Digital Marketing Encyclopedia

Terms related to digital marketing and the related subjects regarding those terms are explained briefly in this page.

A/B Split Test

ALT Tag

Autoresponder

Call-to-Action

CAN SPAM Act

Canadian Anti-Spam Law (CASL)

Cinemagraph

Click-to-Open Rate (CTOR)

Click-Through Rate (CTR)

Cloaking

Complaint Rate

Confidence Level

Conversion Rate

Cost-per-Click (CPC)

Cost-per-Thousand Impressions (CPM)

Customer Acquisition Cost (CAC)

Customer Lifetime Value (CLV)

Dedicated Server

Domain Authority

Drip Marketing

Email Attachment

Email Blacklist

Email Deliverability

Email Delivery

Email Header, Email Body, Email Footer

Email List Decay

Email List

Email Marketing

Email List Segmentation

Email Signature

Soft Bounce

Email Validation

Email Verification

Graphic Interchange Format Animated (GIF)

Hard Bounce

Inbox Placement Rate

Landing Page

Lead

Lead Marketing

New Normal in Digital Marketing

Newsletter

Opt-Out

Portable Network Graphics (PNG)

Return-on-Ad Spend (ROAS)

Search Engine Optimization (SEO)

Single Opt-In and Double Opt-In

Spam (Bulk or Junk) Folder

Spam Trap