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What Is Full Screen Popup? (Welcome Mat Popup)

A full screen popup is a type of graphical user interface (GUI) display area that appears suddenly or pops up as a window on the user’s screen, covering the screen in full.

It comes to the foreground of the website interface. Full screen popups, like other popup types, are usually generated by JavaScript.

Popups in general, aim to target an audience and promote content and products or notify visitors about sales, events, announcements, etc.

full screen popup

As full screen popups cover the whole screen of website visitors which interferes with the user and the website content.

That is why they may hurt the website user experience. Unlike other popup types, such as lightbox, sidebar, and floating bar popups, full screen popups fully block the page content.

If adopted and used wrong, a full screen popup can lower the conversion rates and SEO of a website and increase users’ exit rate.

However, apart from these full screen popup drawbacks, this popup type can also be useful and optimum when used properly. They undoubtedly draw the user’s attention. Therefore, it can be used to promote content, products, sales, etc., or make an announcement.

There are certain methods to be followed to display full screen popups without annoying visitors.

  • Like other popup types, full screen popups should have a configured display settings which determine the right time and right audience to show the popup.

You may easily configure the advanced display and targeting settings for your popups with a smart popup builder service like Popupsmart.

Display settings ensure that popups are viewed by the users who are most likely to engage with its content and take the desired action which contributes to the conversion rate of a website.

  • The design of a full screen popup is as significant as its content. The delivered message should be to the point and suitable for the website’s overall tone.
  • The colors of the full screen popup should be carefully selected to aesthetically address the viewer’s eye.
  • The call to action (CTA) button on the full screen popup should be clear and triggering to take action.

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