Google Ads & Organic CTR : How To Improve CTR With 11 Tips


Depending on your business, you may have a lot of competition online.

In order to get noticed and stand out from the crowd, you need to learn how to improve your CTR.

To help with this, we've put together some tips for getting more clicks from search engine results pages.

By implementing these simple strategies, you can increase your visibility and attract more visitors who are already interested in what you have to offer!

First tip you have to know is that you need to understand what turns searchers into readers, and readers into customers.

Also remember, higher click-through rates are always a good idea, as long as you’re not just doing it for the clicks. Just because visitors click on your ads doesn’t mean they will convert.

While it is unlikely that you are going to be able to dramatically increase your CTR by improving the quality of any given ad or content, you can still improve its performance with some simple tweaks.

The following guide will help you improve your both organic CTR and Google Ads CTR.

First, let's look at what a good CTR is:

What Is A Good CTR?


According to the research, average click-through rates range between 3-5%.

To compare, the #1 result in Google’s organic search results has an average CTR of almost 32%.

Therefore, it's fair to say that above 4-5% is considered good CTR.

Let’s jump in what can you do to increase your organic CTR:

1. Use Relevant Content To Improve Your CTR

relevant content

Google’s main goal is to provide the most relevant information possible.

To do so, it determines what content is relevant based on user searches and past experience with similar searches.

This means you need to make sure your content is highly relevant to the keywords you want to rank for.

To get your content to the top of Google, you need to make sure it’s relevant and easily accessible.

Relevancy is key when it comes to click-through rate (CTR) — if searchers see that your content answers their question or solves their problem, they’ll be more likely to click through.

Make sure that your content answers the searcher’s question or solves their problem by including keywords and phrases relevant to what they want.

2. Use Long-Tail Keywords To Improve Your CTR

long tail keywords

A long-tail keyword is a descriptive keyword that consists of 3 or more words.

For example, “grocery store” is a short-tail keyword, and “grocery stores in my area” would be a long-tail keyword.

Long-tail keywords are used to target niche markets and relevant topics, these highly descriptive words match the search intent of the user.

The more specific the keyword, the better.

If you want to hit a bullseye with a clickable headline, then focus on what people are searching for, not just what they need or what you're selling.

3. Write Compelling Meta’s: Meta Titles & Descriptions To Improve Your CTR

compelling meta title and description

A good meta title will attract clicks and a good meta description will convert those clicks into customers.

A good meta title is one that will make people want to click. This includes the words in your title, but also the visual elements of it.

Think about what you're trying to get your readers to do.

You can include power words like; “powerful”, “incredible"

Other tips that you can use to create a good meta title:

  • Use titles that start with “How to”.
  • Use titles that include questions.

Having a good meta description allows you to stand out from your competitors and can increase click-through rate (CTR).

Meta descriptions are snippets of text that appear below your page title in the SERP.

These descriptions should be short and to the point, entice users to click on your page, and contain relevant keywords/phrases.

You can use Popupsmart’s SERP preview tool to make sure you created the most appropriate meta title and description.

You can also include dates and numbers in your headlines.

This is because they attract the reader’s attention and make them curious about reading further.

4. Include Images To Your Content To Improve Your CTR

content for ctr

Using images in your posts can be a beneficial practice.

When you use images in your content, they make it more visually appealing. They can also help you rank higher in search results.

A good image will help with ranking and improve the chances of your URL being clicked in the images sections.

In order to do that, you have to optimize your images.

Make sure you optimize your file names. Having a descriptive name for each image makes it easier to find and identify, as well as delivers more information for search engines to index.

5. Use A/B Tests To Improve Your CTR

AB test for ctr

Your headline is the most important factor in your article. It is what makes readers click on it, so you want to make sure it’s compelling enough to do so.

The headline that drives the most engagement wins and should be used.

A/B test works best if you have a large audience on social media as it gives the most accurate results.

You need a big audience to do A/B testing effectively.

You can't really do A/B testing if you have a small email list, or small social media following.

6. Make Sure Your Website Is Fast To Improve Your CTR

fast website for ctr

If your webpage isn’t optimized for speed, users will be more likely to quickly click away from your site, negatively impacting your organic click-through rate.

Many website owners are unaware of how important it is to make sure your website loads fast.

A recent study revealed that "consumers expect websites to load in less than 2 seconds." This means that the faster your site loads, the more conversions you are likely to get.

Without a high organic click-through-rate, your marketing efforts will be in vain. You can get more traffic by creating engaging content for your target audience.

