Popupsmart vs Popup Maker
Popup Maker, the plugin from wppopupmaker.com, builds popups inside WordPress: its core is free on WordPress.org with no traffic limit, and its Pro licences are priced per site, per year. Popupsmart is a popup builder that installs with one snippet on any website, WordPress included, and is priced by monthly pageviews. The two don't bill in the same unit, so this page sets out what each costs for your sites and what each free plan holds back. Each figure comes from the two companies' own pages, Popup Maker's WordPress.org page, Popupsmart's 2026 benchmark or the products' reviewers, with the date it was read.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- Works outside WordPress
- Exit intent on the free plan
- AI popup builder
- G2 rating
- 4.5 / 5 (141)
Popup Maker
Unlimited
free pageviews a month
- Billed on
- Sites, yearly; no pageview limit
- Entry price
- $99 / yr
- At 100K pageviews
- Free, or $99 / yr for Pro
- Works outside WordPress
- Exit intent on the free plan
- AI popup builder
- G2 rating
- 4.6 / 5 (11)
Choose Popupsmart if…
- Your site isn't on WordPress, or you run sites on more than one platform
- You want exit intent, scroll, traffic-source and location targeting on the free plan
- You want leads sent straight to HubSpot, Klaviyo or ActiveCampaign, with no plugin required
Choose Popup Maker if…
- Your site runs on WordPress and you want popups free, with no traffic limit
- You'd rather pay a yearly licence per site, or once for a lifetime licence
- You build forms in Gravity Forms or WPForms, or sell through WooCommerce, Easy Digital Downloads or LifterLMS
Popupsmart or Popup Maker: which should you choose?
Choose Popup Maker if your site runs on WordPress and price decides it: its core plugin is free with no traffic limit, and Pro costs $99 a year for one site. Choose Popupsmart if your site isn't on WordPress, if you run sites on more than one platform, or if you want exit intent, traffic-source and location targeting and a direct line to your email tool from the free plan up, with no plugin required.
On a single WordPress site, Popup Maker costs less at any traffic. The free plugin builds unlimited popups with no pageview limit, targets posts, pages, categories and tags, controls how often a popup shows, and stores signups in your WordPress database with its own form. Pro, at $99 a year ($8.25 a month), adds exit intent, scroll triggers, analytics, split tests and most of its targeting; Popupsmart's Basic plan costs $32.50 a month on annual billing. A one-site Pro licence can also be bought once, for $299. It lives inside WordPress: popups are built in the block editor or in page builders such as Elementor and Divi, it works with 15 form plugins, and Pro+ at $249 a year adds carts, discounts and revenue attribution for WooCommerce, Easy Digital Downloads and LifterLMS. Its code is open source. The WordPress.org directory counted 700,000+ active installations on 26 Sep 2026, and 4,278 of the plugin's 4,508 ratings there are five stars.
Popupsmart's case is reach, the free plan's rules and the connections. It installs with one snippet on any website, Shopify, Webflow, Wix, Squarespace or a custom site as well as WordPress, and its entry plan covers three websites on any mix of them. Every targeting rule is on every plan, the free one included: exit intent, scroll depth, traffic source, location, new or returning visitors and browser language, where Popup Maker sells exit intent, scroll, referrer and location targeting in Pro and doesn't list new-visitor or browser-language rules. Leads go to 19 destinations on every plan, with direct connections to HubSpot, Klaviyo, ActiveCampaign and Salesforce among them; Popup Maker connects directly to Mailchimp, AWeber and FluentCRM on Pro and reaches other tools through a form plugin or a pasted signup form. The AI builder drafts a popup from a prompt. And the popups are built and stored in Popupsmart's app, not in your WordPress database, so a WordPress, PHP or theme update doesn't touch them.
A word on who wrote this. I founded Popupsmart in 2018, after five years of growth consulting at Flatart, the agency I started in 2013, so I'm not a neutral judge here, and I've made the page checkable instead. Every Popup Maker fact is from wppopupmaker.com, its docs or its WordPress.org page, read on 26 Sep 2026. Its users review it on WordPress.org rather than on G2, where it has 11 reviews and none written since January 2023. So we read those 11, and every WordPress.org review rated three stars or lower, 96 in all. They are a small share of its ratings; we read them to see where a popup plugin goes wrong for the people it fails, not how often it does.
