Email marketing as defined on wikipedia is the use of email to develop and maintain relationships with (potential) customers and clients. More basically, it is an effective marketing strategy to promote the marketing efforts of a business and convert prospects into customers.
This detailed email marketing guide will help you understand the entire email marketing process. You will be able to generate more leads and sales with a clearer insight into the email marketing strategies.
It has a permission-based approach to increase subscriber engagement with your business,
Email marketing allows different design options to create your email campaign: plain text, graphs, pictures, videos, file attachments - whichever fits your message the best.
It is scalable because you can use it to deliver customized messages or to reach mass audiences.
It has forward and share email content opportunities.
Call-to-action buttons and links ease the task of purchasing a product or service.
Email marketing is measurable through analytics using web analytics software.
You can run A/B testing.
It is a less intrusive tactic because audiences can read your message whenever they are available.
Email marketing is very cost effective.
It is an environmentally friendly form of marketing (no print-outs).