Popupsmart vs Poptin
Both are self-serve popup builders that go on any website with one script, and both start free. They count differently: Poptin bills by unique visitors a month and Popupsmart by pageviews, so the same site lands on different plans with each. Poptin puts unlimited popups, A/B testing and analytics on every plan and sells email marketing beside them; Popupsmart drafts popups with AI and puts every targeting rule on every plan. Each figure on this page comes from the two companies' own pages, from Popupsmart's 2026 benchmark or from G2's reviewers, with the date it was read.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- Websites on the entry plan
- 3
- A/B testing on the free plan
- AI popup builder
- G2 rating
- 4.5 / 5 (141)
Poptin
1,000
free visitors a month
- Billed on
- Unique visitors a month
- Entry price
- $25 / mo for 10K unique visitors a month
- At 100K unique visitors a month
- $119 / mo
- Websites on the entry plan
- 1
- A/B testing on the free plan
- AI popup builder
- G2 rating
- 4.8 / 5 (90)
Choose Popupsmart if…
- You want AI to draft the popup from a prompt and Smart Mode to pick who sees it
- You run two or three websites and want them all on the entry plan
- You need revenue reporting on Shopify, click-to-call, or targeting by browser language and new visitors
Choose Poptin if…
- You want popups and email campaigns from one company
- You want A/B testing and analytics on a free plan
- You need embedded forms, or an integration only Poptin lists among its 67
Popupsmart or Poptin: which should you choose?
Choose Poptin if you want popups and email campaigns from one company, A/B testing and analytics on a free plan, or an integration only it lists; choose Popupsmart if you want AI to draft the popup and pick its audience, every targeting rule on every plan, or three websites on the entry plan. On price neither wins everywhere: Poptin counts visitors and Popupsmart pageviews, so which costs less depends on how many pages your visitors view.
Poptin's plans are generous where Popupsmart's are gated. Its free plan runs unlimited popups with A/B testing, analytics and chat support; Popupsmart's runs one popup at a time, without analytics. Every Poptin plan has unlimited popups and A/B testing, and the entry plan costs $25 a month for 10,000 visitors, or $20 billed yearly. It adds embedded forms and an email tool with campaigns and automations, and its integrations page lists 67 tools to Popupsmart's 19. Its reviewers single out the support: more than half of its G2 reviews praise it. On G2 it is rated 4.8 from 90 reviews, Popupsmart 4.5 from 141.
Popupsmart's case is AI, targeting and websites. Its AI popup builder drafts a whole campaign from a prompt, and Smart Mode, on paid plans, picks who sees it; Poptin's pages list neither. Every targeting rule is on every Popupsmart plan, the free one included: cookie targeting, which Poptin starts on its paid plans, and new or returning visitors and browser language, which Poptin doesn't list. The entry plan covers three websites to Poptin's one, and on Shopify Popupsmart reports the revenue its popups drive. At the 3 pageviews per visitor that Poptin prints beside its prices, Popupsmart costs $39 a month at 50,000 pageviews to Poptin's $59, and $159 at 500,000 to $215; Poptin costs less at 30,000, 100,000, 150,000 and 450,000.
A word on who wrote this. I founded Popupsmart in 2018, after five years of growth consulting at Flatart, the agency I started in 2013, so I'm not a neutral judge here, and I've made the page checkable instead. Every Poptin fact is from poptin.com or its Shopify App Store listing, read on 26 Sep 2026. Its pricing page draws its prices by script, so we clicked through every plan, billing option and Agency step and saved what each one showed. Its pages turn visitors into pageviews at 3, about 3.6 and 5 per visitor; the price bars use the 3 printed beside its prices, and the pricing section says what the other two change.
How the two differ
Popupsmart
Popupsmart is a popup builder billed by pageviews: AI drafts the campaign, every targeting rule is on every plan, and the plans differ by traffic, websites, analytics and A/B testing.
The free plan carries 5,000 pageviews a month with every targeting rule and campaign type, one popup live at a time and Popupsmart branding. Paid plans run from $39 a month for 50,000 pageviews on three websites to $159 for 500,000 on unlimited websites, about a sixth less on annual billing. They add unlimited popups, analytics, custom CSS and Smart Mode, which picks the audience with AI; A/B testing starts on the Advanced plan. The AI popup builder drafts a whole campaign from a prompt. On Shopify it targets by cart value, contents and purchase history, creates a unique discount code for each visitor and reports the revenue its popups drive.
