What Is a Call-To-Action (CTA)?
A call to action is a phrase or a statement that tells your customers to take a specific action.
It is the step-by-step direction of what you want them to do next if they are interested in your offer.
If you want more leads from your website, you need to use high-quality calls-to-action on every website page, and using persuasive and attractive call-to-actions can make or break any business.
We will go over different kinds of CTA examples from different areas and platforms to guide you better. Let's start!
100+ Call-to-Action (CTA) Examples That Boost Conversion
1. Website CTA Examples
Website CTAs guide users through the website to achieve specific actions, often related to conversions.
☑️ E-commerce Action Call-to-Action Examples
Focused on encouraging product purchases or shopping-related actions.
Birkenstock’s CTA Examples: GET INSPIRED / STYLISH BOOTS / FEELS LIKE HOME / PICK YOURS
Birkenstock effectively utilizes multiple CTAs in each section of the website to offer users a variety of engaging prompts.
Here are more call-to-action examples:
- Add to Bag / Shop Now (yes, these are very well-known but most frequently used CTAs)
- Grab Yours
- Unlock Exclusive Member Pricing
- Add to Wishlist
- Secure Your Size
- Customize Your Order
- Upgrade Your Wardrobe
- Get This Look Today
- Complete Your Collection
- Claim Your Free Shipping
☑️ Navigation Call-to-Action Examples
Navigation CTAs help users find additional information or related products and services, enhancing their journey on the website.
These CTAs are particularly effective for encouraging users to explore more pages and stay engaged.
The Ordinary’s CTA Example: DISOVER NOW.
A clean and concise CTA that invites users to explore the product range without overwhelming them. This type of CTA works well when leading users to detailed product pages or collections.
Other examples of navigation CTAs include:
- Explore Our Collection
- Find Out More
- Browse All Categories
- Learn More
- View Product Details
- See What's New
- Go to Sale
- Check Out Our Blog
- Discover Our Bestsellers
- Explore the Latest Trends
☑️ Lead Capture Call-to-Action Examples
Lead capture CTAs are designed to collect form submissions, such as email addresses, for future marketing or communication efforts.
These CTAs are commonly used to build mailing lists, offer exclusive deals, or share valuable content in exchange for contact information.
Native’s CTA example: SIGN UP
This CTA is simple and direct, asking users to subscribe for product launches, sales, and exclusive content by entering their email. It is a commonly used lead capture CTA designed to grow the brand's mailing list.
Other examples of lead capture CTAs include:
- Sign Up for Exclusive Offers
- Get 10% Off Your First Purchase
- Join Our Mailing List
- Subscribe for Early Access
- Download Our Free Guide
- Get Insider Tips
- Join Our Community
- Claim Your Free Trial
- Subscribe & Save
- Be the First to Know
☑️ Content Discovery Call-to-Action Examples
Content discovery CTAs encourage users to explore more content, such as blog posts, recipes, articles, or resources.
They are typically used to increase user engagement and time spent on the website by leading visitors to valuable content that aligns with their interests.
CTA Example from Haven’s Kitchen: View Recipe
This CTA encourages users to explore specific recipes in detail, providing a seamless way to access the full recipe content.
Other examples of content discovery CTAs include:
- Explore Blog
- Learn More
- Check Out Our Recipes
- Discover More Tips
- Find Inspiration
- Read the Full Article
- Browse All Resources
- See How It Works
- Unlock More Ideas
- Start Exploring
2. Email CTAs
CTAs used within email marketing campaigns to drive actions like purchases, sign-ups, or content engagement.
☑️ Promotional Email Call-to-Action Example
Promotional email CTAs are typically geared toward driving purchases, often related to sales, special offers, or new product launches.
These CTAs aim to convert email subscribers into paying customers by encouraging immediate action.
CTA Example from Sweetgreen: TRY IT NOW
This CTA encourages the recipient to try the new seasonal offering. It effectively creates urgency by highlighting the dish's limited-time availability, driving users to make a quick purchase.
