Popupsmart vs Privy
Privy is an email and SMS platform for online stores with popups built in; Popupsmart is a popup builder that hands each lead to the email tool you already use. Both price their popups by pageviews, so the prices below compare directly, and Privy also sells an email plan, priced by contacts, that includes its popups. Each figure on this page comes from the two companies' own pages, from Popupsmart's 2026 benchmark or from G2's reviewers, with the date it was read.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- Email and SMS campaigns
- Email tools beyond Klaviyo and Mailchimp, connected directly
- AI popup builder
- G2 rating
- 4.5 / 5 (141)
Privy
None
Free plan
- Billed on
- Pageviews on Displays; contacts on the email plans
- Entry price
- $24 / mo for 10K pageviews
- At 100K pageviews
- $168 / mo
- Email and SMS campaigns
- Email tools beyond Klaviyo and Mailchimp, connected directly
- AI popup builder
- G2 rating
- 4.6 / 5 (122)
Choose Popupsmart if…
- You keep your own email tool, or use one Privy doesn't connect to directly, such as HubSpot, ActiveCampaign or Brevo
- Your site gets more than 10,000 pageviews a month and you only need popups
- You want a free plan, AI that drafts the popup, or three websites on the entry plan
Choose Privy if…
- You want popups, email and SMS in one app, priced by your contacts
- Your site gets 10,000 pageviews a month or fewer and you only need popups
- You need landing pages, embedded forms, or an app such as Attentive, Postscript, Yotpo or Recharge connected
Popupsmart or Privy: which should you choose?
Choose Privy if you want your popups, email and SMS in one app and will send your email from it, since its email plan includes the popups; choose Popupsmart if you keep your own email tool and want the popups priced by pageviews. Above 10,000 pageviews a month Popupsmart costs less at every tier we compared, from $39 against $84 at 50,000 to $159 against $420 at 500,000.
Privy does more than popups. Its Email plan costs $30 a month for up to 1,500 contacts and covers unlimited email sends, automated flows, segments, revenue reporting and 250 SMS credits a month, with the displays included and no pageview limit stated for them. Its targeting reads a store closely: the products and variants in the cart, the cart's value, how many orders a contact has placed, and location down to the postal code. It builds landing pages, embedded forms, cross-sell displays and a free shipping bar, and connects to SMS, review, loyalty and subscription apps such as Attentive, Postscript, Yotpo and Recharge. Up to 10,000 pageviews its popups-only plan costs $24 a month to Popupsmart's $39. On the Shopify App Store it had 4,212 reviews rated 4.5 on 26 Sep 2026; on G2 it is rated 4.6 from 122, Popupsmart 4.5 from 141.
Popupsmart's case is price, your own email tool and the builder. For popups alone it costs less at every tier above 10,000 pageviews, and its free plan covers 5,000 pageviews a month with no end date, where Privy offers a 15-day trial. It connects directly to HubSpot, Salesforce, ActiveCampaign, Brevo, Customer.io and other email and CRM tools; of email tools, Privy's integrations page lists Klaviyo and Mailchimp. Its AI popup builder drafts a whole campaign from a prompt, Smart Mode picks the audience on paid plans, and every targeting rule is on every plan, including operating system, browser and cookie rules that Privy doesn't list. The entry plan covers three websites.
A word on who wrote this. I founded Popupsmart in 2018, after five years of growth consulting at Flatart, the agency I started in 2013, so I'm not a neutral judge here, and I've made the page checkable instead. Every Privy fact is from privy.com, its help center or its Shopify App Store listing, read on 26 Sep 2026. Its pricing page shows a price only after you pick a tier, so we opened every option and saved what each one showed. Its G2 reviews are older than ours: 96 of its 122 were written in 2021 and 2022 and one in the past twelve months, so read them as a picture of Privy then.
How the two differ
Popupsmart
Popupsmart is a popup builder billed by pageviews that hands each lead to the email tool you connect: AI drafts the campaign, every targeting rule is on every plan, and the plans differ by traffic, websites, analytics and A/B testing.
The free plan carries 5,000 pageviews a month with every targeting rule and campaign type, one popup live at a time and Popupsmart branding. Paid plans run from $39 a month for 50,000 pageviews on three websites to $159 for 500,000 on unlimited websites, about a sixth less on annual billing. They add unlimited popups, analytics, custom CSS and Smart Mode, which picks the audience with AI; A/B testing starts on the Advanced plan. The AI popup builder drafts a whole campaign from a prompt. Each lead goes to the email or CRM tool you connect, with an autoresponder email on every plan. On Shopify it targets by cart value, contents and purchase history, creates a unique discount code for each visitor and reports the revenue its popups drive.
