Popupsmart vs Alia
Both build popups that collect email and phone numbers, but they are sold to different buyers. Alia works only on Shopify, starts at $100 a month with no free plan, and lets AI run the testing, targeting and personalization — or lets its team run the whole thing. Popupsmart runs on any website, starts free, and costs $39 a month for 50,000 pageviews. Below: what each plan includes, as each company's own pages list it, and where each product's reviews are.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- Works on any website
- Revenue per campaign
- Campaigns run for you
- G2 rating
- 4.5 / 5 (141)
Alia
None
Free plan
- Billed on
- Site visitors a month
- Entry price
- $100 / mo for 20K pageviews
- At 100K site visitors a month
- $300 / mo
- Works on any website
- Revenue per campaign
- Campaigns run for you
- Shopify App Store rating
- 4.6 / 5 (114)
Choose Popupsmart if…
- Your site is not on Shopify: Alia's pricing page says it integrates with no other platform
- You want to start on a free plan, or pay $39 a month rather than $100
- You run several websites, or need cookie consent or click-to-call campaigns
Choose Alia if…
- You run a Shopify store and want AI to run the targeting, testing and personalization
- You want quiz answers synced to Klaviyo, Postscript or Omnisend as custom properties
- You want revenue, AOV and LTV measured per campaign, or a team to run your campaigns
Popupsmart or Alia: which should you choose?
Alia is the deeper tool for a Shopify store, and it is priced like one. Its plans start at $100 a month for 20,000 site visitors, there is no free plan, and the fully managed plan puts its own team on your campaigns. What that buys is a popup that runs itself: AI that decides the moment a visitor sees it, adapts the offer to that visitor, and runs the A/B tests on revenue rather than on form submissions. Quiz answers land in Klaviyo, Postscript or Omnisend as custom properties, and its reporting follows a campaign through to revenue, average order value and lifetime value. On the Shopify App Store it is rated 4.6 from 114 reviews.
Popupsmart's case begins where Alia stops: everywhere that isn't Shopify. Alia's own pricing page says it does not integrate with any other platform, so a WooCommerce store, a WordPress site, a SaaS site or a custom build cannot use it at all. Popupsmart installs on any of them with one script, starts free with 5,000 pageviews a month, and costs $39 a month for 50,000 pageviews and three websites. It also has campaigns Alia doesn't list: cookie consent, click-to-call and an autoresponder email. If you are a Shopify brand with the traffic and the budget, and you want the AI and the service, choose Alia. If your site is not Shopify, if a free plan or a $39 plan is what the project can carry, or if you run several sites, choose Popupsmart.
How the two tools differ
Popupsmart
Popupsmart is a popup builder for any website: priced on pageviews, free to start, several sites on one plan.
The free plan carries 5,000 pageviews a month and every campaign type, with one popup live at a time. Paid plans start at $39 a month for 50,000 pageviews and three websites, and add unlimited popups, analytics and Smart Mode, which picks the audience with AI after a month of manual targeting. A/B testing starts on the Advanced plan. On Shopify it targets by cart value, cart contents and purchase history, and creates a unique discount code for each visitor. Leads go to 19 destinations, Zapier and Make among them, or stay in the tool for export.
Alia
Alia is a Shopify-only service: AI runs the testing and the personalization, and its team will run the campaigns for you.
There is no free plan. Basic starts at $100 a month for 20,000 site visitors and runs to 750,000; the Fully Managed plan adds a dedicated customer success manager, a Slack channel and testing its team runs for you. Prism AI adapts the popup to each visitor, Smart Triggering picks the moment it fires, and Smart Testing runs the experiments and keeps the winner, judged on revenue, average order value and net-new subscribers. Quiz answers sync to Klaviyo, Postscript and Omnisend as custom properties. Its integrations page lists 24 tools, all of them around Shopify.
Pricing: what each plan costs
Alia figures read on aliapopups.com, 23 Sep 2026
| Plan | Popupsmart | Alia |
|---|---|---|
| Billed on | Pageviews | Site visitors a month |
| Free plan | Yes, 5K pageviews | No, 14-day trial |
| Money-back | 7 days monthly, 15 days annual | None on its pricing page |
| Cheapest paid plan | $39 / mo for 50,000 pageviews | $100 / mo for 20,000 site visitors |
| Live campaigns on the free plan | 1 | No free plan |
| Trial of a paid plan | 14 days, 30 on the managed plan | |
| More than one website on a plan | 3 at 50K, 5 at 100K, unlimited at 500K | |
| Annual billing | $32.50 / mo at 50K | 25% off |
| Campaigns run by their team | On the Fully Managed plan |
Monthly list prices as each company's pricing page showed them from a US location on 23 Sep 2026. The two do not bill in the same unit: Alia counts site visitors a month, Popupsmart counts pageviews, and one visitor loads several pages, so the tiers are not equivalent and no figure here converts between them. Alia's prices sit behind a slider its page draws itself; the whole tier table was read from that page's own script.
