Popupsmart vs OptinMonster
Both are no-code popup builders that run on any website from one script. OptinMonster bills on campaign impressions and unlocks features plan by plan. It has more campaign formats, forms inside your pages among them, and on annual billing its first year costs less than Popupsmart at several traffic levels. Popupsmart bills on pageviews and puts every targeting rule and integration on every plan, the free one included. Each figure on this page comes from the two companies' own pages, from 28,674 Popupsmart campaigns or from G2's reviewers, with the date it was read.
Popupsmart
5,000
free pageviews a month
- Billed on
- Pageviews
- Entry price
- $39 / mo for 50K pageviews
- At 100K pageviews
- $69 / mo
- Exit intent
- Every plan
- Location targeting
- Every plan
- Forms inside the page
- G2 rating
- 4.5 / 5 (141)
OptinMonster
None
Free plan
- Billed on
- Campaign impressions
- Entry price
- $21 / mo ($7 billed annually, first year) for 2.5K campaign impressions
- At 100K campaign impressions
- $147 / mo ($49 billed annually, first year)
- Exit intent
- Pro plan and up
- Location targeting
- Growth plan
- Forms inside the page
- G2 rating
- 4.3 / 5 (108)
Choose Popupsmart if…
- You want exit intent, location, traffic-source and new-visitor targeting on every plan, the free one included
- Your leads go to HubSpot, Klaviyo, Zapier or a webhook, and you don't want a higher plan for that
- You need cookie consent, click-to-call or an autoresponder email, or several websites on one plan
Choose OptinMonster if…
- You need forms inside your pages: inline and sidebar forms, or content lockers
- Your site is small and the first year decides it: $7 a month for 2,500 impressions, billed annually
- You build campaigns for clients and want sub-accounts, client logins and follow-up campaigns
Popupsmart or OptinMonster: which should you choose?
Choose OptinMonster if you want forms inside your pages or a cheaper first year on a small site; choose Popupsmart if you want every targeting rule and integration on every plan, the free one included, and a lower price from the second year on.
OptinMonster has built more ways to show a form, and its first year can cost less. Besides popups, bars and fullscreen views, it puts inline and sidebar forms inside your pages, locks content behind a signup, and runs follow-up campaigns that react to what a visitor did with an earlier one. It measures the revenue each campaign brings and gives agencies sub-accounts and client logins. Its integrations list has 35 email, CRM and automation tools to Popupsmart's 19, and its team answers email and chat around the clock on weekdays. The smallest plan costs $21 a month for 2,500 campaign impressions, or $7 a month for the first year billed annually. That's well below Popupsmart's cheapest paid plan, $39 a month or $32.50 billed annually, and a small site, or one whose campaigns show on few pages, may need nothing more.
Popupsmart's case is what every plan includes. Exit intent, traffic-source, location, new-visitor and browser-language targeting are on every Popupsmart plan, the free one too; OptinMonster sells exit intent and traffic-source targeting from its Pro plan ($87 a month) and location and new-visitor targeting only on Growth ($147). Its HubSpot, Klaviyo, Zapier and webhook connections also start on Pro, where every Popupsmart integration comes with every plan. Sized the way OptinMonster's own pricing FAQ advises, Popupsmart costs less at every traffic tier compared on monthly billing, and from the second year on annual billing, when OptinMonster renews at full price. It also has cookie consent, click-to-call and an autoresponder email, and covers more websites on each plan.
A word on who wrote this. I founded Popupsmart in 2018, after five years of growth consulting at Flatart, the agency I started in 2013, so I'm not a neutral judge of this match. I've tried to be a checkable one instead. Every OptinMonster fact here is from optinmonster.com, read on 26 Sep 2026; every Popupsmart fact is from our pricing page and help center; and every number about what works is from our own 2026 benchmark. That data didn't always take our side. Exit intent is on every Popupsmart plan, and I could have sold it as a free win over OptinMonster's Pro plan; across 28,674 campaigns its advantage could be chance, so the table further down says exactly that.
