What is Ecommerce Landing Page?
An Ecommerce landing page is a special web page created for online retail campaigns to encourage visitors to take a specific action, such as making a purchase or signing up for an offer.
In fact, the best way to tell if a page is a landing page is to look at CTAs and other leading actions. The fewer distractions there are, the more likely this page is a landing page.
You can access Ecommerce landing pages both through advertisements, like social media ads, email marketing, and search engine ads, and directly within a website, often via special promotions, banners, or navigation links dedicated to specific campaigns.
The homepage of an ecommerce website can also serve as a landing page, especially when it is designed to convert visitors directly from general browsing to taking specific actions, like highlighting featured products, promotions, or categories.
We've taken the time to gather 24 examples of these landing pages, so you don't have to go searching for them. It's a shortcut to seeing some great examples without all the hassle. 🤓
24 High Converting Ecommerce Landing Page Examples
In ecommerce, your landing page should grab attention, share important details, and make people want to buy without forgetting your brand's unique style. To understand it better, let's explore real-life examples.
Look at these ecommerce landing pages that are good at turning visitors into customers.
1. Ecommerce Landing Page Example from st33p
Type: Product-Focused Landing Page
Industry: Food And Beverage
It's a good example of an ecommerce landing page because:
- Immediately tells the visitor what the product is.
- Presents the product benefits succinctly: single-serving packs, monthly delivery, and no commitment necessary.
- Has a clear CTA with pricing information, encouraging visitors to start a subscription.
- Shows the product in action, which might help visitors imagine themselves using it.
- Answers typical questions to reduce confusion and concerns.
- Uses customer testimonials to increase social proof and build trust with potential customers.
- There is a video that offers more interactive content that will engage the visitor.
2. Ecommerce Landing Page Example from Nuka
Type: Product-Focused Landing Page
Industry: Stationery
It's a good example of an ecommerce landing page because it:
- There are two action options, and both are quite converting: Watching a video & Order
- The message tells you that you can keep using the notebook repeatedly.
- The page shows someone's daily plans written in the notebook, so you can see how you might use it yourself.
- Shows endorsements and trust signals like awards and mentions from well-known brands.
3. Ecommerce Landing Page Example from Somvai
Type: Product-Focused Landing Page
Industry: Health And Wellness
It's a good example of an ecommerce landing page because it:
- There are prominent "Pre-order now" buttons, encouraging visitors to take action immediately and repeating the call to action, ensuring that the visitor is constantly prompted to take the next step towards a purchase.
- The page includes a brief explanation about nap optimization, a key benefit of the product.
- They explain how the product works and its advantages, like "radar sensing," to determine the perfect time to wake the user. I didn't know I needed something like this! 😄
- And, the page layout leads a visitor through a narrative or a flow that ends with a CTA, which is typical of ecommerce landing pages that aim to convert visitors into customers.
4. Ecommerce Landing Page Example from Seedlip
Type: Product-Focused Landing Page
Industry: Beverages
It's a good example of an ecommerce landing page because it:
- The page displays high-quality images of the Seedlip bottles.
- There's a clear statement at the top claiming "The world’s first non-alcoholic spirits,"
- Beneath the images, icons and brief descriptions highlight key product attributes like "sugar-free" and "no calories," which are selling points for health-conscious consumers.
- Each product has a "Buy" button, which is essential to direct the customer towards purchasing.
5. Ecommerce Landing Page Example from KNOB
Type: Product-Focused Landing Page
Industry: Electronics
It's a good example of an ecommerce landing page because it:
- The page is centered around a single product – The Knob keyboard, offering detailed information and promoting its unique features.
- A clear "Pre-Order" CTA stands out to guide visitors toward making a reservation.
- The page provides in-depth explanations about the product’s design and functionality.
- And, the page contains messaging that builds anticipation for the product’s launch, creating a sense of urgency and excitement.
6. Ecommerce Landing Page Example from Miracle Made
Type: Product-Focused Ecommerce Landing Page
Industry: Home Goods
It's a good example of an ecommerce landing page because:
- The landing page is centered around a specific product, the Miracle Made Towel, which is a common characteristic of product-focused ecommerce pages.
