Email Marketing Definition

Email marketing is the use of email to develop and maintain relationships with (potential) customers and clients. More basically, it is the use of email to promote the marketing efforts of a business.

Advantages of Email Marketing

• Permission-based approach to increase subscriber engagement with your business,

• Different design options to create your email campaign: plain text, graphs, pictures, videos, attach files - whichever fits your message the best,

• Scalable becuse it can be used to deliver customized messages or to reach mass audiences,

• Forward and share email content oportunity,

• Call-to-action buttons and links easing the way of purchasing a product or service,

• Measureable with using web analytics software,

*A/B testing,

• Less intrusive because audiences can read your message whenever they are available,

• Very cost effective,

• Environmentally friendly form of marketing (no print-outs),

• High Return on Investment (ROI) >> 3800%.

Email Marketing Related Terms

• A/B Split Test

• Autoresponder

• Call-to-Action

• CAN-SPAM Act

• CASL (Canadian Anti-Spam Law)

• Click-Through

• Click-to-Open Rate

• Complaint Rate

• Conversion Rate

• Domain Authority

• Email (List) Segmentation

• Email Attachment

• Email Blacklist

• Email Deliverability

• Email Delivery

• Email Header, Email Body, and Email Footer

• Email List Decay

• Email Validation

• Email Verification

• Hard Bounce Rate

• Inbox Placement Rate

• Lead

• Newsletter

• Opt-Out

• Single Opt-In and Double Opt-In

• Soft Bounce Rate

• Spam (Bulk or Junk) Folder

Email Marketing Related Articles

• Why Emails Go to Spam Instead of Inbox & What to Do They Don’t Anymore

• Lifecycle Benchmark for Email Marketing / Analyzed 1,387 Brands

• Online Marketing Strategies for Black Friday

• Top 12 Email List Cleaning & Email Verification Services (Compared)

• The Art Of Customer Retention By Using Win-Back Emails

• Impressive Facts About Email Marketing in 2018 by Neil Patel (Video)

• Send Newsletters & Emails 100x Cheaper via Amazon SES

• Increase Email Open Rate: Email Marketing Guide For Beginners (2019)

• Increase Email Open Rates with Catchy Email Subject Lines/19 Proven TIPS to Get Your Emails Opened

• Why You Should Drive More Phone Call Conversions to Boost Your ROI/with industry based examples (2018)

• Analysis of 2 Billion Email Messages/Inbox Placement Results (2018)

• Email List Building: 11 Proven Methods to Grow Your Email List (for Beginners)

• Increase Email Open Rate: Email Marketing Guide For Beginners (2019)