How the two tools differ
Popupsmart
Popupsmart bills on pageviews and puts every targeting rule, campaign type and integration on every plan; plans differ by traffic, websites, analytics and A/B testing.
The free plan carries 5,000 pageviews a month with every targeting rule and campaign type, one popup live at a time and Popupsmart branding. Paid plans start at $39 a month ($32.50 billed annually) for 50,000 pageviews on three websites, and add unlimited popups, analytics, custom fonts and CSS, and Smart Mode, which picks the audience with AI. A/B testing starts on the Advanced plan, $69 a month. Leads go to 19 destinations, HubSpot, Klaviyo, Zapier and Make among them, or to its built-in autoresponder email. On Shopify it targets by cart value and contents and reports the revenue its popups drive.
OptinMonster
OptinMonster bills on campaign impressions and unlocks features plan by plan: exit intent from Pro, location and new-visitor targeting on Growth.
There is no free plan; a 14-day money-back guarantee instead. Plans run from Basic, $21 a month for 2,500 campaign impressions on one site, to Growth, $147 a month for 100,000 on five sites. Annual billing lowers them, and the first year is 60% off list: $7 to $49 a month, renewing at $17.50 to $122.50. Every plan has unlimited campaigns, its whole template library and AI that rewrites a campaign's copy. Plus adds A/B testing and device targeting; Pro adds exit intent, countdown timers, referrer and UTM targeting, scheduling, revenue attribution, the HubSpot, Klaviyo, Zapier and webhook connections, and drops its badge; Growth adds location and new-visitor targeting, OnSite Retargeting, follow-up campaigns, coupon wheels and store integrations.
Pricing: what each plan costs
OptinMonster figures read on optinmonster.com, 26 Sep 2026
Popupsmart$39 / moOptinMonster$57 / moPopupsmart$39 / moOptinMonster$87 / moPopupsmart$39 / moOptinMonster$147 / moPopupsmart$69 / moOptinMonster$147 / mo| Plan | Popupsmart | OptinMonster |
|---|---|---|
| Billed on | Pageviews | Campaign impressions |
| Free plan | Yes, 5K pageviews | No, 14-day money-back guarantee |
| 8K pageviews | $39 / mo | $57 / mo |
| 20K pageviews | $39 / mo | $87 / mo |
| 50K pageviews | $39 / mo | $147 / mo |
| 80K pageviews | $69 / mo | $147 / mo |
| Money-back | 7 days monthly, 15 days annual | 14 days |
| 8K pageviews, billed annually | $32.50 / mo | $19 / mo the first year, then $47.50 |
| 20K pageviews, billed annually | $32.50 / mo | $29 / mo the first year, then $72.50 |
| 50K pageviews, billed annually | $32.50 / mo | $49 / mo the first year, then $122.50 |
| 80K pageviews, billed annually | $57.50 / mo | $49 / mo the first year, then $122.50 |
| Smallest paid plan | $39 / mo for 50,000 pageviews | $21 / mo for 2,500 impressions |
| Websites, smallest to largest plan | 3, 5, 7, unlimited | 1, 2, 3, 5 |
| Beyond the largest plan | Custom quote above 500K pageviews | Custom plan above 100K impressions |
Monthly list prices, billed monthly, as each company's pricing pages showed them from a US location on 26 Sep 2026. The two bill in different units: Popupsmart counts pageviews, OptinMonster counts campaign impressions, one each time a visitor sees a campaign. OptinMonster's pricing FAQ recommends "a plan with 20-30% more impressions than you have website pageviews", so each tier is priced at the smallest OptinMonster plan holding 20% more impressions than its pageviews, and at the smallest Popupsmart plan that covers them. Fewer campaigns, or campaigns on fewer pages, use fewer impressions: across Popupsmart's 2026 benchmark, 28,674 campaigns recorded 499.6 million popup displays on 1.98 billion page views. Past about 83,000 pageviews the advice outgrows Growth's 100,000 impressions, and OptinMonster moves you to a custom plan.
