What is Cloaking?

Cloaking is a technique of showing search engines different content than a regular visitor would see.

The goal of cloaking is to boost a website's search engine rank on certain keywords.

! Cloaking may lead being demoted or being removed from search engine results.

To prevent cloaking, do not presume to exhibit different content to Googlebot based on user-agent or IP address.

Cloaking Explained in Scheme