How the two differ
Popupsmart
Popupsmart is a popup builder billed by pageviews that installs with one snippet on any website and hands each lead to the tool you connect: every targeting rule is on every plan, and the plans differ by traffic, websites, analytics and A/B testing.
The free plan carries 5,000 pageviews a month on one website with every targeting rule and campaign type, one popup live at a time and Popupsmart branding. Paid plans run from $39 a month for 50,000 pageviews on three websites to $159 for 500,000 on unlimited websites, about a sixth less on annual billing, and add unlimited popups, analytics, custom fonts and Smart Mode, which picks the audience with AI; A/B testing starts on the Advanced plan. The AI builder drafts a whole campaign from a prompt. Popups are built and stored in Popupsmart's app and appear through one script, added by hand, through Google Tag Manager, the Shopify app or an optional WordPress plugin. Each lead goes to the email or CRM tool you connect, with an autoresponder email on every plan.
Popup Maker
Popup Maker is a WordPress plugin, free and open source at its core, whose Pro licences add the triggers, targeting and analytics the free plugin leaves out, priced per site and per year rather than by traffic.
The free plugin builds unlimited popups with no traffic limit: bars, slide-ins, floating boxes, notices and signup forms, opened on a delay, a click or a form submission, and shown on chosen posts, pages, categories and tags, with cookies to control how often. It has its own signup form, works with 15 form plugins and 9 page builders, and hides a popup on mobile or tablet. Pro costs $99 a year for one site, $249 for five and $1,299 for 100, with 40% off the first year as a launch offer, and adds exit intent and scroll triggers, analytics, split tests, targeting by URL, referrer, location, browser, operating system, user role and schedule, and Mailchimp, AWeber and FluentCRM connections. Pro+ at $249 adds WooCommerce, Easy Digital Downloads and LifterLMS actions and revenue attribution. A lifetime licence for one site costs $299 once. There is no monthly billing, and a licence left to lapse keeps working without updates or support.
Pricing: what each plan costs
Popup Maker figures read on wppopupmaker.com, 26 Sep 2026
| Plan | Popupsmart | Popup Maker |
|---|---|---|
| Billed on | Pageviews | Sites, yearly; no pageview limit |
| Free plan | Yes, 5K pageviews | Yes, unlimited pageviews (WordPress only) |
| Money-back | 7 days monthly, 15 days annual | 30 days |
| What the price depends on | Pageviews a month: 5,000 free, then 50K, 100K, 250K and 500K | Sites, at any traffic |
| Monthly billing | $39 / mo on Basic | None; yearly licences only |
| Annual billing | $32.50 / mo on Basic, about a sixth less | Pro $99 / yr, Pro+ $249 / yr for one site; 40% off the first year as a launch offer |
| Websites | 1 free, 3 on Basic, 5, 7, then unlimited on Expert | Pro: $249 / yr for 5 sites, $599 for 25, $1,299 for 100 |
| Pay once | Lifetime licence for one site: Pro $299, Pro+ $749, with three years of support | |
| Beyond the largest plan | Custom quote above 500K pageviews | No traffic limit on any plan |
Prices as each company's pages showed them from a US location on 26 Sep 2026. Popup Maker doesn't price by traffic: its free plugin and its Pro licences have no pageview limit, and its prices change with the number of sites. So this page draws no price bars: at every traffic tier the Popup Maker bar would be the same. On one WordPress site it costs less at any traffic, $99 a year for Pro against Popupsmart's $32.50 a month on annual billing for Basic. Its multi-site prices after the first year are the price options on its lifetime-deal page; the pricing page shows first-year prices under a 40% launch offer it calls limited-time.
