Lead is an individual who is interested in what your business is selling or providing. Here, interest means sharing contact information (email, phone number, social media account) with your organization.
Lead generation is the process of converting visitors into loyals who show regular interest in your company. Instances of lead generators can be listed as;
Social media channels,
Discounts and coupons,
When visitor begins an intimate relationship with your organization by presenting an organic interest, the conversion from being stranger to becoming a customer occurs naturally. generating leads is a fundamental point in an individual's journey to becoming a delighted customer.
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The steps of the lead generation process are that;
A visitor faces with your business through one of your digital marketing channels (lead generators),
He clicks on your call-to-action (CTA) button in those channels,
He goes to your landing page,
The offer in your landing page attracts the visitor's attention,
The form on your landing page is filled out by the visitor,