Popupsmart vs OptiMonk
Both are no-code popup builders that bill on pageviews and have a free plan. OptiMonk's free plan is bigger, it costs less up to 30,000 pageviews a month, and every plan carries its ecommerce features. Above that traffic Popupsmart costs less or the same, covers more websites on each plan, and has cookie consent and click-to-call campaigns. Below: what each plan includes, as each company's own pages list it, and what G2 reviewers say.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- A/B testing
- From the Advanced plan
- Websites at 50K pageviews
- 3
- Cookie consent popups
- G2 rating
- 4.5 / 5 (141)
OptiMonk
10,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $19 / mo for 20K pageviews
- At 100K pageviews
- $69 / mo
- A/B testing
- Every plan
- Websites at 50K pageviews
- 2
- Cookie consent popups
- G2 rating
- 4.8 / 5 (159)
Choose Popupsmart if…
- Your site gets more than 30,000 pageviews a month: from there to 500,000, Popupsmart costs less or the same
- You run several websites on one plan: 3 at 50K pageviews, 7 at 250K, unlimited at 500K
- You need cookie consent or click-to-call campaigns, or your leads go to Make, Customer.io or Drip
Choose OptiMonk if…
- Your site gets up to 30,000 pageviews a month, where OptiMonk costs less
- You run an online store and want personalized product recommendations, add-to-cart and revenue per campaign
- You want every feature, and live chat support, on the free plan
Popupsmart or OptiMonk: which should you choose?
OptiMonk does more for an online store, and it starts cheaper. Its free plan allows 10,000 pageviews a month with unlimited campaigns, every feature and no branding; Popupsmart's allows 5,000, with one popup live at a time and Popupsmart branding. OptiMonk's paid plans start at $19 a month for 20,000 pageviews and $29 for 30,000, where Popupsmart's start at $39 for 50,000: up to 30,000 pageviews, OptiMonk costs less. Every OptiMonk plan carries A/B testing, analytics and its store features: product recommendations personalized to each visitor, add-to-cart from the popup and revenue measured per campaign. Its integrations page lists 39 email, SMS, CRM and analytics tools against Popupsmart's 19, it offers live chat on every plan, and on G2 it is rated 4.8 from 159 reviews, against Popupsmart's 4.5 from 141.
Popupsmart's case starts above 30,000 pageviews. From there to 500,000 it costs less or the same at every step: $39 against $44 at 50,000, $69 against $69 at 100,000, $99 against $129 at 250,000 and $159 against $179 at 500,000. Each plan covers more websites, and paying yearly lowers the price ($32.50 / mo at 50,000), where OptiMonk's yearly price is twelve monthly payments. It also has campaigns OptiMonk doesn't list: cookie consent, click-to-call and an autoresponder email, and Smart Mode, which picks the audience with AI. If that traffic, several sites or those campaigns describe you, choose Popupsmart. If your traffic is below that, if you want every feature before you pay, or if store features like personalized recommendations decide it, choose OptiMonk; we would rather say so than argue otherwise.
How the two tools differ
Popupsmart
Popupsmart gates features by plan, covers more websites on each one, and has campaigns for more than a store: cookie consent, click-to-call, an autoresponder email.
The free plan carries 5,000 pageviews a month and every campaign type, with one popup live at a time and Popupsmart branding. Paid plans start at $39 a month for 50,000 pageviews and add unlimited popups, analytics, more websites and Smart Mode, which picks the audience with AI after a month of manual targeting. A/B testing starts on the Advanced plan, at $69 a month. On Shopify it targets by cart value, cart contents and purchase history, and creates a unique discount code for each visitor. Leads go to 19 destinations, Zapier and Make among them.
OptiMonk
OptiMonk puts every feature on every plan, the free one too, and builds for online stores: the price rises only with pageviews and websites.
The free plan allows 10,000 pageviews a month on one website, with unlimited campaigns, every feature and no branding. Paid plans start at $19 a month for 20,000 pageviews. Its features page lists 97 features, 17 of them for online stores: product recommendations personalized to each visitor, add-to-cart from the popup, discount codes applied to the cart, a free-shipping bar and revenue measured per campaign. Its agentic builder drafts a popup from a chat, and an agent reads your results and proposes new campaigns, which it builds for you to approve. Its integrations page lists 39 email, SMS, CRM and analytics tools.
