What is Inbox Placement Rate?

Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers.

If you have a low inbox placement rate, it may be due to;

  • Irrelevant content,

  • Bad IP and/or domain reputation,

  • Constantly sending messages to invalid or unknown email adresses.

Inbox Placement Image

How to Calculate Inbox Placement Rate

Inbox Placement Rate: Number of emails delivered to inboxes of recipients / Number of emails sent by your organization.

How to Increase Inbox Placement Rate