16 Best Website Builder for Small Business in 2023
When one thinks of the best website builder for small business, there are many things to consider, from ease of use to affordability.
A website can help you reach a wider audience, establish credibility, and improve your customer experience. However, building a website from scratch can be a daunting task, especially for those who don't have technical skills.
That's why website builders have become increasingly popular, offering a user-friendly and cost-effective solution to building a website.
In this blog post, we will be reviewing the best website builders for small businesses.
We have researched and tested several website builders to help you choose the right one for your business needs.
Keep reading to find the best website builder for your small business.
1. Wix - Best for building websites for small businesses
A user comment says, “If you can use PowerPoint, you can create a professional-looking website with Wix” and we couldn’t summarize Wix’s ease of use better.
Whether you’re a designer, or a photographer looking to promote your business, or a content marketer seeking for an easy way to create a personal blog and showcase your portfolio, Wix offers a wide range of features you can use to grow your business.
You can choose from 900+ online store templates, connect a custom domain and customize your eCommerce website in no time.
Additionally, this website builder offers an extremely easy-to-use yet robust drag-and-drop editor that simplifies website building for novices and experts alike.
Pros:
Scores out most website builders with its ease of use.
One of the most intuitive drag-and-drop builders.
Self-explanatory: no need to understand coding or technicalities.
A wide range of design options and templates, even with the free version.
Web.com is a website builder platform that helps you create professional websites. It offers various website and marketing solutions, allowing you to reach your business goals.
Web.com’s website solutions include DIY website building tools, WordPress websites, expert website design, and e-commerce solutions.
The platform also offers web design services, which are QuickStart and Designed by an Expert, that you can use to create websites quickly and easily.
Pros:
Drag-and-drop technology is available, making the website-building process so much easier.
Elements like banners, forms, and galleries can be customized.
A lot of customizable templates are available.
You can use 2 million free stock images and YouTube & Vimeo embeds.
Thanks to built-in web hosting, you can create websites with fast loading speeds and backup tools.
Cons:
Because of the high learning curve, it might seem a bit complicated for complete beginners.
Templates should be enhanced to be more modern-looking.
Top Industries Using Web.com: Consumer Goods, Health, Wellness and Fitness, Business Supplies and Equipment, Marketing and Advertising, Apparel & Fashion
Pricing: The Website plan starts from $4.95 per month and includes 1 hour of expert design support, domain, privacy, business email & SSL.
The Website + Marketing plan starts from $7.95 per month and includes social & email marketing tools.
The Online Store plan starts from $13.95 per month and includes a store with secure checkout and solutions to sell on Facebook & Instagram.
The QuickStart plan starts from a $149 one-time fee, including pro web design & copy, expert SEO, and all-inclusive setup features.
3. GoDaddy - Best for complete beginners
GoDaddy is a website builder platform that provides various solutions for both small business websites and e-commerce stores.
The platform includes many features for creating visual content like logos, social posts, and ads without having design skills. That way, complete beginners can create their professional-looking websites.
GoDaddy has many built-in marketing tools which will accompany your small business in achieving company goals.
Pros:
Email and social media marketing solutions are available in the free plan.
There are many designer-made and customizable website templates divided into categories.
Thanks to mobile design and editing features, you can create mobile-friendly websites using mobile devices.
Click and drag reorder, backup, and restore solutions make it easy to manage your website.
GoDaddy Studio allows users to create appealing content for social media and email with ready-to-use templates, fonts, and graphics.
Cons:
Website builder capabilities can be improved and enriched with extensive features.
Domain renewals and premium plans’ pricing can be pricey for some users.
Top Industries Using GoDaddy: Cosmetics, E-Learning, Apparel & Fashion, Health, Wellness and Fitness, Computer Software.
Pricing: Free plan is available and includes 24/7 customer support, SSL certificate, one-time appointments, email and social media marketing, and branded content creation with GoDaddy Studio.
The premium plans include features such as accepting online payments for services, syncing orders and inventory across channels, connecting a custom domain, SEO solutions, and more.
The Basic plan starts from $9.99 per month. The Premium plan starts from $14.99 per month.
The Commerce plan starts from $16.99 per month. The Commerce Plus plan starts from $29.99 per month.
4. Webador - Best for customizable small stores
Webador is a website builder for small businesses and has website, webshop, domains, and email products.
