Popupsmart vs Wisepops
Both bill on pageviews and put popups on any website from one script, but they sell different things. Wisepops sells a managed program: a strategist from its team audits your traffic, builds the campaigns and tests them against control groups, across popups, web push, an onsite feed and embeds. Popupsmart sells the tool: you build and publish the campaigns yourself, starting on a free plan. Each figure on this page comes from the two companies' own pages, from Popupsmart's 2026 benchmark or from G2's reviewers, with the date it was read.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- Outside Shopify
- The same plans
- Campaigns built for you
- Cookie consent popups
- G2 rating
- 4.5 / 5 (141)
Wisepops
None
Free plan
- Billed on
- Pageviews
- Entry price
- $299 / mo on Shopify for 500K pageviews
- At 100K pageviews
- $299 / mo on Shopify
- Outside Shopify
- Quoted after a demo
- Campaigns built for you
- Cookie consent popups
- G2 rating
- 4.5 / 5 (90)
Choose Popupsmart if…
- You'll build the campaigns yourself and want to start today, on a free plan
- Your traffic is under 500,000 pageviews a month and the budget is $39 to $159, not $299 and up
- You need cookie consent, click-to-call or an autoresponder email, or AI that drafts the popup for you
Choose Wisepops if…
- You want a strategist to audit your traffic, build the campaigns and review the numbers with you
- You'll use web push, an onsite feed, embedded forms or AI product recommendations as well as popups
- You need tests against a control group, SSO or SOC 2, and the budget for $299 a month or more
Popupsmart or Wisepops: which should you choose?
Choose Wisepops if you want its team to plan and run your onsite campaigns as a managed program, with revenue measured against control groups; choose Popupsmart if you'd rather build them yourself, start free, and pay $39 to $159 a month for the traffic Wisepops' Shopify plan covers at $299.
Wisepops does more than popups, and it does it for you. The same script runs web push, an onsite notification feed, embedded forms and, on Shopify, AI product recommendations and AI cart recovery. Before anything goes live its team audits seven days of your traffic, then a strategist builds the first campaigns and tests each one against a control group or a variant. Every plan has every feature. Its integrations page lists 38 email, SMS, CRM and data tools to Popupsmart's 19, larger companies get SSO, SAML and SOC 2, and it has been running since 2013. On G2 it is rated 4.5 from 90 reviews, Popupsmart 4.5 from 141.
Popupsmart's case is price and doing it yourself. Its plans cover 50,000 pageviews for $39 a month and 500,000 for $159; Wisepops' only public price is its Shopify App Store plan, $299 a month for up to 500,000, and off Shopify it quotes after a demo. Its home page puts the managed plan at $499 a month and its pricing page at €599 for up to a million pageviews. Popupsmart starts on a free plan, has cookie consent, click-to-call and an autoresponder email, and its AI popup builder drafts a campaign from a prompt, which Wisepops' own comparison leaves to your strategist.
A word on who wrote this. I founded Popupsmart in 2018, after five years of growth consulting at Flatart, the agency I started in 2013, so I'm not a neutral judge here, and I've made the page checkable instead. Every Wisepops fact is from wisepops.com or its Shopify App Store listing, read on 26 Sep 2026; where its own pages disagree, as they do on the starting price, both figures are printed. Wisepops' comparison page says Popupsmart's reviewers report instability and slow support, so we had every G2 review of both products read and counted, and the reviews section shows what they say about each.
How the two differ
Popupsmart
Popupsmart is a self-serve popup builder: you build, target and publish the campaigns, and the plans differ by traffic, websites, analytics and A/B testing.
The free plan carries 5,000 pageviews a month with every targeting rule and campaign type, one popup live at a time and Popupsmart branding. Paid plans run from $39 a month for 50,000 pageviews on three websites to $159 for 500,000 on unlimited websites, a sixth less on annual billing. They add unlimited popups, analytics and Smart Mode, which picks the audience with AI; A/B testing starts on the Advanced plan. On Shopify it targets by cart value, contents and purchase history, creates a unique discount code for each visitor and reports the revenue its popups drive.
Wisepops
Wisepops sells a managed traffic program: an audit, a strategist who builds and tests the campaigns, and every feature on every plan.
Off Shopify there is no self-serve sign-up: you book a demo, add the script, and a 14-day free trial opens; on day 7 a strategist presents an audit of your traffic with five recommended campaigns, and the first ones go live in week two. Its pricing FAQ says plans start at €599 a month for up to a million pageviews, quoted in dollars or euros; its home page says the high-touch plan starts at $499, with two months free on annual billing. On the Shopify App Store it sells one self-serve plan, $299 a month or $2,990 a year for up to 500,000 pageviews. Beyond popups and bars it runs web push, an onsite feed and embeds, and tests campaigns against control groups.
