What is a Lead? - Lead Definition

A Lead is an individual who is interested in what your business is selling or providing. Here, by interest, we mean readiness to share contact information (email, phone number, social media account) with your organization.


What is Lead Generation?

Lead generation is the process of converting visitors into loyal clients who show regular interest in your company. Instances of lead generators can be listed as;

  • Job applications,

  • Blog posts,

  • Social media channels,

  • Discounts and coupons,

  • Live events,

  • Online content.

Why do We Need to Generate Leads?

When visitors begin an intimate relationship with your organization by showing organic interest, the conversion from being a stranger to becoming a customer occurs naturally. Generating leads is a fundamental point in an individual's journey to becoming a delighted customer.

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lead generation process is shown in a diagram and explained

How to Generate Leads?

The steps of the lead generation process are as follows:

  • A visitor comes across your business through one of your digital marketing channels (lead generators),

  • They click on a call-to-action (CTA) button on those channels,

  • They reach your landing page,

  • The offer on your landing page attracts the visitor's attention,

  • The form on your landing page is filled out by the visitor,

  • And now you have obtained a new lead!