Sumo alternatives: 8 list-building tools compared

• Switching is done for you: our team migrates your Sumo (now BDOW!) campaigns for free, with 2 hours of consultancy on them (a $300 value)
• The Popupsmart AI agent builds and publishes a whole campaign from a chat, on every plan, the free one included
• Your own AI agent can do everything the app does over the MCP server or the CLI, integrations included
• Room to grow: plans up to 500,000 pageviews a month and unlimited websites, where BDOW!'s pricing page lists none above 25,000 pageviews a site

• Popupsmart doesn't send email: it passes each lead to the email tool you use, where BDOW! sends broadcasts and welcome emails itself
• BDOW! starts lower: $25 / mo for 25,000 pageviews
• BDOW!'s Pro plan includes A/B tests; ours start on Advanced

• An AI agent that builds and publishes campaigns from a chat
• MCP server and CLI for your own agent, integrations included
• Smart Mode: AI picks the audience (paid plans)
• One snippet on any platform, several websites per plan

Reviews written 2020–2026, 59 in the 12 months before we read them

• Broadcasts, autoresponders, drip and abandoned-cart emails from the same tool, like BDOW!, with landing pages as well
• Paid plans start lower, at $9.99 / mo for 500 subscribers

• Priced by subscribers, so the bill grows with your list, not your traffic
• No G2 reviews: its ratings are on its WordPress.org plugin, none posted in the 12 months before we read them

• Forms, popups and landing pages on the free plan
• Broadcasts, autoresponders and drip emails
• Abandoned-cart emails for Shopify
• Apps for Shopify, Wix, WordPress and Weebly

• A/B testing on the free plan, where BDOW! keeps A/B tests for Pro
• Popups alone, or bundled with its email marketing

• It counts unique visitors a month, not pageviews: 1,000 free, $25 / mo for 10,000
• Its email bundle is priced separately, by contacts

• A/B testing and analytics on the free plan
• Email campaigns from the same company
• Embedded forms and sticky bars
• 67 integrations by its own count

Reviews written 2018–2026, 9 in the 12 months before we read them

• SMS as well as popups and email, in one app built for online stores
• Targeting that reads a store: the products in the cart, the cart's value and order count

• No free plan, only a 15-day trial
• Its email plan starts at $30 a month for up to 1,500 contacts

• Newsletters, welcome series and abandoned-cart emails
• SMS for stores
• Landing pages and embedded forms
• Popups priced by pageviews on its Displays plan

Reviews written 2017–2025, 1 in the 12 months before we read them

• A free plan counted in pageviews, 10,000 a month, where BDOW!'s counts 100 conversions
• Every feature on the free plan, A/B testing included and no branding

• No email sending: each lead goes to your email platform
• One website on the free plan and 2 on Essential

• Every feature on every plan, the free one included
• Personalized product recommendations in the popup
• An AI agent that drafts designs from a chat
• An MCP server for your own AI agent

Reviews written 2018–2026, 3 in the 12 months before we read them

• Free core plugin with unlimited popups and pageviews, where BDOW!'s free plan stops at 100 conversions
• Works with WordPress form plugins and page builders

• WordPress only
• Exit intent, scroll and location targeting and analytics come with Pro, $99 / yr for one site
• Direct connections to Mailchimp, AWeber and FluentCRM are on Pro

• Free core plugin, unlimited popups and traffic
• Built inside WordPress, with form plugins and page builders
• Its own subscription form
• Exit intent, scroll and location targeting in Pro

Reviews written 2018–2023, 0 in the 12 months before we read them

• Forms inside your pages: inline, sidebar and content lockers
• Sub-accounts and client logins for agencies

• No free plan: from $21 / mo ($7 billed annually, first year) for 2,500 impressions, with a 14-day money-back guarantee
• Features unlock plan by plan: exit intent starts on its Pro plan

• Inline and sidebar forms, content lockers
• Floating bars and fullscreen welcome mats
• Sub-accounts and client logins for agencies
• Follow-up campaigns

Reviews written 2016–2026, 4 in the 12 months before we read them

• Every feature on the free plan, where BDOW! keeps advanced targeting and A/B tests for Pro
• Recent reviews: most were written since 2024

• A smaller free plan: 3,000 pageviews a month, with a Powered by Claspo badge
• Paid plans start higher, at $39 / mo for 50,000 pageviews

• Every feature on every plan, the free one included
• 25% off with annual billing
• Consent prompts and a cookie-policy checkbox
• Webhooks for tools it doesn't list

Reviews written 2022–2026, 28 in the 12 months before we read them