What is Inbox Placement Rate (IPR)? - Inbox Placement Rate Definition -

Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers.

If you have a low inbox placement rate, it may be due to;

  • Irrelevant content,

  • Bad IP and/or domain reputation,

  • Constantly sending messages to invalid or unknown email adresses.

Inbox Placement Image

How to Calculate Inbox Placement Rate

Inbox Placement Rate: Number of emails delivered to inboxes of recipients / Number of emails sent by your organization.

How to Increase Inbox Placement Rate