Inbox Placement Rate Definition - What is Inbox Placement Rate?

Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers.

If you have a low inbox placement rate, it may be due to;

• Irrelevant content,

• Bad IP and/or domain reputation,

• Constantly sending messages to invalid or unknown email adresses.

After reading this content carefully, you will be able to understand why your emails are placed in spam boxes of the target audience rather than their inboxes and what you can do to increase your inbox placement rate.

How to Calculate Inbox Placement Rate

Inbox Placement Rate: Number of emails delivered to inboxes of recipients / Number of emails sent by your organization.

How to Increase Inbox Placement Rate

• Remove subscribers from your list that have not engaged with your email marketing efforts in the last 90 days,
• Make sure that your email service provider sends your emails at the appropriate speed,
• Authenticate your email account,
• Always check your emails to see if there is any issues or spam problems,
• If your email deliverability score is low, do not send any emails before resolving this issue,

• Send relevant campaigns to segmented customers.

  Inbox Placement Rate Related Terms

• Hard Bounce Rate

• Soft Bounce Rate

• Email Validation

• Email Verification

• Email Marketing

• Email Blacklist

• CAN-SPAM Act

• CASL (Canadian Anti-Spam Law)

  Email Marketing Related Articles

• Email Marketing Ultimate Guide: Beginner to Advanced Email Marketing Roadmap 2019

• Why Emails Go to Spam Instead of Inbox & What to Do They Don’t Anymore

• Analysis of 2 Billion Email Messages/Inbox Placement Results (2018)

• Top 12 Email List Cleaning & Email Verification Services (Compared)