Other examples of promotional email CTAs include:
- Shop Now
- Claim Your Discount
- Get It While It Lasts
- Grab the Deal
- Buy Now, Pay Later
- Unlock Exclusive Offer
- Redeem Your Coupon
- Take 20% Off
☑️ Content-Based Email Call-to-Action Example
Content-based email CTAs focus on engaging users with valuable content like blog posts, guides, or resources. They encourage users to learn more or explore helpful information, rather than making a direct purchase.
CTA Example from Bloomscape: "Read Our Trimming Guide"
This CTA leads the recipient to a detailed guide on how to trim their plants, offering useful and educational content to keep their plants healthy. It emphasizes the value of the guide, engaging users with practical tips.
Other examples of content-based email CTAs include:
- Explore the Guide
- Read the Full Article
- Watch the Video
- Check Out the Blog
- Learn More
- Get the Tips
- Discover New Ideas
- Start Reading
☑️ Event or Webinar Email Call-to-Action Example
These CTAs are designed to register participants for upcoming webinars or events, often creating a sense of urgency to fill limited spots.
CTA Example from Klaviyo: "Save Your Spot"
This CTA encourages recipients to register for an email deliverability session. It effectively creates urgency by highlighting a limited time frame, pushing users to secure their place at the event.
Other examples of event or webinar CTAs include:
- Register Now
- Join Us
- RSVP Today
- Book Your Seat
- Sign Up for the Webinar
- Reserve Your Place
☑️ Survey/Feedback Email Call-to-Action Examples
Survey and feedback CTAs aim to collect user opinions, satisfaction ratings, or insights about products or services. These are often used to improve user experience and product offerings.
CTA Example from VERSO: "Fill in the Form"
This CTA invites recipients to share their experience and insights about their skin journey, aiming to gather feedback to improve the brand’s products or services.
Other examples of survey or feedback CTAs include:
- Take Our Survey
- Give Us Your Feedback
- Rate Your Experience
- Share Your Opinion
- Complete the Questionnaire
☑️ Product Update Email Call-to-Action Examples
These CTAs encourage users to explore newly launched features, services, or product updates, helping brands drive engagement and adoption of the latest offerings.
CTA Example from Miro: "Try Intelligent Templates"
This CTA promotes Miro’s new intelligent templates feature, encouraging users to explore and utilize the new tools that streamline their workflow. It’s an effective way to drive adoption of the new update.
Other examples of product update CTAs include:
- Try Our New Feature
- Explore the Update
- Learn About the Upgrade
- Discover What’s New
- Check Out the Latest Version
3. Popup CTA Examples
Popups are used to engage users while they are browsing a website, typically prompting immediate actions like capturing contact information or offering a discount. These CTAs are often highly visible and focused on conversions.
☑️ Lead Generation Popup Call-to-Action Examples
Lead generation popups aim to collect valuable information such as emails or phone numbers from users to build a subscriber list for future marketing efforts.
CTA Example from Wellah: "Subscribe to SMS"
This popup encourages users to submit their phone numbers in exchange for a 15% discount, effectively capturing leads while offering immediate value to the user.
Other examples of lead generation popup CTAs include:
- Subscribe to Newsletter
- Download Free eBook
- Join Our VIP List
- Get Instant Access
- Sign Up for Early Access
☑️ Exit-Intent Popup Call-to-Action Examples
These popups appear when a user is about to leave the website, typically offering a final incentive to stay, such as a discount or special offer.
Examples of exit-intent popup CTAs include:
- Wait! Claim Your Discount
- Don’t Miss Out on 10% Off
- Before You Go, Here’s a Special Offer
- Stay and Save
- Get Free Shipping If You Order Now
☑️ Limited-Time Offer Popup Call-to-Action Examples
These popups create a sense of urgency by highlighting a special or limited-time offer, encouraging users to take immediate action before the deal expires.
Examples of limited-time offer popup CTAs include:
- Flash Sale! Buy Now
- Hurry! Offer Ends Soon
- Limited Stock Available – Shop Now
- Last Chance to Save
- Don’t Miss Out – Act Fast
☑️ Abandoned Cart Popup Call-to-Action Examples
Abandoned cart popups are designed to remind users that they have left items in their cart and encourage them to complete their purchase. These popups often include incentives like discounts or free shipping to finalize the sale.