Features compared
| Capability | Popupsmart | Popup Maker |
|---|---|---|
| Where it runs | Any website, WordPress included | WordPress only |
| Free plan | 5,000 pageviews a month, every targeting rule | No traffic limit; delay, click and form triggers, page targeting |
| Exit intent and scroll triggers | Every plan | Pro |
| AI that drafts a popup from a prompt | ||
| Email tools connected directly | HubSpot, Klaviyo, Salesforce and more, every plan | Mailchimp, AWeber and FluentCRM, on Pro |
| Store carts and revenue | On Shopify | On WooCommerce and Easy Digital Downloads, Pro+ |
Feature by feature
| Popupsmart | Popup Maker | |
|---|---|---|
| Campaigns | ||
| Email and phone collection | Email with its own signup form; other fields through a form plugin | |
| Bars and banners | ||
| Slide-ins and floating boxes | ||
| Cookie consent notices | ||
| Video in a popup | With its Videos extension | |
| Coupons | Coupons and unique discount codes | Discounts applied in WooCommerce and Easy Digital Downloads, on Pro+ |
| Countdown timers | ||
| Multi-step popups | ||
| Spin-to-win and other gamified popups | ||
| Click-to-call campaigns | ||
| Autoresponder email to new subscribers | Every plan | |
| Login and registration popups | With its AJAX Login Modals extension | |
| Popups that can't be closed until answered | Pro | |
| Building | ||
| Where you build | Popupsmart's editor, in the browser | Inside WordPress: the block editor or a page builder such as Elementor or Divi |
| Templates | 500+ | Themes you style yourself, with 60+ options |
| AI that drafts a whole popup from a prompt | ||
| Custom fonts | Paid plans | Google Fonts |
| Open-source code, with hooks, filters and a JavaScript API | ||
| Targeting | ||
| Time delay | ||
| On click | ||
| Inactivity | ||
| Exit intent | Every plan | Pro |
| Scroll depth | Every plan | Pro |
| Specific pages | Posts, pages, categories and tags on the free plugin; URL rules on Pro | |
| Device | Hide on mobile or tablet on the free plugin; device rules on Pro | |
| Traffic source | Every plan | Referrer, on Pro |
| Location | Every plan | Pro |
| Operating system and browser | Every plan | Pro |
| Days and hours | Scheduling, on Pro | |
| Display frequency | Cookies, on the free plugin | |
| New and returning visitors | ||
| Browser language | ||
| Smart Mode picks the audience with AI | Paid plans | |
| Logged-in users and user roles | Pro | |
| Rules from your site's own data or code | Site data and HTML targeting | Custom rules and a JavaScript API |
| Store cart and customer data | Shopify: cart value, contents, purchase history, customer tags | WooCommerce and Easy Digital Downloads: cart and purchase history, on Pro+ |
| Ecommerce | ||
| A unique discount code for each visitor | ||
| Add to cart and apply a discount from the popup | WooCommerce and Easy Digital Downloads, on Pro+ | |
| Products in a popup | From a product feed | Upsells and cross-sells, on Pro+ |
| Revenue from popups | Reported on Shopify | Attributed on WooCommerce, Easy Digital Downloads and LifterLMS, on Pro+ |
| Integrations | ||
| Where it runs | Any website: one snippet, Google Tag Manager, a Shopify app or a WordPress plugin | WordPress |
| Mailchimp | Pro, or its own extension | |
| Google Analytics | GA4, with its analytics on Pro | |
| Klaviyo | ||
| HubSpot | ||
| Salesforce | ||
| ActiveCampaign | ||
| Brevo | ||
| Customer.io | ||
| Drip | ||
| SendGrid | ||
| MailerLite | ||
| EmailOctopus | ||
| Zapier | ||
| Make | ||
| Meta Pixel | ||
| Webhooks | ||
| AWeber | Pro, or its own extension | |
| FluentCRM | Pro | |
| The Newsletter Plugin | ||
| An email tool with no direct connection | Through Zapier, Make or a webhook | Paste the tool's own signup form into a popup, or connect through WP Fusion, a paid plugin |
| WordPress form plugins | Gravity Forms, WPForms, Contact Form 7, Ninja Forms and 11 more | |
| WordPress page builders | Elementor, Divi, Bricks, Beaver Builder and 5 more | |
| LifterLMS, bbPress and BuddyPress | ||
| Testing, accounts and support | ||
| A/B testing | Advanced plan and up | Split tests, on Pro |
| Analytics | Paid plans | Pro |
| Where leads are kept | In Popupsmart, and sent to the tools you connect | Its own signup form stores them in your WordPress database |
| Support | Email on every plan, chat on paid plans | The WordPress.org forum; support with a licence |
| A CRO expert to help with campaigns | An hour a month, on Expert | |
Popup Maker's column is read from wppopupmaker.com's pricing, lifetime-deal, features and integrations pages, its Mailchimp, AWeber and FluentCRM pages, its docs (the signup form, triggers, mobile, split tests, video, GDPR, analytics) and its WordPress.org page on 26 Sep 2026. Popupsmart's column is from our pricing page and help center. A dash means the company's own pages don't list it.
