What is the difference between Popupsmart and Privy?
Privy is an email and SMS marketing platform for online stores, with popups built in; Popupsmart is a popup builder that hands each lead to the email tool you already use. Both price popups by pageviews: Privy's Displays plan from $24 a month for 10,000, Popupsmart from a free plan and $39 for 50,000. Privy's email plans add email campaigns, automated flows and SMS, priced by contacts, with the popups included. Popupsmart adds a free plan, AI that drafts the popup, Smart Mode and direct connections to email and CRM tools beyond Klaviyo and Mailchimp.
How much does Privy cost?
Privy sells two kinds of plan. The Displays plan covers popups alone and is priced by monthly pageviews: $24 a month for up to 10,000, $48 for 25,000, $84 for 50,000, $168 for 100,000, $300 for 200,000 and $420 for 500,000, with steps up to 3.5 million. The Email plan is priced by mailable contacts, from $30 a month for up to 1,500, and includes the displays, unlimited email sends and 250 SMS credits a month; its price climbs with your list. More SMS credits are an add-on, and dedicated strategists cost extra. There is no free plan, only a 15-day trial. These are the monthly prices its pricing page showed from a US location on 26 Sep 2026; the page lists no annual prices.
Is Privy cheaper than Popupsmart?
For popups alone, Privy is cheaper than Popupsmart only on small sites. Both count pageviews, so the prices compare directly. Up to 10,000 pageviews a month, Privy's Displays plan costs $24 against Popupsmart's $39, though Popupsmart's free plan covers the first 5,000. Above that Popupsmart costs less at every tier we compared: $39 against $48 at 25,000, $39 against $84 at 50,000, $69 against $168 at 100,000, $99 against $420 at 250,000 and $159 against $420 at 500,000. The sum changes if you'd send your email from Privy too: its Email plan, from $30 a month for up to 1,500 contacts, includes the displays, and its pages state no pageview limit for them. Then the question is whether Privy's email is worth moving to, not what the popups cost.
Does Privy have a free plan?
No, Privy has no free plan. Privy offers a 15-day trial: its displays run without feature or traffic limits, email sends are capped at 100 contacts a day, and SMS is available on request. When the trial ends, the displays stop showing until you choose a paid plan. Popupsmart has a free plan with no end date: 5,000 pageviews a month on one website, every targeting rule and campaign type, one popup live at a time, no analytics or A/B testing, and Popupsmart branding.
Can Popupsmart replace Privy's email and SMS?
No, Popupsmart doesn't replace Privy's email and SMS, and it isn't built to. Popupsmart sends no email campaigns and no text messages. It sends an autoresponder email to each new subscriber on every plan, with a monthly email quota from 100 on the free plan to 10,000 on Expert, and passes each lead, email address or phone number, to the tool you connect, such as Klaviyo, HubSpot or ActiveCampaign, which then sends your email and SMS. Privy sends both itself: its Email plan includes unlimited email sends, automated flows and 250 SMS credits a month, from $30 for up to 1,500 contacts, with more SMS credits as an add-on.
Which email tools does each connect to?
Popupsmart connects directly to Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign, Customer.io, Drip, SendGrid, MailerLite, EmailOctopus and Brevo, plus Zapier, Make and webhooks, and reaches Sendloop, Ontraport and Sendy through Zapier: the 19 destinations in its help center. Of email tools, Privy's integrations page lists Klaviyo and Mailchimp, plus Zapier; it also connects to the SMS tools Attentive, Postscript and Emotive, the help desk Gorgias, the review apps Judge.me and Junip, the loyalty apps Yotpo, Smile and Rivo, Recharge for subscriptions, and Alia. Privy is built to be your email tool; Popupsmart is built to feed the one you have.
Which one is better for a Shopify store?