- The page lists benefits such as "No more musty towels," "Fewer odors," "Up to 3x less laundry needed," and "Luxuriously soft cotton," which are aimed at convincing visitors of the value proposition of the product.
- There are clear CTAs such as "SHOP NOW" under each product variant, prompting immediate action from visitors, which is indicative of an ecommerce setup.
- Offering a "Try it Risk-Free" section with a "30-Night Trial" and "Free Returns" provides reassurance to potential buyers, which is a strategy to reduce the perceived risk and encourage purchases.
- Display of customer reviews for each product provides social proof, which can help visitors make a buying decision.
- The inclusion of a Frequently Asked Questions section is aimed at addressing common concerns or queries, which aids in the decision-making process for potential customers.
7. Ecommerce Landing Page Example from Bruvi
Type: Subscription Service Landing Page
Industry: Beverages
It's a good example of an ecommerce landing page because it:
- The page is dedicated to a single topic – the subscription service for B-Pods, without any distracting information.
- It presents clear benefits like savings and convenience right at the top.
- The page includes prominent CTA buttons like "Click here to shop B-Pods," encouraging immediate action.
- It outlines the subscription process step-by-step, simplifying the user's decision-making.
- There is an FAQ section addressing common concerns that may help reduce any barriers to subscription.
- The page emphasizes the discount ("Save 20%") you get by subscribing, which is a solid incentive.
8. Ecommerce Landing Page Example from Rebecca Minkoff
Type: Promotional Ecommerce Landing Page
Industry: Apparel
It's a good example of an ecommerce landing page because it:
- The page features a bold announcement of a sitewide sale offering a 25% discount with a specific code, immediately capturing the visitor’s attention and setting the tone for the shopping experience.
- A clear "Shop Now" button is displayed beneath the sale announcement, encouraging immediate action from the visitor to take advantage of the sale.
- The page shows different product categories like clothing, handbags, and shoes, each with an enticing image that serves as a visual CTA, inviting visitors to explore products in these categories.
- There are thematic sections such as "Weekend Getaway" and "Spring Essentials," which segment the products contextually, making it easier for customers to relate to and browse items that fit their specific needs.
- Featured products are displayed with prices, and labels such as 'Best Seller' and 'Online Exclusive' serve as additional motivators by pointing out popular items or online-only deals.
9. Ecommerce Landing Page Example from Kylie Cosmetics
Type: Product-Focused Landing Page
Industry: Beauty and Cosmetics
It's a good example of an ecommerce landing page because it:
- It highlights a new product ("Just Dropped: Cosmic Kylie Jenner"), which is typical for a landing page that aims to promote a specific item or collection.
- The page has multiple "shop now" buttons, prompting immediate action, a distinctive aspect of effective landing pages.
- A promotional element (free fragrance tray offer) is a common strategy to incentivize purchases.
- It displays the product in various sizes with pricing, encouraging browsing and selection, which is a primary function of an ecommerce landing page.
- The use of high-quality images and aesthetics reflects the brand's image and is intended to attract and engage visitors.
10. Ecommerce Landing Page Example from Press
Type: Subscription Service Landing Page
Industry: Health and Wellness
It's a good example of an ecommerce landing page because it:
- The entire page is dedicated to introducing and explaining the PRESS meal plans, directing attention to one service.
- With clear calls to action, such as a calorie calculator and various "Add to Cart" options, the page aims to convert visitors into customers.
- It provides detailed steps on how the service works ("How it Works"), which helps guide visitors toward purchasing.
- The calorie calculator is an interactive tool that engages visitors and encourages them to take the next step based on personalized information.
11. Ecommerce Landing Page Example from BOXYCHARM
Type: Subscription Service Landing Page
Industry: Beauty and Cosmetics
It's a good example of an ecommerce landing page because:
- The "Join Now" buttons serve as clear calls to action, inviting visitors to become subscribers to the service.
- The section titled "WHY BOXYCHARM?" highlights the benefits of subscribing, such as exclusive shopping events and full-size products, which are DTC marketing strategies aimed at conversion.