Privy
Privy is an email and SMS platform for online stores with popups built in: its Displays plan sells the popups alone by pageviews, and its email plans include them, priced by contacts.
The Displays plan costs $24 a month for up to 10,000 pageviews, $84 for 50,000, $168 for 100,000 and $420 for 500,000, with unlimited popups, A/B testing, spin-to-win, multi-step forms and quizzes, landing pages and embedded forms; it has no email or SMS. The Email plan costs $30 a month for up to 1,500 mailable contacts and adds unlimited email sends, flows, segments, revenue reporting and 250 SMS credits a month, with the displays included; a longer list costs more. There is no free plan: a 15-day trial, after which the displays stop. It installs through apps for Shopify, BigCommerce and Wix and by script elsewhere, and targets by the products in a Shopify cart, cart value and order count, location down to the postal code, and session count.
Pricing: what each plan costs
Privy figures read on privy.com, 26 Sep 2026
Popupsmart$39 / moPrivy$24 / moPopupsmart$39 / moPrivy$48 / moPopupsmart$39 / moPrivy$84 / moPopupsmart$69 / moPrivy$168 / moPopupsmart$99 / moPrivy$300 / moPopupsmart$99 / moPrivy$420 / moPopupsmart$159 / moPrivy$420 / mo| Plan | Popupsmart | Privy |
|---|---|---|
| Billed on | Pageviews | Pageviews on Displays; contacts on the email plans |
| Free plan | Yes, 5K pageviews | No, 15-day trial |
| 10K pageviews | $39 / mo | $24 / mo |
| 25K pageviews | $39 / mo | $48 / mo |
| 50K pageviews | $39 / mo | $84 / mo |
| 100K pageviews | $69 / mo | $168 / mo |
| 200K pageviews | $99 / mo | $300 / mo |
| 250K pageviews | $99 / mo | $420 / mo |
| 500K pageviews | $159 / mo | $420 / mo |
| Money-back | 7 days monthly, 15 days annual | 10 days, case by case |
| Annual billing | $32.50 / mo on Basic, about a sixth less | None on its pricing page; its help center mentions annual plans, unpriced |
| What the price covers | Popups, with an autoresponder email | Displays plan: popups only. Email plans: popups, email and 250 SMS credits a month |
| Email plan | No email campaigns | $30 / mo for up to 1,500 contacts, rising with the list |
| Websites | 1 free, 3 on Basic, 5, 7, then unlimited on Expert | No limit stated on its pricing page |
| Trial | A free plan with no end date | 15 days: displays without limits, email to 100 contacts a day, SMS on request |
| Beyond the largest plan | Custom quote above 500K pageviews | Displays scales to 3.5M pageviews; SMS-only plans through sales |
Monthly list prices, billed monthly, as each company's pricing page showed them from a US location on 26 Sep 2026. Both count pageviews, so the bars compare like with like: Privy's Displays plan, which covers popups alone, against Popupsmart's plans, each tier priced at the smallest plan that covers it. Privy's pricing page shows a price only after you pick a tier; every tier was picked and read. The bars leave out Privy's email plans: they include the displays and are priced by mailable contacts, from $30 a month for up to 1,500, with no pageview limit stated. If you'd send your email from Privy, compare that price instead.
