10 Best Website Builder For Small Business (With Honest Reviews)

Are you looking for the best website builder for small businesses but confused with your options?

It’s vital for small businesses to have a website. Using social media alone doesn’t provide much control over your customer base and marketing. Moreover, your customers need to see your site to have more trust in your brand.

Building a solid website with an excellent design used to be out of reach for many small business owners.

But now, it’s possible to find a web tool to make things so much easier that a single person can create a site without designers or programmers. This is one of the reasons that makes website builders a perfect option for small businesses that are on a tight budget.

Here are some other reasons why website builder software is essential for you:

  • They are the best option when running on a low budget, limited time, and skills.
  • You can create websites with a good design quickly and easily.
  • They allow you to save money and spend it on growing your business instead of paying professionals.

Before we dive into the list, let’s clear away the clouds with a common question.

small business owners using laptop

We included some builders that have free versions as well. Here is the list of the best website builders for small business:

  1. Wix
  2. HubSpot
  3. Websitesimple
  4. Squarespace
  5. Hostgator
  6. Weebly
  7. Shopify
  8. BigCommerce
  9. Duda
  10. Wordpress

You can jump to the tool you want to see from the table below:

Top Website Builder Software Tools for Small Business

1. Wix - Best for building free websites


I have seen a user comment saying, “If you can use PowerPoint, you can create a professional-looking website with Wix” and I couldn’t summarize this tool’s ease-of-use better. It is ideal for designers and photographers, but if you are looking for an e-commerce solution or a solid website with optimal speed, it shouldn’t be your first choice.

Pros:

  • Scores out most website builders with its ease-of-use.
  • One of the most intuitive drag-and-drop builders
  • Self-explanatory: no need to understand coding or technicalities
  • A wide range of design options and templates, even with the free version
  • Add-ons available such as Wix form builders

Cons:

  • E-commerce options are a bit costly.
  • Free sites come with long and annoying URLs (i.e., accountname.wixsite.com/siteaddress)
  • The mobile version and backend navigation could be better.
  • Relatively slow loading speed

G2 Rating Wix: 4.2/5

Top Industries Using Wix: Marketing and Advertising, Computer Software, Information Technology & Services, Design, Entertainment, and other

Pricing:

E-commerce: $16.17/mo - best for small businesses Unlimited: $12.45


Get Started with Wix


2. HubSpot - Best for growing and scaling businesses

hubspot-website-builder-tool

HubSpot provides a free content management system and drag-and-drop website builder for small businesses to create professional and engaging websites. Connected to their all-in-one CRM platform, businesses can control their website content, marketing, sales, and customer service efforts all in one place.

Pros:

  • Drag and drop builder with no coding needed
  • Built-in content delivery network
  • Pre-installed security measures like web app firewalls, malware detection, etc.
  • Connected to HubSpot’s CRM to store customer and website visitor information
  • Great for companies looking to grow and scale their business campaigns

Cons:

  • Premium features and paid plans are a bit expensive

G2 Rating: 4.5/5

Pricing: Starts at $23/month for premium features and in-depth analytics. HubSpot has a free CMS and website hosting available as well.

3. Websitesimple.io - Bests for new or small businesses

website-builder-for-small-businesses-websitesimple

With WebsiteSimple.io, build your website, engage with your audience, and grow your business online from one place. Not only website but also eCommerce, funnel and subscription based features are available.

Pros:

  • Exceptional customer support
  • Catapult your idea with a sleek presentation.
  • Fair Pricing
  • Clean-looking code that works really fast!

Cons:

  • Not too much customization option for big businesses.

G2 Rating: 4.7/5

Pricing:Websitesimple's price $14 per month so its so fair.

4. Squarespace - Best for modern designs

Squarespace website builder software

Squarespace is also one of the best website builders for small business owners. It helps individuals from artists to entrepreneurs create stylish websites.

Most users will agree that among major website builders, Squarespace is the most aesthetically pleasing one. It is also very easy to implement (second to Wix.)

