Popupsmart vs Claspo

Both are no-code popup builders that bill on pageviews and have a free plan, and their monthly list prices are the same at every tier. Claspo puts every feature on every plan and discounts annual billing more steeply. Popupsmart gives more free pageviews, connects to more of the tools you may already use, and has click-to-call campaigns. Below: what each plan includes, as each company's pricing page lists it, and what G2 reviewers say.

Claspo figures read on claspo.io, 23 Sep 2026 Popupsmart figures from our pricing page

Popupsmart

5,000

free pageviews a month

Billed on
Pageviews
Entry price
$39 / mo for 50K pageviews
At 100K pageviews
$69 / mo
A/B testing
From the Advanced plan
Zapier and Make
Included
Click-to-call campaigns
Included
G2 rating
4.5 / 5 (141)

Claspo

3,000

free pageviews a month

Billed on
Pageviews
Entry price
$39 / mo for 50K pageviews
At 100K pageviews
$69 / mo
A/B testing
Every plan
Zapier and Make
Not listed
Click-to-call campaigns
Not listed
G2 rating
4.9 / 5 (81)

Choose Popupsmart if…

  • Your leads go to Customer.io, Drip, Ontraport, Sendy, or anything Zapier or Make reaches
  • You want 5,000 free pageviews a month while you test
  • You want your own AI agent to build and publish campaigns over MCP or the CLI, or you run click-to-call campaigns

Choose Claspo if…

  • The lower price at every traffic tier decides it
  • You want A/B testing and every other feature on the free plan
  • You want the larger template library

Popupsmart or Claspo: which should you choose?

On monthly billing the two cost the same: $39 at 50,000 pageviews and $69 at 100,000, and the ladders stay level above that. Claspo's price advantage is annual billing, where it takes 25% off and lands about 10% below Popupsmart at every tier. What it holds back is nothing: every Claspo plan, the free one included, carries every feature — A/B testing, analytics, eight gamification mechanics, AI copy and translation, and more than 1,000 templates. Its G2 rating is higher too: 4.9 from 81 reviews, against Popupsmart's 4.5 from 141.

Popupsmart's case is reach. It sends leads to 19 destinations, and nine of them are missing from Claspo's integrations page, among them Zapier and Make, and Customer.io, Drip, EmailOctopus, Ontraport, Sendy and Sendloop. Its free plan runs to 5,000 pageviews a month instead of 3,000, and it has a click-to-call campaign type for businesses that sell by phone. It is also the one your own AI agent can run: Popupsmart's MCP server and CLI give an agent everything the app does, from the template to targeting, integrations and publishing, on every plan, and an agent publishes a campaign in under a minute. Claspo's AI agents work inside Claspo; its pages list no MCP server or CLI for yours. If your stack runs through those tools, or phone calls are the goal, choose Popupsmart. If price and every feature on every plan decide it, choose Claspo; we would rather say so than argue otherwise.

How do Popupsmart and Claspo differ?

Popupsmart

Our product
Free plan
5,000free pageviews a month
Entry price
$39 / mo for 50K pageviews
G2 rating
4.5 / 5 · 141 reviews on G2

Popupsmart gates features by plan and reaches further: more free traffic, more places to send a lead, A/B testing from the Advanced plan.

The free plan carries 5,000 pageviews a month and every campaign type, with one popup live at a time. Paid plans add unlimited popups, more websites, analytics and Smart Mode, which picks the audience with AI after a month of manual targeting. A/B testing starts on the Advanced plan, at $69 a month. Leads go to 19 destinations, Zapier and Make among them. And an AI agent can do all of it, on every plan: Popupsmart's own, in the app, or yours, through the MCP server and CLI.

Claspo

Free plan
3,000free pageviews a month
Entry price
$39 / mo for 50K pageviews
G2 rating
4.9 / 5 · 81 reviews on G2

Claspo gates by traffic alone: every plan, the free one too, has every feature, and the price rises only with pageviews.

The free plan allows 3,000 pageviews a month on one website, with unlimited widgets and team members and a Powered by Claspo badge. Paid plans start at $39 a month for 50,000 pageviews. The library passes 1,000 templates, gamification runs to eight mechanics, and AI rewrites copy, translates widgets and drafts test variants. Leads go to 13 native email and CRM tools, or anywhere else through webhooks. For online stores it is testing, in beta, an AI service whose agents propose, build and A/B-test campaigns.

How much do Popupsmart and Claspo cost?