- Information on “How It Works” breaks down the process of becoming a member and what subscribers can expect, which helps guide potential customers toward making a purchase decision.
- Showcasing well-known beauty brands helps to build trust and encourage purchases by associating the box with high-quality items.
12. Ecommerce Landing Page Example from Taylor Stitch
Type: Promotional Ecommerce Landing Page
Industry: Apparel and Fashion
It's a good example of an ecommerce landing page because:
- It immediately tempts you with a deal — "Get 20% off your first order" — a classic way to attract shoppers.
- The navigation bar lists categories like New Arrivals and Shirts & Sweaters, telling you this is a place where you can browse and buy clothes.
- They ask for your email with the promise of a discount, which is a smart move to get you hooked on future updates and deals.
13. Ecommerce Landing Page Example from Allbirds
Type: Promotional Ecommerce Landing Page
Industry: Apparel and Footwear
It's a good example of an ecommerce landing page because:
- It invites visitors to shop through a clear call-to-action button, "START SHOPPING RERUN."
- It provides information intended to engage the visitors and encourage them to buy, which is the ultimate goal of ecommerce.
- It features product images and a description of the shopping experience and benefits, which is typical for ecommerce pages aiming to convert visitors into buyers.
14. Ecommerce Landing Page Example from Tazachocolate
Type: Service and Product Ecommerce Landing Page
Industry: Food and Beverage
It's a good example of an ecommerce landing page because:
- It promotes purchasable items—here, virtual tasting kits for chocolate—which is typical for ecommerce.
- These call-to-action buttons prompt immediate online shopping, driving sales directly from the page.
- Listing the price for the virtual tasting kit directly on the page is a hallmark of ecommerce sites.
- The page mentions private tastings and links to more details, showing additional services available for purchase.
- The inclusion of tabs like "Buy" signals that there are multiple products or services you can navigate to and purchase.
- Mentioning free shipping on orders over a certain amount is a common ecommerce strategy to increase sales.
15. Ecommerce Landing Page Example from Skullcandy
Type: Product-Focused Ecommerce Landing Page
Industry: Electronics
It's a good example of an ecommerce landing page because:
- Promotional banners feature new collections and products with enticing graphics.
- Buttons like "Discover Triple Threat" and "Shop Crusher ANC2" encourage users to explore and make purchases.
- Displaying products with prices and "Best Seller" or "New" tags is common in online retail.
- To direct user shopping experience, such as "Headphones", "Earbuds", "Gaming", etc.
- Mentioning price points suggests ongoing sales promotions.
16. Ecommerce Landing Page Example from OLIPOP
Type: Product-Focused Ecommerce Landing Page
Industry: Beverage
It's a good example of an ecommerce landing page because:
- There's a "Shop Now" button, which is a direct prompt for visitors to proceed to make a purchase.
- The comparison of the featured product with a well-known alternative (Pepsi Zero Sugar) indicates an attempt to persuade visitors to choose their product over another, which is common in ecommerce for conversion optimization.
- The page lists benefits such as "9g fiber" and being "sweetened with cassava syrup," aiming to inform and persuade customers based on product advantages.
- "Ditch The Zero" is a clear marketing message aiming to position their product as superior, enticing visitors to buy.
17. Ecommerce Landing Page Example from Tkees
Type: Product-Focused Ecommerce Landing Page
Industry: Apparel and Footwear
It's a good example of an ecommerce landing page because:
- The landing page displays products, including shoes from the "Emma and Senna" collection, with images and descriptions.
- The buttons with labels like “Shop” encourage users to make a purchase.
- Links to various product categories such as "Footwear" and "Clothing" suggest a broader ecommerce functionality.
- Introducing "Emma and Senna" and referring to "The Strappy Collection" aligns with ecommerce practices to feature specific product lines.
- The clean, focused layout is designed to attract attention to products and entice visitors to click through to shop, a common goal of ecommerce landing pages.
18. Ecommerce Landing Page Example from Hamama
Type: Product-Focused Ecommerce Landing Page
Industry: Gardening and Home Agriculture
It's a good example of an ecommerce landing page because:
- The landing page prominently features the Mushroom Grow Kits, indicating they are items for sale.
