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What is Annual Recurring Revenue (ARR)?

Annual Recurring Revenue (ARR) is the amount of money you make each year from your existing customers, and it's an important metric for SaaS companies. Understanding ARR is essential to understanding how much money your business brings in on an annual basis.

How Do You Calculate ARR?

ARR = (Overall Subscription Cost Per Year + Recurring Revenue From Add-ons or Upgrades) - Revenue Lost from Cancellations.

We can also calculate the ARR by multiplying MRR by 12.

The importance of the concept of annual revenue can't be overstated.

It is a widely accepted and used metric to measure the growth potential of any business, as it helps in understanding how quickly a company will achieve its next milestone.

ARR is also used to determine whether or not investors are willing to invest in your startup based on its future potential.

What is the difference between ARR and MRR?

The terms "ARR" and "MRR" are often used interchangeably in the SaaS world. It's easy to see why — they're both metrics that reflect a company's or product's performance.

The two definitions for ARR and MRR are annual recurring revenue (ARR) and monthly recurring revenue (MRR).

ARR is defined as the total amount of money that a business has earned from a service or product over 12 months.

MRR is calculated monthly, and represents the amount of money that a business earns from a service or product in one month.

Why is it Important?

When your business depends on subscription revenue, you need to understand the importance of recurring revenue.

Most businesses are under enormous pressure to grow, but the majority of these firms are still not factoring in annual recurring revenue into their strategy. This may be one of the biggest oversights that entrepreneurs make today.


Because annual recurring revenue is a powerful metric that can shed light on many important areas where a business needs to improve.

When it comes to your business, especially if you're a small or medium sized enterprise (SME), annual recurring revenue is one of the most important metrics that you should be focused on. Why? Because ARR is what will fuel and grow your business.

In summary, ARR is a metric that illustrates how much money your company makes from customers who have paid for an annual subscription.

By using this measure when assessing the performance of your business, you can gain a better understanding of where you stand in relation to your competitors and how certain changes may affect your overall revenue.

Related Terms:

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