16 Best WordPress Popup Plugins: Comparison 2023

Aren't you satisfied with the conversion rate of the subscription forms on your website?

If so, welcome to the club. Don’t worry, we’ve all been there. If you want to change things with the help of digital marketing, you’ve found the best way yet: this post.

Looking for an easier way to have popups on your website? Popup builder Popupsmart allows you to create WordPress popup without plugin. Check out the guide!

Today we’re talking about the best WordPress popup plugins that will boost your conversions in a very short time.

If you’ve been already using a WordPress popup plugin, I hope this article will help you compare it with the other services.

If you’ve just started to think about implementing a popup plugin to your blog or website, this article will help you find the best tools on the market.

Popup Conversion Statistics

No matter whether you like them or hate them, popups get major results. All you need to do is, use them properly!

In this case, you should definitely check out these blog posts to understand how to use popups effectively and get good results!

Popups Convert

Should We Use Email Newsletter Popups?

Do popups convert? See the statistics for yourself!

  • According to Entrepreneur, pop-ups helped increase subscriptions by 86% and sales by 162%.

  • Nikki McGonigal who is a food craft blogger stated that when she compared the results after 8 months, the light-box form drove over 7,000 additional subscribers.

  • The sidebar form had a subscription rate of 4% while the light-box form converted at 5.5%.  That is 1,375% more subscribers.

It’s massive, isn’t it?

Do You Need a WordPress Popup Plugin?

As we all know, email marketing is the heart of successful marketing and higher conversion rates.

  • Do you want Lead generation?
  • Do you want to get more subscribers?
  • Do you want to engage with your customers?
  • Do you want to increase your sales?

Whatever you want, you need EMAIL MARKETING!

So, what can kickstart your email marketing efforts?


That’s why a WordPress popup plugin is exactly what you need!

Beside those plugins, don't forget, you can create a WordPress popup without plugins. How? Click and learn!

12 Best WordPress Popup Plugins Comparison Table

Popup Builder Review Scheduling Analytics Exit Intent Popup Advanced Targeting A/B Testing Pricing
WP Popups 5 Premium Yes Premium Premium Premium Premium $35 to $299 (yearly)
MailOptin 4.9 Above Yes Yes Yes Yes $169 (yearly)
Popup Maker 4.9 Below Premium Yes Premium No $16
Popup Builder 4.8 Premium Premium Premium Premium No $71 to $149
Ice Gram 4.7 Yes Yes Premium Yes Yes Free
Popups 4.7 No Premium Premium Yes Premium $39 to $450
Beeketing 4.5 No Premium Yes No No $8 to $49
Hustle 4.4 Yes Yes Yes Yes Premium $49
Optinmonster 4.3 Premium Premium Premium Premium Premium $9 to $49 (monthly)
Ninja 4.2 Yes Yes Yes Yes Yes $26
Sumo 4.2 Yes Yes Yes Yes Premium $29 to $79
PopupAlly 4.1 Premium Premium Premium Premium Premium $99

1. WP Popups WordPress Popup Plugin

WP Popups WordPress Popup Plugin

WP Popups is a popup maker by WordPress. With this intuitive template builder, you can create and customize popups with a just few clicks. So, no coding skills and designing experience is needed to use WP Popups.


  • 5 different popup locations
  • After X seconds triggering option
  • Auto-hide option
  • Font, color, background, border changeable
  • Days until popup shows feature
  • Shortcodes for social networks
  • Filtering options
  • Compatible with lots of form plugins
  • A/B testing


  • Display rules are limited
  • Core feautures in premium
  • Live chat support

Pricing: Basic: $35, Plus: $99, Pro: $199, Agency: $299.50

Rating: 5

2. MailOptin WordPress Popup Plugin

MailOptin WordPress popup plugin

By using MailOptin, you’ll not only increase your conversions but also boost lead generation and automation. You can create your popup campaigns with an easy to use form and template builder. So, you don’t need to have any development experience to use the simple drag & drop builder.


  • GDPR compliant
  • Lightbox/Popup
  • Before & After Post opt-in forms
  • Sidebar/Widget opt-in forms
  • Calls to Action display targeted messages
  • Up to 3 opt-in forms can be created
  • Page-Level Targeting
  • Scheduling
  • A/B Testing
  • Exit-Intent Technology
  • Slide-In
  • Scroll Trigger
  • AdBlock Detection
  • Analytics
  • Custom CSS
  • Autoresponder


  • Email Automation comes with Pro or Agency pricing options.
  • Display rules and triggers.