Pricing: what each plan costs
Wisepops figures read on wisepops.com, 26 Sep 2026
Popupsmart$39 / moWisepops$299 / moPopupsmart$69 / moWisepops$299 / moPopupsmart$99 / moWisepops$299 / moPopupsmart$159 / moWisepops$299 / mo| Plan | Popupsmart | Wisepops |
|---|---|---|
| Billed on | Pageviews | Pageviews |
| Free plan | Yes, 5K pageviews | No, 14-day free trial |
| 50K pageviews | $39 / mo | $299 / mo |
| 100K pageviews | $69 / mo | $299 / mo |
| 250K pageviews | $99 / mo | $299 / mo |
| 500K pageviews | $159 / mo | $299 / mo |
| Money-back | 7 days monthly, 15 days annual | None stated |
| Off Shopify | The same plans and prices | From €599 / mo for up to 1M pageviews (pricing page), or $499 / mo for the managed plan (home page), after a demo |
| Annual billing | $132.50 / mo at 500K | $2,990 a year on Shopify; two months free on site plans |
| Websites at 500K pageviews | Unlimited | Several domains on one account |
| Beyond the largest plan | Custom quote above 500K pageviews | Site plans cover up to 1M pageviews |
Monthly list prices, billed monthly, as each company's own pages showed them from a US location on 26 Sep 2026. Both bill on pageviews. Wisepops' bars are its Shopify App Store plan, the only one it prices by pageviews in public; its own site has no self-serve prices and quotes after a demo. The two Wisepops pages that name a starting price disagree: its pricing FAQ says €599 a month for up to a million pageviews, its home page $499 for the high-touch plan, so both are shown.
Features compared
| Capability | Popupsmart | Wisepops |
|---|---|---|
| A strategist builds the campaigns | ||
| Web push, onsite feed and embeds | ||
| A/B testing | Advanced plan and up | Every plan, with control groups |
| Free plan | ||
| AI that drafts a popup from a prompt | ||
| Cookie consent popups |
Feature by feature
| Popupsmart | Wisepops | |
|---|---|---|
| Campaigns | ||
| Email and phone collection | ||
| Coupons and unique Shopify discount codes | ||
| Sticky bars | ||
| Spin-to-win and other gamified popups | ||
| Countdown timers | ||
| Multi-step forms | ||
| Surveys | ||
| Branching forms that route each answer | ||
| Embedded forms inside the page | ||
| Onsite notification feed | ||
| Web push notifications | ||
| Cookie consent popups | ||
| Click-to-call campaigns | ||
| Autoresponder email to new subscribers | ||
| Building | ||
| Templates | 500+ | 200+ |
| AI that drafts a whole popup from a prompt | ||
| A strategist who builds the campaigns for you | ||
| Custom CSS | Paid plans | |
| JavaScript callbacks | ||
| Custom fonts | ||
| Separate mobile campaigns | ||
| Targeting | ||
| Exit intent | ||
| Scroll depth | ||
| On click | ||
| Specific pages | ||
| New and returning visitors | ||
| Traffic source and UTM | ||
| Location | ||
| Browser language | ||
| Display frequency | ||
| Shopify cart and customer data | Cart value, contents, purchase history, customer tags | Cart value, product data, order count, customer tags |
| Klaviyo segments | ||
| Show a campaign only after another was seen | ||
| AI in targeting | Smart Mode picks the audience (paid plans) | Predicts cart abandonment (Shopify) |
| Ecommerce | ||
| A unique discount code for each visitor | ||
| Products in a popup | From a product feed | AI recommendations (Shopify) |
| Discount code applied at checkout | ||
| Revenue from popups | On Shopify | Per campaign, automatic on Shopify |
| Integrations | ||
| Klaviyo | ||
| Mailchimp | ||
| HubSpot | ||
| Salesforce | ||
| ActiveCampaign | ||
| Brevo | ||
| Customer.io | ||
| Drip | ||
| SendGrid | ||
| Zapier | ||
| Webhooks | ||
| Google Analytics | ||
| MailerLite | ||
| EmailOctopus | ||
| Ontraport | ||
| Sendy | ||
| Sendloop | ||
| Make | ||
| Meta Pixel | ||
| Omnisend | ||
| Postscript | ||
| Yotpo | ||
| Emotive | ||
| GetResponse | ||
| Constant Contact | ||
| ConvertKit | ||
| Dotdigital | ||
| Iterable | ||
| Emarsys | ||
| Pipedrive | ||
| Segment | ||
| 14 more, among them Mailjet, Keap, Voyado and Ometria | ||
| Testing, accounts and support | ||
| A/B testing | Advanced plan and up | Every plan |
| Tests against a control group that sees nothing | ||
| Analytics | Paid plans | Every plan |
| Several websites on one account | ||
| SSO and SAML, SOC 2 | ||
| A free traffic audit | ||
| Support | Email on every plan, chat on paid plans | Live chat and email in English and French |
Wisepops' column is read from wisepops.com's pricing page, FAQ, integrations page and home page, its own comparison with Popupsmart and its Shopify App Store listing on 26 Sep 2026. Popupsmart's column is from our pricing page and help center. A dash means the company's own pages don't list it.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Price | $39 a month at 50K pageviews, $159 at 500K, less on annual billing | A custom quote above 500K pageviews |
| Free plan | 5,000 pageviews a month, every targeting rule and campaign type | One popup live at a time, Popupsmart branding |
| Doing it yourself | Sign up and publish the same day; AI drafts a popup from a prompt | No strategist builds or reviews the campaigns for you |
| Channels | Popups, bars, cookie consent, click-to-call and an autoresponder email | No web push, onsite feed or embedded forms |