- There's a "Shop now" button, a clear indicator that the website's purpose is to facilitate online sales.
- It provides information on the product, how to use it, and its benefits.
- High-quality images of the product and its results (grown mushrooms and dishes made with them) engage the visitor and help illustrate the value proposition.
- The inclusion of press mentions (e.g., Forbes, Insider) builds brand credibility and trust.
- Sections that explain the benefits of growing your own mushrooms aim to inform and persuade, enhancing the marketing strategy.
19. Ecommerce Landing Page Example from Lyre's
Type: Promotional & Seasonal Ecommerce Landing Page
Industry: Beverages
It's a good example of an ecommerce landing page because:
- The page highlights a special sales promotion offer for Easter, urging visitors to buy two 700ml bottles and receive a third free with a promo code.
- Several products with "Add to Cart" options are displayed, indicating that immediate purchase is possible.
- A prominent "Shop All" button encourages visitors to browse and buy products.
- The section featuring brand ambassadors and their Easter plans with the products personalizes the brand, which can help in conversion.
20. Ecommerce Landing Page Example from No Cow
Type: Product-Focused Ecommerce Landing Page
Industry: Health and Wellness
It's a good example of an ecommerce landing page because:
- With phrases like "SHOP NOW" inviting users to make a purchase.
- Displaying reviews with star ratings for each product is a common ecommerce strategy to build trust and encourage sales.
- The page may feature special deals or promotions (like discounts on bulk purchases).
- There are links to different categories of products (such as Protein Powders, Mighty Treats, and Variety Packs), indicating a wider shopping experience.
21. Ecommerce Landing Page Example from Package Free
Type: Subscription Service Ecommerce Landing Page
Industry: Sustainable Goods
It's a good example of an ecommerce landing page because:
- The page is dedicated to a "Subscribe & Save" model, which is typical for ecommerce sites offering recurring deliveries.
- There's a directive to "Sign Up," which is aimed at converting visitors into subscribers.
- The page highlights the financial benefits of subscribing, such as saving money on orders, which incentivizes the commitment to a subscription.
- The "How it works" section, with steps to sign up, customize settings, and get products auto-shipped, simplifies the process for users, which is essential in conversion-focused landing pages.
- FAQ section anticipates and answers potential customer questions.
- The "Log in now" button suggests a member area where you can manage subscriptions, indicating ongoing customer engagement and sales.
22. Ecommerce Landing Page Example from The Body Shop
Type: Subscription Service Ecommerce Landing Page
Industry: Health and Beauty
It's a good example of an ecommerce landing page because:
- It promotes a subscription service where customers can receive regular deliveries of the brand's products.
- The page advertises a savings opportunity ("Save 15% on your future scheduled orders"), a common tactic to encourage online sales.
- Mentioning "Free delivery on orders over £20" aligns with ecommerce strategies to increase the average order value.
- The page features multiple "Start shopping" calls to action, urging visitors to begin the purchasing process.
- It outlines the subscription process ("Select", "Schedule", "Manage Your Subscription").
- It includes information on "Love Your Body" club members, a good strategy to increase customer loyalty.
23. Ecommerce Landing Page Example from The Body Shop
Type: Promotional Ecommerce Landing Page
Industry: Health and Beauty
It's a good example of an ecommerce landing page because:
- The page offers specific discount (20% off with Blue Light Card).
- It targets a specific group (emergency services, NHS, and armed forces), a strategy to personalize marketing efforts and boost sales within a niche market.
- The "Start shopping" button is designed to convert visitors into customers.
- Below the promotional offer are images and descriptions of various products, suggesting they can be clicked on and purchased.
- The page encourages brand interaction by appreciating the work of emergency services and offering them a special thank-you discount.
24. Ecommerce Landing Page Example From Pottery Barn
Type: Collaboration Ecommerce Landing Page
Industry: Home Decor
It's a good example of an ecommerce landing page because:
- The page showcases a collaboration with fashion designer Monique Lhuillier, which is a strategy often used to drive sales.