Pricing: Standard: $69, Pro: $169, Agency: $269

Rating: 4.9

3. Popup Maker WordPress Popup Plugin

Popup Maker WordPress Popup Plugin

Popup Maker is used by 300.000+ websites worldwide. Also with 2,698 unique reviews, it scored a rating of 4.9 making it one of the best WordPress popup plugins on the market.

  • Version: 1.7.30
  • WordPress Version: 3.6 or higher
  • Tested up to 5.0.1

Popup Maker is perfect if you want to create a responsive pop-up with WYSIWYG editor. So, with the theme builder, you can create your own popup themes and arrange some displaying parameters. Also, you can set the frequency at which popup forms will appear on your site with cookies.


  • Exit-intent Technology
  • Scheduling
  • Analytics
  • Advanced Theme Builder
  • Age Verification Modals
  • Scroll Triggered Popups
  • AJAX Login Modals
  • Forced Interaction
  • Advanced Targeting
  • Scheduling
  • Videos
  • Integrations


  • AB Testing
  • Pre-made Themes
  • The extensions such as Exit-intent, analytics, and more come with the “extensions bundle” including a monthly fee.

Pricing: Free Core Plugin, $16 for Extensions Bundle

Rating: 4.9

4. Popup Builder WordPress Popup Plugin

Popup Builder WordPress Popup Plugin

Popup Builder has 100.000+ active users around the world. You can create promotional modal popups to increase conversions of your website.


  • Unlimited popup creation and customization.
  • Animation
  • Time-based segmentation.
  • Compatible (WPML & DIVI).
  • Plenty other 3rd party supported plugins.


  • Advance Targeting comes with the premium option.
  • Scheduling comes with the premium option.
  • Popup showing frequency comes with the premium option.
  • Analytics comes with the premium option.
  • The exit-intent popup comes with the premium option.
  • Age restriction, video, Woocommerce popup etc.comes with a premium option.

For details please check this out:

Pricing & Rating: starts from $71 to $149 (billed yearly)

Rating: 4.8

5. Icegram WordPress Popup Plugin

Icegram WordPress Popup Plugin

As one of the best WordPress popup plugin in the market, Icegram enables you to convert your visitors with beautiful opt-ins. Plus, it is a free WordPress popup plugin. However, for advanced futures, it offers Pro and Max priced plans.

  • Version: 1.10.25
  • WordPress Version: 3.9 or higher
  • Tested up to 4.9.9

The most alluring part of Icegram is that you can use this service free of charge!

The difference between Icegram and most of the other services is that it’s not only a popup service. It comes with converting messenger, hello bar, and toast notification features.


  • Advanced Targeting.
  • Add custom CSS and JavaScript in the popup body.
  • More flexible targeting options such as pages, posts, and devices.
  • Create time targeted popups and optimized lightboxes.
  • Sleek Action Bars for lead generation.
  • Toast Notifications.
  • Appealing Slide-in Messengers
  • Analytics & Reporting
  • A/B Testing
  • Integrations
  • Free


  • The user interface is difficult and it doesn’t provide a drag & drop builder.
  • It offers only 20 templates.
  • The built-in templates are unpleasant when compared to other services'.
  • Exit-intent popup comes as a premium feature.

For details check this out:

Pricing: Free

Rating: 4.7

6. Popups WordPress Popup Plugin

Popups WordPress plugin example.

  • Version:
  • WordPress Version: 3.6 or higher
  • Tested up to 4.9.9
  • PHP Version: 5.3 or higher

Popups WordPress plugin enables more than 60.000 people to show their important messages, increase their social followers, add call-to-actions, and grow their email list with simple popup designs.


  • Compatible with major form plugins like MailChimp or MailPoet.
  • Multiple display filters
  • Geo-Targeting


  • A/B Testing comes with the premium version.
  • Analytics comes with the premium version.
  • Animations come with the premium version.
  • Support comes with the premium version.
  • Exit-Intent Popups comes with the premium version.
  • Advanced Features come with the premium version.

