Email List Definition - What is Email List?

Email list is basically the collection of email contact information of people who gave the required permission for receiving update and promotion emails from a business. In other words, it is complied of prospects or leads with their email addresses, which are used in email marketing efforts of a digital marketer.

Why is Email List Important?

• Emails are direct and personal. Therefore, they provide you opportunity to create personalized campaigns and a special tone of voice in your content.

• Your digital marketing and SEO efforts may go waste if platforms like Google, Facebook, or Twitter change their policies. However, you own your email list which cannot be influenced by the decisions of third parties.

• People check their email inboxes several times in a day, which offers you a chance to communicate with them whenever you want.

• With segmenting your email list, you may deliver highly relevant offers to people having interest in your product or service.

Which Priorities are Important While Building an Email List?

• Quality: Obtaining real information from people who check their email inboxes frequently.

Relevance: Including people who willingly want to receive emails from your business and are interested in your industry.

• Volume: Fousing on the quantity of subscribers.

===Caution: Quality is much more important than quantity in email marketing, so buying an email list to reach high volumes is always a terrible idea!

Email List Related Terms

• Email Marketing

• Email Header, Email Body, and Email Footer

• Soft Bounce Rate

• Hard Bounce Rate

• Complaint Rate

• Call-to-Acton

• Click-Through

• Click-to-Open Rate

• CAN-SPAM Act

• CASL (Canadian Anti-Spam Law)

• A/B Split Test

• Email List Decay

Email Marketing Related Articles

• Top 12 Email List Cleaning & Email Verification Services (Compared)

• Email List Building: 11 Proven Methods to Grow Your Email List (for Beginners)

• Why Emails Go to Spam Instead of Inbox & What to Do They Don’t Anymore

• Lifecycle Benchmark for Email Marketing / Analyzed 1,387 Brands

• What is the Email Marketing Automation Service? / Top 10 Tools in Market

• The Art Of Customer Retention By Using Win-Back Emails

• Impressive Facts About Email Marketing in 2018 by Neil Patel (Video)

• Send Newsletters & Emails 100x Cheaper via Amazon SES

• Increase Email Open Rates with Catchy Email Subject Lines/19 Proven TIPS to Get Your Emails Opened