Pricing: what each plan costs
OptiMonk figures read on optimonk.com, 22 Sep 2026
Popupsmart$39 / moOptiMonk$19 / moPopupsmart$39 / moOptiMonk$29 / moPopupsmart$39 / moOptiMonk$44 / moPopupsmart$69 / moOptiMonk$69 / moPopupsmart$99 / moOptiMonk$129 / moPopupsmart$159 / moOptiMonk$179 / mo| Plan | Popupsmart | OptiMonk |
|---|---|---|
| Billed on | Pageviews | Pageviews |
| Free plan | Yes, 5K pageviews | Yes, 10K pageviews |
| 20K pageviews | $39 / mo | $19 / mo |
| 30K pageviews | $39 / mo | $29 / mo |
| 50K pageviews | $39 / mo | $44 / mo |
| 100K pageviews | $69 / mo | $69 / mo |
| 250K pageviews | $99 / mo | $129 / mo |
| 500K pageviews | $159 / mo | $179 / mo |
| Money-back | 7 days monthly, 15 days annual | None on its pricing page |
| Websites at 50K, 100K, 250K and 500K | 3, 5, 7, unlimited | 2, 4, 4, 10 |
| Live campaigns on the free plan | 1 | Unlimited |
| Branding on the free plan | Popupsmart branding | None |
| Annual billing | $32.50 / mo at 50K | Twelve months at the monthly price |
Monthly list prices, billed monthly, as each company's pricing page showed them from a US location on 22 Sep 2026. Each tier is priced at the smallest plan that covers it: below 50,000 pageviews that is Popupsmart's Basic plan, which covers 50,000. OptiMonk lists each plan's pageview options in a dropdown and prices only the first one, so each option was chosen and read in turn.
Features compared
| Capability | Popupsmart | OptiMonk |
|---|---|---|
| A/B testing | From the Advanced plan | Every plan |
| Analytics | Paid plans | Every plan |
| Personalized product recommendations | ||
| Live chat support | Paid plans | Every plan |
| Cookie consent popups | ||
| Click-to-call campaigns |
Feature by feature
| Popupsmart | OptiMonk | |
|---|---|---|
| Campaigns | ||
| Email collection | ||
| Coupons and discount codes | ||
| Announcements and sticky bars | ||
| Cart abandonment | ||
| Gamified popups | ||
| Multi-step forms | ||
| Surveys | ||
| Countdown timers | ||
| Cookie consent popups | ||
| Click-to-call campaigns | ||
| Autoresponder email to new subscribers | ||
| Embedded content inside the page | ||
| Building | ||
| Templates | 500+ | 300+ |
| AI that drafts a popup from a prompt | ||
| Editing a campaign by chatting with AI | ||
| An AI agent that proposes and builds campaigns from your results | ||
| Teaser popups | ||
| Fullscreen popups | ||
| Custom CSS | Basic plan and up | Every plan |
| Targeting | ||
| Exit intent | ||
| Time on page | ||
| Scroll depth | ||
| Inactivity | ||
| On click | ||
| Specific pages | ||
| Pages visited | ||
| New and returning visitors | ||
| Traffic source | ||
| Location | ||
| Cookies and custom visitor data | ||
| Display frequency | ||
| Scheduling | ||
| Klaviyo lists and segments | ||
| AI that picks the audience | Paid plans (Smart Mode) | |
| Ecommerce | ||
| Cart value and cart contents | On Shopify | |
| A unique discount code for each visitor | ||
| Products from a product feed | ||
| Product recommendations personalized to each visitor | ||
| Add to cart from the popup | ||
| Discount code applied to the cart | ||
| Free-shipping progress bar | ||
| Integrations | ||
| Mailchimp | ||
| Klaviyo | ||
| HubSpot | ||
| Salesforce | ||
| ActiveCampaign | ||
| MailerLite | ||
| Brevo | ||
| Ontraport | ||
| Zapier | ||
| Webhooks | ||
| Google Analytics | ||
| Make | ||
| Customer.io | ||
| Drip | ||
| EmailOctopus | ||
| SendGrid | ||
| Sendy | ||
| Sendloop | ||
| Meta Pixel | ||
| Omnisend | ||
| GetResponse | ||
| AWeber | ||
| ConvertKit | ||
| Campaign Monitor | ||
| Mailjet | ||
| Moosend | ||
| Keap | ||
| Marketo | ||
| Emarsys | ||
| HighLevel | ||
| Attentive | ||
| 16 more, among them CleverReach, MailUp, SMSBump and iContact | ||
| Analytics and support | ||
| Conversion analytics | Paid plans | Every plan |
| A/B testing | Advanced plan and up | Every plan |
| Revenue measured per campaign | ||
| Live chat support | Paid plans | Every plan |
OptiMonk's column is read from optimonk.com's features, integrations, pricing and home pages on 22 Sep 2026, and its template count from its own comparison with Popupsmart; Popupsmart's from our pricing page and help center. A dash means the company's own pages don't list it.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Price | Less or the same as OptiMonk at every step above 30K pageviews, up to 500K | No paid plan under 50K pageviews |
| Free plan | 5,000 pageviews a month, every campaign type | One popup live, Popupsmart branding, no chat support |
| Websites | 3 at 50K, 5 at 100K, 7 at 250K, unlimited at 500K | None found |
| Campaigns | Cookie consent, click-to-call and an autoresponder email | No embedded content, personalized recommendations or add-to-cart |
| Testing | A/B testing and Smart Mode's AI targeting | A/B testing starts on the Advanced plan |