Pricing: 39$-350$ 


7. Beeketing Apps for WooCommerce

Beeketing Apps for WooCommerce

  • Version: 3.8.3
  • WordPress version: 4.4 or higher
  • Tested up to 5.0.1
  • PHP version: 5.6 or higher

Beeketing is a great tool for both lead generation and increasing conversions. It has 8,000+ active installations and is rated 5 stars! Beeketing supports businesses with some powerful apps with coupon popups, exit-intent technology, and email marketing. Let’s have a look at some popular tools offered by Beeketing!

8. Better Coupon Box

Better Coupon Box popup wordpress plugin.

With this free WordPress popup plugin, you can offer a special discount in exchange for new social followers or email subscribers. It also integrates with all the major email marketing platforms and auto-syncs collected emails into your email marketing list.

Better Coupon Box is a free opt-in tool that you can create your popups in 60 seconds to convert your visitors. With the exit-intent trigger, you can convert your abandoning visitors into email leads. Better Coupon Box allows integration with plenty of other famous email services.

You can trigger your campaigns based on specific pages, customer segments, and much more.

9. Checkout Boost WordPress Popup Plugin

Checkout Boost WordPress popup app created by Beeketing.

With Checkout Boost, you can increase your store’s checkout rate and gain new customers with every purchase. Basically, you get to provide special discounts or coupon codes with beautiful popups. That’s how you encourage visitors to share their carts on social networks.

You can also prevent cart abandonment with the exit-intent technology of Checkout Boost.

10. Boost Sales WordPress Popup Plugin

Boost Sales WordPress popup plugin app of Beeketing.

Boost Sales enables you to show your relevant products or great alternatives to your customers to increase sales and conversions. When visitors add an item to the cart, a popup will appear to upsell them a list of better options by using Beeketing's AI that they might be interested in.

Furthermore, you can increase value by cross-selling the products. When they see a product in the bundle, a corner popup appears with a special effect to grab their attention and suggests getting the whole pack. Also, you can use the Game design technique to motivate the purchasing process.


  • Convert visitors into adding items to cart
  • Increase checkout rate & prevent cart abandonment
  • Recover abandoned carts & promote repeat purchases
  • Build long-term customer relationships & retain loyal customers
  • Quick Facebook Chat App
  • Integrations
  • Advanced Targeting
  • Provides UI/UX

Beeketing wordpress popup plugin example popup.


  • Lack of ability to customize popups
  • When someone you don’t know sends messages, you don’t always get notified.
  • No A/B testing.
  • No Geo-Targeting.

Pricing: Beeketing is a SAAS platform. Ranges from $8 – $49 / month based on the features.

Rating: 4.5

11. Hustle WordPress Popup Plugin

Hustle WordPress Popup Plugin

  • Version: 6.0.5
  • WordPress version: 4.6 or higher
  • Tested up to 4.9.9

Hustle is the perfect online marketing tool for WordPress. You can create email opt-ins, popups, slide-ins, and floating social bars to increase conversions for your website. Also, you can customize the design very easily.

It has an advanced behavioral targeting system such as use time, on-click, scroll, location, position, page, post, login, category, device, tag, and referral link.


  • Advanced Targeting
  • Exit Intent Technology
  • Geo-Targeting
  • Animations
  • Analytics
  • Integrations
  • Themes


  • A/B Testing comes with the premium version.

Pricing: $49 monthly

Rating: 4.4

12. Optinmonster Popup Plugin

Optinmonster Popup Plugin

Optinmonster is a great tool to grow your email list on a WordPress website. It provides a drag-and-drop popup builder for you to customize the popup campaigns without coding knowledge.


  • Lightbox/Fullscreen popup
  • Mobile friendly
  • In-line
  • 2 step opt-in technology
  • Custom analytics
  • Exit intent
  • A/B testing
  • Advanced targeting options
  • Different display options


  • Complicated user interface
  • Hard to set up and design popups
  • Integration problems with third party digital tools
  • Hard to understand analytical data
  • Customer support

Pricing: Basic: $9, Plus: $19, Pro: $29, Growth: $49

Rating: 4.3

13. Ninja WordPress Popup Plugin

Ninja WordPress Popup Plugin

  • Version: 3.2.6
  • Version: 4.4 or higher
  • Tested up to 4.9.9

You’ve probably heard of Ninja Popups before. Actually, it’s one of the more popular WordPress popup plugins in the market.

