What is the difference between Popupsmart and Poptin?
Popupsmart and Poptin are both self-serve popup builders that install with one script on any website. Poptin bills by unique visitors a month, runs unlimited popups with A/B testing and analytics on every plan, the free one included, and sells an email marketing tool beside them. Popupsmart bills by pageviews, drafts popups with AI, picks the audience with Smart Mode on paid plans, puts every targeting rule on every plan and covers three websites on its entry plan.
How much does Poptin cost?
Poptin's popup plans are billed by unique visitors a month. Free Forever covers 1,000 visitors on one domain. Basic costs $25 a month for 10,000 visitors on one domain, Pro $59 for 50,000 on four domains, and Agency $119 for 150,000 on unlimited domains, with a picker that scales it to two million visitors. Billed yearly, each costs 20% less: $240, $564 and $1,140 a year. Popups bundled with its email marketing are priced separately, by email contacts. These are the prices its pricing page showed from a US location on 26 Sep 2026.
Is Poptin cheaper than Popupsmart?
It depends on how many pages each of your visitors views, because Poptin counts a visitor once a month and Popupsmart counts every pageview. At the 3 pageviews per visitor Poptin prints beside its own prices, Poptin costs less at 30,000 pageviews ($25 against $39), 100,000 ($59 against $69), 150,000 ($59 against $99) and 450,000 ($119 against $159); Popupsmart costs less at 50,000 ($39 against $59), 250,000 ($99 against $119) and 500,000 ($159 against $215). At 5 pageviews per visitor, the figure in Poptin's own comparison with Popupsmart, Poptin costs less at every Popupsmart plan limit, from $25 against $39 at 50,000 to $119 against $159 at 500,000. The fewer pages your visitors view, the further a pageview plan goes.
How many pageviews is a Poptin visitor?
Poptin counts a unique visitor once every 30 days, however many pages they view. Its own pages convert in three ways. Its Shopify App Store listing puts 10,000 visitors at about 30,000 pageviews and 50,000 at about 150,000: 3 per visitor. Its comparison with Popupsmart says one visitor typically generates 5 pageviews, and the table on the same page puts 50,000 pageviews at about 14,000 visitors, roughly 3.6. Your own figure is in your analytics: divide a month's pageviews by that month's users. That number, not either company's, tells you which plan costs less for your site.
Which free plan gives you more?
Whether Popupsmart's or Poptin's free plan gives you more depends on what you need from it. Popupsmart's covers 5,000 pageviews a month on one website, with every targeting rule and campaign type, but one popup live at a time, no analytics or A/B testing, email support and Popupsmart branding. Poptin's covers 1,000 visitors a month on one domain, about 3,000 pageviews by its own Shopify listing, with unlimited popups, A/B testing, analytics, chat support and Poptin branding; cookie, JavaScript and previous-page targeting start on its paid plans.
How many popups and websites does each plan allow?
On Popupsmart you can build as many popups as you like on every plan; the free plan runs one at a time, and paid plans run them all at once. It covers one website on the free plan, three on Basic, five on Advanced, seven on Pro and unlimited on Expert. Poptin runs unlimited popups on every plan, the free one included, on one domain on Free Forever and Basic, four on Pro and unlimited on Agency. Custom CSS is on every paid Popupsmart plan.
Does Poptin do email marketing?
Yes, Poptin does email marketing. Beside its popups Poptin sells an email tool with campaigns, automations, segments and a drag-and-drop email builder, bundled with the popups and priced by email contacts. Its popup plans include autoresponders: none on Free Forever, 1,000 on Basic, 5,000 on Pro and 15,000 on Agency, by its Shopify listing. Popupsmart sends no email campaigns. It sends an autoresponder email to new subscribers on every plan, with an email quota from 100 on the free plan to 10,000 on Expert, and passes each lead to your email tool.
Which one has more integrations?
Poptin. Its integrations page lists 67 email, CRM, automation and chat tools, against the 19 destinations in Popupsmart's help center. Both connect to Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign, Customer.io, Drip, SendGrid, MailerLite, EmailOctopus, Sendloop, Zapier, Make and webhooks. Only Popupsmart lists Brevo, Google Analytics, Meta Pixel, Ontraport and Sendy; only Poptin lists Omnisend, GetResponse, Constant Contact, AWeber, Kit, Pipedrive, Zoho CRM, Intercom, Slack and 45 more.
Which one is better for a Shopify store?
Popupsmart and Poptin both cover what a store needs from a popup, in different ways. Poptin targets by cart, customer tags, login status and order history, recommends products and creates and syncs coupon codes, on Shopify and on Wix, and tracks coupon redemptions; the Shopify App Store rated it 4.9 from 342 reviews on 26 Sep 2026. Popupsmart targets by cart value, contents, purchase history and customer tags, creates a unique discount code for each visitor, shows products from a product feed, and reports the revenue its popups drive, which Poptin's pages don't list.
Do exit-intent popups convert better?
Poptin's Shopify app is called Poptin Exit Popup Email Pop Up, and both tools offer exit intent on every plan. In Popupsmart's 2026 benchmark, exit intent shows no statistically reliable advantage: popups on the most sensitive exit-intent setting converted 1.10% vs 0.78% without exit intent (median campaign), a gap that could be chance. Who sees the popup made a clearer difference: new visitors convert on popups more often than visitors who were on the site in the previous 7 days, and the same popup converts better for new visitors in 75% of campaigns. Popupsmart targets new and returning visitors on every plan; Poptin's pages don't list that rule.
Do reviewers report bugs or slow support with either tool?
Few reviewers of either Popupsmart or Poptin do. We had every G2 review of both products read and tagged: bugs come up in 6 of Poptin's 90 reviews and 11 of Popupsmart's 141, slow support in 1 and 3, speed in 3 and 4, and installation trouble in 2 and 6. Counts this small don't show either tool to be more reliable. Poptin's support stands out the other way: 52 of its 90 reviews praise it, against 22 of Popupsmart's 141. Poptin's recurring complaints are an editor that takes time to learn, missing features and design options; Popupsmart's are design options, missing features and plan limits.
How do G2 reviewers rate Popupsmart and Poptin?
On 26 Sep 2026, Poptin was rated 4.8 from 90 reviews and Popupsmart 4.5 from 141. Both sets praise ease of use first; Poptin's reviewers then credit its support, and Popupsmart's credit setup without developers. The two sets reached G2 differently: G2 labels nearly nine in ten of Poptin's reviews organic, while most of Popupsmart's came through its own invitations. Most of Poptin's were written between 2021 and 2024, and fewer have come in each year since.
Can my own AI agent build campaigns in Popupsmart or Poptin?
In Popupsmart, yes. Its MCP server and CLI give an AI agent everything the app does: it generates the popup from a template, sets the targeting and triggers, connects your email tool and publishes, in under a minute, on every plan, the free one included. Inside the app, the Popupsmart AI agent does the same from a chat, on every plan. Poptin's pages list no MCP server, CLI or AI agent feature, and we found no public API reference for it.
Can I switch from Poptin to Popupsmart?
Yes, you can switch from Poptin to Popupsmart. Popupsmart installs with one line of JavaScript on any website, or through its Shopify app or WordPress plugin. Rebuild your best poptin on the free plan first and upgrade once it converts. Connect the same email tool in Popupsmart, and new leads go to the list your Poptin forms fed. If you send email campaigns from Poptin, keep them there or move them to your email tool: Popupsmart doesn't send campaigns.
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