| Testing | A/B testing and Smart Mode's AI targeting | A/B testing starts on the Advanced plan; no control-group tests |
| Integrations | Make, MailerLite and EmailOctopus, which Wisepops doesn't list | 19 against Wisepops' 38 |
| Reviews | Rated 4.5 on G2 from 141 reviews, praised most for ease of use | Most came through its own invitations |
Wisepops
| Area | Strength | Limitation |
|---|---|---|
| Service | A traffic audit and a strategist who builds and tests the campaigns | Off Shopify, a demo comes before any price or trial |
| Channels | Web push, an onsite feed, embeds and AI product recommendations | AI product recommendations and AI cart recovery are Shopify-only |
| Testing | Control groups and holdouts, with revenue per campaign | None found |
| Price | Every feature on every plan | $299 a month is its only public price; its pages give two different starting prices |
| Integrations | 38 email, SMS, CRM and data tools, Klaviyo segments in targeting | No Make, MailerLite or EmailOctopus listed |
| Enterprise | SSO, SAML, SOC 2 and multi-site workspaces | None found |
| Reviews | Rated 4.5 on G2 from 90 reviews | Its reviewers' top complaints are design options, missing features and integration gaps |
What G2 reviewers say
Wisepops
4.5 / 5 · 90 reviews on G2, read 26 Sep 2026
Sources Organic 80 · Invited by G2 8 · Invited by Wisepops 2 · Incentivized 8
Written 2017–2026; 40 in the past 12 months
Reviewers praise how easy Wisepops is to use above everything else, then how quickly campaigns go live without developers; after that come its support, its targeting and the leads and sales it brings in. Almost a quarter name nothing they dislike. The complaints are about design options and templates, missing features, integration gaps, the price as traffic grows and plans billed by pageviews rather than popup displays, reporting and conversion-tracking detail, and a learning curve. Almost all of these reviews were written between 2024 and 2026, in similar numbers each year.
From an AI-assisted reading of all 90 reviews
Pros
- Easy to use72/90
- Quick setup without developers43/90
- Customer support29/90
- Targeting and display rules29/90
- Results: leads and conversions29/90
Cons
- Design options and templates17/90
- Missing features17/90
- Integration gaps or setup15/90
- Price and plan structure12/90
- Reporting and analytics depth8/90
21 of 90 name nothing they dislike
Popupsmart
4.5 / 5 · 141 reviews on G2, read 26 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
Wisepops
Praise · Quick setup without developers
“Now I can build the banner or pop-up myself in the morning and have it live before lunch.”
Tim Z., Marketing Manager, small business4.5/5 · 21 Aug 2026 · Organic“Fast, No-Code Promo Banners and Pop-Ups for Shopify” on G2 Praise · Customer support
“Their customer support is outstanding: super friendly, genuinely interested in understanding our needs, and always offering thoughtful solutions instead of just pointing to a generic FAQ.”
Benjamin Kröni K., CEO & Founder, small business5/5 · 17 Apr 2025 · Organic“Wisepops makes a difference” on G2 Praise · Results: leads and conversions
“This app nearly doubled the leads I got with my previous partner.”
Kyle C., Marketing Manager, mid-market3.5/5 · 28 Feb 2023 · Organic“Good but not enough control” on G2 Complaint · Design options and templates
“It would be helpful to have more choices for design - different shapes of pop-ups and tabs.”
Verified User in Internet, small business4.5/5 · 27 Aug 2024 · Organic“Streamlined our operations” on G2 Complaint · Missing features
“We would like to be able to "link" identical campaigns together so that if we need to make a change, it can be applied everywhere.”
Verified User in Furniture, mid-market5/5 · 1 Dec 2025 · Organic“Easy-to-use tool for everyday use” on G2 Complaint · Price and plan structure
“What I dislike about Wisepops is that billing is based on pageviews instead of actual popup displays. It would make more sense to pay for real interactions rather than every page load, since not all visits trigger a popup.”
Verified User in Information Technology and Services, small business5/5 · 29 Oct 2025 · Organic“Effortless Popups and A/B Testing with User-Friendly Design Tools” on G2
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
Wisepops's plans and features were read live from wisepops.com on 26 Sep 2026, from a US location, as a buyer sees them: its pricing page, its Shopify App Store listing, its FAQ, its integrations page, its own comparison with Popupsmart and its home page.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
On 26 Sep 2026 we collected every review of both products on G2: all 90 of Wisepops's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
Frequently asked questions
What is the difference between Popupsmart and Wisepops?
How much does Wisepops cost?
Is Popupsmart cheaper than Wisepops?
Does Wisepops have a free plan?
What does a Wisepops strategist do?
Which one has more integrations?
Which one is better for a Shopify store?
What conversion rate can I expect from popups?
Do reviewers report bugs or slow support with either tool?
How do G2 reviewers rate Popupsmart and Wisepops?
Can I switch from Wisepops to Popupsmart?
Which one should I choose?
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