This famous WordPress popup plugin is sold on CodeCanyon and was developed by Arscode. Considering its functionality, features, ease of integration, and pricing, this is a great deal.

With Ninja Popups, you can convert your abandoning visitors. The most important part is you don’t have to an expert to make it happen 🙂

With the help of the drag and drop builder, you can create popups in a few secs and start benefitting from that!

Also, you can optimize your popups by tracking analytics. This is where Google Analytics integration proves useful!


  • Exit-intent
  • User inactivity
  • Scroll depth
  • Time
  • Animations
  • Click (for two-step opt-ins)
  • Scheduling campaigns
  • Setting a cookie to see the popup performance
  • Customizing CSS
  • A/B Testing
  • Analytics
  • Fully Compatible


  • I can’t really say that Ninja Popup offers you flexible targeting options except for page-level targeting.
  • Offers 65+ pre-made templates but customizing them is difficult.

Pricing: $26

Rating: 4.26

Click to Compare Popupsmart to Ninja Popup

14. Sumo WordPress Popup Plugin

Sumo WordPress Popup Plugin

  • Version: 1.30
  • WordPress Version: 3.0.1 or higher
  • Tested up to 4.9.9

Sumo has 100,000+ active installations and it stands for helping small and large businesses to increase their conversions. It provides an easy tool to build an email list, reduce cart abandonment, and increase value.


  • Sumo Shortcuts for ECommerce
  • Integrations
  • All-in-one Marketing Toolkit
  • Free Customer Support
  • Complaint with Google
  • ROI focused Dashboard


  • A/B testing comes with the e-commerce package for $79. premium option.
  • Customer Success Management comes with the e-commerce package for $79.

Pricing & Rating: $29-$79

Rating: 4.2

You might want to see the best GDPR plugins: Best WordPress GDPR Plugins For Compliance

15. PopupAlly WordPress Popup Plugin

PopupAlly WordPress Popup Plugin

PopupAlly has 10.000+ active users because this WordPress popup plugin offers a great service for free.

  • Version: 2.0.2
  • WordPress Version: 2.3 or higher
  • Tested up to 4.9.9

PopupAlly offers a lightbox popup to build a list and convert abandoning visitors with Exit-Intent technology. Also, by designing and embedding an opt-in box to your website, you can increase your conversions immediately. Creating a popup with a flexible drag-and-drop design template helps enhance user experience.


  • Integrations
  • Exit-Intent
  • Advanced settings of Drag-and-Drop Design Editor
  • Advanced settings of Popup Design
  • A/B Testing
  • Analytics
  • Mini-Survey Popups
  • Easy Visual Editor
  • Add Videos and Social Media Sharing Code
  • Support & Tutorials


  • Almost all features come with the premium version.

Pricing & Rating: $99 (1 year)

Rating: 4.1

16. Bloom WordPress Popup Plugin

Bloom WordPress opt-in plugin

Bloom is an email opt-in and lead generation WordPress popup plugin from Elegant Themes (creators of the WordPress Divi Theme).

With over 100 customizable templates, Bloom promises higher conversion rates with a wide range of design options. This plugin is only available as part of the full Elegant Themes membership which makes it a bit pricey.

Display Features:

  • 6 different display types
  • Automatic opt-in pop-up
  • Automatic opt-in fly-ins
  • In-line opt-in forms
  • Below content opt-in forms
  • Widget area opt-in forms
  • Require opt-in to unlock content

Trigger Features:

  • Timed Delay
  • Bottom of Post
  • After Scrolling
  • After Commenting
  • After Purchasing
  • After Inactivity

Apart from these features, Bloom WordPress popup plugin allows 19 email marketing service integrations.


  • Difficulty to use due to excessive setting steps while creating the opt-in form
  • No exit-intent trigger

Pricing: Yearly access $89.


WordPress popup plugins are essential to convert your visitors into regulars. Believe me, gaining loyal customers is not something that happens in a few days. That’s why you need strategic tactics!

In this case, I’ve tried to compare the best WordPress popup plugins in the market just for you! I hope it makes it easier for you to pick the right service based on your business goals.

Don't forget to pay attention to common UX mistake when creating a Wordpress popup for your website. Check out our guide on Popup UX Design: Common Mistakes & What To Do Instead .

I hope you enjoyed the article and if you have been using any of these plugins that are listed above please share your experience.

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Thank you for your time!

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