Email opt-out is an email marketing approach which gives a subscriber the freedom to unsubscribe from a mailing list whenever they no longer want to receive emails from the email sender company. This process also known as unsubscribing.
CAUTION! CAN-SPAM Act has created an obligation for companies to include an unsubscribe link in every email which leads allowing subscribers to opt-out any time they wish.
Visitors may not be aware of their subscription activity.
Subscribers are overwhelmed with the organization's email marketing campaigns, that is why you need to set a schedule for your email sending frequency.
Emails that subscribers receive may not be displayed properly or not be mobile responsive.
Message content may be irrelevant from what the subscriber wants, therefore email list segmentation or sending customized emails are fundamental necessities.
Segment your mailing list in order not to send irrelevant content to irrelevant susbscribers.
Allow your audience to set an email receiving frequency and enter their content preferences.
Communicate with your customers through different channels so that they will not be bored of having different types of emails (promotional, newsletter, announcement etc.)
Send emails regularly to create an expectation for receiving emails from you.
Make your subscribers feel special by customizing your offerings, using a friendly language, or calling their name.
Encourage your audiences for engagement by sending dialog, feedback and quizz types emails.