12 Popup Use Cases To Increase Conversions

If you’re looking for the right types of popups to use on your website, there are a variety of options available.

There are tons of different popup use cases depending on what you want to accomplish with them.

Here we curated the best ones for you to get inspired and design yours!

a cover image with a pink background and the title "12 popup use cases to increase conversion" and a girl illustration with a tablet in her hand

But first, let’s talk about what a pop-up is and how it can help you.

What is a popup?

Popups are windows that suddenly pop up in the foreground of a visual interface. If you’re one of those who still think that popups are evil, then it’s time for you to change your mind.

There are many proofs that they work.

You just have to know how to use them. If you use the same popup on every page, your conversion rates may be low.

The problem with generic popup campaigns is that they’re not optimized for different pages on your site.

Imagine if you could show your popup to just the people who are most likely to buy from you.

That means you can focus on converting your audience rather than wasting money showing popups to every visitor.

When Should You Use Popups?

Popups should only appear on pages that hint at specific types of content or offers that may be of interest to the visitor.

There is a common fear among digital marketers that displaying popups can cause visitors to leave and will create a bad user experience.

But the truth is that popups can be highly effective and lead to high-quality leads and conversion.

an screenshot of a testimonial popup example with a review text and a user's picture on the left side and a call to action on the right side of the window asking to explore the services

Yes, you read that right, popups convert, but only when they are used at the right time and place.

Any pop-up you display on your website should be relevant to the visitor and presented creatively and amusingly.

Often, the short attention span of your website visitors is not because they are uninterested in your content or product but because they have no idea how to navigate the site or where to begin.

Moreover, when readers and viewers are focused on a particular task, they are prone to something known as "inattention blindness", meaning that they fail to notice something obvious.

This is exactly when you need popups to interrupt them and, with an eye-catching overlay and call to action, grab their attention and help them to navigate to your desired destination.

What are the Pop-up Use Cases?

Now, we'll discuss some of the most effective popup use cases and give you different examples on how to use them to achieve the best results.

Here are some of the best popup use cases you can take advantage of for your e-commerce website.

  1. Informational Popups
  2. Gathering Email Popups
  3. Cookie Popups
  4. User Login Popups
  5. Lead Magnet Popups
  6. Limited Time Promotion Popups
  7. Product Recommendation Popups
  8. Cart Abandonment Popups
  9. Testimonial Popups
  10. Feedback Rating Popups
  11. Phone Call Popups
  12. Coming Soon Popups

1. Informational Popups:

Not every visitor to your website is familiar with your brand or product. In this regard, you should act proactive and keep them informed of the latest updates and products.

Asking how? Using informational popups.

Informational popups are simple messages that you can send to your store customers.

They can be purely informational, like sending out a notice about changing your store hours, or they can be linked to a call-to-action, such as offering a discount on an item when the customer purchases another product.

a picture showing two mobile informational popups one for Covid-19 response and another to inform the user about the new winter collection of a brand

2. Gathering Email Popups:

Email popups are the most used types to gather emails addresses from visitors.

The main goal is to convert targeted visitors into email leads and give the best user experience.

This will give you the chance to connect with them on a personal level and offer your products/services that suit their needs.

There are many ways that you can use a popup to collect emails from prospects. You can:

  • Offer Free Shipping

a screenshot of free shipping popup use case to grow the email list with green color that says "Join our mailing list and get
Free Shipping on your next purchase"

  • Give Out Free Webinar Invitation

a screenshot of a webinar popup use case to grow the email list with a dark green color and a text that says "Webinar Invitation, Join our mailing list and get, Free Webinar invitation"

  • Offer Free Ebook

a free ebook popup use case to grow the email list with a black and orange color theme and a title that says"Download your free e-book
by joining our mailing list"

  • Host Contests

a screenshot of contest popup use case with an orange picture on the left side and a text that says"Enter for a chance to win
a 6 month Pro Plan for free"

Take a look at the WWF Market’s example below:

a screenshot of WWF Market website and an orange popup use case to grow email list

3. Cookie Popups:

To comply with General Data Protection Regulation (GDPR), ePrivacy Directive (ePR), EU, and California cookie laws, you must store cookie consents from your visitors.

Cookies consent refers to the interaction between your site visitors and a consent management platform (CMP) that allows them to choose whether or not to allow cookies to collect their personal information.

In most cases cookie popups are the best solutions to inform your users that you save their data.

Here is a good example of how Mercedes’s homepage show cases their cookie popup:

an screenshot of Mercedes's homepage showcasing a cookie consent popup

You can use many GDPR cookie consent tools, including the Popup Cookie Creator, a free tool that allows you to quickly create Popups for your website.

a screenshot of cookie consent popup tool, a free popup creatore powered by Popupsmart

4. User Login Popups:

Similar to gathering email popups, user login popup will also gather email data from prospective customers.

Additionally, you will improve the user experience (UX) by providing them an easy login.

This will simply enroll using the popup and they can continue browsing the site.

a screenshot of Popupsmart's popup builder dashboard that shows a user login popup

5. Lead Magnet Popups:

A lead magnet is a product or service that you give away in return for a piece of information such as email addresses or phone numbers.

