20+ Best Shopify Apps to Increase Sales & Conversion

Whether you're running a successful Shopify store or maybe you're just starting, you need to know the best Shopify apps to increase sales and conversions.

The Shopify app store has over thousands of apps to choose from, but if you want to find the right ones that will help you grow your business, we can help.

Success comes with growth, and growth requires improvements. But how could you improve your bottom line?

Our list of 20+ free and paid best Shopify apps will help you find the right tool for your store and integrate it into your shop's theme if you already have one.

In this article, I'll walk you through the top 20+ Shopify apps to increase sales and conversions that fit all budgets.

Let's get started, shall we?

13 Best Free Shopify Apps to Use in 2023

If you are just starting out with a tight budget, the free Shopify apps listed here can be a great help to take your business to the next level.

These must-have Shopify apps have free options along with paid plans to meet the needs of any ecommerce business.

Check them out all and select the ones you think will work for your store.

1. Oberlo

With Oberlo, You don’t need to think about packaging or shipping anymore.

Oberlo is a dropshipping app for Shopify that helps you find trending products to add to your store.

It’s an eCommerce platform that enables businesses to manage bulk orders, sales reports, virtual inventories, product statistics, and more.

Aside from that, it also allows you to import products from AliExpress and customize product descriptions that are straightforward and user-friendly.

Read More: What Is The Difference Between Drop Ship vs. Direct Ship? 💡

2. AVA Trust Badges

AVA Trust badge generator is a free Shopify trust badge app that allows eCommerce stores to create trust badge certificates, images, or icons with many ready-to-use templates to inspire customers’ trust.

With the app's advanced features, merchants can reduce concerns about payment security and make it easier for users to place orders.

Shopify trust badge apps are the perfect solution to boost your store’s sales and conversions by increasing customer trust and loyalty.

3. AfterShip Order Tracking

AfterShip is used by 30,000 Shopify sellers to let customers flawlessly track their orders after shipping.

Using this app, you can provide a seamless post-purchase experience to drive customer loyalty and additional sales.

The great thing about this Shopify app is that it automatically imports your tracking numbers to its dashboard so that you can keep track of all your shipments in one place.

Furthermore, it filters shipments by dates, statuses, couriers, and destination.

4. Omnisend

Omnisend is one of the highest-rated email marketing apps on Shopify. Its email & SMS marketing features are designed to help Shopify merchants increase sales and improve customer relationships. The app easily integrates with Shopify, so it takes only minutes to get your marketing campaigns ready to roll.

Plus, you get a full suite of easy-to-use features, including drag-and-drop email and forms builders, lots of pre-designed email templates, dozens of pre-built automation workflows, and much more.

5. Merchbees Low Stock Alert

Merchbees Low Stock Alert is another free tool that you can use to keep your Shopify store inventory under control.

Out-of-stock items in your Shopify store can lead to losing long-term customers to competitors and reduce the lifetime value of your customers.

This is why you should use a good Shopify low stock alert app to control and maintain your inventory levels and then use it to promote some products.

Merchbee's Low Stock Alert notifies you or your vendors when the item's inventory levels fall below a certain level, keeping you from losing sales and customers.

6. MailChimp

Mailchimp is the all-in-one email marketing and automation platform entrepreneurs use to organize marketing workflow and grow their stores.

Using this app, you can create a flawless email marketing strategy and generate more orders than email alone with automated welcome, abandoned cart, and re-engagement emails.

7. Google Channel

Being one of the top Shopify apps, Google Channel automatically syncs the relevant information as well as your products about your Shopify store with Google Merchant Center.
Feed updates will be sent to the Merchant Center automatically. It’s easier to create online ads for your products thanks to the Google Shopping app.

By connecting this app to your Google Merchant Center, syncing your products, connecting a Google Ads account, and creating a Smart Shopping campaign, you can reach customers worldwide.

8. Instafeed

Instafeed is another free app on Shopify you can use to showcase your Instagram content on your store to create social proof. Convert your store visitors into customers.

As we know that Instagram is one of the most significant marketing tools, adding Instagram pictures of your brand will help create brand awareness. You don’t need coding experience.

9. Contact Form

Though form building may not seem complicated, it is crucial to create effective forms to collect leads and help your conversion rate increase.

Contact Form by POWR.io is one of Shopify's most popular forms builder apps, with more than 12 templates that can help you in this regard.

This Shopify form builder app is a website optimization tool with different plugins to add to website commits, building multi-step forms with this plugin.

10. Plug In SEO

Plug In SEO stands for checking your shop for SEO problems. In this case, the app checks your store and determines the issues with search engine performance.

Using this app, you can save hundreds of hours manually adding meta tags to different pages on your Shopify store.

The app offers a unique templating technology that allows you to bulk edit meta titles and descriptions for 10s, 100s, or 1000s of product, collection, and blog pages in minutes.