Examples of abandoned cart popup CTAs include:
- Your Cart is Waiting
- Don’t Forget Your Items
- Complete Your Purchase
- Checkout Before It’s Gone
- Get Free Shipping
- Finish Your Order
☑️ Gamified Popup Call-to-Action Examples
Gamified popups use interactive elements like spin-to-win wheels, scratch cards, or challenges to engage users and offer rewards, making the experience more fun and enticing.
Example from Popupsmart: "Let's do this"
This Halloween-themed spin-to-win popup encourages users to click and participate with the CTA "Let's do this," enticing them to engage with the playful offer for a chance to win a discount or prize.
Examples of gamified popup CTAs include:
- Spin for a Chance to Win!
- Try Your Luck!
- Scratch to Reveal Your Prize
- Play and Win
- Unlock a Special Offer
⭐ If you want to create popups just like these, you can clone them or create a similar one for free with Popupsmart. It’s a great way to enhance user engagement and boost conversions through interactive and time-sensitive popups!
4. Landing Page CTAs
Landing page CTAs are crafted to drive specific actions on a single-focused page, like encouraging visitors to sign up, make a purchase, or schedule a demo.
☑️ Conversion-Focused Call-to-Action Examples
These CTAs aim to convert visitors by driving them to take action on a specific offer, typically related to product sign-ups or trials.
Example from Popupsmart: "Get Popupsmart Free"
This CTA invites visitors to sign up and use Popupsmart for free, focusing on conversion by offering immediate access with no barriers to entry.
Other examples of conversion-focused CTAs:
- Get Started
- Sign Up Now
- Try It Free
- Start Your Free Trial
- Join Today
☑️ Lead Magnet Call-to-Action Examples
Lead magnet CTAs encourage users to provide contact information, typically in exchange for valuable content like guides, whitepapers, or free resources.
Other examples of lead magnet CTAs:
- Download the Guide
- Access Free Resource
- Get Your Free eBook
- Unlock the Checklist
- Grab the Free Template
☑️ Product/Service Trial Call-to-Action Examples
These CTAs focus on converting website visitors into trial users by offering them a free opportunity to explore a product or service before committing to a purchase.
Other examples of product/service trial CTAs include:
- Start Free Trial
- Request a Demo
- Try It for Free
- Explore Our Free Plan
- Schedule Your Demo
- Begin Your Trial Now
8. Chatbot CTA Examples
☑️ Lead Capture Chatbot Call-to-Action Examples
These CTAs focus on gathering user information for future engagement, such as emails or phone numbers, often in exchange for value or resources.
Examples of lead capture chatbot CTAs:
- Get Your Free Quote
- Sign Up for Updates
- Join Our Mailing List
- Request a Callback
- Subscribe for Exclusive Offers
☑️ Customer Support Chatbot Call-to-Action Examples
Customer support CTAs are used to assist users in resolving issues, finding relevant information, or connecting with human support.
Examples of customer support chatbot CTAs:
- Speak to an Agent
- View Help Articles
- Contact Support
- Check Order Status
- Track Your Shipment
☑️ Sales Chatbot Call-to-Action Examples
Sales-focused chatbot CTAs guide users toward product-related actions, such as exploring options, inquiring about prices, or making a purchase.
Examples of sales chatbot CTAs:
- Shop Now
- See Product Options
- Browse Collections
- Get Pricing Info
- Add to Cart
☑️ Feedback Chatbot Call-to-Action Examples
These CTAs encourage users to provide feedback after an interaction, helping improve customer service and user experience.
Examples of feedback chatbot CTAs:
- Rate Your Experience
- Leave a Comment
- How Did We Do?
- Share Your Thoughts
- Give Us Feedback
How to Write the Perfect CTA
Crafting the perfect Call-to-Action (CTA) is crucial to guiding users through your website, emails, or popups toward desired actions, whether it’s making a purchase, signing up for a newsletter, or downloading a guide.
Each type of CTA has its specific purpose, and understanding how to use them effectively can significantly improve your conversion rates.
1. Use Action-Oriented Language
CTAs should clearly tell users what to do next. Action-oriented verbs like "Get," "Start," "Discover," or "Claim" work best when you want users to take immediate steps.