It helps small stores just get started to launch their website, design and build it, and publish with their domain name easily.
Webador has a lot of solutions like business email addresses, starting a webshop, and tracking success, which can suit different business needs.
Pros:
No coding or design experience is needed, thanks to the user-friendly builder.
More than 50 templates are available and can be customized fully.
You can track your business’ success with statistics and analyze traffic sources and origins to understand your audience better.
Creating websites that are mobile-friendly is possible thanks to responsive design solutions.
Cons:
Website templates can be enriched.
The builder can be improved to be more modern-looking.
Top Industries Using Webador: Marketing and Advertising, Arts & Crafts, Health, Wellness and Fitness, Computer Software.
Pricing: Free plan is available and provides free hosting, unlimited pages, unlimited storage, unlimited data traffic, and many other features.
The Lite plan is free for the first three months, and then it starts from $5 per month and includes one domain name and everything in the free plan.
The Pro plan is free for the first three months, and then it starts from $9 per month and provides a mailbox.
The Business plan is free for the first three months, and then it starts from $18 per month and includes 1 XL mailbox and various solutions that suit your needs.
5. Pixpa - Best for creatives
Pixpa is a no-code website builder for photographers, artists, and designers.
It helps creators easily build and manage a beautiful, professional website with a built-in online store, blog, and client galleries.
You don't need to have any coding skills to get started; simply connect your custom domain name, and you're ready to go.
The platform also comes with built-in SEO tools to help you rank well on search engines, ensuring that your website is easily discoverable by potential customers.
It allows you to showcase, share & sell your work online and grow your business.
Pros:
Wide range of modern responsive templates.
Offers the option for using custom CSS and HTML code for advanced customization.
Simplified client proofing workflow for photographers.
Extensive and integrated SEO and marketing features.
Compatible with over 50+ third-party integrations.
Pixpa charges zero commissions on sales made through your website.
Cons:
No free plans. Pixpa is a paid service.
Custom domain names must be purchased from a third party.
Creating a multilanguage site might be complicated.
There may be a slight learning curve when mastering some of the more intricate aspects of the interface.
Top Industries Using Pixpa: Photography, Arts and Crafts, Design, Computer Software, Writing and Editing.
Pricing: There is a 15-day trial, no credit card is required, and you can subscribe anytime with a 30-day money-back guarantee.
The basic plan is $6/mo, billed annually, including essentials to create your personal website. The most popular plan is the Professional plan, which is $18/mo, billed annually.
6. Siter.io - Best for no-code website building solutions
Siter.io is a no-code website builder that allows you to create and publish websites without writing a single line of code.
It works by allowing you to design right in the browser, freehand, with tools you are already familiar with.
Pros:
A vast selection of free icons is available, and it includes links to social media pages and decorative icons.
You can add custom code for embedding tweets, maps, or comment sections.
It is designed with a user-friendly interface that requires minimal learning.
The design system includes the ability to reuse color and font styles throughout your project.
Thanks to Unsplash access, you can use a vast library of millions of high-quality and royalty-free photos.
Siter.io’s Figma plugin is available, which allows you to export designs directly into Siter.io and launch your website easily.
Cons:
Integration capabilities should be improved.
The template gallery might not be sufficient for everyone, and it should be enriched.
Top Industries Using Siter.io: Marketing and Advertising, Photography, Arts and Crafts, Design
Pricing: The Personal plan starts from $12 per month and includes one teammate and one project/website.
The Professional plan starts from $19 per month and includes up to 5 teammates and five projects/websites.
The Agency plan starts from $39 per month and includes unlimited teammates and 20 projects/websites.
7. HubSpot - Best for no technical skills needed
HubSpot’s Drag-and-Drop Website Builder s a powerful platform designed to help businesses create and optimize their websites for effective online presence and lead generation.
With a user-friendly interface and a wide range of features, this website builder empowers companies to build attractive, responsive, and high-performing websites without the need for extensive technical expertise.
Pros:
You can easily create and customize your website with the drag-and-drop editor and pre-built templates – no coding or technical skills are needed.
Optimized for mobile devices automatically, ensuring a seamless user experience across different screen sizes.
Offers robust analytics and tracking features, providing valuable insights.
Allows to do SEO requirements to improve the website's visibility in search engine rankings.
