Popupsmart Impact on Pharmacy Supplies Limited's Engagement

About Pharmacy Supplies Limited

As a rooted Irish health and beauty brand, Pharmacy Supplies Limited (PSL) was established about 30 years ago with the aim of providing service with quality, ethical values, and a diverse product range.

PSL works with Brand Partners by offering bespoke dynamic sales and marketing solutions and fitted distribution strategies to contribute to brands’ growth and build trust between them.

The target sectors of PSL are pharmacies, multi-national grocery, department stores, and online retailers.

While connecting the right brands with the right retailers, PSL uses Popupsmart to increase engagement and interaction for their campaigns.

And PSL took a step forward by creating conversion-ready popups to create another success story.

Using Popups Wisely and Effectively to Increase Interaction

The main goal of PSL was to engage with customers andincrease the conversion rate most effectively at the same time.

Appealing to the direct needs of its brands, PSL used the right segmentation and integration options to keep track of its audience.

By creating diverse popup campaigns for the Black Friday period, PSL strategically attracts and meets the needs of its brand partners with creative popups.

Maximizing Conversion Rate Practically by Using Black Friday Popups

PSL used a related image to announce the Black Friday mega sale to its customers.

The content of its popup has a legible header, eye-catching text, and a CTA button that leads to a specific page to grab the attention of the visitors.

PSL used Geolocation segmentation in order not to appear in the USA and targeted every session for a one-time display to provide a seamless experience.

With the Google Analytics 4 integration, PSL was able to follow the analytics on GA4 along with the Leads and Analytics pages of Popupsmart.

The results of the campaign showed that the brand strikingly succeeded with a 6.44% conversion rate, 419 interactions, and 6.505 pageviews effectively.

Creating Urgency Means Creating Effective Results

Before the actual Black Friday popup, PSL preferred creating a sense of urgency with its headline “The countdown begins for Great Black Friday”.

The brand emphasizes its campaign details with text and a button to direct customers to shop now as a call to action.

PSL benefited from the direct Google Analytics 4 integration of Popupsmart to follow analytics.

Since targeting options are shaped for the potential customers, PSL used Geolocation segmentation to specify the location, every session one-time displaying, and a one-week activation to announce.

With the Pre-Black Friday popup, PSL increased its conversion to 4.21% with 1.163 pageviews, representing the game-changing preparation for Black Friday.

Announcing the Featured Products and Weekly Offers to the Audience
Promo Offers Popup

The promo offers popup of PSL stands out with its mobile view , and it has the right proportion of using image, headline, text, and the button.

Displaying the popup for one week, PSL made use of the Google Analytics 4 integration to keep track of its impact on the Leads & Analytics pages of Popupsmart.

Geolocation segmentation targets visitors except for the USA, and every session's one-time displaying provides a more focused way of displaying the popup.

PSL reached 5.346 pageviews with a conversion rate of 4.94% by interacting with its visitors only for a charming and informative weekly offer.

The Customer's Review:

Popupsmart's easy-to-use interface made it simple for us to create successful campaigns. The pop-ups caught the attention for our promotions, especially during Black Friday, and helped promote our weekly offers. The quick and efficient support from the Popupsmart team made our experience a success, and we will be continuing to use their services throughout 2024.