Features compared
| Capability | Popupsmart | OptinMonster |
|---|---|---|
| Exit intent | Every plan | Pro plan and up |
| Location and new-visitor targeting | Every plan | Growth plan |
| HubSpot, Klaviyo, Zapier and webhooks | Every plan | Pro plan and up |
| A/B testing | Advanced plan and up | Plus plan and up |
| Forms inside the page and content lockers | ||
| Cookie consent popups |
Feature by feature
| Popupsmart | OptinMonster | |
|---|---|---|
| Campaigns | ||
| Email collection | ||
| Coupons and discount codes | ||
| Floating bars | ||
| Fullscreen popups | ||
| Slide-ins and side popups | ||
| Spin-to-win and other gamified popups | Every plan | Growth plan (coupon wheel) |
| Countdown timers | Pro plan and up | |
| Multi-step forms | Yes/no forms from Plus, multi-step from Pro | |
| Inline and sidebar forms inside the page | ||
| Content lockers | Plus plan and up | |
| Follow-up campaigns after an earlier one | Growth plan | |
| Cookie consent popups | Every plan | |
| Click-to-call campaigns | Every plan | |
| Autoresponder email to new subscribers | Every plan | |
| Building | ||
| Templates | 500+ | 700+ |
| AI | Drafts a whole popup from a prompt | Rewrites a campaign's copy |
| Personalized text (Smart Tags) | Pro plan and up | |
| Custom fonts | Paid plans | Every plan |
| WordPress plugin | ||
| Shopify | ||
| Remove the tool's branding | Paid plans | Pro plan and up |
| Targeting | ||
| Specific pages | ||
| Time on page | ||
| Scroll depth | ||
| Inactivity | Every plan | Plus plan and up |
| Device | Plus plan and up | |
| Exit intent | Every plan | Pro plan and up |
| On click | Pro plan and up | |
| Traffic source and UTM | Every plan | Pro plan and up |
| Cookie value | Every plan | Pro plan and up |
| Scheduling | Pro plan and up | |
| New and returning visitors | Every plan | Growth plan |
| Location | Every plan | Growth plan |
| Cart value and contents | On Shopify | Growth plan |
| Browser language | Every plan | |
| Operating system | Every plan | |
| AI that picks the audience | Paid plans (Smart Mode) | |
| Adblock detection | Growth plan | |
| Integrations | ||
| HubSpot, Klaviyo, Zapier and webhooks | Every plan | Pro plan and up |
| Mailchimp | ||
| Klaviyo | ||
| HubSpot | ||
| ActiveCampaign | ||
| MailerLite | ||
| Brevo | ||
| Customer.io | ||
| Drip | ||
| EmailOctopus | ||
| Ontraport | ||
| Sendloop | ||
| Zapier | ||
| Webhooks | ||
| Google Analytics | ||
| Salesforce | ||
| SendGrid | ||
| Sendy | ||
| Make | ||
| Meta Pixel | ||
| AWeber | ||
| ConvertKit | ||
| GetResponse | ||
| Omnisend | ||
| Constant Contact | ||
| Campaign Monitor | ||
| Keap | ||
| Marketo | ||
| Salesforce Account Engagement (Pardot) | ||
| Bento | ||
| 12 more, among them iContact, Emma, SendPulse and MailPoet | ||
| Analytics, accounts and support | ||
| Analytics | Paid plans | Basic on every plan, full from Plus |
| A/B testing | Advanced plan and up | Plus plan and up |
| Revenue measured from popups | On Shopify | Pro plan and up |
| Team access | 1 to 4 team members on paid plans | Sub-accounts from Pro, client logins on Growth |
| Lead verification | Paid add-on | |
| Support | Email on every plan, chat on paid plans | Email and chat on weekdays, 24 hours a day |
OptinMonster's column is read from optinmonster.com's pricing pages (annual and monthly), features page and integrations list on 26 Sep 2026; where a feature sits on a plan, the plan named is the lowest that lists it. Popupsmart's column is from our pricing page and help center. A dash means the company's own pages don't list it.