Claspo figures read on claspo.io, 23 Sep 2026

50K pageviews

Popupsmart$39 / mo
Claspo$39 / mo

100K pageviews

Popupsmart$69 / mo
Claspo$69 / mo

250K pageviews

Popupsmart$99 / mo
Claspo$99 / mo

500K pageviews

Popupsmart$159 / mo
Claspo$159 / mo
Monthly list prices at each traffic tier, billed monthly. The longer bar is the higher price.
PlanPopupsmartClaspo
Billed onPageviewsPageviews
Free planYes, 5K pageviewsYes, 3K pageviews
50K pageviews$39 / mo$39 / mo
100K pageviews$69 / mo$69 / mo
250K pageviews$99 / mo$99 / mo
500K pageviews$159 / mo$159 / mo
Money-back7 days monthly, 15 days annual30 days, if unused
Live popups on the free plan1Unlimited
Trial of a paid planNot included14 days, after the free limit
Annual billing$32.50 / mo at 50K25% off

Monthly list prices, billed monthly, as each company's pricing page showed them from a US location on 23 Sep 2026. Claspo shows a paid price only once a pageview tier is picked on its slider, so each tier was read that way. Claspo's page offers 25% off on annual billing. Its FAQ says 20%.

Which features do Popupsmart and Claspo have?

CapabilityPopupsmartClaspo
A/B testingFrom the Advanced planEvery plan
AnalyticsPaid plansEvery plan
Templates500+1,000+
Zapier and MakeIncludedNot listed
Click-to-call campaignsIncludedNot listed
AI assistantIncludedIncluded
MCP server and CLI for AI agentsEvery planNot listed

Feature by feature

CapabilityPopupsmartClaspo
Campaigns
Email collectionIncludedIncluded
Coupons and promo codesIncludedIncluded
AnnouncementsIncludedIncluded
Cart abandonmentIncludedIncluded
Cookie and privacy consentIncludedIncluded
Gamified popupsIncludedIncluded
Multi-step formsIncludedIncluded
QuizzesIncludedIncluded
Conditional logic in formsNot listedIncluded
Surveys and feedbackIncludedIncluded
Click-to-call campaignsIncludedNot listed
Building
Templates500+1,000+
AI assistantIncludedIncluded
AI CRO service: agents and specialists propose, build and A/B-test campaignsNot listedBeta, for online stores
AI agent in the app that builds and publishes a campaign from a chatEvery planIncluded
MCP server and CLI for your own AI agentEvery planNot listed
Teaser popupsIncludedIncluded
Fullscreen popupsIncludedIncluded
Form builderIncludedIncluded
Privacy checkboxIncludedIncluded
Custom fontsIncludedIncluded
Multilingual popupsIncludedIncluded
Targeting
Exit intentIncludedIncluded
Time on pageIncludedIncluded
Scroll depthIncludedIncluded
InactivityIncludedIncluded
Specific pagesIncludedIncluded
New and returning visitorsIncludedIncluded
Traffic sourceIncludedIncluded
Geo-locationIncludedIncluded
Browser languageIncludedIncluded
Display frequencyIncludedIncluded
Cookie-based targetingIncludedIncluded
AI that picks the audiencePaid plans (Smart Mode)Beta AI service
Integrations
MailchimpIncludedIncluded
KlaviyoIncludedIncluded
HubSpotIncludedIncluded
SalesforceIncludedIncluded
ActiveCampaignIncludedIncluded
MailerLiteIncludedIncluded
SendGridIncludedIncluded
BrevoIncludedIncluded
WebhooksIncludedIncluded
Google AnalyticsIncludedIncluded
ZapierIncludedNot listed
MakeIncludedNot listed
Customer.ioIncludedNot listed
DripIncludedNot listed
EmailOctopusIncludedNot listed
OntraportIncludedNot listed
SendyIncludedNot listed
SendloopIncludedNot listed
Meta PixelIncludedNot listed
PipedriveNot listedIncluded
GetResponseNot listedIncluded
OmnisendNot listedIncluded
BeehiivNot listedIncluded
UserlistNot listedIncluded
Analytics
Conversion analyticsPaid plansEvery plan
A/B testingAdvanced plan and upEvery plan

Claspo's column is read from claspo.io's features, integrations and pricing pages on 23 Sep 2026; Popupsmart's from our pricing page and help center, and the AI agent, MCP server and CLI from our announcement of September 27, 2026. A dash means the company's own pages don't list it.

What are the strengths and limitations of Popupsmart and Claspo?

