• FEATURES
  • DEMO
SIGN IN GET STARTED

Email Marketing Definition - What is Email Marketing?

Email marketing is the use of email to develop and maintain relationships with (potential) customers and clients. More basically, it is the use of email to promote the marketing efforts of a business.

If you want to get started with email marketing, you can read our email marketing roadmap guide 2019) or just download the email marketing ebook .

what is email marketing icon

Advantages of Email Marketing

  • Permission-based approach to increase subscriber engagement with your business,

  • Different design options to create your email campaign: plain text, graphs, pictures, videos, file attachments - whichever fits your message the best,

  • Scalable becuse it can be used to deliver customized messages or to reach mass audiences,

  • Forward and share email content oportunities,

  • Call-to-action buttons and links easing the task of purchasing a product or service,

  • Measureable analytics by means of web analytics software,

*A/B testing,

  • Less intrusive tactic because audiences can read your message whenever they are available,

  • Very cost effective,

  • Environmentally friendly form of marketing (no print-outs),

  • High Return on Investment (ROI) >> 3800%.
a girl sitting and looking at a watch from her ipad summer collection popup design by popupsmart

Increase sales
with a simple popup

Join 10.000+ who get more
subscribers and customers with
Popupsmart.

GET STARTED
GUIDES
a man looking from a telescope a cat sitting on stairs
Conversion Rate Optimization Beginners Guide
emails are flying a fish looking at them a man drinking something
GDPR cookie Consent Guide
a blue hair girl holding an envelop blue background
Why Emails Go To Spam? (Infographic)
mia mowry on popupsmart's youtube channel
Send Newsletters & Emails 100x Cheaper

Build your first popup.

CREATE NOW