Popup builder alternatives
One shortlist per popup builder: who should stay, who should switch and to what, with prices read from each vendor's own pages and the tool's reviews read where they're published.
Which tool are you replacing?
Adoric alternativesFor sites below 300,000 pageviews a month, teams without a developer, and stores that want AI to run their campaigns.
7 tools compared · facts read 22 Sep 2026 – 28 Sep 2026
Alia alternativesFor sites not on Shopify, stores that want to start free, and teams running several websites.
8 tools compared · facts read 22 Sep 2026 – 27 Sep 2026
Claspo alternativesFor teams without a developer, stacks that run through Zapier or Make, and sites past its free plan.
9 tools compared · facts read 22 Sep 2026 – 27 Sep 2026
Hello Bar alternativesFor teams without a developer, sites past its free plan and teams that want more than a bar.
7 tools compared · facts read 22 Sep 2026 – 26 Sep 2026
Justuno alternativesFor teams that want a free start, a campaign live today without a developer, and several websites on one plan.
8 tools compared · facts read 22 Sep 2026 – 27 Sep 2026
Mailmunch alternativesFor teams that send email from another tool, teams without a developer, and stores that want SMS as well.
8 tools compared · facts read 22 Sep 2026 – 28 Sep 2026
OptiMonk alternativesFor teams without a developer, stores that want email and popups in one app, and sites past its free plan.
9 tools compared · facts read 22 Sep 2026 – 27 Sep 2026
OptinMonster alternativesFor teams without a developer, WordPress sites on a budget, and anyone who wants targeting and integrations on every plan.
8 tools compared · facts read 22 Sep 2026 – 28 Sep 2026
Poptin alternativesFor teams without a developer, sites with more than one domain, and anyone past its free plan.
8 tools compared · facts read 22 Sep 2026 – 28 Sep 2026
Privy alternativesFor stores that keep their own email tool, teams without a developer, and stores that want AI or a team to run their popups.
8 tools compared · facts read 22 Sep 2026 – 28 Sep 2026
Sleeknote alternativesFor teams that want a free start, gamified popups without an add-on, and a lower price at most traffic levels.
9 tools compared · facts read 22 Sep 2026 – 27 Sep 2026
Sumo alternativesFor sites past 25,000 pageviews a month, teams without a developer, and sites that send email from another tool.
8 tools compared · facts read 22 Sep 2026 – 28 Sep 2026
Wisepops alternativesFor teams that would rather run their own campaigns, start free and pay by traffic.
8 tools compared · facts read 22 Sep 2026 – 27 Sep 2026
For one tool against Popupsmart, feature by feature: Head-to-head comparisons.
What should you check before switching popup builders?
Each shortlist compares its tools on the same facts. Whichever tool you're leaving, these four are the ones that change which replacement fits.
What the price counts
Popup builders don't bill the same unit. OptinMonster counts campaign impressions; Poptin, Sleeknote and Justuno count visitors; Hello Bar counts popup views; Mailmunch counts email subscribers; Popupsmart, OptiMonk and Claspo count pageviews. Put your monthly traffic into the new tool's unit before you compare prices, because a cheaper plan can cover less of your site. The OptinMonster alternatives and Poptin alternatives lists show how those two units compare with pageviews.
Where your site runs
Alia works on Shopify only, and Popup Maker works inside WordPress only. Popupsmart, OptiMonk, Claspo, Privy, Sleeknote and Wisepops install on any website, and several of them also sell a Shopify app or a WordPress plugin. If you're leaving a platform as well as a tool, the Alia alternatives list names the tools that work outside Shopify, and the OptinMonster alternatives, Sumo alternatives and Mailmunch alternatives lists weigh WordPress plugins against tools that run on any site.
Which plan the feature you use is on
A feature on your current plan can sit on a higher plan elsewhere. OptinMonster starts exit intent on Pro, its third plan; OptiMonk and Claspo include every feature on every plan; Popupsmart includes exit intent, location, traffic-source and new-visitor targeting on every plan, the free one too. Before you switch, write down the features your campaigns can't run without and check which plan carries each one.
What moves with you
Popup campaigns don't transfer between tools, so each one is rebuilt, usually from a template. The subscribers you've collected sit in your email platform, not in the popup tool: connect the new tool to that platform and new leads keep landing in the same list. If you switch to Popupsmart, our team rebuilds your campaigns for free and adds 2 hours of consultancy on them (a $300 value).
