Popupsmart vs Claspo
Both are no-code popup builders that bill on pageviews and have a free plan, and their monthly list prices are the same at every tier. Claspo puts every feature on every plan and discounts annual billing more steeply. Popupsmart gives more free pageviews, connects to more of the tools you may already use, and has click-to-call campaigns. Below: what each plan includes, as each company's pricing page lists it, and what G2 reviewers say.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- A/B testing
- From the Advanced plan
- Zapier and Make
- Click-to-call campaigns
- G2 rating
- 4.5 / 5 (141)
Claspo
3,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- A/B testing
- Every plan
- Zapier and Make
- Click-to-call campaigns
- G2 rating
- 4.9 / 5 (81)
Choose Popupsmart if…
- Your leads go to Customer.io, Drip, Ontraport, Sendy, or anything Zapier or Make reaches
- You want 5,000 free pageviews a month while you test
- You run click-to-call campaigns
Choose Claspo if…
- The lower price at every traffic tier decides it
- You want A/B testing and every other feature on the free plan
- You want the larger template library
Popupsmart or Claspo: which should you choose?
On monthly billing the two cost the same: $39 at 50,000 pageviews and $69 at 100,000, and the ladders stay level above that. Claspo's price advantage is annual billing, where it takes 25% off and lands about 10% below Popupsmart at every tier. What it holds back is nothing: every Claspo plan, the free one included, carries every feature — A/B testing, analytics, eight gamification mechanics, AI copy and translation, and more than 1,000 templates. Its G2 rating is higher too: 4.9 from 81 reviews, against Popupsmart's 4.5 from 141.
Popupsmart's case is reach. It sends leads to 19 destinations, and nine of them are missing from Claspo's integrations page, among them Zapier and Make, and Customer.io, Drip, EmailOctopus, Ontraport, Sendy and Sendloop. Its free plan runs to 5,000 pageviews a month instead of 3,000, and it has a click-to-call campaign type for businesses that sell by phone. If your stack runs through those tools, or phone calls are the goal, choose Popupsmart. If price and every feature on every plan decide it, choose Claspo; we would rather say so than argue otherwise.
How the two tools differ
Popupsmart
Popupsmart gates features by plan and reaches further: more free traffic, more places to send a lead, A/B testing from the Advanced plan.
The free plan carries 5,000 pageviews a month and every campaign type, with one popup live at a time. Paid plans add unlimited popups, more websites, analytics and Smart Mode, which picks the audience with AI after a month of manual targeting. A/B testing starts on the Advanced plan, at $69 a month. Leads go to 19 destinations, Zapier and Make among them.
Claspo
Claspo gates by traffic alone: every plan, the free one too, has every feature, and the price rises only with pageviews.
The free plan allows 3,000 pageviews a month on one website, with unlimited widgets and team members and a Powered by Claspo badge. Paid plans start at $39 a month for 50,000 pageviews. The library passes 1,000 templates, gamification runs to eight mechanics, and AI rewrites copy, translates widgets and drafts test variants. Leads go to 13 native email and CRM tools, or anywhere else through webhooks. For online stores it is testing, in beta, an AI service whose agents propose, build and A/B-test campaigns.
Pricing: what each plan costs
Claspo figures read on claspo.io, 23 Sep 2026
Popupsmart$39 / moClaspo$39 / moPopupsmart$69 / moClaspo$69 / moPopupsmart$99 / moClaspo$99 / moPopupsmart$159 / moClaspo$159 / mo| Plan | Popupsmart | Claspo |
|---|---|---|
| Billed on | Pageviews | Pageviews |
| Free plan | Yes, 5K pageviews | Yes, 3K pageviews |
| 50K pageviews | $39 / mo | $39 / mo |
| 100K pageviews | $69 / mo | $69 / mo |
| 250K pageviews | $99 / mo | $99 / mo |
| 500K pageviews | $159 / mo | $159 / mo |
| Money-back | 7 days monthly, 15 days annual | 30 days, if unused |
| Live popups on the free plan | 1 | Unlimited |
| Trial of a paid plan | 14 days, after the free limit | |
| Annual billing | $32.50 / mo at 50K | 25% off |
Monthly list prices, billed monthly, as each company's pricing page showed them from a US location on 23 Sep 2026. Claspo shows a paid price only once a pageview tier is picked on its slider, so each tier was read that way. Claspo's page offers 25% off on annual billing. Its FAQ says 20%.
