What is Cloaking?

Cloaking is a technique which shows search engines different content than what a regular visitor would see.

The goal of cloaking is to boost a website's search engine rank using certain keywords.

Cloaking may lead to demotion or removal from search engine results.

To prevent cloaking, do not exhibit different content to Googlebot based on user-agent or IP address.

Cloaking Explained in Scheme