Popupsmart

Popupsmart: strengths and limitations
AreaStrengthLimitation
Free plan5,000 pageviews a month, every campaign typeOne popup live at a time
Integrations19 destinations, Zapier and Make among themNo native Pipedrive, GetResponse or Omnisend
CampaignsClick-to-call campaigns built inA smaller template library than Claspo's
TestingA/B testing and Smart Mode's AI targetingA/B testing starts on the Advanced plan
AI agentsAn AI agent in the app that builds and publishes campaigns, plus an MCP server and CLI that let yours publish in under a minute, on every planNew in September 2026
PriceSeveral websites on each plan: 3 at 50K, 5 at 100KThe same monthly price as Claspo, and a smaller annual discount
ReviewsPraised on G2 most for ease of use and setup without developersRated 4.5, below Claspo's 4.9; most of its G2 reviews came through its own invitations

Claspo

Claspo: strengths and limitations
AreaStrengthLimitation
Price$39 / mo at 50K and $69 / mo at 100K, and 25% off for paying annuallyThe same monthly price as Popupsmart, not lower
Free planEvery feature, unlimited widgets and team members3,000 pageviews a month on one website, with a Powered by Claspo badge
TemplatesMore than 1,000, on every planNone found
IntegrationsNative Pipedrive, GetResponse, Omnisend, Beehiiv and UserlistNo Zapier or Make listed; other tools through webhooks
CampaignsEight gamification mechanics, custom components built with AI, an AI CRO service in betaNo click-to-call campaign type listed
ReviewsRated 4.9 on G2, and G2 labels all 81 reviews organicNone found

What do G2 reviewers say about Popupsmart and Claspo?

Claspo

4.9

81 reviews on G2 · read 22 Sep 2026

Reviewers most often praise how easy Claspo is to use, its templates, its targeting and its support, and many call it good value. Most name nothing they dislike. The complaints that do come up are specific: settings that are hard to find at first, integrations that take setup, plan tiers that confuse, and requests for deeper reporting and missing features.

Ratings

  • 5 stars72 reviews
  • 4 stars9 reviews
  • 3 stars0 reviews
  • 2 stars0 reviews
  • 1 star0 reviews

A half star counts with the whole star below.

Sources

  • Organic 81

53 of 81 name nothing they dislike

Written 2022–2026; 28 in the past 12 months

Praised for

  • Easy to use44/81 reviews
  • Customer support29/81 reviews
  • Quick setup without developers27/81 reviews
  • Targeting and display rules27/81 reviews
  • Templates27/81 reviews

Criticised for

  • Learning curve, hard-to-find settings8/81 reviews
  • Missing features5/81 reviews
  • Integration gaps or setup5/81 reviews
  • Reporting and analytics depth4/81 reviews
  • Price and plan structure3/81 reviews

From an AI-assisted reading of all 81 reviews

Popupsmart

4.5

141 reviews on G2 · read 26 Sep 2026

Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.

Ratings

  • 5 stars68 reviews
  • 4 stars57 reviews
  • 3 stars14 reviews
  • 2 stars0 reviews
  • 1 star2 reviews

A half star counts with the whole star below.

Sources

  • Invited by Popupsmart 84
  • Organic 44
  • Invited by G2 8
  • Invited by G2 for Popupsmart 5
  • Incentivized 97

28 of 141 name nothing they dislike

Written 2020–2026; 59 in the past 12 months

Praised for

  • Easy to use95/141 reviews
  • Quick setup without developers63/141 reviews
  • Design and customization42/141 reviews
  • Results: leads and conversions29/141 reviews
  • Targeting and display rules29/141 reviews

Criticised for

  • Design options and templates25/141 reviews
  • Missing features25/141 reviews
  • Free-plan and usage limits24/141 reviews
  • Price and plan structure19/141 reviews
  • Reporting and analytics depth13/141 reviews

From an AI-assisted reading of all 141 reviews

In reviewers' own words

Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.

Claspo

Popupsmart

How we made this comparison

Written from experience

We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.

It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.

Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.

The companies' own pages

Claspo's plans and features were read live from claspo.io on 22 Sep 2026, from a US location, as a buyer sees them: its pricing page, its features page and its integrations page.

Prices that appear only after a choice on the page, such as a pageview tier, were read by making each choice.

Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.

G2's reviews

On 22 Sep 2026 we collected every review of both products on G2: all 81 of Claspo's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.

The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.

We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.