Integrates seamlessly with other HubSpot tools, enabling businesses to capture and manage leads effectively.
Cons:
Premium features and paid plans are a bit expensive.
Some users may find limitations in terms of advanced customization options.
Although the tool is user-friendly, beginners may need some time to familiarize themselves with its features and functionalities.
Top Industries Using HubSpot: Computer Software, Information Technology and Services, Marketing and Advertising, Financial Services, Education Management.
Pricing: Get started with the website builder free! HubSpot offers different packages, including free options with limited features and paid plans with more advanced functionalities and support.
Top Industries Using Framer: Marketing and Advertising, Computer Software, Information Technology and Services, Financial Services, and Education Management.
Pricing: There is a free plan that you can use for hobby projects that includes a design editor and framer banner.
The Mini plan is $5/mo per site, including landing pages, home and 404 pages, custom domain, and 1,000 visitors/mo.
The Basic plan is $20/mo per site, including password protection, 10 page search limit, and 10,000 visitors/mo.
The Pro plan is $30/mo per site, for bigger sites, analytics, cookie banner, 300 page search limit, and 200,000 visitors/mo.
9. Canva - Best for simple, visually appealing websites
The famous design tool Canva is here to help you create your one-page website now!
You can announce business events or boost your personal branding with Canva Website Builder’s sleek templates and user-friendly editor in minutes.
Canva Website Builder can give you the start you need with its custom, mobile-responsive one-page website templates that can serve various purposes.
If you are technically challenged and have no coding knowledge but want to create a simple one-page website, Canva Website Builder might be an excellent choice for you.
Whether you’re an entrepreneur creating an online menu, a content creator working on event pages, or just a side hustler creating your portfolio, Canva Website Builder has something to offer you.
Pros:
Designed to be user-friendly and accessible for people with little to no technical experience.
Offers a wide variety of templates that users can customize to suit their needs.
Drag and drop builder.
Includes built-in design tools, such as adding text, images, videos, and other elements to a website.
Cons:
Fewer features and functionalities than other website builders or custom-coded websites.
Some features are available when you upgrade to Canva Pro.
Less design flexibility than coding a website from scratch.
It may not be suitable for larger, more complex websites.
Top Industries Using Canva: Marketing & Advertising, Technology, Higher Education
Pricing: There is a forever free plan if you want to try out Canva Website Builder first. It’s totally free for Canva users.
The Canva Pro is $119.99 for unlimited access to premium features in terms of individuals and freelancers.
The Canva for Teams plan is $300 for collaboration, team reports, and insights.
10. Squarespace - Best for modern designs
Squarespace is a website building and hosting platform that allows users to create and manage their own websites without needing extensive technical knowledge.
Squarespace provides users with a variety of customizable templates, drag-and-drop tools, and integrated features, such as e-commerce capabilities, to help them create a professional-looking website.
The platform also offers hosting, domain registration, and 24/7 customer support, making it a one-stop solution for creating and maintaining a website. Squarespace is often used by small businesses, photographers, artists, and individuals who want to establish an online presence.
Most users will agree that among major website builders, Squarespace is the most aesthetically pleasing one. It is also very easy to implement (second to Wix.)
Pros:
Modern and elegant templates.
Perfect for photographers and visual artists.
Drag and drop feature and variety of design options.
All-in-one platform that can handle blogs, e-commerce, domain hosting, etc.
Domain transfer.
SEO tools.
Cons:
It requires a business plan to access powerful features like custom code. Being able to add custom codes is essential to add elements like event countdown timers.
Lacks multi-language approach from out of the box.
There are fewer add-ons and apps than similar tools.
Its e-commerce capabilities cannot compete with similar tools that offer plugins and more features.
Top Industries Using Squarespace: Marketing and Advertising, Design, Non-Profit Organization Management, Photography, Writing and Editing.
Pricing: There is a 14-day free trial to use. The pricing plans are as follows:
The Personal plan is $16/mo if you pay annually, including templates to fit every need and mobile-optimized websites.
The Business plan is $23/mo if you pay annually, including advanced website analytics, audience, and payments to begin growing your business.
The Commerce Basic plan is $27/mo if you pay annually, including tools to sell for growing business without any transaction fees.
The Commerce Advanced plan is $49/mo if you pay annually, including tools for advanced sellers without any transaction fees.
