Email List Definition - What is an Email List?

An email list is basically a collection of email contact information from people who gave the required permission to receive updates and promotional emails from a business. In other words, it is a compilation of prospects' or leads' email addresses, which is used in email marketing by digital marketers.

Why is an Email List Important?

• Emails are direct and personal. Therefore, they provide you with the opportunity to create personalized campaigns and original content.

• Your digital marketing and SEO efforts may go to waste if platforms like Google, Facebook, or Twitter change their policies. However, you own your email list and it cannot be influenced by the decisions of third parties.

• People check their email inboxes several times a day, which offers you a chance to communicate with them whenever you want.

• By segmenting your email list, you can deliver highly relevant offers to people interested in your product or service.

Which Priorities are Important While Building an Email List?

• Quality: Obtaining real information from people who check their email inboxes frequently.

Relevance: Including people who willingly want to receive emails from your business and are interested in your industry.

• Volume: Focusing on the quantity of subscribers.

===Caution: Quality is much more important than quantity in email marketing, so buying an email list to increase your reach is always a terrible idea!

Email List Related Terms

• Email Marketing

• Email Header, Email Body, and Email Footer

• Soft Bounce Rate

• Hard Bounce Rate

• Complaint Rate

• Call-to-Acton

• Click-Through

• Click-to-Open Rate

• CAN-SPAM Act

• CASL (Canadian Anti-Spam Law)

• A/B Split Test

• Email List Decay

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• Top 12 Email List Cleaning & Email Verification Services (Compared)

• Email List Building: 11 Proven Methods to Grow Your Email List (for Beginners)

• Why Emails Go to Spam Instead of Inbox & What to Do They Don’t Anymore

• Lifecycle Benchmark for Email Marketing / Analyzed 1,387 Brands

• What is the Email Marketing Automation Service? / Top 10 Tools in Market

• The Art Of Customer Retention By Using Win-Back Emails

• Impressive Facts About Email Marketing in 2018 by Neil Patel (Video)

• Send Newsletters & Emails 100x Cheaper via Amazon SES

• Increase Email Open Rates with Catchy Email Subject Lines/19 Proven TIPS to Get Your Emails Opened