Poptin
Poptin sells popups and forms billed by unique visitors, with an email marketing tool beside them: every plan has unlimited popups, A/B testing and analytics.
Its Free Forever plan covers 1,000 visitors a month on one domain, with unlimited popups, A/B testing, analytics, chat support and Poptin branding; cookie, JavaScript and previous-page targeting start on the paid plans. Basic costs $25 a month for 10,000 visitors on one domain, Pro $59 for 50,000 on four, and Agency $119 for 150,000 on unlimited domains with sub-accounts, scaling to two million visitors; yearly billing takes 20% off. A visitor counts once in 30 days, however many pages they view. Beyond popups it has embedded forms, 60+ templates and autoresponders, and, sold as a bundle priced by email contacts, email campaigns and automations. Its integrations page lists 67 email, CRM and automation tools.
Pricing: what each plan costs
Poptin figures read on poptin.com, 26 Sep 2026
Popupsmart$39 / moPoptin$25 / moPopupsmart$39 / moPoptin$59 / moPopupsmart$69 / moPoptin$59 / moPopupsmart$99 / moPoptin$59 / moPopupsmart$99 / moPoptin$119 / moPopupsmart$159 / moPoptin$119 / moPopupsmart$159 / moPoptin$215 / mo| Plan | Popupsmart | Poptin |
|---|---|---|
| Billed on | Pageviews | Unique visitors a month |
| Free plan | Yes, 5K pageviews | Yes, 1K visitors |
| 30K pageviews | $39 / mo | $25 / mo |
| 50K pageviews | $39 / mo | $59 / mo |
| 100K pageviews | $69 / mo | $59 / mo |
| 150K pageviews | $99 / mo | $59 / mo |
| 250K pageviews | $99 / mo | $119 / mo |
| 450K pageviews | $159 / mo | $119 / mo |
| 500K pageviews | $159 / mo | $215 / mo |
| Money-back | 7 days monthly, 15 days annual | None stated |
| Annual billing | $32.50 / mo on Basic, about a sixth less | $20 / mo on Basic ($240 a year), 20% less |
| Websites | 1 free, 3 on Basic, 5, 7, then unlimited on Expert | 1 on Free Forever and Basic, 4 on Pro, unlimited on Agency |
| Popups | Unlimited to build; 1 live on the free plan | Unlimited on every plan |
| Autoresponder emails | 100 free, 1,000 on Basic, up to 10,000 on Expert | None free, 1,000 on Basic, 5,000 on Pro, 15,000 on Agency |
| Beyond the largest plan | Custom quote above 500K pageviews | Agency scales to 2M visitors; Enterprise quoted after a call |
Monthly list prices, billed monthly, as each company's pricing page showed them from a US location on 26 Sep 2026. Popupsmart counts pageviews; Poptin counts unique visitors, each once in 30 days however many pages they view. To put both on one scale, the bars use 3 pageviews per visitor, the figure Poptin prints beside its own prices on its Shopify App Store listing (10,000 visitors, "~30K pageviews"), and price each tier at the smallest plan that covers it. Poptin's comparison with Popupsmart uses 5 per visitor in its text and about 3.6 in its table; at 5, Poptin costs less at every Popupsmart plan limit. Divide your own monthly pageviews by your monthly users to see which figure fits your site.
