Valentine’s day is fast approaching, and that can only mean one thing — love is in the air.
Or, more appropriately, heart shapes are.
So whether you want to use heart-shaped images or text to entice those on your mailing list to buy something from you or whether your goal is to drive additional traffic to your site for Valentine’s day and then convert that traffic into sales down the line, you can use popup windows to your advantage.
So for this blog post, I’ll be showing you my top picks of popup designs that have and can improve your seasonal marketing campaign game. Let’s start! 💘
You’ve finished setting up your Valentine’s Day Store and have begun to attract a decent amount of traffic on February 14th.
The visitors are checking out your products, but some are aborting the checkout process at the last moment without adding products to their cart.
This problem is common on eCommerce websites during Valentine’s Day.
You can use a popup on exit intent to increase conversions by targeting users who didn’t complete the checkout process.
The average cart abandonment rate is almost 70%!
Fear not! We have an easy solution for you.
Use exit-intent popups to catch them before they leave
Offer discounts, free shipping, freebies
Use Countdown Timers
Please take a look at our example for cart abandoners below. Use exit-intent targeting and catch them before they leave and offer a discount with a coupon code. And direct them back to your collection.
This year, Valentine's Day sales conversions need to be high more than any other.
Valentine's Day is the second highest-grossing day of the year for some eCommerce companies, bringing in more sales than even Black Friday and Cyber Monday.
This means you need to beat the competition and bring in as many sales leads on February 14th as possible.
Offer your customers a discount for Valentine's Day with a lovely popup.
Valentine's Day is one of the biggest days for couple-related purchases, so it's also a holiday that can be used as an excuse for a sale.
You can sell the exact same item to the same buyer twice! When can you do this kind of thing other than Vday?
You can make an offer for your matching products unique for Valentine's Day and let your customers know about it with a popup.
February 14th is a day that people worldwide are gearing up to celebrate Valentine's Day.
They've got hearts in their eyes, "I love you" on their lips and champagne on ice. So what are you going to do as a marketer/business owner?
Take this opportunity to promote your products with a simple popup!
Here you can see our example popup for the product promotion.
In addition, you can invite your customers to your new product event for FREE in return for their personal information such as email addresses.
Every business should be ready to collect as many leads as possible.
This can easily be done with a good Valentine’s popup form.
This popup enables users to quickly collect email addresses while they are in your lovey-dovey marketing campaigns.
This helps you build and grow your list, eventually leading to more sales.
Below is our example for the form submissions.
You can offer them a gift card, discount, a secret prize, or a freebie in return for their information. In that case, we asked for their email addresses with a countdown timer. A countdown timer was put to trigger FOMO.
If you have an email list and are looking for a way to grow it, here’s the perfect opportunity.
It’s Valentine’s Day, and you can use that to your advantage by creating cute Valentine’s Day popups.
So don’t let Valentine’s Day go by without grabbing new people to join your email list.
Take a look at our popup example:
We offer a 25% discount in return for their email address.
The CTA on the button is also important. We put the proposed deal on the button to make them act.
Many people have websites focused on providing information on products, services, or other topics.
Starting today (if you haven’t already), don’t forget about engaging the users of your website with Valentine’s Day user engagement popups.
This can help you increase traffic to your site and generate more leads.
We’ve created a simple Valentine’s Day user engagement popup that you can use to increase your site’s efficiency on February 14th, as well as any other day of the year you find appropriate.
You can use gamification on your popups just as we do in the below example.
You are giving your customers a chance to win a special offer while collecting email addresses.
You probably want to ensure your site provides users with the best possible experience on this hype day.
Feedback/survey popups are perfect for encouraging user engagement and receiving feedback on your products or services.
See the popup that we created for you. We asked the customers a simple yes/no question to engage them with our offer.
Valentine’s Day is an excellent time to remind people about your content on social media too.
You can direct them to your social media channels like Instagram, Twitter, or other social media channels.
Valentine's Day is just around the corner, and with it comes a slew of promotions from different brands.
Let's also look at Valentine's Day-specific popups from some big brands. Each one has a different feel and provides a unique take on holiday.
No matter how you feel about Valentine’s Day, it’s hard to deny that the holiday is an excellent opportunity for online marketers.
From florists to jewelers to restaurants and beyond, the need for new customers on February 14th is clear.
And that’s where popup designs come into play—they help grab those potential customers.
We picked a couple of our favorite Valentine’s Day popups and listed them below.
These are sure to give your marketing a boost, but don’t stop there! You can also think outside the box when designing a popup for any holiday! The possibilities are endless.
Above all else, this is another reminder that popup-based marketing can be highly effective.
After you’ve followed the guidelines above, you should have a good sense of how to implement popup-based marketing for Valentine’s Day optimally. 💘