
Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers.
If you have a low inbox placement rate, it may be due to;
Irrelevant content,
Bad IP and/or domain reputation,
After reading this content carefully, you will be able to understand why your emails are placed in spam boxes of the target audience rather than their inboxes and what you can do to increase your inbox placement rate.
Inbox Placement Rate: Number of emails delivered to inboxes of recipients / Number of emails sent by your organization.
Send relevant campaigns to segmented customers.
Email Marketing Ultimate Guide: Beginner to Advanced Email Marketing Roadmap 2019
Why Emails Go to Spam Instead of Inbox & What to Do They Don’t Anymore
Analysis of 2 Billion Email Messages/Inbox Placement Results (2018)