Landing page is your web page which is created to capture the attention of your customers in exchange for an offer.
Grabbing a customer's attention may be gained by offering an ebook, a course, or a template. The offer should have enough differentiated value for a visitor to share his personal information in exchange for obtaining it.
Lead Generation landing pages;
Are typically created for collecting leads (personal information of visitors),
Have a web-formed call-to-action button,
Click-Through landing pages;
Are typically created for e-commerce purposes,
Have a simple call-to-action button,
A website's homepage generally has several links and calls-to-action while a landing of a business has only one, single link. Having one link rather than offering several links is much more better because there is no distractions for visitors, and it is proven to increase conversion rates more.