Plugin SEO checks page titles, headings, meta descriptions, speed, blog post structure, and content freshness for you.

11. Stamped Product Reviews & UGC

Stamped is a powerful, easy-to-use customer marketing platform that helps you capture and showcase high-impact reviews & ratings, customer photos/videos, and Q&A.

This Shopify app offers a free plan that features all the tools you need to capture and showcase high-impact product reviews.

This app can increase brand awareness and engagement and display and share customer reviews on your website and marketing campaigns.

12. Yotpo

With the Yopto customer content marketing platform, you can generate and leverage reviews, photos, and Q&A to build trust, drive traffic, and increase conversion.

This app empowers major brands to collect customer reviews, ratings, photos, and videos and turn that content into sales.

With its advanced features, you can display ratings in search engines both in an organic way and with AdWords and drive traffic to your website accordingly.

If you are one of the small businesses and stores just starting, Yotpo’s Forever Free Plan is just for you.

13. Shopcodes

You can increase your brand visibility and sell your products faster by adding a QR code to your Shopify store. The more eye-catching and beautiful your QR codes are, the more likely they will be scanned.

It is, therefore, necessary to integrate Shopcodes into your product packaging and marketing materials and then track conversions and traffic through Shopify Analytics.

Shopcodes is a Shopify QR code tool that helps you to create Shopify QR codes. It lets your customers scan codes and buy your items using their mobile phones and other devices

11 Best Paid Shopify Apps to Increase Conversion

Although most of the apps listed below do not offer a free plan like the 12 best Shopify apps we mentioned, each can help you significantly grow your business.

Review them individually and choose the best one that fits your needs and budget.

You can use this post if you're in the growth stage and need some Shopify apps to help you reach your goals.

1. Pre Order Manager

If you want to earn with pre-orders then Pre-order Manager app is just for you. You can assess the sale level without merchandising acquisition. Also, it enables you to earn 17% more than usual, selling out-of-stock products with PreOrders!

In this case, you enter the “Pre-Order” button for out-of-stock products and let your customer clicks the button that leads him to go through the regular order procedure to buy an item.

2. Back In Stock-Restock Alerts

Back In Stock is another one of the best apps for Shopify. It helps you increase your sales with back in stock notifications. That means, you provide subscription and receiving alerts to your customers when products come back in stock.

3. Smile: Rewards & Loyalty

Create a complete rewards program with Smile.io.

You manage and combine the programs below to create a complete rewards experience for your customers.

• Loyalty Points Program
• Referral Program
• VIP Program

Combining these programs multiple to reward your customers with a mobile-optimized experience will be helpful to reflect your attitude, as well as your branding.

Remember, you can connect Smile.io to other tools including email service providers, CRM, and other marketing tools.

4. Loox Product Reviews & Photos

Let your customers post beautiful product reviews to your store and bring you more social proof.

Make your customers give you five-star ratings and add photos of themselves by using your products. It is the new way of posting beautiful product reviews to your store.

Loox is used by over 14,000 Shopify stores. Accordingly, you can boost conversion through increased trust. It is also easy to set up.

5. QuickBooks Online / Xero Sync

QuickBooks Online or Xero Sync by A2X automates accounting for Shopify stores worldwide using Xero, QuickBooks & Sage.

This app is trusted by hundreds of leading e-commerce accounting firms that support Shopify Point of Sale and Shopify Plus stores to ensure that you have financials you can trust, no matter your setup.

With A2X, you can import past Shopify payouts to generate up to a year's worth of financial history. This enables A2X clients to go back to the start of their financial year and roll forward all their Amazon or Shopify transactions from that point using A2X for ‘clean’ books that reconcile.

6. ShipStation

ShipStation is one of the best free shipping apps for Shopify. You don’t need to worry about shipping, importing, and managing your orders thanks to this amazing app.

No matter what is your monthly shipment, every merchant can take advantage of deeply discounted USPS rates. FedEx Advantage Program enables ShipStation users to save up to 29% on FedEx shipping services.

Also, ShipStation’s special discounts make it possible for smaller retailers to offer free shipping.

7. Referral Candy

Only a select few of your customers are actually telling their friends about you, even though they love your product. Why?

Because most businesses do not have a referral program to help their customers spread the word!

In today’s digital world, every business need a referral program to help their customers spread the word! Referral Candy used by more than 3000 online stores to help you drive more sales through word-of-mouth marketing.

Here how it works,

• A customer purchases from your store.
• Referral Candy sends them a coupon code to share with friends.
• The customer receives a referral reward when their friends buy.

It’s basically a referral marketing tool that doesn’t require coding experience. It’s very easy to customize your own emails with the drag-and-drop email editor or with HTML/CSS. You can also test ReferralCandy with its 30-day risk-free trial.

