Black Friday Marketing Strategies to Get Your Store Ready for BFCM

In the following content, I’m going to explain what online marketing is, and why Black Friday is vital for e-commerce businesses. Then, I will give you some tactics to take advantage of this beautiful opportunity. I hope you can easily apply those online marketing strategies for Black Friday to your digital marketing plan!

Why Black Friday and Cyber Monday Matter

Whether you’re ready or not, it’s coming! On black friday, you’ll see the busiest shopping day of the whole year. It matters because it is a great chance to generate more leads, increase sales and conversions!

black friday marketing strategy

Take a look at the recent Black Friday stats!

  • From 2018 to 2020, Cyber Monday online sales spiked up from $7.9 Billion to $10.8 Billion. (FinancesOnline)

  • In 2020, Amazon saw the biggest holiday shopping season in its history. (Amazon)

  • Black Friday and Cyber Monday sales are expected to surpass $10 Billion in e-commerce sales. (Insider Intelligence - eMarketer

The numbers are huge, right? Imagine how much you'b be leaving out on the table because of a wrong Black Friday marketing strategy or even lack of one. No need to worry; we got you.

Email Marketing TIPS for Black Friday

Email marketing is a sustainable way to deliver huge ROI. In this case, you need to prepare your email marketing campaigns before Black Friday.

Why? Here's the answer:

Email marketing accounts for the highest order confirmation rate compared to other channels like Social, Direct, and Search. (Shopify)

You should prepare attractive email messages with some valuable content and images to make your customers happy. You can announce Black Friday promotions, discounts and offers via email marketing to encourage your customers to purchase.

Email marketing is a strong method to build transactional relationships with your customers. So, you should take advantage of this powerful resource especially in sales seasons like Black Friday or Cyber Monday.

You may send a friendly reminder email to prevent cart abandonment or suggest products that best fit your clients' interests based on their purchase history.

Pro tip: Make sure that your email subject lines are catchy enough to get opened.

Get More Email Signups for Black Friday

You can grow your email list with the help of this beautiful event in November 🙂 People can’t wait to get something for free or on discount. In this case, you may show your unique opt-in forms to increase email subscriptions as well as your conversion rates in the long run.

What is the difference between single opt-in and double-opt in?

Black Friday signup newsletter.

Send Personalized Emails with Catchy Subject Lines

If you’re running an e-commerce store, this is something you should definitely do!

Hurry up, segment your subscribers into specific groups based on distinct features such as location, interest and purchase history. After that, personalize each message and offer a value that can’t be turned down.

Considering that our inbox folder will be bombarded by stores' special offer emails etc., you should come up with an effective, eye-catching, interesting and unique email subject line. You should implement a sense of urgency in your subject lines with words such as “Hurry, Act Now, Deadline Approaching…”

Yo might also get inspired from: Funny Email Subject Lines That Work Like a Charm

If you’re convinced, you better trigger your campaigns with powerful subject lines to drive more sales! 🙂

Create a Sense of Urgency

As one of the most powerful marketing tactics, creating a sense of urgency works for campaigns. You should definitely create compelling emails that boost your conversions and email open rates. Believe me, you’ll convert your subscribers into paying customers during the Black Friday week.

Black Friday countdown campaign to boost sales.

Let me tell you the reason behind this situation. Your customers are more likely to make a decision quickly when they think they’re about to miss an opportunity. Personally, it’s not fair, but this is marketing. I want you to know that your competitors will use this tactic. So why shouldn't you?

Put yourself into your customers' shoes. If you’d be the one that wants to buy those pair of shoes and if you’d be the one who experiences such an urgent situation, wouldn’t your brain force you to make a decision instantly?

Well, desire loses its value without a sense of urgency. That’s why you should trigger your customers with an immediate call to action.

You may create unique notification popups or a progress bar that will show up announcing that there are x hours & min left before missing the opportunity or when that particular product you’re looking for runs out of stock!

  • Show a countdown timer on your black friday popup

black friday marketing campaign

This is another way to create a sense of urgency: set a deadline for a hot deal! Whatever your business is you can apply this tactic to get more conversions.

You can create your free Black Friday popup with Popupsmart, a no code popup builder today and make sure that you show your campaigns to the right audience at the right time thanks to its advanced triggering and targeting features.

Create a Free Black Friday Popup

Customize Your Landing Page for Black Friday and Cyber Monday

Customizing landing page on Black Friday.

The average landing page conversion rate across all industries is around 2.35%.