Features compared
| Capability | Popupsmart | Claspo |
|---|---|---|
| A/B testing | From the Advanced plan | Every plan |
| Analytics | Paid plans | Every plan |
| Templates | 500+ | 1,000+ |
| Zapier and Make | ||
| Click-to-call campaigns | ||
| AI assistant |
Feature by feature
| Popupsmart | Claspo | |
|---|---|---|
| Campaigns | ||
| Email collection | ||
| Coupons and promo codes | ||
| Announcements | ||
| Cart abandonment | ||
| Cookie and privacy consent | ||
| Gamified popups | ||
| Multi-step forms | ||
| Quizzes | ||
| Conditional logic in forms | ||
| Surveys and feedback | ||
| Click-to-call campaigns | ||
| Building | ||
| Templates | 500+ | 1,000+ |
| AI assistant | ||
| AI agents that propose, build and A/B-test campaigns | Beta, for online stores | |
| Teaser popups | ||
| Fullscreen popups | ||
| Form builder | ||
| Privacy checkbox | ||
| Custom fonts | ||
| Multilingual popups | ||
| Targeting | ||
| Exit intent | ||
| Time on page | ||
| Scroll depth | ||
| Inactivity | ||
| Specific pages | ||
| New and returning visitors | ||
| Traffic source | ||
| Geo-location | ||
| Browser language | ||
| Display frequency | ||
| Cookie-based targeting | ||
| AI that picks the audience | Paid plans (Smart Mode) | Beta AI service |
| Integrations | ||
| Mailchimp | ||
| Klaviyo | ||
| HubSpot | ||
| Salesforce | ||
| ActiveCampaign | ||
| MailerLite | ||
| SendGrid | ||
| Brevo | ||
| Webhooks | ||
| Google Analytics | ||
| Zapier | ||
| Make | ||
| Customer.io | ||
| Drip | ||
| EmailOctopus | ||
| Ontraport | ||
| Sendy | ||
| Sendloop | ||
| Meta Pixel | ||
| Pipedrive | ||
| GetResponse | ||
| Omnisend | ||
| Beehiiv | ||
| Userlist | ||
| Analytics | ||
| Conversion analytics | Paid plans | Every plan |
| A/B testing | Advanced plan and up | Every plan |
Claspo's column is read from claspo.io's features, integrations and pricing pages on 23 Sep 2026; Popupsmart's from our pricing page and help center. A dash means the company's own pages don't list it.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Free plan | 5,000 pageviews a month, every campaign type | One popup live at a time |
| Integrations | 19 destinations, Zapier and Make among them | No native Pipedrive, GetResponse or Omnisend |
| Campaigns | Click-to-call campaigns built in | A smaller template library than Claspo's |
| Testing | A/B testing and Smart Mode's AI targeting | A/B testing starts on the Advanced plan |
| Price | Several websites on each plan: 3 at 50K, 5 at 100K | The same monthly price as Claspo, and a smaller annual discount |
| Reviews | Praised on G2 most for ease of use and setup without developers | Rated 4.5, below Claspo's 4.9; most of its G2 reviews came through its own invitations |
Claspo
| Area | Strength | Limitation |
|---|---|---|
| Price | $39 / mo at 50K and $69 / mo at 100K, and 25% off for paying annually | The same monthly price as Popupsmart, not lower |
| Free plan | Every feature, unlimited widgets and team members | 3,000 pageviews a month on one website, with a Powered by Claspo badge |
| Templates | More than 1,000, on every plan | None found |
| Integrations | Native Pipedrive, GetResponse, Omnisend, Beehiiv and Userlist | No Zapier or Make listed; other tools through webhooks |
| Campaigns | Eight gamification mechanics, custom components built with AI, an AI CRO service in beta | No click-to-call campaign type listed |
| Reviews | Rated 4.9 on G2, and G2 labels all 81 reviews organic | None found |
What G2 reviewers say
Claspo
4.9 / 5 · 81 reviews on G2, read 22 Sep 2026
Sources Organic 81
Written 2022–2026; 28 in the past 12 months
Reviewers most often praise how easy Claspo is to use, its templates, its targeting and its support, and many call it good value. Most name nothing they dislike. The complaints that do come up are specific: settings that are hard to find at first, integrations that take setup, plan tiers that confuse, and requests for deeper reporting and missing features.