8. Sitemapper

If you own an e-commerce business on Shopify and have some difficulties in getting your Shopify store found online or ensuring store visitors make purchases then Sitemapper is just for you!

Considering that there are thousands of other e-commerce stores in Shopify, you need to improve your visibility on popular search engines. In this case, you can use Sitemapper to solve this problem. It will be helpful to be found in Shopify and increase sales conversions.

9. CM Commerce Email Marketing

As we all need, you also need to send better emails in order to increase sales and conversion.

In this case, more than 20,000 entrepreneurs and e-commerce businesses use CM Commerce Email Marketing to engage their customers and build trust in their brands.

It has an extremely simple integration process with Shopify. Also, it provides powerful personalization to sell more using targeted audiences. It’s drag-and-drop upsell modules will be helpful to increase your customer lifetime value.

10. SEO Manager

SEO Manager provides great solutions to get found on Google.

This application implements SEO measures to help you rank better in search engines. It has a user-friendly application. It is one of the best-rated paid apps on Shopify because it enables you to optimize your store.

11. Affiliatly

Do you need an affiliate tracking software for e-commerce? Say hi to Affiliatly.

It helps people to start an affiliate marketing program quickly and easily. You can personalize everything to realize your ideas and make the program your own.

This smart tool tracks both mobile and desktop visitors. It enables you to offer both tracking methods and a wide range of functions at an affordable price.

Bonus App | Popupsmart- Popup Builder Tool

Popupsmart is not yet on Shopify app store however it's a great no-code popup builder that can seamlessly integrate with your Shopify store.

You can generate and customize conversion-ready popups and display them on your store with lots of targeting features.

It makes it easy to grow email lists, increase sales, phone call traffic, and more. Additionally, Popupsmart can integrate with various email marketing service and automatically add the freshly generated subscribers to your mailing list.

Get Started With Popupsmart Today and Create Your Shopify Popup!

What is Shopify & How Does it Work?

In a nutshell, Shopify is a cloud-based, B2B SaaS (software as a service) shopping cart solution.

You can enter store data, process orders, and products at a monthly fee. Also, Shopify provides generous free and for-purchase design templates. Besides, you can customize these themes based on your branding. Shopify’s editing tools are useful when you consider this.

If you choose the monthly payment method, Shopify gives 24/7 customer support by phone, email, or live chat.

You don’t have to worry about anymore, Shopify provides everything you need in order to help you quickly begin selling on your very own site.

Wondering How to Start on Shopify?

Well, I think the first thing to do is to sign in for 14-day free trial. You can complete this process without entering any credit card information. All you have to do is submit contact information and answer a few questions about your business.

After that, better testing every aspect of Shopify’s software. What I mean is to look test it to see how it works effectively on your products, marketing campaigns, storefront designs, and added applications. You may need some advanced features such as abandoned cart notifications, filtered search, or pop-up promos.

After all, if you want to continue with your Shopify account, you can choose an appropriate pricing plan based on your business.

You should begin by adding your company’s basic information. It will help Shopify to accurately calculate shipping rates in the shipping process.

Don’t forget to customize your theme based on your branding. According to the number of the product you have, you can choose a proper theme with lists and subcategories.

Remember, Shopify offers over 1500 extensions and applications. That’s why it’s helpful to fill in any gaps in the features you may find.

If you need any support feel free to get in contact with Shopify’s support team. However, better first looking into Shopify’s knowledge base before calling.

Other Blog Posts Related to Increase Shopify Conversions

Popups are also important for increasing conversion, you can explore best shopify popup app comparison on our blog.

Another shopify app comparison is about email marketing apps on shopify.

You can also review this blog for more detailed information about increasing the sales conversion for your store in Shopify. So you would have the answer how to increase conversion rates for shopify.

Crucial Things to Know About Shopify

• User-Friendly

People love Shopify because you don’t need a technical background to use it. Shopify is best known for its ease of use and modern web design. You can add products, create discounts, and process orders easily. All you have to do is using the drag-and-drop editing tool. It’s just that simple. That’s why it has a user-friendly web design.

• Affordable

With its low monthly fees, it’s cheap and affordable. The basic plan costs $29/month and the mid-level plan is priced at $79/month. When you consider the service you get, it worths it!

• Provide Support Options

You can access technical support 24/7 through phone, email, or live chat. Self-help options are available as well. Customers like that support are available outside of regular business hours.

I hope you find this article useful to pick one of the best free Shopify apps to increase conversions in e-commerce.

In this case, I provided detailed information about top Shopify apps. If you want to ask questions or share your experience, feel free to get in touch via comments!

Hope you reach your target through these must-have Shopify apps.

If you want to drive more traffic to your Shopify store, check out our Shopify SEO Checklist.

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