The features they plan differently, against 28,674 campaigns
OptinMonster keeps much of its targeting for its higher plans. Popupsmart puts the same rules on every plan, the free one included. We measured these features in our 2026 benchmark: 28,674 campaigns from 11,533 businesses that ran a popup with Popupsmart between January 2024 and September 2026. Not every result helps our case. Exit intent's advantage could be chance, and gamified popups get more clicks but not more leads.
| Capability | What 28,674 Popupsmart campaigns showed | Popupsmart | OptinMonster |
|---|---|---|---|
| Exit intent | No statistically reliable advantage: popups on the most sensitive exit-intent setting converted 1.10% vs 0.78% without exit intent (median campaign), a gap that could be chance. | Every plan, free included | Pro plan and up |
| New and returning visitors | Popups targeted at new visitors only convert 1.13% vs 0.77% for popups shown to everyone. | Every plan, free included | Growth plan |
| Traffic source | Visitors arriving from an email or SMS campaign convert on popups at 1.81% vs 0.74% for visitors from organic search. | Every plan, free included | Pro plan and up |
| Location | By visitor country, popups convert 0.76% for visitors in the United Kingdom vs 0.34% in Germany, and 2.01% in Mexico vs 0.46% in the United States (median campaign). | Every plan, free included | Growth plan |
| Browser language | When a visitor's browser language matches the popup's language, the same popup converts better in most campaigns. | Every plan, free included | |
| Device | Mobile visitors convert on popups at 1.02% vs 0.57% on desktop (median campaign), and 63% of popup displays happen on mobile. | Plus plan and up | |
| Spin-to-win and gamified popups | They get far more clicks (7.33% vs 1.87% of displays, median campaign; the spin itself counts as a click), but do not collect measurably more email or phone leads than plain signup popups. | Every plan, free included | Growth plan |
| Autoresponder email | Among businesses whose popups collect an email or phone number, 16% connect an external tool and 64% turn on the built-in autoresponder email. | Every plan, free included |
Rates are per popup display. "Median campaign" means half the campaigns did better and half did worse. Each line is quoted from the benchmark with its qualifiers: where it says a gap could be chance, treat it as a lean, not a rule. The benchmark measured Popupsmart popups, so it shows what a feature did there, not what it does inside OptinMonster. Plans as each company's pricing pages listed them on 26 Sep 2026.
The method, the full data and every statement: the 2026 popup conversion benchmark report.
Strengths and limitations
Popupsmart
| Area | Strength | Limitation |
|---|---|---|
| Price | Less than OptinMonster at every tier compared on monthly billing, and from the second year on annual billing | No paid plan under 50K pageviews; OptinMonster's first annual year costs less at 8K, 20K and 80K |
| Free plan | 5,000 pageviews a month with every targeting rule, campaign type and integration | One popup live at a time, Popupsmart branding |
| Targeting | Exit intent, traffic source, location, new visitors and browser language on every plan | No adblock detection or follow-up campaigns |
| Campaigns | Cookie consent, click-to-call and an autoresponder email | No inline or sidebar forms or content lockers inside the page |
| Integrations | All 19 destinations on every plan, Salesforce and Make among them | 19 against OptinMonster's 35 |
| Testing | A/B testing and Smart Mode's AI targeting | A/B testing starts on the Advanced plan |
| Reviews | Rated 4.5 on G2, above OptinMonster's 4.3; praised most for ease of use and setup without developers | Most of its G2 reviews came through its own invitations |
OptinMonster
| Area | Strength | Limitation |
|---|---|---|
| Campaign types | Inline and sidebar forms, content lockers, slide-ins and follow-up campaigns | Follow-up campaigns and coupon wheels only on Growth |
| Price | $7 a month for the first year of its smallest plan, billed annually | Renews at full price; exit intent needs Pro and location targeting Growth |
| Free plan | A 14-day money-back guarantee | No free plan |
| Integrations | 35 email, CRM and automation tools | HubSpot, Klaviyo, Zapier and webhooks start on Pro |
| Agencies | Sub-accounts, client logins, custom branding and revenue attribution | Client logins and unlimited sub-accounts only on Growth |
| Support | Email and chat on weekdays around the clock; in its G2 reviews since 2023, praised second only to ease of use | None found |
| Reviews | Rated 4.3 on G2 from 108 reviews, about two in three labelled organic | Most were written between 2019 and 2023 |
What G2 reviewers say
OptinMonster
4.3 / 5 · 108 reviews on G2, read 26 Sep 2026
Sources Organic 70 · Invited by G2 38 · Incentivized 36
Written 2016–2026; 4 in the past 12 months
Reviewers praise how easy OptinMonster is to use above everything else, and almost as often the leads and sales it brings in; then its design options, quick setup, support and targeting. Over a quarter name nothing they dislike. The complaints are about a learning curve and an editor that can confuse, missing features such as form fields and display logic, the price for small businesses and features kept for higher plans, reporting detail and bugs. Most of these reviews were written between 2019 and 2023, the busiest years being 2022 and 2023.