From an AI-assisted reading of all 81 reviews
Pros
- Easy to use44/81
- Customer support29/81
- Quick setup without developers27/81
- Targeting and display rules27/81
- Templates27/81
Cons
- Learning curve, hard-to-find settings8/81
- Missing features5/81
- Integration gaps or setup5/81
- Reporting and analytics depth4/81
- Price and plan structure3/81
53 of 81 name nothing they dislike
Popupsmart
4.5 / 5 · 141 reviews on G2, read 22 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
Claspo
Praise · Easy to use
“Claspo is easy to use, and the editor feels intuitive even when you’re setting up more advanced campaigns.”
Sofiia R., Marketing Specialist, small business5/5 · 11 Sep 2026 · Organic“Simple, high-converting multi-step forms that qualify B2B clients” on G2 Praise · Targeting and display rules
“The Annoyance Safeguard feature is also fantastic – it lets you define how often and with what priority a popup will appear right when you’re setting it up.”
Valentin M., CRM marketing manager, small business4.5/5 · 12 Nov 2025 · Organic“Great popup builder with powerful customization features” on G2 Praise · Price, value and free plan
“Support is fast and responsive, and overall Claspo offers excellent value for money, especially compared to competitors with fewer features at a higher cost.”
Daniel E., Head of Digital, mid-market5/5 · 30 Jan 2026 · Organic“Lightweight, Effective, and Affordable” on G2 Complaint · Learning curve, hard-to-find settings
“While the core engine is powerful, the current user experience can be a maze for new or non-technical users.”
Guilherme A., Shopify Developer & Analyst, small business4/5 · 4 Jul 2025 · Organic“A Remarkably Powerful & Feature-Rich Engine for Developers and Power Users” on G2 Complaint · Integration gaps or setup
“I would make it easier to integrate a webhook with Claspo. It took me longer than expected to get it to work, although I managed.”
Stefano P., Digital Marketing Manager, small business5/5 · 28 Oct 2025 · Organic“Flexible, Easy-To-Use Tool with Effective Results” on G2 Complaint · Price and plan structure
“Pricing model is confusing; it’s cheaper to purchase page views manually each month than the official pricing tier.”
Andrew M., Director of Media, mid-market5/5 · 18 May 2025 · Organic“Great tool for the price” on G2
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
Claspo's plans and features were read live from claspo.io on 22 Sep 2026, from a US location, as a buyer sees them: its pricing page, its features page and its integrations page.
Prices that appear only after a choice on the page, such as a pageview tier, were read by making each choice.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
On 22 Sep 2026 we collected every review of both products on G2: all 81 of Claspo's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
Frequently asked questions
What is the difference between Popupsmart and Claspo?
Is Claspo cheaper than Popupsmart?
Which free plan is better, Popupsmart's or Claspo's?
Does Claspo have a free plan?
Does Claspo work with Zapier?
Which integrations does each tool have?
Do both tools have A/B testing?
Do both tools have AI features?
Which one has more templates?
How do G2 reviewers rate Popupsmart and Claspo?
Can I switch from Claspo to Popupsmart?
Which one should I choose?
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