Features compared
| Capability | Popupsmart | Privy |
|---|---|---|
| Email and SMS campaigns | On its email plans | |
| AI that drafts a popup from a prompt | ||
| Free plan | 5,000 pageviews a month | A 15-day trial |
| Email tools beyond Klaviyo and Mailchimp, connected directly | ||
| Landing pages and embedded forms | ||
| Integrations | 19 | 15, plus 6 site platforms |
Feature by feature
| Popupsmart | Privy | |
|---|---|---|
| Campaigns | ||
| Email and phone collection | ||
| Coupons and unique discount codes | ||
| Bars and banners | ||
| Countdown timers | ||
| Multi-step popups | ||
| Spin-to-win and other gamified popups | Spin-to-win | |
| Questions in the form | Surveys | Mini quizzes, checkboxes and radio buttons |
| Teasers that open the popup | A tab | |
| Autoresponder email to new subscribers | Every plan | After-signup emails on its email plans |
| Video in a popup | ||
| Social follow and share buttons | ||
| Click-to-call campaigns | ||
| Embedded forms inside the page | ||
| Landing pages on their own URL | ||
| Email campaigns and automated flows | On its email plans | |
| SMS campaigns and flows | With SMS credits, on its email plans | |
| Building | ||
| Templates | 500+ | |
| AI that drafts a whole popup from a prompt | ||
| Drag-and-drop editor | ||
| Custom fonts | Paid plans | |
| Custom CSS | Paid plans | |
| Targeting | ||
| Exit intent | ||
| Time delay | ||
| Scroll depth | ||
| Specific pages | ||
| Pages viewed in the visit | ||
| Device | ||
| Browser language | ||
| Traffic source | ||
| Days and hours | ||
| Display frequency | ||
| Location | Country, region and postal code | |
| New and returning visitors | By session count | |
| Rules from your site's own data or code | Site data and HTML targeting | Custom JavaScript |
| Inactivity | ||
| On click | ||
| Operating system and browser | ||
| Cookie targeting | ||
| Smart Mode picks the audience with AI | Paid plans | |
| Visitors who already saw it or signed up | Stops a popup once it's closed or filled in | Rules on any display seen or signed up for |
| Shopify cart and customer data | Cart value, contents, purchase history, customer tags | Products and variants in the cart, cart value, order count (cart rules also on BigCommerce) |
| Ecommerce | ||
| A unique discount code for each visitor | ||
| Bulk upload of coupon codes | ||
| Coupon applied to the cart automatically | ||
| Products in a popup | From a product feed | Product blocks and cross-sell displays (Shopify) |
| Free shipping offers | Popups targeted by cart value | A free shipping bar that follows the cart |
| Revenue from popups | Reported on Shopify | Orders and revenue from signups, on Shopify and BigCommerce |
| Integrations | ||
| Klaviyo | ||
| Mailchimp | ||
| Zapier | ||
| Google Analytics | ||
| Meta Pixel | ||
| HubSpot | Installs on HubSpot sites | |
| Salesforce | ||
| ActiveCampaign | ||
| Customer.io | ||
| Drip | ||
| SendGrid | ||
| MailerLite | ||
| EmailOctopus | ||
| Sendloop | ||
| Brevo | ||
| Ontraport | ||
| Sendy | ||
| Make | ||
| Webhooks | ||
| Attentive | ||
| Postscript | ||
| Emotive | ||
| Gorgias | ||
| Judge.me | ||
| Junip | ||
| Yotpo | ||
| Smile | ||
| Rivo | ||
| Recharge | ||
| Alia | ||
| Slack | ||
| Facebook Custom Audiences | ||
| Testing, accounts and support | ||
| A/B testing | Advanced plan and up | Every plan |
| Analytics | Paid plans | Every plan |
| Support | Email on every plan, chat on paid plans | Email and live chat |
| A person to help with campaigns | A CRO expert, an hour a month, on Expert | Dedicated strategists, at extra cost |
Privy's column is read from privy.com's pricing, Displays, integrations and home pages, its help center (plans and billing, audience targeting, display elements, A/B tests, coupons, reporting, attribution, installation) and its Shopify App Store listing on 26 Sep 2026. Popupsmart's column is from our pricing page and help center. A dash means the company's own pages don't list it.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Price | $39 a month at 50K pageviews, $159 at 500K, about a sixth less yearly | Between 5,000 and 10,000 pageviews it costs more than Privy's Displays plan |
| Free plan | 5,000 pageviews a month, every targeting rule and campaign type, no end date | One popup live at a time, no analytics or A/B testing, Popupsmart branding |
| Hands each lead to HubSpot, ActiveCampaign, Brevo, Klaviyo and more; an autoresponder email on every plan | No email campaigns, flows or SMS | |
| AI | Drafts a popup from a prompt; Smart Mode picks the audience | Smart Mode is on paid plans |
| Targeting | Every rule on every plan, operating system, browser and cookies included | Location by country and city, not postal code |
| Building | Video, social buttons and click-to-call in a popup | No landing pages, embedded forms or free shipping bar |
| Reviews | Rated 4.5 on G2 from 141 reviews, praised most for ease of use | Most came through its own invitations |
Privy
| Area | Strength | Limitation |
|---|---|---|
| Price | $24 a month for 10,000 pageviews, less than Popupsmart's entry plan | Costs more than Popupsmart at every tier above 10,000 pageviews, $420 at 500K |
