What is the difference between Popupsmart and Wisepops?
Wisepops sells a managed program: its team audits your traffic, a strategist builds the campaigns and tests them against control groups, and the platform runs web push, an onsite feed and embeds as well as popups. Popupsmart is a self-serve popup builder: you build and publish the campaigns yourself, starting on a free plan, with paid plans from $39 a month. Both bill on pageviews and install with one script on any website.
How much does Wisepops cost?
On the Shopify App Store, Wisepops costs $299 a month or $2,990 a year for up to 500,000 pageviews, with a 14-day free trial. On its own site Wisepops shows no self-serve prices: its pricing FAQ says plans start at €599 a month for up to a million pageviews, quoted in dollars or euros, and its home page says the high-touch plan, with the audit, a dedicated strategist and monthly reviews, starts at $499. Both pages were read on 26 Sep 2026.
Is Popupsmart cheaper than Wisepops?
Yes, Popupsmart is cheaper than Wisepops at every traffic level both publish a price for. Popupsmart costs $39 a month for 50,000 pageviews, $69 for 100,000, $99 for 250,000 and $159 for 500,000; Wisepops' Shopify plan costs $299 a month for up to 500,000. The difference buys a service: Wisepops' price includes its team's audit and strategist on the managed plans, and Popupsmart's doesn't.
Does Wisepops have a free plan?
No, Wisepops has no free plan. It has a 14-day free trial: on Shopify you start it from the App Store, elsewhere it opens after a demo and the script install. Popupsmart has a free plan with 5,000 pageviews a month, every campaign type and targeting rule, one popup live at a time and Popupsmart branding.
What does a Wisepops strategist do?
By Wisepops' own account, the strategist presents an audit of seven days of your traffic, with five recommended campaigns and an estimate of what each could add, then the team builds the first campaigns and runs each against a control group or a variant; the first go live in week two and a business review follows at month three. Its comparison page says larger accounts get a dedicated strategist. Popupsmart has no equivalent: you build the campaigns, with chat support on paid plans.
Which one has more integrations?
Wisepops. Its integrations page lists 38 email, SMS, CRM and data tools, against the 19 destinations in Popupsmart's help center, and it can target campaigns on Klaviyo segments. Both connect to Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign, Brevo, Customer.io, Drip, SendGrid, Zapier, webhooks and Google Analytics. Only Popupsmart lists MailerLite, EmailOctopus, Ontraport, Sendy, Sendloop, Make and Meta Pixel; only Wisepops lists Omnisend, Postscript, Yotpo, Iterable, Emarsys, Pipedrive, Segment and 19 more.
Which one is better for a Shopify store?
Wisepops does more for a large store: AI product recommendations, AI cart recovery that predicts abandonment, discount codes applied at checkout, revenue per campaign and tests against a control group, from $299 a month. Popupsmart does the essentials for less: on Shopify it targets by cart value, contents, purchase history and customer tags, creates a unique discount code for each visitor, shows products from a product feed and reports the revenue its popups drive, from a free plan and $39 a month.
What conversion rate can I expect from popups?
Wisepops' FAQ says campaigns using Wisepops average a 4.82% conversion rate. Popupsmart's 2026 benchmark measured the median popup that asks for an email or phone number at 0.83% of its displays, with the top 25% at 1.96% and the top 10% at 3.87% (3,034 popups, January 2024 to September 2026, each with at least 1,000 displays). The two aren't comparable: one is an average, the other a median, and Wisepops doesn't say what it counts as a conversion, where Popupsmart counts only submissions with an email or phone number.
Do reviewers report bugs or slow support with either tool?
Few reviewers of either Popupsmart or Wisepops do. We had every G2 review of both products read and tagged: bugs come up in 6 of Wisepops' 90 reviews and 11 of Popupsmart's 141, slow support in 5 and 3, page speed in 1 and 4, and installation trouble in none and 6. Counts this small don't show either tool to be more reliable than the other. The complaints that recur are elsewhere: design options and missing features for both, integration gaps and billing by pageviews for Wisepops, plan limits for Popupsmart.
How do G2 reviewers rate Popupsmart and Wisepops?
On 26 Sep 2026, Wisepops was rated 4.5 from 90 reviews and Popupsmart 4.5 from 141. Both sets praise ease of use first. Wisepops' reviewers then credit quick setup, its support and its targeting; Popupsmart's credit setup without developers and its design options. The two sets reach G2 differently: G2 labels nearly all of Wisepops' reviews organic, and most were written since 2024, while most of Popupsmart's came through its own invitations.
Can my own AI agent build campaigns in Popupsmart or Wisepops?
In Popupsmart, yes. Its MCP server and CLI give an AI agent everything the app does: it generates the popup from a template, sets the targeting and triggers, connects your email tool and publishes, in under a minute, on every plan, the free one included. Inside the app, the Popupsmart AI agent does the same from a chat, on every plan. Wisepops' pages list no MCP server or CLI, and its API reads campaigns but doesn't create them. There, a strategist from its team designs and builds the campaigns.
Can I switch from Wisepops to Popupsmart?
Yes, you can switch from Wisepops to Popupsmart. Popupsmart installs with one line of JavaScript on any website, or through its Shopify app or WordPress plugin. Rebuild your best campaign on the free plan first and upgrade once it converts. Connect the same email tool in Popupsmart, and new leads go to the list your Wisepops campaigns fed.
Which one should I choose?
Choose Wisepops if you want a team to audit your traffic and run your campaigns, if you'll use web push, an onsite feed or AI product recommendations, or if you need control-group tests and enterprise security, and the budget is $299 a month or more. Choose Popupsmart if you'll build the campaigns yourself, or have your own AI agent build them over MCP or the CLI, and want to start free, pay $39 to $159 a month, or need cookie consent, click-to-call, an autoresponder email or AI that drafts the popup.
Popupsmart
