What is the difference between Popupsmart and Popup Maker?
Popup Maker is a WordPress plugin: popups are built inside WordPress, the core plugin is free with no traffic limit, and Pro licences, from $99 a year for one site, add exit intent, scroll triggers, analytics and most of its targeting. Popupsmart is a popup builder that installs with one snippet on any website, priced by monthly pageviews: a free plan for 5,000, then $39 a month for 50,000 on three websites. Popupsmart puts every targeting rule on every plan, connects to 19 email, CRM and automation destinations, and drafts popups with AI; Popup Maker is cheaper on a single WordPress site and works with WordPress form plugins, page builders, WooCommerce and LifterLMS.
Which Popup Maker does this page compare?
The WordPress plugin called Popup Maker, from wppopupmaker.com, made by Code Atlantic and listed on WordPress.org since 2014. It isn't popupmaker.com, a different online popup builder with the same name, which also sells plugins for WordPress, Shopify and other platforms. "Popup maker" is also a common way to describe any popup builder, Popupsmart included.
Is Popup Maker free?
Popup Maker's core plugin is free. On WordPress.org it is free with unlimited popups, no traffic limit and no end date: it opens popups on a delay, a click or a form submission, shows them on chosen posts, pages, categories and tags, controls how often with cookies, and has its own signup form. Exit intent and scroll triggers, analytics, split tests and targeting by URL, referrer, location, browser, operating system, user role or schedule need Pro, $99 a year for one site. Popupsmart's free plan covers 5,000 pageviews a month on one website, with every targeting rule, exit intent included, one popup live at a time and Popupsmart branding.
How much does Popup Maker Pro cost?
Popup Maker Pro costs $99 a year for one site, $249 for five, $599 for 25 and $1,299 for 100. Pro+, which adds WooCommerce, Easy Digital Downloads and LifterLMS features and revenue attribution, costs $249 a year for one site. Its pricing page takes 40% off the first year as a launch offer it calls limited-time. A one-site lifetime licence costs $299 once for Pro and $749 for Pro+, with three years of support and updates for the life of the site. There is no monthly billing, and a licence left to lapse keeps working without updates or support. Refunds are offered within 30 days. These are the prices its pages showed from a US location on 26 Sep 2026.
Is Popup Maker cheaper than Popupsmart?
On a single WordPress site, Popup Maker is cheaper than Popupsmart at any traffic. Its free plugin has no pageview limit, and Pro costs $99 a year, $8.25 a month, against Popupsmart's Basic plan at $32.50 a month on annual billing or $39 month to month. Popupsmart's free plan covers the first 5,000 pageviews a month. The sum changes with what you need: Popupsmart's free plan already includes exit intent, scroll, traffic-source and location targeting, which Popup Maker sells in Pro, and its entry plan covers three websites on any platform, where Popup Maker Pro costs $249 a year for five WordPress sites.
Can I use Popup Maker on Shopify, Wix or Webflow?
No, Popup Maker works on WordPress only. Popup Maker is a WordPress plugin and runs only on WordPress sites, including WooCommerce stores. Popupsmart installs with one snippet on any website: Shopify, Webflow, Wix, Squarespace, a custom site or WordPress, through the snippet, Google Tag Manager, its Shopify app or an optional WordPress plugin that adds the snippet for you. One Popupsmart account covers sites on different platforms: three on the Basic plan, unlimited on Expert.
Does exit intent need a paid plan?
In Popup Maker, yes: exit intent and scroll triggers come with Pro, $99 a year; the free plugin opens a popup on a delay, a click or a form submission. In Popupsmart, exit intent is on every plan, the free one included. In Popupsmart's 2026 benchmark, exit intent shows no statistically reliable advantage: popups on the most sensitive exit-intent setting converted 1.10% vs 0.78% without exit intent (median campaign), a gap that could be chance. So it's worth testing, not a reason on its own to pay.
Which email tools does each connect to?
Popupsmart connects directly to Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign, Brevo, Customer.io, Drip, SendGrid, MailerLite and EmailOctopus, plus Zapier, Make and webhooks, on every plan; its help center lists 19 destinations in all, a few of them reached through Zapier. Popup Maker connects directly to Mailchimp and AWeber, both included in Pro or sold as extensions, to FluentCRM on Pro and to The Newsletter Plugin. For any other tool, you paste that tool's own signup form into the popup, use a WordPress form plugin that connects to it, or add WP Fusion, a paid plugin. Its free signup form stores subscribers in your WordPress database.
Which one is better for a WooCommerce or Shopify store?
For WooCommerce, Popup Maker's Pro+ plan, $249 a year, goes further: popups that add to the cart, apply a discount, run upsells, cross-sells and cart-abandonment offers, target by cart and purchase history, and attribute revenue to each popup, with the same for Easy Digital Downloads and LifterLMS. Popupsmart runs on WooCommerce sites through its snippet or plugin, but its cart targeting, unique discount codes and revenue reporting are built for Shopify, where Popup Maker doesn't run. On a Shopify store, the choice is Popupsmart's.
Will either one slow down my site?
We haven't measured Popup Maker, so this is what each side publishes. Popupsmart's own measurement puts its script at about 97 KB, loading in about 124 ms, and its popups are built and stored in Popupsmart's app rather than in WordPress. Popup Maker runs inside WordPress as a plugin. Page speed comes up rarely in reviews of either: in 2 of Popup Maker's 11 G2 reviews and 5 of the 96 low-rated WordPress.org reviews we read, and in 4 of Popupsmart's 141 G2 reviews. Counts this small don't settle the question; test your own pages before and after.
What do reviewers say about Popup Maker and Popupsmart?
On 26 Sep 2026, Popup Maker's G2 profile had 11 reviews rated 4.6, the newest from January 2023, and Popupsmart's 141 rated 4.5. Popup Maker's users review it on WordPress.org, where 4,278 of its 4,508 ratings are five stars and 25 reviews were written in the past twelve months, 18 of them five stars. We read every review there rated three stars or lower, 96 in all, written from 2015 to 2026. Their most common complaints are bugs, such as popups that don't show or settings that don't apply (34), conflicts with themes, other plugins or WordPress and PHP updates (20), and slow or missing support (18); the plugin's team replied to 75 of the 96. On G2, its reviewers praise ease of use, quick setup, its triggers and the free version, and name styling that takes CSS and a learning curve.
Can my own AI agent build campaigns in Popupsmart or Popup Maker?
In Popupsmart, yes. Its MCP server and CLI give an AI agent everything the app does: it generates the popup from a template, sets the targeting and triggers, connects your email tool and publishes, in under a minute, on every plan, the free one included. Inside the app, the Popupsmart AI agent does the same from a chat, on every plan. Popup Maker's pages list no MCP server or CLI, and no AI builder. Its popups are WordPress posts, so a developer can script them through WordPress itself.
Can I switch from Popup Maker to Popupsmart?
Yes, you can switch from Popup Maker to Popupsmart. Add Popupsmart to your WordPress site with its plugin or the snippet, rebuild your best popup on the free plan and connect your email tool, so new leads go to the list you already use. If you collected signups with Popup Maker's own form, they are in a table in your WordPress database; its docs say to export that table with a database tool, for example as a CSV. Then deactivate Popup Maker's popups, or the plugin, once the new popup is live. If you rely on its WooCommerce or LifterLMS actions, weigh those first: Popupsmart's store features are built for Shopify.
Popupsmart