| Email and SMS | Campaigns, flows, segments and SMS in the same app, with the displays included | The popups-only plan has none of them |
| Free plan | A 15-day trial with no limits on displays | No free plan; the displays stop when the trial ends |
| Targeting | Products and variants in the cart, order count, postal code, sessions, custom JavaScript | No operating system, browser or cookie rule listed |
| Integrations | SMS, review, loyalty and subscription apps: Attentive, Postscript, Yotpo, Smile, Recharge | Klaviyo and Mailchimp are the only email tools it connects to directly |
| Building | Landing pages, embedded forms, cross-sell displays, a free shipping bar | No AI builder, video or custom CSS listed |
| Reviews | Rated 4.6 on G2 from 122 reviews, and 4.5 from 4,212 on the Shopify App Store | Most of its G2 reviews were written in 2021 and 2022, nearly all by invitation |
What G2 reviewers say
Privy
4.6 / 5 · 122 reviews on G2, read 26 Sep 2026
Sources Invited by G2 for Privy 83 · Invited by G2 27 · Invited by Privy 8 · Organic 4 · Incentivized 117
Written 2017–2025; 1 in the past 12 months
Reviewers praise the leads and sales Privy brings in above everything else, then its built-in email and SMS, which comes up in more than half of the reviews: newsletters, welcome series and abandoned-cart emails sent from the same tool as the pop-ups. After that come how easy it is to use, its customer support and onboarding, and its design options. About a fifth name nothing they dislike. The complaints are about an editor and dashboard that take time to learn, missing features, most of them in email and SMS, such as automated flows and exact send times, the price, with texting and other features costing extra and the bill rising as the list grows, design and template choices, fonts above all, and plan limits. Most of these reviews were written in 2021 and 2022, the rest mostly between 2017 and 2020; very few have come in since.
From an AI-assisted reading of all 122 reviews
Pros
- Results: leads and conversions72/122
- Built-in email and SMS67/122
- Easy to use57/122
- Customer support43/122
- Design and customization26/122
Cons
- Learning curve, hard-to-find settings23/122
- Missing features23/122
- Price and plan structure19/122
- Design options and templates15/122
- Free-plan and usage limits7/122
25 of 122 name nothing they dislike
Popupsmart
4.5 / 5 · 141 reviews on G2, read 26 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
Privy
Praise · Results: leads and conversions
“It has been the best way for our business to capture contact information from our customers - way better than shopify's native capture or even klaviyo's capture.”
Verified User in Food & Beverages, small business5/5 · 25 Aug 2022 · Invited by G2 for Privy · Incentivized“Privy is the best!” on G2 Praise · Built-in email and SMS
“I use the welcome emails, thank you emails and the cart recovery are the best. Their cart recovery works better than the Shopify default one.”
Fiona L., CEO, small business5/5 · 9 Mar 2022 · Organic“Been Using Since Forever” on G2 Praise · Easy to use
“It's very easy to create pop-ups, banners and other marketing elements. I can have any team member create them in minutes.”
Robert I., President, small business5/5 · 25 Aug 2022 · Invited by G2 for Privy · Incentivized“Powerful Marketing Toolkit” on G2 Complaint · Learning curve, hard-to-find settings
“I have a hard time navigating the edit features of the actual pop-up itself, but overall, I have pretty much figured it out now.”
Lynne C., Owner, small business5/5 · 22 Feb 2022 · Invited by G2 for Privy · Incentivized“Very helpful” on G2 Complaint · Missing features
“I can't schedule an exact time for a newsletter to send. I have product releases that are supposed to release at a particular time, and privy only allows scheduling for "around" a time.”
Verified User in Sporting Goods, small business5/5 · 18 Nov 2021 · Invited by G2 for Privy · Incentivized“Great App. Tons of uses!” on G2 Complaint · Price and plan structure
“The price. My site is still somewhat new and I don't get as many visitors as stores who have been around for some time.”
Verified User in Retail, small business2.5/5 · 14 Oct 2021 · Invited by Privy“Pretty but expensive” on G2
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
Privy's plans and features were read live from privy.com on 26 Sep 2026, from a US location, as a buyer sees them: its pricing page, its features page, its integrations page, its Shopify App Store listing, its help center and its home page.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
On 26 Sep 2026 we collected every review of both products on G2: all 122 of Privy's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
Frequently asked questions
What is the difference between Popupsmart and Privy?
How much does Privy cost?
Is Privy cheaper than Popupsmart?
Does Privy have a free plan?
Can Popupsmart replace Privy's email and SMS?
Which email tools does each connect to?
Which one is better for a Shopify store?
Does Privy work on sites other than Shopify?
Do spin-to-win popups collect more leads?
Do reviewers report bugs or slow support with either tool?
How do G2 reviewers rate Popupsmart and Privy?
Can I switch from Privy to Popupsmart?
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