Here are the functions of a good tagline:
- It prompts the user to explore further.
- It is attractive, it helps you stand out in the competition.
- It plays an important role in SEO parameters.
How should website taglines be?
Website taglines should be:
- Short
- Clever
- Catchy
- Meaningful
- Explanatory
- Memorable
- Simple
However, all of the above is not enough especially if you’re a small business or startup. Let’ make it simple with an example. Taglines are an important part of marketing not only for websites but also for brands.
Just take a look at those slogans engraved in our minds: "Think Different", "Just Do It", "Open Happiness". They are all catchy, meaningful, memorable, and clever.
But all of them belong to huge companies. What about small or medium-scaled ones? What about startups? In this case, creating a tagline is more complicated than you think. You have to tell about what you provide to visitors.
Think simple, and use to-do-point words describing your business. Specify your benefits over your competitors. An assertive slogan in the first place may not do anything for your good. "Trust Our Wisdom”, "Speed and Safe” "Work Smarter, Save Money" It's a fact that this kind of expression sounds nice.
Ok but first, who are you? Why should people trust you?
The step before creating an assertive slogan is to define what is your company and to put forward what you can do for customers. Great keywords are the key point specifying your difference.
Here the trick is summarizing the entire business in a few sentences and mention the primary benefits of your service or product.
What you provide them? Why should they choose you? There must be at least one answer to these questions in the tagline.
Differentiate your brand in comparison with your competitors. Take into consideration that how you differ from your competitors and reflect it into your words.
Additionally, using a little rhyme will make things even easier, if you can. But there is a fine line between being funny and being ridiculous while choosing a tagline on a website. If you wonder more, there are some examples of how a website tagline should NOT be.
Lastly, Unlike the brand tagline, the website tagline mostly targets better SEO results.You have to focus on what are the most important keywords defining your company, clarifying what you offer to customers in the long run.
