Boosting ROI with phone call conversions might be easier than you think!
Usually, when you think about conversions, you immediately think about turning a new customer – someone who has never used your company's services or products before (i.e., cold calling).
However, phone call conversions should be thought of as more than just cold calling. They should include any call made to increase sales or lead generation and intended to yield a positive outcome for you.
The rise in the number of mobile phone users has changed not only how we communicate, but also how businesses market themselves.
That’s why let’s see ways to boost ROI with phone call conversions easily and effectively now.
First, we will discover the ways to collect phone numbers!
Take a look at your website right now, where is the call-to-action button or link? Is it easy to find?
Is it clearly visible and obvious what it does? If you answered "no" to any of these questions, then you need to take action immediately!
If you want to make it easy for people to call you, then put a call-to-action button on every page of your website. Make sure that it's clear what will happen when they click on it (i.e. "Call Now").
Once someone clicks on the CTA button or link, there should be an easy way for them to enter their phone number in order to schedule an appointment with your business.
If they have difficulty doing so, then this could be a problem with either your website design or the way in which you collect information from visitors.
You can also add a simple form field at the bottom of every page that asks for their name and phone number.
This will make it easy for them to get calls from you or download a resource right away instead of having to go through any extra steps later on.
Use a gamified popup, or take advantage of multistep popups. No matter what type you choose, popups are great for collecting phone numbers.
Popup forms can increase your sales by increasing the number of people who give you their contact information.
Multisteps are especially perfect to increase engagement as they require more action.
Adding a desirable incentive in return for the customer's phone number will make it impossible to fail.
You can even offer your support via a friendly popup.
With popups you can offer incentives like free shipping, coupons, or discounts for mobile users to help you grow your SMS list as well.
You can collect your visitors’ phone numbers to reach them after their website visit and promote your product personally.
Don’t forget to give incentives to your prospects, such as offering free ebooks, free shipping, or discounts in return for their phone numbers.
An email marketing campaign is one of the best ways to get a potential customer's phone number. The key is to make it as easy as possible for them to give you their information.
You can make it easy for customers by including a call-to-action button in your emails that says something like "Call Me Now."
You can apply this method either for cold emails or for people who already subscribed to your email newsletters.
When sending out an email campaign, don’t forget to include a call-to-action (CTA) within your content that asks prospects/customers for their phone number.
This CTA could be as simple as “Let us know if you have any questions or concerns by giving us a call now at (XXX-XXX-XXXX).”
If they click on the link, they will be taken directly to a form where they can enter their contact info and hit submit.
Tip: There is a free tool that you can use to calculate your email marketing ROI.
Live chat is a powerful tool that can be used to collect phone numbers and get more conversions.
When someone visits your website and needs help, the first thing they turn to when they have problems or questions is live chat.
Before you start the conversation, you can ask your visitors to enter their phone numbers in case something goes wrong during the conversation, like disconnection.
You can also offer them to take the conversation to the phone to provide better service. This way, you will easily get their zero-party data on your own website.
When someone visits your site and has questions about your product or service, they might not know where to find answers or want to speak with someone directly.
By asking for their phone number, you're giving them an option to get in touch with you.
Social media is a great way to collect phone numbers.
You can do this by simply asking your customers to sign up for a text message notification, or you can use the social media platform’s native tools to capture their information.
Add a "Call me" button next to your contact information on social media profiles. This makes it easy for people to reach out without having to scroll past all of your other content.
When posting on social media sites like Facebook and Twitter, include a link that will take visitors directly to your website and encourage them to give you their contact information.
This way, when someone clicks on it, they will be taken directly to your website, where they can fill out a form with their contact details.
Tip: Instagram lets business accounts to be called directly from the app.
When the “Contact” button is clicked, a window will pop up.
“Call” action lets you get the calls easily. If you are not using this feature, you can give it a go now.
Retargeting (remarketing) is a powerful tool that allows you to display ads based on previous interactions with your site.
When you set up retargeting, you're able to show ads to people who have visited specific pages on your website, even if they didn't buy anything.
You can also collect phone numbers from visitors who have shown interest in your products or services by using a call-only ad within retargeting campaigns.
This will allow them to give you their phone number without leaving the page so that you can reach out later for more information about their needs or interests.
The mobile optimization of your website is an essential step to boost ROI with phone call conversions.
Your website is the first point of contact between you and your customers. It’s the place where they will decide whether or not to purchase from you, so it’s important that they can find what they need easily and quickly.
But more than that, it’s also important that they can navigate your site without any trouble, too. If they can’t find what they need on your site, they will likely get frustrated and leave before you can get their data.
Mobile and smartphone traffic is huge. If your website is not mobile-friendly and optimized for mobile devices, you are missing out on a huge chunk of potential customers.
Okay, let’s start with facts.
Recent statistics on phone call conversions show that:
➤ 41.2% of sales professionals believe that their phone is their most effective tool for the job.
➤ 49% of buyers prefer to be contacted through phone calls.
➤ 75% of buyers online would like to receive 2-4 phone calls before sales stop calling them.
➤ Making at least 6 cold calls can increase contact rates by 70%.
➤ 69% of shoppers have accepted a cold call from sales representatives over the past year.
➤ Organizations who believed that cold calling is no longer effective experienced 42% less growth than those who believed otherwise.
➤ Sales professionals report that calling existing customers is the most effective prospecting strategy.
You see? Businesses can’t afford to ignore the power of phone calls.
The phone is one of the most powerful tools in any business.
If you’re not using it, you could be missing out on a huge opportunity to boost your ROI.
Phone call conversions can help you do that by:
Building trust. When people hear your voice, they feel more connected with you and tend to trust you more.
Getting immediate feedback. If an email campaign doesn’t get the response you want, it can take hours or even days for you to know about it — but with a phone call, you can find out immediately if someone is interested in what you’re offering.
Building relationships and cultivating leads. Phone calls are an excellent way to build relationships with prospective customers because they help build trust and rapport, encouraging people to buy from you again and tell their friends about how great their experience was with your company!
It’s not over yet. Check out these phone call statistics as well if you still have doubts about the phone call conversions to boost ROI.
➤ Customers greatly prefer human-to-human interactions like phone calls (62%), email (46%), and chat (37%) to self-service (14%) or bots (13%) when dealing with issues.
➤ When it comes to resolving a complex issue, 40% of consumers want to speak to a real person over the phone.
➤ 77% of respondents to a survey believe a phone call is the most effective way to get an answer quickly.
➤ 61% of searchers on mobile believe it’s important that they can call a business when they’re in the purchase phase of the buying cycle.
➤ 65% of people prefer to contact a business by phone.
Phone call conversions are a great way to boost your ROI. In fact, it’s one of the most effective ways to get more leads and customers.
It’s also a great way to help you close more sales, since phone calls are still the best way to connect with someone in person.
A phone number is a quick way for someone to get in touch with you, and it also gives you the opportunity to follow up later.
Think of every moment as a potential to build trust and convert. Today, with so many companies giving their customers attention and personalizing marketing, it's easy to improve your ROI with phone call conversions.
New technology and applications allow us to engage our customers at every moment, making the experience more enjoyable for the customer. And, who wouldn't want that?
What are you waiting for? ROI boosting is just a phone call away!
Yes! Free Call Tracking is a free tool for semi-automatic dynamic call tracking. In order to track with Google Analytics all the traffic data of those who visit your website and call your office, you just need your single phone number on your website.
Simply put, firstly, the customers see the ad that offers incentives.
Then, those customers call to get more info. Later, as you know the person that called you, you can invest in more and add an option to call directly from the ad.
Finally, you are called for an action you desire.