How RP Strength Generated 65K+ Leads with Popupsmart

About RP Strength

Company size: 51–200 employees
Industry: Fitness and Strength Training
Location: Global, headquartered in the United States

RP Strength is a premier fitness brand offering world class apps focused on hypertrophy training and dieting, 1:1 coaching, and free evidence-based content. They have helped millions of passionate fans achieve their fitness goals through science-backed guidance that gets real results

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Challange

RP Strength wanted to optimize their lead generation process and maximize conversions through popups. The team faced the challenge of managing several live campaigns with varied offers across different pages on their website.

Solution

RP Strength chose Popupsmart for its easy-to-use interface and powerful targeting features. With the ability to run 10+ campaigns simultaneously and advanced targeting such as exit-intent, the team was able to effectively capture leads at crucial points in the customer journey.

Results

- 1.5M+ popup views and 65K+ leads generated in just over a year.
- 14% average conversion rate across all campaigns
- 100K+ interactions through the campaigns.
- Maintained 10+ live campaigns, each targeting different URLs with relevant offers.

An A/B test with two lead magnet offers—“Hypertrophy Volume” performed better, showing how testing boosts conversions.

A mobile-responsive popup promoting a training guide, built to capture leads with a clear CTA and clean design.

WHY IT WORKS?

Popupsmart’s flexible and user-friendly platform enabled RP Strength to launch and manage multiple campaigns with ease.
With advanced targeting options like exit-intent and A/B testing, RP Strength could continuously optimize their campaigns for better results.
The ability to track performance and fine-tune messaging in real-time led to increased lead generation and overall campaign success.

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#SuccessStories

"Popupsmart has been an essential tool for generating leads. Its intuitive interface and powerful targeting features have allowed us to run highly effective campaigns that engage our audience and convert them into loyal customers."

Nick Shaw CEO
RP Strength

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