- A prominent CTA encourages immediate shopping, a key element in converting interest into sales.
- The collection is themed around a season ("Set your spring table"), which is common for ecommerce seasonal campaigns tied to specific times of the year.
- The arrangement of products in a lifestyle setting aims to inspire visitors to envision the products in their own homes, increasing the likelihood of a purchase.
- The mention of "76 items" suggests a curated selection, creating a sense of exclusivity and urgency.
- Providing a story behind the collection ("Inspired by a bridal gown from her Spring line") creates an emotional connection with potential buyers.
Ecommerce Landing Page vs Product Page: Why Are Landing Pages Important in Ecommerce?
Ecommerce landing pages are like billboards that grab your visitor's attention for something specific, like a big sale event or a great new product. They are made to get your visitors excited and ready to buy that thing immediately.
As you can see in the examples above, they can be used for promotion, seasonal events, or to introduce collection.
While product pages are detailed descriptions of each item where you can learn all about the product and add it to your cart, landing pages are more about making a big impact.
They are also specifically crafted to appeal to certain people based on what they like or what is likely to catch their attention. For example, in the 22nd example, the landing page created by Body Shop specifically for emergency services, NHS, and armed forces!
Landing pages also help stores see how well their ads or promotions are performing by tracking how many people come into the store and how many people actually buy something.
Here's a simple table outlining the differences between an ecommerce landing page and a product page:
Conclusion
By now, you've virtually toured some of the most effective ecommerce landing pages across various industries. From food and beverage to electronics, each sample serves as a plan to attract visitors and successfully convert them into customers.
You shouldn't just see these pages as beautifully designed posters; you should see them as powerful tools for the customer to take a desired action, such as making a purchase or signing up for a subscription.
As you consider the insights from these examples for your dropshipping or any online retail business, keep in mind the basic principles that make these pages work: targeted content, a compelling call to action, and thoughtful design that aligns with the campaign's goals.
Frequently Asked Questions
What Is A Landing Page For Dropshipping?
A landing page for dropshipping is a specialized webpage that's designed to convert visitors into buyers specifically for a dropshipping business. Since dropshipping businesses often sell products from various suppliers, each landing page usually focuses on one particular product or a collection of products.
The aim is to showcase these items in the best possible light to convince potential customers to make a purchase.
For the dropshipper, landing pages are vital for tracking the performance of marketing campaigns. Dropshippers can determine which products are popular and which marketing strategies are working by analyzing how visitors interact with the page.
What Makes a Good Ecommerce Landing Page?
The effectiveness of a good ecommerce landing page lies in its ability to guide the visitor toward making a purchase or taking a specific action. To do this, the page should have:
- A Clear Unique Selling Proposition (USP): Clearly explain the value of your product or offer.
- Engaging Visuals: Use high-quality images or videos that showcase the product or offer in use.
- Compelling Copy: Write persuasive content that's brief yet informative and focuses on the benefits.
- Visible and Attractive CTA: Have a standout call-to-action button with actionable language like "Buy Now" or "Get 50% Off Today".
- Customer Trust Signals: Include reviews, testimonials, trust badges, and press mentions to build credibility.
- Limited Navigation Options: Remove or minimize menu options to keep the visitor focused on the CTA.
How Do You Measure the Success of an Ecommerce Landing Page?
To measure the success of an ecommerce landing page, track the following metrics:
- Conversion Rate: How many visitors are completing the desired action?
- Traffic Sources: Where is your traffic coming from, and which sources convert best?
- Bounce Rate: Are visitors leaving quickly without engaging?
- Average Time on Page: Is your content engaging enough to keep visitors on the page?
- Page Views: How many views does your landing page get?
- Sales Data: How much revenue is the landing page generating?
Further Reading
- 14 Mobile Landing Page Examples with Best UI Design
- 14+ Best Shopify Landing Page Examples
- What is a Good Landing Page Conversion Rate in 2024?
- 12 Best Landing Page Statistics You Should Know
- Top 12 Landing Page Optimization Tools to Convert More
- 10 Landing Page Call to Action Tactics to Boost Conversions
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