56+ conversion-ready designs

Popup Templates That Turn Visitors Into Customers

Start from a design already built to convert: email capture, discounts, exit-intent, spin-to-win, and more. Customize it without code and publish on any website in minutes.

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A selection of Popupsmart popup templates

Conversion-ready designs from the Popupsmart Playbook. Filter by goal, preview any design, then clone it to your account to customize and publish. No code required.

75 templates

The Popupsmart Playbook with popup templates organized by goal and industry

One editor for every format and industry

Build any popup format and tailor it to how your industry converts, all from a single drag-and-drop editor. No blank canvas, no code.

Formats
  • Lightbox popup
  • Fullscreen overlay
  • Floating bar
  • Slide-in box
  • Countdown timer
  • Spin-to-win wheel
  • Multi-step form
  • Video popup
Industries
  • Ecommerce & retail
  • SaaS & tech
  • Agencies
  • Publishers & blogs
  • Education
  • Travel
  • Health & beauty
  • Food & beverage

What Makes a Popup Template Convert

The best popup design is not the flashiest. It is the one that respects the visitor and asks for the right thing at the right time. These principles are built into every template.

Trigger on intent, not on load

Fire on exit intent, scroll depth, or time on page instead of the instant someone arrives. Well-timed popups convert far better and hurt bounce rate far less.

Lead with the offer

The value should read in a glance: the discount, the guide, the free shipping. Make the benefit the headline, not the ask.

One goal, one CTA

A single, obvious action beats a busy popup asking for several things. Decide the one outcome and design everything around it.

Keep the form short

Every extra field costs conversions. Ask for an email now and the rest later; a two-step opt-in often beats one long form.

Design for mobile first

Most traffic is mobile, and Google penalizes intrusive interstitials. Use bars and easy-to-close designs that never cover the content.

Always give an easy exit

A visible close button builds trust and keeps you compliant. A visitor who can leave freely is far more likely to come back.

From Template to Live Popup in 3 Steps

1

Pick a template

Open the Playbook and start from any design, by goal, format, or industry. No blank canvas unless you want one.

2

Customize without code

Change colors, copy, images, and fields in the drag-and-drop editor. Match your brand in minutes, no developer required.

3

Target & publish

Set who sees it and when with 28+ targeting rules, then go live with a single embed code on any website.

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Popup Templates FAQ

What is a popup template?

A popup template is a pre-designed popup you can customize and publish, instead of building one from scratch. It includes the layout, styling, and form fields for a specific goal, such as a newsletter signup, a discount offer, or an exit-intent cart reminder, so you only need to swap in your own copy, colors, and branding.

Are Popupsmart's popup templates free?

Yes. You can browse the full template library in the Playbook, customize any design, and build your first popup on the free plan without a credit card. Paid plans add higher pageview limits and advanced features, but every template is available to start with.

Do I need design or coding skills to use them?

No. Templates are edited in a drag-and-drop editor, so you change text, images, colors, and form fields visually, with no code. Publishing to your site takes a single embed line, so no developer is needed either.

What types of popup templates are available?

The library covers lightbox (centered) popups, fullscreen overlays, floating bars, slide-in boxes, countdown and urgency popups, and spin-to-win gamified popups, organized by goal, format, and industry so you can find the right starting point fast.

How do I add a popup template to my website?

Pick a template in the Playbook, customize it in the editor, set your targeting rules, then publish. Popupsmart gives you one embed code that works on any platform, including Shopify, WordPress, Webflow, Wix, or a custom site, and every template you build runs from that same single line.

What makes a popup template convert well?

The strongest popups trigger on intent rather than on page load, lead with a clear offer, ask for as little as possible, work cleanly on mobile, and always give an easy way to close. Popupsmart's templates are designed around these principles, and built-in A/B testing lets you refine them with real data.