A lot of people search for products before Black Friday. In this case, you need a landing page strategy that will help your SEO efforts. So, what you need to do is boost Black Friday sales on your landing page before the weekend of Black Friday.

  • You should convey a simple and clear but powerful call to action with a unique “Black Friday” design.

Don’t forget to promote something valuable and provide it with your CTA. You may also link to other places of your e-commerce store.

You might also consider landing page optimization tools to optimize your Black Friday landing page.

Provide Combo Promotions with Discounts

Special offers for Black Friday.

I think we all use some promotion tactics in e-commerce businesses. Well, it works but you need something dynamic. To provide the best experience, you should think about what you can do.

Think about your limit. Is it better to give a discount on one particular product or is it better to give out offers on product combinations to elevate the average order value?

Personally, I recommend creating discount coupons for a package which consist of various products relevant to each other.

For example, it could be useful to offer a special discount on wet dog food multipacks when your customer buys a sofa dog bed. It’s just an example of retaining relevancy.

Considering that both the previous week of Black Friday and Cyber Monday make for an amazing sale season, you should trigger your campaigns to increase your conversions. Don’t you like to buy something which has bonus benefits on top of the exact order value?

Give them an experience that will make them feel like winning a reward, engagingly.

Boost Black Friday Sales with Social Media Campaigns

Social media campaigns for Black Friday.

Social media is one of the main fields of today’s marketing landscape. It helps you build your brand voice and engage with your subscribers. It is a productive way to engage with your customers, listen to them and provide their expectations.

Consumers indeed often turn to social media to engage with brands. About 58.6 percent of American consumers interact with brands on social media about one to three times per day.

So, Black Friday is definitely something you should make an effort over, to increase your conversions through social media. You should boost your related social media posts with special discounts and offers.

Don’t forget to use hashtags in order to promote your discount codes. Using #BlackFriday will be helpful to reach many more people who are interested in your products.

Remember, it’s always better to organize your social media channels based on the Black Friday & Cyber Monday context. That means, your different social media channels should reflect the same thing, “Black Friday”!

You should optimize your cover photo, profile picture, a bio with a call-to-action button, banner, link, and description to stay up-to-date and let people know that you’re very well prepared and ready!

Here's a quick social media checklist for Black Friday:

  • Use Black Friday hashtags

  • Encourage more user-generated content. Get your customers to upload pictures of their purchases. This way, you can repost their posts to boost social proof marketing.

  • Consider working with micro-influencers

  • Try to respond to comments and messages

  • Benefit from Facebook ads. They're even more targeted than search ads and they can drive higher conversion rates.

Optimize Your Product Pages

Online consumers spend a lot of their time on product pages trying to find the product they're looking for. If your product pages can't meet their expectations, even the massive sales you offer might not bring enough conversions.

  • Write better product descriptions. Use relevant keywords for SEO and make it organic. Make sure to describe the product with sensory words to help customers visualize how it looks and feels.

  • Invest in gift guides. People often search for gifts during the holiday seasons. You can turn this into an advantage by grouping products like "Home Decor Gifts," "Gifts for Her," etc.

  • Upload six to eight product pictures. Display the item from different angles in high quality. Include a product video as well if you can.

Prevent Cart Abandonment

The average shopping cart abandonment rate across all industries is 69.80%. So, yes, consumers tend to add items to their carts and leave before purchasing for varying reasons.

The good news is you can reduce cart abandonment with a simple trick; the exit-intent trigger.

Exit-intent campaigns show up when a user tend to abandon the page.

For example, you can create an exit popup with Popupsmart and set it to trigger on exit intent. Then, select to show it only on the checkout page or cart page. This way, whenever a customer attempts to leave before buying, you can win them back with an offer.

Get Benefits from Referral Marketing

Referral Marketing Strategy for Black Friday

There are thousands of people who choose to take up Black Friday offerings from home. So referral programs are useful to boost your online sales. But let me properly explain what I mean.

With referral marketing, you can develop exclusive offers to make your valuable customers happy. While building your long-term loyalty, you can still acquire new customers.

Imagine that you provide something valuable for your existing customers. Give them something exclusive if they share an offer with their friends around Black Friday.

Think about it! Wouldn’t it be great to gain word of mouth and capture great insights to boost your conversions? I sure think so 🙂

All you need to do is establish a referral program that gives you a chance to engage with your customers and reward them for their loyalty.

Enjoy the best of both worlds.

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