17 min read

8 Effective Ways to Boost ROI with Phone Call Conversions

Boosting ROI with phone call conversions might be easier than you think! By tracking and optimizing phone call conversions, businesses can significantly increase their ROI.

Phone call conversions should be considered more than just cold calling. They should include any call made to increase sales or lead generation intended to yield a positive outcome for you.

Now, let's see ways to boost ROI with phone call conversions with tips easily and effectively.

8 Ways to Collect Phone Numbers & Boost ROI

Here you can find the eight ways to collect phone numbers and boost ROI! By applying these strategies to your business, you can get better results.

1. Make Use of Your Website

a person using laptop and checking e-commerce website

Look at your website right now, where is the call-to-action button or link? Is it easy to find?

Is it clearly visible and obvious what it does? If you answered "no" to any of these questions, then you need to take action immediately!

If you want to make it easy for people to call you, then put a call-to-action button on every page of your website. Make sure that it's clear what will happen when they click on it (i.e., "Call Now").

Once someone clicks on the CTA button or link, there should be an easy way for them to enter their phone number in order to schedule an appointment with your business.

If they have difficulty doing so, then this could be a problem with either your website design or the way in which you collect information from visitors.

You can also add a simple form field at the bottom of every page that asks for their name and phone number.

This will make it easy for them to get calls from you or download a resource right away instead of having to go through any extra steps later on.

2. Attract Attention with Popups

Use an interactive popup, or take advantage of multi-step popups. No matter what type you choose, popups are great for increasing phone calls.

an animated popup example with the text and phone number box on the left, and on the right, a shopping cart is filling with shopping bags and then moving forward on a mobile phone looking platform

Popup forms can increase your sales by increasing the number of people who give you their contact information.

Multi-step popups are especially perfect for increasing engagement as they require more action.

the first step of an animated popup which has information fields and text on the right, and on the left, a computer mouse is moving around and clicking on a painting, changing it; dragging a mug to the left a little bit
the second step of a popup which says thank you and lets the user know a consultant will be in touch as soon as possible

Adding a desirable incentive in return for the customer's phone number will make it impossible to fail.

You can even offer your support via a friendly popup.

an animasted popup with the text and the phone number box on the left and three people illustrations on the right, smiling, waving and checking their phone

With popups, you can offer incentives like free shipping, coupons, or discounts for mobile users to help you grow your SMS list.

You can collect your visitors' phone numbers to reach them after their website visit and promote your product personally.

Remember to give incentives to your prospects, such as offering free ebooks, free shipping, or discounts in return for their phone numbers.

3. Utilize Email Marketing

An email marketing campaign is one of the best ways to get a potential customer's phone number. The key is to make it as easy as possible for them to give you their information.

an email asking the receiver to enter their phone number to get the latest deals; the text is on a white background, and there is a red border above with the headline on it

You can make it easy for customers by including a call-to-action button in your emails that says something like "Call Me Now."

You can apply this method either for cold emails or for people who have already subscribed to your email newsletters.

When sending out an email campaign, remember to include a call-to-action (CTA) within your content that asks prospects/customers for their phone numbers.

This CTA could be as simple as "Let us know if you have any questions or concerns by giving us a call now at (XXX-XXX-XXXX)."

If they click on the link, they will be taken directly to a form where they can enter their contact info and hit submit.

4. Take Advantage of Live Chat

Live chat is a powerful tool that can be used to collect phone numbers and get more conversions.

When someone visits your website and needs help, the first thing they turn to when they have problems or questions is live chat.

Before you start the conversation, you can ask your visitors to enter their phone numbers in case something goes wrong during the conversation, like disconnection.

a live chat example in speech bubbles between two people with no profile pictures, the support assistance is asking for the other person's phone number

You can also offer them to take the conversation to the phone to provide better service. This way, you will easily get their zero-party data on your website.

When someone visits your site and has questions about your product or service, they might need help finding answers or want to speak with someone directly.

By asking for their phone number, you're giving them the option to get in touch with you.

5. Use the Power of Social Media

social media icons on a phone screen

Social media is a great way to collect phone numbers.

You can do this by simply asking your customers to sign up for a text message notification, or you can use the social media platform's native tools to capture their information.

Add a "Call me" button next to your contact information on social media profiles. This makes it easy for people to reach out without scrolling past your other content.

When posting on social media sites like Facebook and Twitter, include a link that will take visitors directly to your website and encourage them to give you their contact information.

This way, when someone clicks on it, they will be taken directly to your website, where they can fill out a form with their contact details.

Tip: Instagram lets business accounts be called directly from the app.

instagram contact button of a restaurant

When the "Contact" button is clicked, a window will pop up.

the call option under contact of a profile picture on instagram

"Call" action lets you get the calls easily. If you are not using this feature, you can give it a go now.

6. Retargeting for Phone Calls

Retargeting (remarketing) is a powerful tool that allows you to display ads based on previous interactions with your site.

When you set up retargeting, you're able to show ads to people who have visited specific pages on your website, even if they didn't buy anything.

You can also collect phone numbers from visitors who have shown interest in your products or services by using a call-only ad within retargeting campaigns.

This will allow them to give you their phone number without leaving the page so that you can reach out later for more information about their needs or interests.

7. Optimize Your Website to Be Mobile-friendly

people using mobile phone while standing

The mobile optimization of your website is an essential step to boost ROI with phone call conversions.

