Email opt-out is an email marketing approach which gives a subscriber the freedom to unsubscribe from a mailing list whenever they no longer want to receive emails from the email sender's company. This process also known as unsubscribing.
CAUTION! CAN-SPAM Act has created an obligation for companies to include an unsubscribe link in every email with leads allowing subscribers to opt-out any time they wish to.
Visitors may not be aware of their subscription activity.
Subscribers are overwhelmed with the organization's email marketing campaigns, that is why you need to set a schedule for your email sending frequency.
Emails that subscribers receive may not be displayed properly or not be mobile responsive.
Message content may be irrelevant from what the subscriber wants, therefore email list segmentation or sending customized emails are fundamental necessities.
Too many promotional emails may distract receivers and create a perception of unvaluable content in email marketing efforts.
Segment your mailing list in order to not send irrelevant content to irrelevant susbscribers.
Allow your audience to set an email receiving frequency and enter their content preferences.
Communicate with your customers through different channels so that they don't get bored of having different types of emails (promotional, newsletter, announcement etc.)
Send emails regularly to create the expectation of receiving emails from you.
Make your subscribers feel special by customizing your offerings, using friendly language, or calling them by their name.
Encourage your audiences for engagement by sending dialog, feedback and quiz types of emails.
Reengage with opting-out customers to ask them why they are leaving.