11. Shopify - Best for e-commerce
If you’ve been researching online store builders, you might have noticed that the most popular one is Shopify.
Shopify stats show that with 1.7M merchants using Shopify to sell online, it is one of the largest e-commerce platforms.
Since this platform has a sharp focus on selling online, it comes with more advanced e-commerce features than most other website builders. Shopify is ideal for small to medium-sized businesses.
If you are just starting out your business, you could go for other website builders for small businesses that offer a free or cheaper plan.
Pros:
There is a wide range of Shopify apps in the Shopify App Store, in different categories like email marketing or sales.
Cover almost every feature and more that is needed for a small business.
Excellent for dropshipping.
Provides SSL, so you don’t have to worry about your website’s security.
Cons:
It might be costly for most small businesses, but if your store is growing and needs more features, Shopify is the best.
Very few themes.
If you are looking for heavy customizations, Shopify isn’t the one for you. Open-source platforms like WordPress.org would be better. However, it requires coding and designing skills.
Top Industries Using Shopify: Retail, Apparel & Fashion, Marketing and Advertising, Consumer Goods, Internet.
Pricing: It is free to start. Then, you can create your own store for $1 for three months.
The most popular plan, the Basic plan, is $29/mo billed yearly, including basic reports, up to 1,000 inventory locations, and two staff accounts.
Another plan is the Shopify plan, costing $79/mo billed yearly, including professional reports, up to 1,000 inventory locations, and five staff accounts.
The Advanced plan is $299/mo billed yearly, including custom report builder, up to 1,000 inventory locations, and fifteen staff accounts.
12. Weebly - Best for simple editing
Weebly is one of the famous website builder platforms for small businesses.
Although not as advanced as Shopify, Weebly makes it easy for starters to build a website from scratch.
The platform offers features such as personalized ordering, advanced item settings, and self-serve (QR code) ordering to help businesses grow their online presence.
Pros:
Easy to set up.
Provides a lot of building blocks.
A large number of templates are available.
There is a free plan.
The ability to change a template without having to upload the content again.
Cons:
The drag-and-drop feature provides ease but there’s no option for moving elements to precise places on the website as Wix provides.
Top Industries Using Square Online: Marketing and Advertising, Information Technology and Services, Retail, Food & Beverages, Real Estate.
Pricing: There is a free plan that you can use.
The Personal plan is $10 per month, billed annually for connecting a custom domain.
The Professional plan is $12 per month, billed annually for connecting a domain and adding more customization.
The Performance plan is $26 per month, billed annually for features that add growth and manage operations.
13. BigCommerce - Best for growing businesses
Next on our list of the best website builders for small businesses is BigCommerce.
Just like Shopify, BigCommerce focuses on e-commerce. This platform empowers small business owners and merchants to build their websites without coding.
It offers features such as customizable templates, website design tools, product management, order management, and integrated payment processing.
Additionally, Bigcommerce offers robust security features and 24/7 support to help businesses grow their online presence and provide a smooth shopping experience for their customers.
Pros:
BigCommerce doesn’t charge transaction fees to use one of the provided third-party payment gateways.
Ability to sell in different currencies.
It can integrate with many marketplace platforms.
The platform offers comprehensive features in its entrance-level item choices.
Cons:
The standard price plan doesn’t include abandoned cart functionality. Cart abandonment studies show that roughly 70 of every 100 potential customers leave their cart without purchasing. That means such features are essential for recovering revenue loss.
Design and editing capabilities are limited.
It requires a few seconds to load the page content.
Top Industries Using BigCommerce: RetailApparel & Fashion, Marketing and Advertising, Health, Wellness and Fitness, Consumer Goods.
Pricing: There is a 15-day free trial if you want to try it out first.
The Standard plan costs $29 per month when billed annually to sell online with online store.
The Plus plan costs $79 per month when billed annually to grow business with tools, and this is the most popular plan.
The Pro plan costs $299 per month when billed annually to scale growing businesses.
The Enterprise plan is a custom plan to power team’s success.
14. Gator Website Builder by HostGator - Best for e-commerce
Another tool we’ll mention in our list of the best website builders for small businesses is Gator Website Builder.
This tool is developed by the hosting company HostGator. It provides an all-in-one website building and hosting solution.