The features they plan differently, against 28,674 campaigns
Popup Maker's free plugin opens a popup on a delay, a click or a form submission and targets it by page; exit intent, scroll, referrer and location targeting come with Pro. Popupsmart puts all of these on every plan, the free one included. We measured them in our 2026 benchmark: 28,674 campaigns from 11,533 businesses that ran a popup with Popupsmart between January 2024 and September 2026. Not every result helps our case. Exit intent's advantage could be chance, and the two rules both products give away free, a time delay and page targeting, are in the list too.
| Capability | What 28,674 Popupsmart campaigns showed | Popupsmart | Popup Maker |
|---|---|---|---|
| Exit intent | No statistically reliable advantage: popups on the most sensitive exit-intent setting converted 1.10% vs 0.78% without exit intent (median campaign), a gap that could be chance. | Every plan, free included | Pro |
| Traffic source | Visitors arriving from an email or SMS campaign convert on popups at 1.81% vs 0.74% for visitors from organic search. | Every plan, free included | Referrer, on Pro |
| Location | By visitor country, popups convert 0.76% for visitors in the United Kingdom vs 0.34% in Germany, and 2.01% in Mexico vs 0.46% in the United States (median campaign). | Every plan, free included | Pro |
| New and returning visitors | Popups targeted at new visitors only convert 1.13% vs 0.77% for popups shown to everyone. | Every plan, free included | |
| Browser language | When a visitor's browser language matches the popup's language, the same popup converts better in most campaigns. | Every plan, free included | |
| Page targeting | Popups on cart and checkout pages convert 4.57% vs 1.07% on the home page (median campaign); blog pages convert 0.23%. | Every plan, free included | Free plugin |
| Time delay | Popups that wait before appearing convert 0.83% vs 0.61% for popups shown the instant the page loads (median campaign); the direction holds in every year of data but the difference is not statistically reliable, so treat it as a lean, not a rule. | Every plan, free included | Free plugin |
| Autoresponder email | Among businesses whose popups collect an email or phone number, 16% connect an external tool and 64% turn on the built-in autoresponder email. | Every plan, free included |
Rates are per popup display. "Median campaign" means half the campaigns did better and half did worse. Each line is quoted from the benchmark with its qualifiers: where it says a gap could be chance, treat it as a lean, not a rule. The benchmark measured Popupsmart popups, so it shows what a feature did there, not what it does inside Popup Maker. Plans as each company's pages listed them on 26 Sep 2026.