Pros:

  • Modern and elegant templates
  • Perfect for photographers and visual artists
  • Drag and drop feature and variety of design options
  • All-in-one platform that can handle blogs, e-commerce, domain hosting, etc.
  • Domain transfer
  • SEO tools

Cons:

  • It requires a business plan to access powerful features like custom code. Being able to add custom codes is essential to add elements like event countdown timers.
  • Lacks multi-language approach from out of the box
  • There are fewer add-ons and apps than similar tools.
  • Its e-commerce capabilities cannot compete with similar tools that offer plugins and more features.

G2 Rating: 4.4/5

Top Industries Using Squarespace: Marketing and Advertising, Design, Photography

Pricing: Starts at $12/mo, but to be able to add custom codes and use e-commerce features you’ll need to go for at least $18/mo.


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5. Shopify - Best for e-commerce

Shopify ecommerce website builder for small business

If you’ve been researching online store builders, you might have noticed that the most popular one is Shopify.

Shopify stats show that with 1.7M merchants using Shopify to sell online, it is one of the largest e-commerce platforms.

Since this platform has a sharp focus on selling online, it comes with more advanced e-commerce features than most of the other website builders. Shopify is ideal for small to medium-sized businesses.

If you are just starting out your business, you could go for other website builders for small business that offer a free or cheaper plan.

Pros:

  • There is a wide range of Shopify apps in the Shopify App Store, in different categories like email marketing or sales.
  • Cover almost every feature and more that is needed for a small business.
  • Excellent for dropshipping
  • Provides SSL so you don’t have to worry about your website’s security

Cons:

  • It might be costly for most small businesses, but if your store is growing and needs more features, Shopify is the best.
  • Very few themes
  • If you are looking for heavy customizations, Shopify isn’t the one for you. Open source platforms like WordPress.org would be better However, it requires coding and designing skills.

G2 Rating: 4.5/5

Top Industries Using Shopify: Retail, Apparel & Fashion, Marketing and Advertising

Pricing: Starts at $29/mo

Compare Big Cartel vs Shopify: Which is Better for You

6. Weebly/Square - Best for simple editing

Weebly site builder

Square E-commerce, formerly known as Weebly, is a website builder platform for small businesses. Although not as advanced as Shopify, Weebly is cheaper and makes it easy for starters to build a website from scratch.

Pros:

  • Easy to set up
  • Provides a lot of building blocks
  • A large number of templates available
  • There is a free plan.
  • The ability to change a template without having to upload the content again

Cons:

  • The drag and drop feature provides ease but there’s no option for moving elements to precise places on the website as Wix provides.
  • The editor doesn’t allow moving elements freely.
  • Limited SEO capabilities

G2 Rating: 4.2/5

Top Industries Using Squarespace: Marketing and Advertising, Information Technology, Education Management, Higher Education

Pricing: Free plan available. Paid plans for online stores start at $12/mo with a free domain.

7. BigCommerce - Best for growing businesses

BigCommerce ecommerce website builder

Next on our list of the best website builders for small business is BigCommerce. Just like Shopify, BigCommerce focuses on e-commerce. This platform empowers small business owners and merchants to build their websites without coding.

Pros:

  • BigCommerce doesn’t charge transaction fees to use third-party payment gateways.
  • Ability to sell in different currencies
  • It can integrate with many marketplace platforms.
  • The platform offers comprehensive features in its entrance-level item choices.

Cons:

  • The standard price plan doesn’t include abandoned cart functionality. Cart abandonment studies show that roughly 70 of every 100 potential customers leave their cart without purchasing. That means such features are essential for recovering revenue loss.
  • Design and editing capabilities are limited.
  • It requires a few seconds to load the page content.

G2 Rating: 4.2/5

Top Industries Using BigCommerce: Retail, Apparel & Fashion, Marketing and Advertising

Pricing: Starts at $29.95 per month.