Privy was built around online stores, and its store features run deeper: it targets by the products and variants in the cart, cart value and order count, attaches a coupon that applies itself at checkout, shows products in a display, runs cross-sell displays and a free shipping bar that follows the cart, and reports the orders and revenue from each display's signups. On the Shopify App Store it had 4,212 reviews rated 4.5 on 26 Sep 2026; Popupsmart's listing was rated 4.6 from 48 reviews as of 6 September 2026. Popupsmart targets by cart value, contents, purchase history and customer tags, creates a unique discount code for each visitor, shows products from a product feed and reports the revenue its popups drive. If you'd run the store's email and SMS from the same app, that's Privy's case; if Klaviyo or another tool already does, Popupsmart costs less above 10,000 pageviews.
Does Privy work on sites other than Shopify?
Yes, Privy works on sites other than Shopify. Privy installs through apps on Shopify, BigCommerce and Wix, has install guides for WordPress.org, Squarespace, Weebly, HubSpot sites and Google Tag Manager, and can be added by script to any other site. Some features depend on the store: cart targeting needs Shopify or BigCommerce (cart value also works on Squarespace), order-count targeting and product blocks in displays need Shopify, and revenue reporting needs Shopify or BigCommerce. Popupsmart installs with one line of JavaScript on any website, or through its Shopify app or WordPress plugin; its cart targeting and revenue reporting work on Shopify.
Do spin-to-win popups collect more leads?
Both tools build spin-to-win popups, and Privy lists them among the standard features of its Displays plan. In Popupsmart's 2026 benchmark, spin-to-win and other gamified popups get far more clicks (7.33% vs 1.87% of displays, median campaign; the spin itself counts as a click), but do not collect measurably more email or phone leads than plain signup popups. Offering a discount is a separate finding: signup popups that offer a discount code convert 1.46% vs 0.75% for signup popups without one. Both tools create a unique discount code for each visitor.
Do reviewers report bugs or slow support with either tool?
Few reviewers of either Popupsmart or Privy do. We had every G2 review of both products read and tagged: bugs come up in 5 of Privy's 122 reviews and 11 of Popupsmart's 141, slow support in none and 3, page speed in 3 and 4, and installation trouble in 1 and 6. Counts this small don't show either tool to be more reliable. Privy's support is praised in 43 of its 122 reviews, Popupsmart's in 22 of 141. Privy's recurring complaints are a learning curve, missing features, most of them in its email and SMS tools, and price; Popupsmart's are design options, missing features and plan limits.
How do G2 reviewers rate Popupsmart and Privy?
On 26 Sep 2026, Privy was rated 4.6 from 122 reviews and Popupsmart 4.5 from 141. Privy's reviewers praise the results first, then its built-in email and SMS and its ease of use; Popupsmart's praise ease of use, then setup without developers. Both sets came to G2 mostly by invitation: G2 labels 4 of Privy's 122 reviews organic, and most of Popupsmart's came through its own invitations. They were written at different times: 96 of Privy's in 2021 and 2022 and one in the past twelve months, against 59 of Popupsmart's in the past twelve months.
Can my own AI agent build campaigns in Popupsmart or Privy?
In Popupsmart, yes. Its MCP server and CLI give an AI agent everything the app does: it generates the popup from a template, sets the targeting and triggers, connects your email tool and publishes, in under a minute, on every plan, the free one included. Inside the app, the Popupsmart AI agent does the same from a chat, on every plan. Privy has an official MCP server too, listed in Claude's connector directory, on its paid plans. Its documentation says all of its tools are read-only, so an agent can read your Privy data but can't build or publish a campaign. Privy's pages list no CLI, and its API covers contacts, orders and custom events.
Can I switch from Privy to Popupsmart?
Yes, you can switch from Privy to Popupsmart, and you don't have to move everything. Popupsmart installs with one line of JavaScript on any website, or through its Shopify app or WordPress plugin. Rebuild your best display on the free plan first and upgrade once it converts. If you keep Privy for email and SMS, its Email plan already includes the displays, so moving the popups alone saves nothing there; the case for switching is the Displays plan, or an email tool other than Privy. Export your contacts from Privy as a CSV, connect your email tool in Popupsmart, and new leads go to the list you already use. Privy ends a plan's paid features as soon as you cancel it mid-cycle, so set up Popupsmart first.
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