What is the difference between Popupsmart and OptiMonk?
Popupsmart and OptiMonk are both no-code popup builders that bill on pageviews and have a free plan. OptiMonk has the bigger free plan (10,000 pageviews a month against 5,000), costs less up to 30,000 pageviews, and puts every feature on every plan, with more for online stores: personalized product recommendations, add-to-cart and revenue per campaign. Popupsmart costs less or the same from there to 500,000 pageviews, covers more websites on each plan, and has cookie consent, click-to-call and autoresponder campaigns.
Is OptiMonk cheaper than Popupsmart?
Up to 30,000 pageviews a month, yes: OptiMonk's plans start at $19 for 20,000 pageviews and $29 for 30,000, and Popupsmart's paid plans start at $39 for 50,000. Above that, Popupsmart costs less or the same: $39 against $44 at 50,000, $69 against $69 at 100,000, $99 against $129 at 250,000 and $159 against $179 at 500,000. These are the monthly prices each company's pricing page showed on 22 Sep 2026.
Which free plan is better, Popupsmart's or OptiMonk's?
OptiMonk's. It allows 10,000 pageviews a month on one website, with unlimited campaigns, every feature (A/B testing and analytics included), no branding and live chat support. Popupsmart's allows 5,000 pageviews a month and every campaign type, with one popup live at a time, Popupsmart branding and email support.
Which one has more integrations?
OptiMonk. Its integrations page lists 39 email, SMS, CRM and analytics tools, against the 19 destinations in Popupsmart's help center. Both connect natively to Mailchimp, Klaviyo, HubSpot, Salesforce, ActiveCampaign, MailerLite, Brevo, Ontraport, Zapier, webhooks and Google Analytics. Only Popupsmart lists Make, Customer.io, Drip, EmailOctopus, SendGrid, Sendy, Sendloop and Meta Pixel; only OptiMonk lists Omnisend, GetResponse, AWeber, ConvertKit, Attentive, Keap and 22 more.
Do both tools have A/B testing?
Yes, Popupsmart and OptiMonk both have A/B testing. OptiMonk includes it on every plan, the free one too, for variants of a campaign and for whole campaigns against each other. Popupsmart includes it from the Advanced plan, $69 a month for 100,000 pageviews, for design, audience and trigger variations.
Which one is better for a Shopify store?
OptiMonk does more for a store. On every plan it recommends products to each visitor, adds them to the cart from the popup, applies discount codes to the cart and measures the revenue each campaign brings. On Shopify, Popupsmart targets by cart value, cart contents, purchase history and customer tags, creates a unique Shopify discount code for each visitor, and can show products from a product feed; it doesn't list personalized recommendations, add-to-cart or revenue per campaign.
Do both tools have AI features?
Yes, Popupsmart and OptiMonk both have AI features, for different jobs. OptiMonk's agentic builder drafts four designs from a chat, builds the one you pick and sets its targeting as you describe it; its agent also reads your results and proposes new campaigns, which it builds for you to approve. Popupsmart's AI popup builder drafts a complete popup from a prompt, and Smart Mode, on paid plans, picks the audience after at least a month of manual targeting. OptiMonk's own comparison with Popupsmart says it offers no predictive targeting like Smart Mode.
Can my own AI agent build campaigns in Popupsmart or OptiMonk?
In both. OptiMonk has an official MCP server: its documentation, updated September 17, 2026, lists 29 tools that create a campaign, design and edit the popup, set its triggers, targeting and frequency, and publish it, from Claude, Cursor or ChatGPT. None of those tools connects an integration, its pages list no CLI, and they don't say which plans include the MCP server. Popupsmart's MCP server and CLI give an AI agent everything the app does: it generates the popup from a template, sets the targeting and triggers, connects your email tool and publishes, in under a minute, on every plan, the free one included. Inside the app, the Popupsmart AI agent does the same from a chat, on every plan.
Does OptiMonk have cookie consent popups?
Its features page doesn't list them, and its own comparison with Popupsmart says it has no native cookie consent campaign. Popupsmart has cookie consent popups on every plan, the free one too.
Which one has better support?
OptiMonk offers more of it: live chat on every plan, the free one too, with an average reply under three minutes by its own account, and support is what its G2 reviewers praise most. Popupsmart answers chat within 15 minutes during its working hours (GMT+3) on paid plans, and email on every plan.
How do G2 reviewers rate Popupsmart and OptiMonk?
On 22 Sep 2026, OptiMonk was rated 4.8 from 159 reviews and Popupsmart 4.5 from 141. OptiMonk's reviewers praise its customer support above everything else, then ease of use; Popupsmart's praise ease of use and setup without developers most. The two sets differ in age and origin: most of OptiMonk's reviews were written in 2021 and 2022, and G2 labels nearly all of them organic; most of Popupsmart's were written in 2025 and came through its own invitations.
Can I switch from OptiMonk to Popupsmart?
Yes, you can switch from OptiMonk to Popupsmart. Popupsmart installs with one embed code on any website, or through its Shopify app or WordPress plugin. Rebuild your live campaign on the free plan first, and upgrade once it converts.
Which one should I choose?
Choose OptiMonk if your site gets up to 30,000 pageviews a month, if you want every feature on the free plan, or if you run a store and want personalized product recommendations, add-to-cart and revenue per campaign. Choose Popupsmart if your traffic is above that, if you run several websites, if you need cookie consent, click-to-call or a tool only Popupsmart connects to, such as Make, Customer.io or Drip, or if you want your AI agent to connect integrations as well as publish, over MCP or the CLI.
Popupsmart