8. Gator Website Builder - Best for e-commerce

Gator website builder

Another tool we’ll mention in our list of the best website builders for small business is Gator Website Builder. This tool is developed by the hosting company HostGator. It provides an all-in-one website building and hosting solution.

Note: Gator is a simple solution and lacks advanced features. If you’re going to launch an e-commerce store or if you want to add more functionality to your site, Gator is not the best choice for you.

Pros:

  • You don’t have to worry about hosting when using Gator since it's a fully hosted platform.
  • 200+ professional design templates
  • Provides an access to a built-in stock photo library

Cons:

  • It doesn’t offer a free plan or a free trial.
  • Gator is a simple website builder so it doesn’t have advanced features that other solutions on our list have.

Pricing: The Gator Website Builder starts at $3.46/mo. It includes hosting and the domain name, which makes it cost-effective for small businesses.

9. Duda - Best for integrating SaaS platforms

Duda website building tool

Duda is a web design platform with client management tools for building and managing websites at a scale.

Pros:

  • Exceptional customer support
  • Duda doesn’t charge an additional commission fee.
  • Drag and drop builder
  • Cost-effective: offers a lot for a cheaper price compared to the market, which makes it excellent for small businesses

Cons:

  • Tools like Wix and Webflow offer a more comprehensive set of design controls.
  • Duda’s capabilities for designing a website for mobile need improvement. It is not responsive.

G2 Rating: 4.7/5

Pricing: Duda’s price plans start at $14 per month.

10. WordPress.com - Best for complete control

WordPress.com website builder tool

WordPress.com is often confused with WordPress.org. The key difference between the two is hosting. With WordPress.org, you host your site, while WordPress.com includes hosting and makes it easier to start your website.

WordPress.com is a website creating platforms as well as a CMS (content management software.) It gives you a simpler way to create websites, forums, membership sites, resumes, portfolios, blogs, and more.

Pros:

  • Includes built-in tools for content management as well as smart tags
  • Intuitive design capabilities and drag and drop feature
  • Offers a free plan
  • A huge number of themes and plugins to help you deploy any kind of website without programming skills

Cons:

  • Possible plugin conflictions
  • Since WordPress is highly customizable, it is also easily breakable. It’s easy to mess up your site if you’re not sure what you are doing.
  • A steep learning curve, but you can always keep things as drafts and not publish before it’s complete
  • Plugin versions sometimes don't align with the WordPress version.
  • Free plan users cannot install plugins unless they upgrade but adding custom code is often not included in free website builder plans.

G2 Rating: 4.3/5

Top Industries Using WordPress.com: Marketing & Advertising, Computer Software, Information Technology & Services, Internet, Writing and Editing

Pricing: Free plan available; premium plans start at $4 per month. The E-commerce plan is the most expensive one at $45/mo.

Learn how to sell more and rank higher with our WooCommerce SEO guide.

Small Business Website Builders: Your Questions Answered

Can I Create a Website For Free?

Yes, it is possible to build a website for free, but if you need a professional website, the answer would be a no. You can find free website builders, but when you look closer, you still need a budget to get things up and running because in free versions:

  • You can’t have your own domain.
  • Website builders don’t allow full control over your website.
  • You’ll need to pay to access themes, templates, and add-ons.
  • Your website will be crammed with ads.

What is the best website builder for small business?

WordPress.com and Wix go head to head. On one hand, for more control over your website and more add-ons, WordPress is the best website builder for small businesses. On the other hand, if what you need is an elegant design and the easiest way to build a website, then the answer is Wix.

How much does a small business website cost?

On average, website builders for small businesses cost around $12-30 per month. If it doesn’t include a hosting solution, hosting platforms’ prices range between $15 and $240 depending on the hosting type (shared hosting, VPS hosting, dedicated hosting, etc.)

Which website builder is easiest to use?

Wix is the easiest website builder to navigate through and create professional-looking websites from scratch with a breeze.

What is the best e-commerce website builder for small business?

The best e-commerce website builder for small business is Shopify because of the wide array of features and capabilities it provides.

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