Email Header, Email Body, and Email Footer

Email Marketing: Creating an Email Campaign

header-body-footer-of-an-email-newsletter

Email Header

The header should describe everything to your audience because they see it before opening your email. The header contains the least amount of content but it is the most important because it’s what email receivers will use to decide whether they open your email or not.

Email From (Sender) Name: People tend to open emails when they come from a personalized account. Instead of using your company name, send from a recognizable name linking the actual sender.

Email Subject Line: Your subject line needs to be attention-grabbing. It should be short, personal, and action-oriented. You should never use spammy words in your subject line.

Email Preheader: A preheader is the short preview of an email. You can include a call-to-action to this blank. However, remember that different mobile devices and email providers allow different character limits for preheaders.

Email Body

You were able to convince your subscribers to open your email. The next challenge is to induce them that you are saying something important, valuable and interesting to prompt an action.

  • Do not talk to your subscribers, start a conversation with them. Make them feel special, show authenticity, touch their pain points.

  • People allocate very little time reading emails. Your text should be kept short, clear, simple, and direct.

  • You should never send text-only or image-only emails.

  • Including visuals that reflect your creativity may help you to grab the attention of the recipient.

  • If the email seems too long, it creates a bias for its readability and it leads attention losing relatively.

  • Add your company logo right at the top of your email and make it directly leading to your website.

  • Use calls-to-action in your emails several times. It will increase your click-through rate and provide convenience for your readers to reach your website.

Finally, your subscriber viewed your email and it is time to see your signature. This is where you will thank your reader for her time and invite her to engage you in other channels.

Contact Information: Include the physical address of your company and telephone number of customer relationships department to show your reachability. By this way, you also comply with federal anti-spamming laws.

Social Media Accounts Links: Add buttons that direct your subscriber to your social media accounts like Twitter, Facebook, Pinterest, Instagram, and YouTube.

Unsubscribe Links: Don't forget to create an unsubscribe link at the end of your email to write off subscribers who don't want to hear from you.