Features compared
| Capability | Popupsmart | Poptin |
|---|---|---|
| AI that drafts a popup from a prompt | ||
| A/B testing | Advanced plan and up | Every plan, free included |
| Every targeting rule on the free plan | ||
| Email campaigns and automations | In a bundle | |
| Websites on the entry plan | 3 | 1 |
| Integrations | 19 | 67 |
Feature by feature
| Popupsmart | Poptin | |
|---|---|---|
| Campaigns | ||
| Email and phone collection | ||
| Coupons and unique discount codes | ||
| Sticky bars | ||
| Spin-to-win and other gamified popups | ||
| Countdown timers | ||
| Surveys | ||
| Video in a popup | ||
| Social follow and share buttons | ||
| Teasers that open the popup | ||
| Multi-step popups | By opening one poptin from another | |
| Autoresponder email to new subscribers | Every plan | Paid plans |
| Embedded forms inside the page | ||
| Email campaigns and automations | In a bundle priced by email contacts | |
| Click-to-call campaigns | ||
| Building | ||
| Templates | 500+ | 60+ |
| AI that drafts a whole popup from a prompt | ||
| Drag-and-drop editor | ||
| Custom CSS | Paid plans | |
| Custom fonts | Paid plans | |
| A shareable link to the popup | Paid plans | |
| Designs to ADA accessibility standards | ||
| Targeting | ||
| Exit intent | ||
| Time delay and inactivity | ||
| Scroll depth | ||
| On click | ||
| Specific pages | ||
| Device | ||
| Operating system and browser | ||
| Traffic source | ||
| Location | ||
| Days and hours | ||
| Display frequency | ||
| Cookie targeting | Every plan | Paid plans |
| Content of the page's code | Every plan | Paid plans |
| New and returning visitors | ||
| Browser language | ||
| Previous pages visited | Paid plans | |
| JavaScript variables | Paid plans | |
| Ad blocker detection | Paid plans | |
| IP blocking | ||
| Picks for you | Smart Mode picks the audience (paid plans) | Autopilot picks the trigger (paid plans) |
| Shopify cart and customer data | Cart value, contents, purchase history, customer tags | Cart, customer tags, login status, order history (Shopify and Wix) |
| Ecommerce | ||
| A unique discount code for each visitor | ||
| Products in a popup | From a product feed | Product recommendations (Shopify and Wix) |
| Revenue from popups | Reported on Shopify | Coupon redemptions tracked |
| Bulk upload of coupon codes | ||
| Integrations | ||
| Klaviyo | ||
| Mailchimp | ||
| HubSpot | ||
| Salesforce | ||
| ActiveCampaign | ||
| Customer.io | ||
| Drip | ||
| SendGrid | ||
| MailerLite | ||
| EmailOctopus | ||
| Sendloop | ||
| Zapier | ||
| Make | ||
| Webhooks | ||
| Brevo | ||
| Google Analytics | ||
| Meta Pixel | ||
| Ontraport | ||
| Sendy | ||
| Omnisend | ||
| GetResponse | ||
| Constant Contact | ||
| AWeber | ||
| Kit | ||
| Moosend | ||
| Mailjet | ||
| Pipedrive | ||
| Zoho CRM | ||
| Keap | ||
| Intercom | ||
| Slack | ||
| 42 more, among them Campaign Monitor, SendPulse, Freshsales and Drift | ||
| Testing, accounts and support | ||
| A/B testing | Advanced plan and up | Every plan, free included |
| Analytics | Paid plans | Every plan, free included |
| Scheduled reports | ||
| Websites | 1 free, 3 on Basic, unlimited on Expert | 1 on Free Forever and Basic, 4 on Pro, unlimited on Agency |
| Team access | 1 to 4 extra users on paid plans | Sub-accounts and users on Agency |
| Support | Email on every plan, chat on paid plans | Chat and email on every plan |
| A person to help with campaigns | A CRO expert, an hour a month, on Expert | An account manager on Enterprise |
Poptin's column is read from poptin.com's pricing page (its plan table, feature by feature), its features, integrations and home pages, its own comparison with Popupsmart and its Shopify App Store listing on 26 Sep 2026. Popupsmart's column is from our pricing page and help center. A dash means the company's own pages don't list it.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Price | $39 a month at 50K pageviews, $159 at 500K, about a sixth less yearly | Costs more than Poptin at 30K, 100K, 150K and 450K pageviews, and at every plan limit if your visitors view five pages each |
| Free plan | 5,000 pageviews a month, every targeting rule and campaign type | One popup live at a time, no analytics or A/B testing, Popupsmart branding |
| AI | Drafts a popup from a prompt; Smart Mode picks the audience | Smart Mode is on paid plans |
| Websites | Three on the entry plan, unlimited on Expert | One on the free plan |
| An autoresponder email on every plan | No email campaigns or automations | |
| Integrations | Brevo, Google Analytics, Meta Pixel, Ontraport and Sendy, which Poptin doesn't list | 19 against Poptin's 67 |
| Reviews | Rated 4.5 on G2 from 141 reviews, praised most for ease of use | Most came through its own invitations |
Poptin
| Area | Strength | Limitation |
|---|---|---|
| Price | $25 a month for 10,000 visitors, 20% off yearly | One domain until the Pro plan |