Frequently asked questions

What is the difference between Popupsmart and Claspo?
Popupsmart and Claspo are both no-code popup builders that bill on pageviews and have a free plan, and they charge the same monthly price at every tier. Claspo includes every feature on every plan, the free one too, and discounts annual billing by 25%. Popupsmart gives more free pageviews (5,000 a month against 3,000), sends leads to 19 destinations including Zapier and Make, and has click-to-call campaigns.
Is Claspo cheaper than Popupsmart?
Claspo is cheaper than Popupsmart only if you pay annually. On monthly billing the published prices are identical: $39 at 50,000 pageviews and $69 at 100,000, for both tools. Claspo takes 25% off for annual billing against Popupsmart's smaller reduction, which puts it about 10% cheaper over a year. These are the prices each company's pricing page showed on 23 Sep 2026.
Which free plan is better, Popupsmart's or Claspo's?
Whether Popupsmart's or Claspo's free plan is better depends on what runs out first. Claspo's free plan has every feature, A/B testing included, with unlimited widgets and team members, and allows 3,000 pageviews a month. Popupsmart's allows 5,000 pageviews a month and every campaign type, with one popup live at a time. If traffic is your limit, Popupsmart's gets you further; if you want several popups live or A/B testing before you pay, Claspo's does.
Does Claspo have a free plan?
Yes, Claspo has a free plan with no time limit. It covers up to 3,000 pageviews a month on one website, with every feature, unlimited widgets and team members, and a Powered by Claspo badge. Once the limit is reached, Claspo offers a 14-day trial of its paid plan.
Does Claspo work with Zapier?
Claspo's integrations page lists 13 native email and CRM connections and webhooks; Zapier and Make are not on it. Popupsmart connects to both, and to 17 other destinations.
Which integrations does each tool have?
Popupsmart and Claspo both connect natively to Mailchimp, Klaviyo, HubSpot, Salesforce, ActiveCampaign, MailerLite, SendGrid, Brevo, Google Analytics and webhooks. Only Popupsmart lists Zapier, Make, Customer.io, Drip, EmailOctopus, Ontraport, Sendy, Sendloop and Meta Pixel. Only Claspo lists Pipedrive, GetResponse, Omnisend, Beehiiv and Userlist; with Popupsmart those go through Zapier, Make or a webhook.
Do both tools have A/B testing?
Yes, Popupsmart and Claspo both have A/B testing. Claspo includes A/B testing on every plan, the free one too, with confidence scores and AI-drafted variants. Popupsmart includes it from the Advanced plan, $69 a month for 100,000 pageviews.
Do both tools have AI features?
Yes, Popupsmart and Claspo both have AI features. Claspo's AI rewrites copy, translates widgets and drafts A/B test variants. Claspo is also testing an AI CRO service in beta for online stores: three AI agents, working with Claspo specialists during the beta, propose campaigns, build them with their targeting and run their A/B tests, and you approve each launch. Popupsmart's AI popup builder drafts a campaign, and Smart Mode, on paid plans, picks the audience after at least a month of manual targeting.
Can my own AI agent build campaigns in Popupsmart or Claspo?
In Popupsmart, yes. Its MCP server and CLI give an AI agent everything the app does: it generates the popup from a template, sets the targeting and triggers, connects your email tool and publishes, in under a minute, on every plan, the free one included. Inside the app, the Popupsmart AI agent does the same from a chat, on every plan. Claspo's pages list no MCP server or CLI. Its AI agents work inside Claspo, among them the beta CRO service for online stores, where they work with Claspo's specialists.
Which one has more templates?
Claspo, with more than 1,000 on every plan. Popupsmart lists 500+. Most teams adapt a handful of layouts rather than browse a whole catalogue, so check that the campaign types you need are covered before counting.
How do G2 reviewers rate Popupsmart and Claspo?
On 23 Sep 2026, Claspo was rated 4.9 from 81 reviews and Popupsmart 4.5 from 141. Reviewers of both most often praise how easy the tool is to use. Most of Claspo's reviewers name nothing they dislike; Popupsmart's most frequent complaints are about design options, missing features and plan limits. G2 labels all of Claspo's reviews organic, while most of Popupsmart's came through its own invitations.
Can I switch from Claspo to Popupsmart?
Yes, you can switch from Claspo to Popupsmart. Popupsmart installs with one embed code on any website, or through its Shopify app or WordPress plugin. Rebuild your live campaign on the free plan first, and upgrade once it converts.
Which one should I choose?
Choose Claspo if price, every feature on every plan or the size of the template library decides it. Choose Popupsmart if your leads go to a tool only Popupsmart connects to, such as Customer.io, Drip, Ontraport, Sendy or anything Zapier or Make reaches, if you want 5,000 free pageviews while you test, if you run click-to-call campaigns, or if you want your own AI agent to build and publish campaigns over MCP or the CLI.

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