From an AI-assisted reading of all 108 reviews
Pros
- Easy to use45/108
- Results: leads and conversions43/108
- Design and customization36/108
- Quick setup without developers32/108
- Customer support32/108
Cons
- Learning curve, hard-to-find settings22/108
- Missing features17/108
- Price and plan structure13/108
- Reporting and analytics depth11/108
- Bugs and glitches8/108
31 of 108 name nothing they dislike
Popupsmart
4.5 / 5 · 141 reviews on G2, read 26 Sep 2026
Sources Invited by Popupsmart 84 · Organic 44 · Invited by G2 8 · Invited by G2 for Popupsmart 5 · Incentivized 97
Written 2020–2026; 59 in the past 12 months
Reviewers most often praise how easy Popupsmart is to use and to set up without a developer, then its design options, its targeting and the leads it brings. Their complaints centre on limits: design options they would like wider, the free plan and pageview caps, the price step from free to paid, missing features and reporting depth.
From an AI-assisted reading of all 141 reviews
Pros
- Easy to use95/141
- Quick setup without developers63/141
- Design and customization42/141
- Results: leads and conversions29/141
- Targeting and display rules29/141
Cons
- Design options and templates25/141
- Missing features25/141
- Free-plan and usage limits24/141
- Price and plan structure19/141
- Reporting and analytics depth13/141
28 of 141 name nothing they dislike
In reviewers' own words
Verbatim from G2, each linked to its review, with the labels G2 gives it. We chose the most specific statement in each product's most-mentioned themes, praise and complaint alike.
OptinMonster
Praise · Results: leads and conversions
“It has almost tripled my email opt-ins.”
Jeff P., Blogger, small business1/5 · 19 Jan 2021 · Organic“Service Works... MAJOR Issues With Billing” on G2 Praise · Customer support
“They even go in and edit it for me or send me video tutorials so I can easily understand what to do next.”
Tayela P., Marketing Manager, small business4.5/5 · 5 Aug 2024 · Organic“Excellent Customer Support!” on G2 Praise · Targeting and display rules
“We have secured a number of leads on the entry and exit intent.”
Simac K., CEO, small business5/5 · 31 Jan 2023 · Organic“High conversion tool - a MUST for all websites” on G2 Complaint · Learning curve, hard-to-find settings
“Some of the interactions can be confusing, like the sort controls on the campaigns page leaves me wondering which campaigns are actually live.”
Verified User in Computer Software, mid-market3.5/5 · 10 Sep 2025 · Organic“Good, simple, inexpensive tool for campaigns” on G2 Complaint · Missing features
“You cannot create a form where people can upload files to.”
Brian K., Marketing Manager, small business5/5 · 22 Sep 2022 · Organic“Would recommend this 10/10 times” on G2 Complaint · Price and plan structure
“The promotional pricing is a big plus. Outside of that, the regular pricing is too high, making it unfeasible to continue using the tool.”
Ronaldo R., Media Performance / Growth / CRO, small business5/5 · 31 Jul 2025 · Invited by G2 · Incentivized“After extensive research, OptinMonster turned out to be the tool that best met our needs.” on G2
Popupsmart
Praise · Easy to use
“The platform is so well-designed and intuitive that I could start creating and customizing popups immediately without having to watch long video tutorials or read extensive documentation.”