Webinars: a screenshot of Popupsmart popup builder dashboard that shows a webinar leadmagnet popup with a text that says"WEBINAR 101: Register now to save your seat"

Guides or Ebooks: a screenshot of Popupsmart popup builder dashboard that shows an ebook lead magnet popup

Discounts: a screenshot of Popupsmart popup builder dashboard that shows a discount lead magnet popup

6. Limited Time Promotion Popups:

One of the best ways to induce a sense of urgency in customers is to use limited-time promotions.

You just have to know what triggers your audience the most and then use it as a plan to persuade them to interact with your popup.

You can easily create a promotion popup with an easy to use popup builder and schedule your campaign between specific dates.

a screenshot of a limited time popup with an orange background and a text that says "Play to unlock special offers!"

7. Product Recommendation Popups:

If you display your products in a way that appeals to customers, it is more likely that they will buy additional items.

Product recommendation popup is a great way to promote your seasonal marketing campaigns and give your visitors new ideas.

Using this popup use case you can increase the amount of money your customers spend on your store.

If the customer clicks "no", they still have the option of picking one of their items or adding something else. If they select "yes", then an overlay that shows product recommendations will be displayed over the page.

a screenshot of product recommendation popup with a picture of a girl in the background blowing a kiss and a text that says "7 days 7 surprise"

8. Cart Abandonment Popups:

your visitors need to know why they should choose you over your competitors so you better offer your potential customers value before they leave.

Cart abandonment popups are great way to prevent your visitors from navigating away.

You can give a discount or coupon code upon subscription.

You can prevent cart abandonment masterfully with exit popup technology and display your win-back offer at the right time to boost your revenue

According to MOZ, the average eCommerce site loses about 70% of its potential sales due to abandoned carts (or roughly $14 billion).

a screenshot of a cart adandonment popup with a picture of a sad puppy and a text that says "wait, tell us why you are leaving"

For many reasons, shoppers leave their carts and never come back. This is a very serious problem that all marketers encounter.

You can take a look at our post for cart abandonment statistics for more information.

9. Testimonial Popups:

Nine out of 10 people trust what a customer says about a business more than what that business says about itself.

That's the power of social proof!

A testimonial is an authentic recommendation from a customer or client.

It's a type of marketing content that can build trust and credibility for your brand, as well as humanize it.

a screenshot of testimonial popup with a picture of a former client and it's testimonial

Content with a personal touch will be more believable than content that is purely factual.

Customers want to know that you're genuine and they'll respond better to testimonial and review popups that show the human side.

10. Feedback Rating Popups:

In order to get a better insight into customer opinions, you should ask customers how likely they are to recommend your product and service to their friends. This way you can get valuable data and emails.

a screenshot of a feedback popup with a yellow backgrounf and asking "do you like our product?" and two call to actions with words "yes or no"

You can also use the Yes/No Questions on the feedback popup.

Asking yes/no questions to visitors allows them to answer quickly and easily, which encourages them to provide feedback.

This type of question makes it easier for the visitor to respond because they do not have to explain why they like something or dislike something.

a screenshot of a yes no feedback popup

You can collect post-purchase feedback from your customers with popups as well.

11. Phone Call Popups:

Even if some visitors aren't ready to make a purchase yet, that doesn't mean they aren't interested.

You can gather phone numbers with an eye-catching popup, reach out to them via phone or SMS, and give them a special offer to persuade them to take action.

Alternatively, you can let visitors call you directly via pop-ups to close more sales quickly.

A user-friendly phone call popup lets customers type in their phone numbers, request a callback, and not have to leave your site.

an screenshot of a phone call popup

12. Coming Soon Popups:

Popups can be a great way to announce a product or feature that will be launched soon.

This will ensure that more people see the announcement and it helps with building a customer base.

Take a look at Zara’s example for items not being in stock yet. They gather emails to inform customers when the stock is available.

The visitor has a chance to get notified when their favorite item is in stock, and the business has a chance to grow their email lists.

a screenshot of Zara website with a coming soon popup

When creating a popup for your website, it’s important to remember that different types of popups work for different businesses and websites.


There are many different types of popups that can be used to increase your conversion rate and it all depends on what you want to achieve.

You can learn more about popup designs best practices and sign up for our services if you need help creating your own popups today!

There are still dozens of other popup use cases you can make use of.

Popupsmart makes it easy to choose the right popup type for your needs, and no coding skills are required.

So why not try it out and give your e-commerce website a boost in sales and conversion?

Get Started With Popupsmart Today!

Frequently Asked Questions

Why Timing is Important in Popup Engagement?

Having the popup appear at the right time makes a difference between a high or low level of engagement.

By displaying a popup too soon, you can annoy your visitors by interrupting their experience on a page and most likely ignoring your popup without even looking at it.

Are Popups Really Effective?

Yes, they are. A well-designed popup with witty and sincere language eliminates distractions, make your customers interact more, and greatly simplifies the decision process.

You can also take a look at these related blog posts and lean more about popups:

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