Email Marketing Definition - What is Email Marketing?

Email marketing is the use of email to develop and maintain relationships with (potential) customers and clients. More basically, it is the use of email to promote the marketing efforts of a business.

If you want to get started with email marketing, you can read our email marketing roadmap guide 2019) or just download the email marketing ebook .

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Advantages of Email Marketing

  • Permission-based approach to increase subscriber engagement with your business,

  • Different design options to create your email campaign: plain text, graphs, pictures, videos, file attachments - whichever fits your message the best,

  • Scalable becuse it can be used to deliver customized messages or to reach mass audiences,

  • Forward and share email content oportunities,

  • Call-to-action buttons and links easing the task of purchasing a product or service,

  • Measureable analytics by means of web analytics software,

*A/B testing,

  • Less intrusive tactic because audiences can read your message whenever they are available,

  • Very cost effective,

  • Environmentally friendly form of marketing (no print-outs),

  • High Return on Investment (ROI) >> 3800%.