Today we’re going to talk about how phone call conversions boost your return on investment (ROI). We hope you enjoy it!
In today’s digital world, most marketers have some difficulties with return on investment (ROI). Unfortunately, it’s not enough to invest in ad campaigns such as Facebook ads or Google AdWords.
You should measure the impact of your particular campaigns and create something useful. In this case, we should emphasize the importance of offline conversions.
Let’s talk about the importance of phone call conversions and prove their ability to increase your ROI. It’s a spectacular metric that you should never ignore.
Think about your targeted customers. Of course, you’re reaching them by using today’s smart digital channels. However, thousands of people still want to have a phone call to communicate with you as opposed to filling out a form. It is maybe easier and faster for them. Do you want to miss those out there?
We suppose you don’t!
Have a look at these statistics to learn of the power of phone calls;
- Convert faster.
60% of marketers say that those who initiate an inbound call convert an average of 30% faster. (Source: Forrester Consulting on behalf of Marchex, June 2017)
- Spend more.
60% of marketers say that those who initiate an inbound call spend an average of 28% more. (Source: Forrester Consulting on behalf of Marchex, June 2017)
- Have a higher retention rate.
54% of marketers say that those who initiate an inbound call have a 28% higher retention rate. (Source: Forrester Consulting on behalf of Marchex, June 2017)
- 65% of Fortune 500 companies say phone calls are their highest quality lead source. (Source: BIA/Kelsey, 2010)
- 61% of local mobile searches result in a phone call. (Source: Google, 2011)
- 52% of all mobile ads result in a phone call. (Source: xAd, 2012)
- 59% of online shoppers call to ask about products. (Source: Oracle, 2011)
Imagine you’re having trouble with your tap and need a plumber. You’ll probably search for a local service on Google and call for help ASAP. Considering that you are in a hurry, mailing is not a good option. What to do then?
As a local business, you should definitely add a ‘phone call’ button for people looking for your services. In fact, you don’t need to be a local company at all to do that.
You may even have a food service or e-commerce website, and you should still give your customers a chance to get in touch with you. According to Search Engine Land’s results;
The highest conversion rate is in the home services industry.
Also, In early 2017, Marchex commissioned Forrester Consulting to survey how customers who initiate an inbound call during the customer journey perform against those who do not.
According to their findings;
Marketers in organizations deploying ads that initiate phone calls report that their other channels — online and offline — are more effective at increasing customer engagement than marketers in organizations that do not have these ads.
Sixty percent of marketers say that those who initiate an inbound call in the course of the customer journey convert an average of 30% faster.
60% of marketers say that those who initiate an inbound call spend an average of 28% more.
54% of marketers say that those who initiate an inbound call have a 28% higher retention rate.
As you can see, you should take advantage of people walking around with a smartphone in their pocket. Content and services are consumed easily. So, the long loading time of your webpage or difficulties in the payment section might cost you your customers.
To prevent that, engage with your customers through a phone call, provide what they need. Also try Popupsmart to boost your conversion rate with your phone call strategies!