Frequently asked questions
What are some good alternatives to OptinMonster?
The right OptinMonster alternative depends on why you're leaving. For a team without a developer, Popupsmart; for a free plugin on a WordPress site, Popup Maker; for every feature on every plan, OptiMonk; for embedded forms and email campaigns from one company, Poptin. The OptinMonster alternatives list compares 8 tools on price, free plan and reviews.
Is OptinMonster free?
OptinMonster has no free plan. Its pricing page, read on 26 Sep 2026, starts at $21 / mo ($7 billed annually, first year) for 2,500 campaign impressions and offers a 14-day money-back guarantee; its home page adds that campaigns shown through its WordPress plugin can display 500 times for free. OptiMonk, Popupsmart, Claspo and Poptin have free plans, compared in the OptinMonster alternatives list.
Is OptinMonster worth it?
OptinMonster is worth it for a site that uses what it's built for: forms inside pages, content lockers and follow-up campaigns, on WordPress or any other site. It's rated 4.3 out of 5 from 108 reviews on G2. In our reading of those reviews, people praise its ease of use and the leads it brings in, and criticise a learning curve and features kept for higher plans. If those limits are why you're asking, the OptinMonster alternatives list starts with who should stay.
What are some good alternatives to OptiMonk?
It depends on what OptiMonk isn't giving you. A team without a developer can look at Popupsmart; a store that wants popups, email and SMS in one app, at Privy; a Shopify store that wants AI to run its popups, at Alia; and a team after a like-for-like switch, at Claspo, which also starts free with 3,000 pageviews a month. The OptiMonk alternatives list compares 9 tools.
How much does Poptin cost?
Poptin has a free plan for 1,000 visitors a month on one domain, and its paid plans start at $25 / mo for 10,000 visitors, as read on its pricing page on 26 Sep 2026. Poptin counts unique visitors rather than pageviews, so convert your traffic before comparing it with tools priced by pageview; the Poptin alternatives list explains how the two compare.
How much does Alia cost?
Alia has no free plan, only a 14-day trial, and starts at $100 / mo for 20,000 site visitors a month, as read on its pricing page on 23 Sep 2026. Alia runs on Shopify only. The Alia alternatives list names the alternatives that start free or work outside Shopify.
Does Privy cost money?
Yes. Privy has no free plan, only a 15-day trial. Its popup-only Displays plan starts at $24 / mo for 10,000 pageviews a month, and its email plans, which include the displays, are priced by mailable contacts. Popupsmart, Poptin, OptiMonk and Mailmunch are the Privy alternatives with a free plan.
What is the best pop-up app for Shopify?
The best Shopify popup app depends on what else it should do. Privy puts popups, email and SMS in one app; Alia runs on Shopify only and its AI runs the campaign; Wisepops sells a self-serve plan on the Shopify App Store at $299 a month for up to 500,000 pageviews. Popupsmart's Shopify app gives each visitor a unique discount code, shows a product feed in the popup, targets by what's in the cart and starts free. The Privy alternatives, Alia alternatives and Wisepops alternatives lists compare them on price and reviews.
Which popup builders have a free plan?
Of the tools on these lists, OptiMonk (10,000 pageviews a month), Popupsmart (5,000 pageviews), Claspo (3,000 pageviews) and Poptin (1,000 visitors) start free. Popup Maker's core plugin is free on WordPress, Hello Bar's free plan covers 5,000 popup views in total, and Mailmunch's covers forms and popups with its branding. OptinMonster, Privy, Sleeknote, Wisepops, Alia and Justuno offer a trial or a money-back guarantee instead; the OptinMonster alternatives, Sleeknote alternatives and Wisepops alternatives lists name the free alternatives to each.
What is the best free popup plugin for WordPress?
For a free plugin with no traffic limit, Popup Maker: its core plugin is free, popups are built inside WordPress, and paid plans start at $99 / yr for one site. If you'd rather build campaigns outside WordPress, Popupsmart's optional plugin adds its snippet and its free plan covers 5,000 pageviews a month on one website. Mailmunch's plugin adds forms and popups for free, with its branding. The OptinMonster alternatives, Sumo alternatives and Mailmunch alternatives lists compare the WordPress options.