The method, the full data and every statement: the 2026 popup conversion benchmark report.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Platforms | One snippet on any website; a Shopify app and an optional WordPress plugin | Popups are built in Popupsmart's app, not inside WordPress |
| Price | Free up to 5,000 pageviews a month; $39 a month for 50,000 on three websites | On one WordPress site it costs more than Popup Maker at any traffic |
| Free plan | Every targeting rule, exit intent included, and every campaign type | 5,000 pageviews, one popup live at a time, no analytics, Popupsmart branding |
| Integrations | 19 destinations on every plan, HubSpot, Klaviyo and Salesforce among them | No WordPress form-plugin or page-builder integrations |
| AI | Drafts a popup from a prompt; Smart Mode picks the audience | Smart Mode is on paid plans |
| Ecommerce | Shopify cart targeting, a unique code for each visitor, revenue reporting | Its cart targeting and revenue reporting are for Shopify |
| Reviews | Rated 4.5 on G2 from 141 reviews, praised most for ease of use | Most came through its own invitations |
Popup Maker
| Area | Strength | Limitation |
|---|---|---|
| Price | Free with no traffic limit; Pro $99 a year, or $299 once | No monthly billing; each extra site raises the price |
| Free plan | Unlimited popups and pageviews, page targeting, its own signup form | Opens only on a delay, a click or a form; exit intent, scroll, analytics and most targeting need Pro |
| WordPress | Built into WordPress: the block editor, 9 page builders, 15 form plugins | WordPress only, and a plugin to keep updated beside your theme and other plugins |
| Ecommerce | WooCommerce and Easy Digital Downloads carts, discounts and revenue attribution | Store features need Pro+, $249 a year |
| Integrations | Mailchimp, AWeber and FluentCRM on Pro; any tool's signup form pasted in | No direct HubSpot, Klaviyo or ActiveCampaign connection listed |
| Building | Open source, with hooks, filters and a JavaScript API | No AI builder or template library listed |
| Reviews | 4,278 of its 4,508 WordPress.org ratings are five stars | Its G2 profile has 11 reviews, none written since January 2023 |
What G2 reviewers say
Popup Maker
4.6 / 5 · 11 reviews on G2, read 26 Sep 2026
Sources Invited by G2 8 · Invited by Popup Maker 2 · Organic 1 · Incentivized 8
Written 2018–2023; 0 in the past 12 months
G2 has few reviews of Popup Maker, and none written since January 2023; its users mostly review it on WordPress.org. The G2 reviewers praise how easy it is to use, how quickly a popup is running, the triggers and display options, and a free version that holds the options most sites need. The complaints are about styling beyond the basics, which takes CSS, a first learning curve through many settings, a few templates, and, in two reviews each, styles lost or mobile display trouble and the weight it adds to a page.
From an AI-assisted reading of all 11 reviews
Pros
- Easy to use6/11
- Quick setup without developers5/11
- Targeting and display rules5/11
- Price, value and free plan5/11
- Analytics2/11
Cons
- Learning curve, hard-to-find settings4/11
- Design options and templates4/11
- Speed or script size2/11
- Bugs and glitches2/11
- Mobile display2/11
0 of 11 name nothing they dislike
Popupsmart
4.5 / 5 · 141 reviews on G2, read 26 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
Popup Maker
Praise · Easy to use
“Ease of use and did not require a bulky onboarding process to learn how to use.”
Verified User in Non-Profit Organization Management, small business4/5 · 20 Jan 2023 · Invited by G2 · Incentivized“Popup Maker Review” on G2 Praise · Targeting and display rules
“The exit-intent popup is powerful with a LOT of options. You can stick to the defaults and still have a good popup running in just a few minutes.”
Jim Z., Owner, small business5/5 · 20 Dec 2021 · Invited by G2 · Incentivized“Popup Maker is super easy to implement and customize” on G2 Praise · Price, value and free plan
“Like other plugin makers, the developers didn't make the free one unworthy.”
MD.Faizul K., Founder & CEO, small business4.5/5 · 27 Nov 2018 · Invited by Popup Maker“Best Popup Plugin I've Ever Used” on G2 Complaint · Design options and templates
“It works great for a start but when you need a bit more customization, including styling via CSS, there are some limitations.”
Verified User in Information Technology and Services, small business4.5/5 · 10 May 2022 · Invited by G2 · Incentivized“Nice, simple and efficient leadgen tool, quick onboarding, integrates with wordpress” on G2 Complaint · Learning curve, hard-to-find settings
“It can be a bit difficult to initially work through all the settings.”
Verified User in Non-Profit Organization Management, small business4/5 · 20 Jan 2023 · Invited by G2 · Incentivized“Popup Maker Review” on G2 Complaint · Speed or script size
“this is a huge tool and in most cases where a simple solution is needed - this would work perfectly, but also add a lot to server workload and slow down your site.”
Yaroslav K., Web Developer, small business4/5 · 29 Oct 2018 · Invited by G2 · Incentivized“Very versatile and functional tool for Pop-Ups | Wordpress” on G2
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
Popup Maker's plans and features were read live from wppopupmaker.com on 26 Sep 2026, from a US location, as a buyer sees them: its pricing page, its lifetime-deal page, its features page, its integrations page, its WordPress.org plugin page, its help center and its home page.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
On 26 Sep 2026 we collected every review of both products on G2: all 11 of Popup Maker's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