Let’s continue with Google Ads CTR:

The goal of this part of the post is to help you understand how to improve click-through rate (CTR) in your AdWords campaigns.

We will provide you with some useful tips and strategies to keep in mind, so that you can improve your overall CTR.

7. Use Ad Extensions To Improve Your CTR

ad extentions for ctr

Adwords ad extensions are a powerful tool to improve your CTR.

They can be used to show additional information about your business, including your location, phone number, and website.

They help consumers get more information about the product or service you are offering without having to click on the search result page.

Sitelink Extensions : Sitelinks allow you to tell searchers more about your page and provide links to specific pages on your website.

sitelink extention

Sitelink extensions are free to add and you only pay if people click on the sitelinks.

The cost of a click on a sitelink is the same as your headline in that ad.

Location Extensions: When you add a location extension to your ad, people can get directions to your place or call you from Google Maps.

They can also click on the name of the location to see a map of all locations in that area.

location extention

Call Extensions: Call extensions let you add phone numbers to your ads.

Adding a call extension can significantly increase clickthrough rates, as well as your business’s ad rank in the search results page.

Remember- If you create call extensions at different levels (account, campaign, or ad group), the most specific will be used.

Not every ad extension type will serve the same purpose for your business.

Depending on your advertising objectives, these extensions will help you increase your CTR.

8. Compelling Ad Copy To Improve Your CTR

ad copy for ctr

In order to grab your audience's attention and persuade them to click, you'll need to write a catchy headline and an engaging body copy.

Using powerful words in your ad copy can significantly increase click-through rates.

The best way to achieve this is to focus on the benefits of your product, rather than just the features.

For example, instead of saying "our product is lightweight", say "our product is so light you'll think it's not there".

Boost your CTR with a killer ad copy.

Write compelling headlines, witty slogans and clever calls-to-action to get users' attention. Think about your offerings.

Why should people click YOUR ad and not the other one?

9. Use Keyword Match Types Wisely To Improve Your CTR

keyword match types for ctr

The keyword match types determine how closely the keyword needs to match with the user’s query in order for the ad to be considered eligible for bidding.

keyword match types

Google's search algorithms are continually changing, and so is the way we interact with them.

If you want your content to be found by users searching on Google, you need to utilize Google’s keyword matching.

Broad match is a phrase that triggers a number of words that don’t apply to your business.

This can be useful for those who want to target as many people as possible, but it can also lead to low quality scores and irrelevant clicks.

For example, you might have an ad set up to target the term “yoga mats” but when someone searches for “yoga mats” your ads will show up for that term along with a competitor named Yoga Mats Inc!

To prevent that, choose your options wisely.

Narrowing down your keyword match type might not be the perfect solution since you might lose visibility for your targeted customers.

10. Use Negative Keywords In Your Keyword Match Types To Improve Your CTR

negative keyword for ctr

Using negative keywords can improve your campaign performance by helping you focus only on the relevant search terms.

This will result in higher conversions, lower costs per click (CPC) and drive more qualified traffic to your website.

You may find that your ad is showing up for a competitor’s name as mentioned on the prior tip.

To avoid this, you can add the competitor’s name as a negative keyword.

Remember: Even if you choose “ lipsticks” as a negative broad keyword, if users search for “red lipstick” your ad will show up. Your ad will not show up under “red lipsticks”.

Let’s see negative keyword types defined by Google briefly:

  • Negative broad match: Your ad won't show if the search contains the exact keyword terms in the same order.

  • Negative phase match: Your ad won't show if the search contains the exact keyword terms in the same order. The search may include additional words, but the ad won't show as long as all the keyword terms are included in the search in the same order.

  • Negative exact match: Your ad won't show if the search contains the exact keyword terms, in the same order, without extra words.

Remember: When choosing negative keywords, be careful not to use too many. If you do, it might result in your ads reaching a lesser number of customers.

11. Test Consistently To Improve Your CTR

test for ctr

You HAVE to test your ads. What if there is a better headline , or a copy that will improve your CTR?

You don’t have to write a new ad every time you want to try a different headline, body copy or call-to-action.

You can create multiple ads within the same ad group and test which one works best.

It is important to know what works and what doesn't when creating text ads. This will help you save time, money and most importantly, improve your click through rate and conversions.

Optimizing for CTR isn’t just about increasing the percentage of people who click on your ad.

It can also help you increase the amount of money you earn per click and improve your overall Quality Score, which will in turn lower your cost per click.

We hope these 11 tips will help you improve your organic and Google Ads CTR.

If you've got any questions or want to share some of your own tips, be sure to leave a comment below!:)

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