- Examples of Action-Oriented CTAs:
- "Get Started Now"
- "Claim Your Free Trial"
These verbs encourage action, making it clear that users are about to take the next step.
2. Incorporate Time-Sensitive Language
Creating urgency in your CTA can prompt users to act quickly, especially when combined with offers or deals that have a limited time frame. This type of CTA works well when there's a discount or offer that's about to expire.
- Examples of Urgent CTAs:
- "Hurry! Limited-Time Offer"
- "Only 24 Hours Left to Save"
These CTAs convey a sense of urgency, motivating users to take action before missing out.
3. Highlight the Value of Taking Action
When writing CTAs, make sure the user knows what they’re getting. CTAs that include a clear benefit or outcome, such as saving money, accessing a free resource, or receiving a discount, are more likely to be clicked.
- Examples of Benefit-Focused CTAs:
- "Get 20% Off Your First Purchase"
- "Download Our Free Guide"
These CTAs clearly communicate the value users will receive by clicking the button.
4. Match the CTA to the User’s Stage in the Journey
Not all users are ready to make a purchase or sign up immediately. CTAs like "Learn More" or "See More Information" are perfect for users who are still exploring and gathering information. These types of CTAs work well in the awareness stage of the customer journey.
- Examples of Informational CTAs:
- "Learn More About Our Services"
- "See More Information"
These are not weak CTAs. They are simply designed for a different purpose — to educate and inform, not to convert immediately.
5. Keep Your CTAs Concise
Effective CTAs are typically short and to the point. Use no more than a few words to convey your message. Lengthy phrases can confuse or overwhelm users.
- Examples of Concise CTAs:
- "Shop Now"
- "Join Today"
Clear and simple language leads to better results.
6. Personalize the CTA
Where possible, personalizing your CTA can improve conversion rates. Tailor the language to the user, whether by addressing them by name or customizing the offer to their specific needs or behaviors.
- Examples of Personalized CTAs:
- "John, Your Exclusive Offer Awaits!"
- "Get Your Personalized Plan Now"
Personalization helps create a connection and motivates users to take action based on their specific interests.
7. Test and Optimize Your CTAs
A/B testing different versions of your CTAs can help you understand what resonates most with your audience. Test different wording, colors, and placements to see which CTA drives the most engagement.
- Example A: "Start Your Free Trial"
- Example B: "Get Started for Free"
Small tweaks can lead to big improvements in click-through rates and conversions.
8. Place CTAs Strategically
Placement is key for any CTA. Make sure your CTAs are easily visible and strategically placed, such as:
- Above the fold: Ensures the CTA is seen without the need to scroll.
- End of blog posts: Encourages action after the user has consumed your content.
- Popups: Particularly effective for exit-intent or time-sensitive offers.
9. Use Contrasting Colors for Visibility
CTAs should stand out visually. A contrasting color scheme helps draw the user’s attention directly to the button, making it more likely they’ll click it.
- Example:
- A bright green "Start Free Trial" button on a predominantly gray background will capture attention quickly.
10. Use Popups to Capture Attention
Popups can be effective for capturing leads or driving conversions, particularly with strong CTAs that encourage users to act. Pairing this with an offer (e.g., a discount or free trial) can significantly increase engagement.
- Examples of Popup CTAs:
- "Get 20% Off Now"
- "Join Our VIP List"
Call-to-Action (CTA) Statistics
- Hubspot shares that personalized CTAs convert 202% better than default versions.
- The research made by Vye displays that the Average Click-Through Rate of CTAs is 4.23%.
- The same source reveals that the average CTR for button CTAs is 5.31%. The highest button CTA click-through rate was almost 70%.
- "Including One Clear CTA in Emails Boosts Clicks by 371%, Sales by 1617%" based on the article of Wordstream
- 70% of small business B2B websites lack CTA.
- According to the article of Lancashire Business View, 47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.
Wrap Up
All in all, it is apparent that CTA can change the way you go and lead your business because it boosts sales, leads generation, and more.
If you want to have more clicks and better conversions, you'd better not waste your time any longer and find your ideal CTA from the examples we share.
We hope you have enjoyed the CTA examples, and may these inspire you for better steps. Share your favorite in the comments!