| Free plan | Unlimited popups, A/B testing, analytics and chat support | 1,000 visitors a month; cookie, JavaScript and previous-page targeting start on paid plans |
| Campaigns, automations and segments beside the popups | Sold as a bundle, priced by email contacts | |
| Integrations | 67 email, CRM and automation tools, webhooks on every plan | No Brevo, Google Analytics or Meta Pixel listed |
| Building | Embedded forms, video and social popups, a shareable popup link | 60+ templates and no AI builder listed |
| Support | Praised in more than half of its G2 reviews | None found |
| Reviews | Rated 4.8 on G2 from 90 reviews, most of them organic | Its reviewers' top complaints are the learning curve, missing features and design options |
What G2 reviewers say
Poptin
4.8 / 5 · 90 reviews on G2, read 26 Sep 2026
Sources Organic 80 · Invited by G2 7 · Invited by Poptin 2 · G2 thank-you page 1 · Incentivized 7
Written 2018–2026; 9 in the past 12 months
Reviewers praise how easy Poptin is to use above everything else, then its customer support, which comes up in more than half of the reviews; after that come quick setup without developers, the leads and sales it brings in, and its design options. Over a third name nothing they dislike. The complaints are about a visual editor and settings that take time to learn, missing features such as form fields, an undo button, dark mode and gamified popups, design and template choices, bugs, several of which support fixed quickly, reporting detail, integration gaps, and the price, especially plans counted by site visitors rather than popup views. Most of these reviews were written between 2021 and 2024, the busiest year being 2022; fewer have come in each year since.
From an AI-assisted reading of all 90 reviews
Pros
- Easy to use66/90
- Customer support52/90
- Quick setup without developers41/90
- Results: leads and conversions31/90
- Design and customization30/90
Cons
- Learning curve, hard-to-find settings15/90
- Missing features10/90
- Design options and templates7/90
- Bugs and glitches6/90
- Integration gaps or setup5/90
33 of 90 name nothing they dislike
Popupsmart
4.5 / 5 · 141 reviews on G2, read 26 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
Poptin
Praise · Customer support
“Nicholas helped me with a technical issue I was facing and he was very helpful and replied very quickly.”
Verified User in Computer Software, small business5/5 · 30 May 2024 · Organic“All Round Amazing Software” on G2 Praise · Quick setup without developers
“Poptin helps us easily create popups and forms to engage visitors and collect leads without needing a developer.”
Jon M., Director, small business5/5 · 19 May 2025 · Organic“Easy. Efficient. Well Price. Robust Feature Set” on G2 Praise · Results: leads and conversions
“Our CTR has boosted dramatically and the day-to-day tasks are easier to implement”
Uri L., Head of Marketing Technology, mid-market5/5 · 1 Nov 2021 · Organic“The best popup platform I've tried” on G2 Complaint · Learning curve, hard-to-find settings
“It is not as intuitive as I would like. I come from absolutely no design background and this tool is hard for me to use even with the templates.”
Daniel R., Paid Ads Expert, mid-market5/5 · 13 Feb 2023 · Organic“Good Product -- Incredible Customer Service” on G2 Complaint · Missing features
“At this time, conditional leads are not natively built in Poptin so there wasn't an easy solution to have users sign up for different email groups.”
Joey M., small business5/5 · 9 Jun 2023 · Organic“Super Easy Design Interface” on G2 Complaint · Design options and templates
“I cannot decide for myself where something is displayed. There are only predefined areas to choose from.”
Stefan K., COO, mid-market4.5/5 · 12 Nov 2025 · Organic“Flexible tool, quickly deployable and intuitive” on G2
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
Poptin's plans and features were read live from poptin.com on 26 Sep 2026, from a US location, as a buyer sees them: its pricing page, its Shopify App Store listing, its features page, its integrations page, its home page and its own comparison with Popupsmart.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
On 26 Sep 2026 we collected every review of both products on G2: all 90 of Poptin's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
Frequently asked questions
What is the difference between Popupsmart and Poptin?
How much does Poptin cost?
Is Poptin cheaper than Popupsmart?
How many pageviews is a Poptin visitor?
Which free plan gives you more?
How many popups and websites does each plan allow?
Does Poptin do email marketing?
Which one has more integrations?
Which one is better for a Shopify store?
Do exit-intent popups convert better?
Do reviewers report bugs or slow support with either tool?
How do G2 reviewers rate Popupsmart and Poptin?
Can I switch from Poptin to Popupsmart?
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