Your website is the first point of contact between you and your customers. It's the place where they will decide whether or not to purchase from you, so it's important that they can find what they need easily and quickly.

But more than that, it's also vital that they can navigate your site without any trouble, too. If they can't find what they need on your site, they will likely get frustrated and leave before you can get their data.

Mobile and smartphone traffic is enormous. You can reach many potential customers if your website is mobile-friendly and optimized for mobile devices.

8. Offer Personalized Customer Service

One of the best strategies to enhance phone call conversions is to offer individualized customer care. Customers want to feel heard and respected when they call your company.

By offering outstanding customer service, you may win over new clients and persuade them to schedule a consultation or make a purchase.

personalized support popup example to boost ROI with phone calls

You can offer personalized support with a popup like this one, and grab your visitors' attention & promote your products properly.

Businesses can increase phone call conversions and boost customer satisfaction by providing individualized customer service. To consistently enhance your phone call strategy, don't forget to teach your staff best practices for customer service and track client feedback.

Here are some tips for offering personalized customer service:

  • Be Polite and Friendly: While answering the phone, warmly welcome the caller. Show real interest in the customer's requirements and address them by name.
  • Listen Carefully: Take the time to consider the wants and worries of the client properly. Ask questions to clarify any concerns and demonstrate that you are paying attention to their demands.
  • Provide Solutions: After learning about the customer's demands, offer a solution that satisfies their needs. Be prepared to go above and above to ensure their satisfaction and to provide tailored advice.
  • Follow Up: After the call, ensure the consumer is satisfied with the solution by following up with them. This can promote repeat business and increase client loyalty.

Why do You Need Phone Call Conversions to Boost ROI?

Okay, let's start with facts. Recent statistics on phone call conversions show that:

➤ 41.2% of sales professionals believe that their phone is their most effective tool for the job.

49% of buyers prefer to be contacted through phone calls.

75% of buyers online would like to receive 2-4 phone calls before sales stop calling them.

Making at least six cold calls can increase contact rates by 70%.

69% of shoppers have accepted a cold call from sales representatives over the past year.

➤ Organizations who believed cold calling is no longer effective experienced 42% less growth than those who thought otherwise.

➤ Sales professionals report that calling existing customers is the most effective prospecting strategy.

a woman answering a phone call at an office desk with a laptop; on the background, there are other people and office objects blurred

Do you see? Businesses can't afford to ignore the power of phone calls.

The phone is one of the most powerful tools in any business.

If you're not using it, you could miss out on a huge opportunity to boost your ROI.

How Phone Call Conversions Can Boost ROI

  • Building trust. When people hear your voice, they feel more connected with you and tend to trust you more.
  • Getting immediate feedback. If an email campaign doesn't get the response you want, it can take hours or even days for you to know about it — but with a phone call, you can find out immediately if someone is interested in your offering.
  • Building relationships and cultivating leads. Phone calls are an excellent way to build relationships with prospective customers because they help build trust and rapport, encouraging people to buy from you again and tell their friends about how great their experience was with your company!

It's not over yet. Check out these phone call statistics as well if you still have doubts about the phone call conversions to boost ROI.

Customers greatly prefer human-to-human interactions like phone calls (62%), email (46%), and chat (37%) to self-service (14%) or bots (13%) when dealing with issues.

➤ When it comes to resolving a complex issue, 40% of consumers want to speak to a real person over the phone.

➤ 77% of respondents to a survey believe a phone call is the most effective way to get an answer quickly.

➤ 61% of searchers on mobile believe it's important that they can call a business when they're in the purchase phase of the buying cycle.

65% of people prefer to contact a business by phone.


Don't underestimate the power of a phone call. It can be the key to unlocking higher conversion rates and revenue for your business. Start tracking and optimizing your phone call conversions today to see the impact on your ROI.

Incorporating phone call conversions into your marketing strategy can be a game-changer for boosting your ROI. Even utilizing VoIP extensions can streamline communication and improve customer engagement.

By understanding the benefits of phone call conversions, implementing best practices, and utilizing tools and resources, businesses can optimize their phone call strategy and see significant returns.

Think of every moment as a potential to build trust and convert. Today, with so many companies giving their customers attention and personalizing marketing, it's easy to improve your ROI with phone call conversions.

What are you waiting for? ROI boosting is just a phone call away!

Frequently Asked Questions

sesame street characters with a question mark

How Can Phone Call Conversions Boost ROI?

Phone call conversions can provide businesses with valuable customer insights and data that can be used to improve future marketing campaigns.

In addition, phone calls have a higher conversion rate than other channels like email or social media, which means that businesses can see a higher return on their investment in advertising.

Also, phone calls allow businesses to offer personalized customer service, which can lead to increased customer loyalty and repeat business.

What are Some Best Practices for Increasing Phone Call Conversions?

Best practices for increasing phone call conversions include optimizing call-to-action messages, offering personalized customer service, using clear and concise messaging, and ensuring that phone numbers are prominently displayed on your website and marketing materials.

Is Google Call Tracking Free?

Yes! Free Call Tracking is a free tool for semi-automatic dynamic call tracking. To track with Google Analytics all the traffic data of those who visit your website and call your office, you need your single phone number on your website.

How does B2C Cross-Channel Retargeting Work for Getting Phone Numbers?

Simply put, firstly, the customers see the ad that offers incentives.

Then, those customers call to get more info. Later, as you know the person that called you, you can invest in more and add an option to call directly from the ad.

Finally, you are called for an action you desire.

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