Features compared
| Capability | Popupsmart | Alia |
|---|---|---|
| Works on any website | ||
| Free plan | ||
| A/B testing | Advanced plan and up | Every plan, run by AI |
| Revenue, AOV and LTV per campaign | ||
| Cookie consent popups | ||
| Campaigns run for you |
Feature by feature
| Popupsmart | Alia | |
|---|---|---|
| Where it runs | ||
| Shopify | ||
| Any website, with one script | ||
| WordPress plugin | ||
| Other ecommerce platforms | ||
| Campaigns | ||
| Email and phone capture | ||
| Quizzes and multi-step flows | ||
| Coupons and discount codes | ||
| Gamified popups | ||
| Teaser popups | ||
| Cookie consent popups | ||
| Click-to-call campaigns | ||
| Autoresponder email to new subscribers | ||
| Scratch-off reveals | ||
| Discount applied to the cart automatically | ||
| A different path after signup for each answer | ||
| AI | ||
| AI that drafts a popup from a prompt | ||
| AI that picks the audience | Paid plans (Smart Mode) | |
| AI that picks the moment the popup fires | ||
| AI that adapts the popup to each visitor | ||
| AI that runs the A/B tests and picks the winner | ||
| Targeting | ||
| Exit intent | ||
| Time on page | ||
| Scroll depth | ||
| Specific pages | ||
| New and returning visitors | ||
| Traffic source and UTM | ||
| Location | ||
| Device | ||
| Cart value and cart contents | ||
| Klaviyo lists and segments | ||
| Scheduling between two dates | ||
| Cookie and custom visitor data | ||
| Data and analytics | ||
| Conversion analytics | Paid plans | Every plan |
| A/B testing | Advanced plan and up | Every plan, run by AI |
| Revenue, AOV and LTV per campaign | ||
| Answers synced to the ESP as custom properties | ||
| Leads stored in the tool and exported | ||
| Integrations | ||
| Klaviyo | ||
| Mailchimp | ||
| Drip | ||
| Meta | ||
| HubSpot | ||
| Salesforce | ||
| ActiveCampaign | ||
| MailerLite | ||
| Brevo | ||
| SendGrid | ||
| Customer.io | ||
| EmailOctopus | ||
| Ontraport | ||
| Sendy | ||
| Sendloop | ||
| Zapier | ||
| Make | ||
| Webhooks | ||
| Google Analytics | ||
| Dotdigital | ||
| Postscript | ||
| Attentive | ||
| Omnisend | ||
| Bluecore | ||
| Listrak | ||
| Sendlane | ||
| Emotive | ||
| Shopify Email | ||
| Privy | ||
| Elevar | ||
| Black Crow AI | ||
| Plans and support | ||
| Free plan | ||
| Free trial of a paid plan | 14 days, 30 on the managed plan | |
| More than one website on a plan | 3 at 50K, unlimited at 500K | |
| Live chat support | Paid plans | Every plan |
| Onboarding done for you | ||
| A team that runs the campaigns for you | ||
Alia's column is read from aliapopups.com's pricing, integrations, home and comparison pages on 23 Sep 2026; Popupsmart's from our pricing page and help center. A dash means the company's own pages don't list it.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Where it runs | Any website: one script, a Shopify app, a WordPress plugin | None found |
| Price | A free plan, then $39 / mo for 50,000 pageviews | None found |
| Campaigns | Cookie consent, click-to-call and an autoresponder email | No scratch-off or automatic cart discount |
| Integrations | 19 destinations, Zapier and Make among them | No Postscript, Attentive, Omnisend or Dotdigital |
| Testing | A/B testing and Smart Mode's AI targeting | A/B testing starts on the Advanced plan and is set up by hand |
| Analytics | Views, leads, interactions and conversion rate by country, source and device | No revenue, AOV or LTV per campaign |
| Reviews | Rated 4.5 on G2 from 141 reviews, all of them read for this page | 48 Shopify App Store reviews against Alia's 114 |
Alia
| Area | Strength | Limitation |
|---|---|---|
| AI | Picks the moment, adapts the popup per visitor, runs the tests | None found |
| Data | Quiz answers reach the ESP as custom properties; revenue, AOV and LTV per campaign | None found |
| Service | Onboarding for every customer, and a team that runs the campaigns on the managed plan | None found |
| Where it runs | Built around Shopify and its stack | Shopify only: its pricing page says it integrates with no other platform |
| Price | One price per traffic tier, 25% off yearly | No free plan, and $100 / mo is the cheapest way in |
| Reviews | Rated 4.6 on the Shopify App Store from 114 reviews | No G2 page, so there are no G2 reviews to read |
What reviewers say
Alia
4.6 / 5 · 114 reviews on Shopify App Store, read 23 Sep 2026
Alia has no G2 page. On the Shopify App Store it is rated 4.6 / 5 from 114 reviews, read 23 Sep 2026.
Popupsmart
4.5 / 5 · 141 reviews on G2, read 22 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
Alia's plans and features were read live from aliapopups.com on 23 Sep 2026, from a US location, as a buyer sees them: its pricing page, its integrations page, its home page and its own comparison with Popupsmart.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
Frequently asked questions
What is the difference between Popupsmart and Alia?
Does Alia work on WooCommerce, WordPress or a custom site?
Is Alia more expensive than Popupsmart?
Does Alia have a free plan?
Which one has more integrations?
Do both tools have A/B testing?
Do both tools have AI features?
What does each tool report?
Does Alia have cookie consent or click-to-call campaigns?
How do reviewers rate Popupsmart and Alia?
Can I switch from Alia to Popupsmart?
Which one should I choose?
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