| Integrations | Eight destinations OptiMonk doesn't list, Make and Customer.io among them | 19 destinations against OptiMonk's 39 |
| Reviews | Praised on G2 most for ease of use and setup without developers | Rated 4.5, below OptiMonk's 4.8; most of its G2 reviews came through its own invitations |
OptiMonk
| Area | Strength | Limitation |
|---|---|---|
| Free plan | 10,000 pageviews, unlimited campaigns, every feature, no branding | One website |
| Price | $19 / mo for 20K pageviews, below Popupsmart's cheapest paid plan | Costs more than Popupsmart at 50K, 250K and 500K |
| Ecommerce | Personalized product recommendations, add-to-cart, revenue per campaign | None found |
| AI | An agent that drafts popups from a chat and proposes new campaigns | No AI that picks the audience listed |
| Integrations | 39 email, SMS, CRM and analytics tools | No Make, Customer.io or Drip listed |
| Support | Live chat on every plan; the theme its G2 reviewers praise most | None found |
| Reviews | Rated 4.8 on G2, and G2 labels nearly all of its reviews organic | Most were written in 2021 and 2022 |
What G2 reviewers say
OptiMonk
4.8 / 5 · 159 reviews on G2, read 22 Sep 2026
Sources Organic 151 · Invited by G2 8 · Incentivized 8
Written 2018–2026; 3 in the past 12 months
Reviewers praise OptiMonk's customer support above everything else, then how easy it is to use, its design options and its templates. Over a third name nothing they dislike. The complaints are about an editor that can be hard to handle, missing features, design limits, the price for small businesses, bugs and reporting detail. Most of these reviews were written in 2021 and 2022.
From an AI-assisted reading of all 159 reviews
Pros
- Customer support100/159
- Easy to use62/159
- Design and customization35/159
- Templates32/159
- Quick setup without developers28/159
Cons
- Learning curve, hard-to-find settings22/159
- Missing features20/159
- Design options and templates14/159
- Price and plan structure12/159
- Bugs and glitches11/159
58 of 159 name nothing they dislike
Popupsmart
4.5 / 5 · 141 reviews on G2, read 22 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
OptiMonk
Praise · Customer support
“Customer support is great, you don't have to wait more than 3 minutes to have an answer.”
Verified User in Computer Games, small business5/5 · 8 Sep 2022 · Organic“Great customer support” on G2 Praise · Targeting and display rules
“On my websites, visitors get segmented by their actions (events) - this is where custom variable triggers, such as "custom variable X equals Y", come in handy.”
Miha J., Marketer, small business4.5/5 · 8 Oct 2021 · Organic“Powerful po-pup software - supports custom variables as well!” on G2 Praise · Price, value and free plan
“The free tier already offers a lot.”
Verified User in Automotive, small business5/5 · 23 Nov 2021 · Organic“a superb tool to get feedback and increase conversion” on G2 Complaint · Learning curve, hard-to-find settings
“The form editor can be clunky and hard to manage at times. I wish it were more intuitive in adding in new elements, reshaping the size of the form, and so on.”
Anngelica-Marie E., Owner, small business5/5 · 2 Nov 2021 · Organic“My Most Useful Shopify App” on G2 Complaint · Price and plan structure
“It's quite expensive. For smaller companies, it's quite difficult to budget for.”
Barna M., Sales And Marketing Specialist, small business4/5 · 27 Oct 2021 · Organic“The price is slightly high” on G2 Complaint · Reporting and analytics depth
“Analytics options could be improved to see more details on the interactions.”
Lise B., Communication manager, small business4/5 · 9 Dec 2021 · Organic“Easy to use and good live support” on G2
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
OptiMonk's plans and features were read live from optimonk.com on 22 Sep 2026, from a US location, as a buyer sees them: its pricing page, its features page, its integrations page, its home page and its own comparison with Popupsmart.
Prices that appear only after a choice on the page, such as a pageview tier, were read by making each choice.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
On 22 Sep 2026 we collected every review of both products on G2: all 159 of OptiMonk's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
Frequently asked questions
What is the difference between Popupsmart and OptiMonk?
Is OptiMonk cheaper than Popupsmart?
Which free plan is better, Popupsmart's or OptiMonk's?
Which one has more integrations?
Do both tools have A/B testing?
Which one is better for a Shopify store?
Do both tools have AI features?
Does OptiMonk have cookie consent popups?
Which one has better support?
How do G2 reviewers rate Popupsmart and OptiMonk?
Can I switch from OptiMonk to Popupsmart?
Which one should I choose?
More comparisons
Popupsmart vs Claspo
Popupsmart vs AliaWeighing more than two tools? OptiMonk alternatives