Email Marketing Definition

Email marketing is the use of email to develop and maintain relationships with (potential) customers and clients. More basically, it is the use of email to promote the marketing efforts of a business.

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Advantages of Email Marketing

  • Permission-based approach to increase subscriber engagement with your business,

  • Different design options to create your email campaign: plain text, graphs, pictures, videos, attach files - whichever fits your message the best,

  • Scalable becuse it can be used to deliver customized messages or to reach mass audiences,

  • Forward and share email content oportunity,

  • Call-to-action buttons and links easing the way of purchasing a product or service,

  • Measureable with using web analytics software,

*A/B testing,

  • Less intrusive because audiences can read your message whenever they are available,

  • Very cost effective,

  • Environmentally friendly form of marketing (no print-outs),

  • High Return on Investment (ROI) >> 3800%.

Email Marketing Related Terms

Email Marketing Related Articles