just that simple. That's why it has a user-friendly web design.

  • Pricing

Shopify sets plan prices by country and shows a lower monthly price when you pay yearly, so check its pricing page for your region before you budget for apps on top.

  • Provide Pretty/Mobile-Friendly Themes: You can choose free, mobile responsive themes concerning your brand. If you want to get more options, there are Premium (paid) themes available for you.

  • Good For Dropshippers: Dropshipping apps in the Shopify App Store connect supplier catalogs to your store.

  • Provide Support Options

Every Shopify plan includes chat support, and Shopify Plus adds priority phone support. Self-help options are available as well, in the Shopify Help Center.

My advice: pick one app per job, start on the free plans, and pay for an app only when its free tier runs out. Two reviews apps or two email tools on one store means paying twice for the same job.

That's the whole list of must-have Shopify apps for now.

See related blog posts:

FAQ

What are the best Shopify apps to increase sales?

The best Shopify apps to increase sales each do one job: a popup app such as Popupsmart collects emails, an email tool such as Omnisend or Mailchimp follows up, a reviews app such as Yotpo or Loox builds trust, and a loyalty or referral app such as Smile or Referral Candy brings buyers back. Pick one app per job so they don't overlap.

What is the best subscription app for Shopify?

It depends on how you sell. Shopify Subscriptions is Shopify's own free app for weekly, monthly or yearly orders, rated 3.7 from 844 reviews. Appstle and Seal Subscriptions have free plans and ratings of 5.0 and 4.9, and Recharge starts at $25 a month with a 60-day free trial. All figures were read from the Shopify App Store on 7 October 2026.

Which Shopify apps in this list are free?

Fifteen of the 22 apps can be used for free: the 11 in the free section, where Google & YouTube is free to install and you pay only for ads, plus four paid-section apps with a small free tier: Appikon Back In Stock, Smile, Loox and Affiliatly. Free tiers have limits, such as Omnisend's 250 contacts or POWR's 25 form submissions a month.

Is Oberlo still available on Shopify?

No. Oberlo's Shopify App Store page says the app is not currently available, as checked on 7 October 2026, so it's no longer in this list. The same is true of AVA Trust Badges and Sitemapper, and the CM Commerce listing no longer exists. If you need a dropshipping app, browse the Shopify App Store's dropshipping category and read each listing's recent reviews.

How do I install a Shopify app?

Open the app's page on the Shopify App Store, click Install, choose your store and approve the permissions it asks for in your Shopify admin. Paid apps bill through your Shopify invoice. Start with one app per job, give it a couple of weeks, and remove the apps you stop using.

What changed in this post

Every app re-checkedPricingRatings

Every app's Shopify App Store listing re-read on 7 October 2026. Removed four apps that are no longer available (Oberlo, AVA Trust Badges, Sitemapper, CM Commerce). Moved Plug in SEO and Stamped to the paid section because their free plans are gone. Added Shopify Subscriptions with three other subscription apps, updated every price and rating, and replaced the 2023 screenshots with captures of the current listings.

Berna Partal

Growth Marketing Specialist

All posts

Berna is a Growth Marketer with 5+ years of experience in digital marketing, specializing in conversion rate optimization and SEO-driven content strategy. Her work focuses on growth marketing, data-driven content, and lifecycle automation to support lead generation. She holds a degree in English Language and Literature from Hacettepe University, strengthening her expertise in strategic storytelling, copywriting, and audience-focused communication. Her core expertise includes SEO, content strategy, marketing automation, and lead generation.

Reviewed by Mert Özeren