Yuen K., Digital Makreting Manager, mid-market5/5 · 23 Jul 2025 · Organic“Intuitive, Powerful, and Incredibly Easy to Use!” on G2 Praise · Works on any website
“After trying to get something similar to connect my Blogger site to Brevo, I was frustrated and feeling defeated, but POPUPSMART not only worked, it was also easy and had SO MANY ways to customize.”
Verified User in Arts and Crafts, small business5/5 · 23 Jul 2025 · Organic“POPUPSMART is easy and exactly what I needed!” on G2 Praise · Results: leads and conversions
“Popupsmart has proven to provide us with quality leads at reasonable cost.”
Marc A., Founder, small business5/5 · 10 Dec 2024 · Organic“Popupsmart is transforming our business!” on G2 Complaint · Design options and templates
“Design customization can feel limited if you want very specific styling. Also, it would be nice to have more native integrations with CRM tools.”
Jesse S., Owner & Founder, small business5/5 · 23 Jul 2025 · Organic“Smart and user-friendly popup tool” on G2 Complaint · Price and plan structure
“The leap from the free plan to a minimum of $39.00 per month is quite steep, particularly for small businesses.”
Josh U., Terran Ambassador, small business5/5 · 28 Oct 2025 · Invited by Popupsmart · Incentivized“User-Friendly and Generous Free Plan, But Price Jump Is Steep” on G2 Complaint · Reporting and analytics depth
“There’s not much to dislike, but if anything, the analytics dashboard could offer a bit more depth and filtering options.”
Mayur J., Developer, mid-market4/5 · 24 Jul 2025 · Organic“User-Friendly and Highly Customizable Popups Helped Us Boost Conversions Instantly” on G2
How we made this comparison
Written from experience
We have built and sold Popupsmart, a popup builder, since 2018. That tells us what decides a purchase in this category: how a tool bills, what its free plan holds back, where it sends a lead, and what its users say. Those are the rows on this page.
It also makes Popupsmart one of the two products compared here. So nothing on the page rests on our word alone: every figure comes with its source and the date we read it.
Written by Emre Elbeyoğlu, Founder & CEO of Popupsmart.
The companies' own pages
OptinMonster's plans and features were read live from optinmonster.com on 26 Sep 2026, from a US location, as a buyer sees them: its pricing page, its monthly pricing page, its features page, its integrations page, its home page and its own comparison with Popupsmart.
Popupsmart's figures come from our pricing page and our help center. A feature a company's own pages don't list shows as "Not listed", not as missing.
G2's reviews
On 26 Sep 2026 we collected every review of both products on G2: all 108 of OptinMonster's and all 141 of Popupsmart's. An AI assistant read each one in full and sorted what it praises and criticises into themes, counting a review once per theme. No person has checked every tag. The ratings and review counts are G2's.
The quotes are verbatim, checked word for word against G2, and each links to its review with the labels G2 gives it: organic or invited, incentivized or not. Reviews reach G2 in different ways, so each product's source line says how many are which, and when they were written.
We re-read the companies' pages and G2 at least every 90 days, and the dates on this page move when we do. If a figure here is out of date, tell us through our contact page.
Frequently asked questions
What is the difference between Popupsmart and OptinMonster?
Is OptinMonster cheaper than Popupsmart?
Does OptinMonster have a free plan?
What is an OptinMonster campaign impression, and how many do I need?
Which OptinMonster plan includes exit intent?
Does exit intent improve popup conversion?
Which one has more integrations?
Which one has more campaign types?
Which one is better for WordPress?
Which one is better for a Shopify store?
How do G2 reviewers rate Popupsmart and OptinMonster?
Can I switch from OptinMonster to Popupsmart?
Which one should I choose?
More comparisons
Popupsmart vs Claspo
Popupsmart vs OptiMonk
Popupsmart vs Alia
Popupsmart vs Wisepops
Popupsmart vs Poptin
Popupsmart vs Privy
Popupsmart vs Popup Maker
Popupsmart vs Sleeknote
Weighing more than two tools? OptinMonster alternatives