Note: Gator is a simple solution and lacks advanced features. If you’re going to launch an e-commerce store or if you want to add more functionality to your site, Gator is not the best choice for you.
Pros:
You don’t have to worry about hosting when using Gator since it's a fully hosted platform.
200+ professional design templates.
Provides access to a built-in stock photo library.
Your first year of domain registration is free.
If you already have a website, site transfer is free.
99.9% uptime guarantee.
Cons:
It doesn’t offer a free plan or a free trial.
Gator is a simple website builder, so it doesn’t have the advanced features that other solutions on our list have.
Top Industries Using Gator: Marketing and Advertising, Information Technology and Services, Computer Software, Internet, Consumer Goods.
Pricing: There is no free plan, but there are paid plans.
The Website plan costs $4.95 per month for free services and mobile-optimized templates.
The Website + Marketing plan costs $7.95 per month for unlimited appointments, online payments, and deposits.
The Online Store plan costs $13.95 per month for unlimited products and categories.
The Online Marketplaces plan costs $19.95 per month for marketplace selling and fulfillment automation.
These pricing plans represent introductory offers.
15. Duda - Best for integrating SaaS platforms
Duda is a web design platform that is well-suited for web professionals, agencies, and businesses of all sizes.
It has robust collaboration and client management features that make it ideal for creating and managing websites on a large scale.
The platform offers the ability to create websites with a range of features optimized for different devices, such as desktops, tablets, and mobile phones, and ensures that they meet Google PageSpeed optimization standards.
Pros:
Exceptional customer support.
Duda doesn’t charge an additional commission fee.
Drag and drop builder.
Cost-effective: offers a lot for a cheaper price compared to the market, which makes it excellent for small businesses.
Cons:
Tools like Wix and Webflow offer a more comprehensive set of design controls.
The key difference between the two is hosting. With WordPress.org, you host your site, while WordPress.com includes hosting and makes it easier to start your website.
Top Industries Using WordPress: Marketing and Advertising, Computer Software, Information Technology and Services, Internet, Writing and Editing.
Pricing: There is a free plan if you want to try it out first.
The Personal plan costs $4/mo, billed yearly with a free domain for one year and removal of WordPress.com ads.
The Premium plan costs $9/mo, billed yearly with premium themes and style customization.
The Business plan costs $25/mo, billed yearly with plugins to install and a free staging site.
The Commerce plan costs $45/mo, and the Enterprise plan has custom pricing.
Before You Leave…
Building a website for a small business can be challenging, but with the right website builder, it can be an easy and seamless process.
The website builders discussed in this post are some of the best options available in the market.
Each has unique features and pricing plans that cater to the specific needs of small businesses.
Ultimately, the best website builder for a small business will depend on its specific needs and goals.
Whether it's design, user-friendliness, e-commerce, or a combination of these factors, the website builders mentioned in this post will provide small businesses with the tools they need to create a professional and successful online presence.
Frequently Asked Questions
Can I Create a Website for Free?
Yes, it is possible to build a website for free, but if you need a professional website, the answer would be no.
You can find free website builders, but when you look closer, you still need a budget to get things up and running because in free versions:
You can’t have your own domain.
Website builders don’t allow full control over your website.
You’ll need to pay to access themes, templates, and add-ons.
Your website will be crammed with ads.
What is the Best Website Builder for Small Businesses?
The best website for small businesses depends on several factors, including the type of business, target audience, and specific needs.
Here are a few popular options:
While WordPress is a popular website builder that offers a wide range of customizable templates and plugins, Wix is a drag-and-drop website builder that is user-friendly and offers a variety of templates for various industries.
Similarly, Squarespace is a website builder known for its stylish templates and easy-to-use interface, whereas Shopify is a leading e-commerce platform specifically designed for online stores and businesses selling products.
How Much Does a Small Business Website Cost?
On average, website builders for small businesses cost around $12-30 per month.
If it doesn’t include a hosting solution, hosting platforms’ prices range between $15 and $240 depending on the hosting type (shared hosting, VPS hosting, dedicated hosting, etc.)
Which Website Builder is Easiest to Use?
Wix is the easiest website builder to navigate through and create professional-looking websites from scratch with a breeze.
What is the Best E-commerce Website Builder for Small Business?
It can be said that the best e-commerce website builder for small businesses is Shopify because of the wide array of features and capabilities it provides.